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Jay R. Brooks on Beer

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Beer Film #16: Hipsters Love Beer

January 16, 2014 By Jay Brooks

brookston-film
Today’s beer video is by Nacho Punch, an online humor channel. In their sketch Hipsters Love Beer, they give a gentle ribbing to the overly geeky among us, and some of them are pretty funny.

Filed Under: Beers, Just For Fun Tagged With: Humor, Video

Coors Banquet Beer Puts Out Fire

January 11, 2014 By Jay Brooks

coors-orig
This is awesome news, somebody finally figured out a good use for Coors Banquet Beer. ABC News is reporting that a Texas firefighter used cans of Coors’ beer to put out a truck fire. Apparently, Houston fire captain Craig Moreau and his wife were returning home after a trip to Austin when they happened upon an 18-wheel big rig on the side of the road, on fire. The trucker and Moreau used a fire extinguisher, but it quickly ran out. They thought they got it all, but underneath the truck it was still burning, having started in the brakes but spread to a tire.

Moreau asked the trucker what his cargo was, and discovered the truck was full of cans of Coors Banquet Beer. They grabbed cans from the back, and the pair “began shaking and spraying cans of beer on the blaze, and the fire went out.”

houston-coors-fire

“I have no doubt if the beer hadn’t been there, the whole trailer would have burned up,” Moreau said. According to the Houston Chronicle’s coverage, “the tire continued to burn and eventually exploded. Fortunately, the beer worked and the blaze was eventually extinguished.” Go Banquet Beer!

CB_Heritage
A story in every can, indeed.

Filed Under: Beers, Just For Fun, News Tagged With: Coors, Humor

Two Of The 10 Best Commercials Of 2012

December 18, 2013 By Jay Brooks

tv
I came across this by accident this morning (and I assume 2013’s best haven’t been decided yet). AdWeek writer Tim Nudd chose what he considered to be the 10 Best Commercials Of 2012. Of the ten he picked, two were beer commercials, numbers ten and five. Since I’m still feeling a bit jet-lagged from returning from Belgium last night, enjoy these.

adweek-13-10
Number 10: Carlton Draught, “Beer Chase” (Agency: Clemenger BBDO, Melbourne, Australia)

adweek-13-05
Number 5: Old Milwaukee, “Field Cut Off” (Production Company: Gifted Youth)

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Advertising, Humor, Video

The Lady Eve: What’s The Difference Between Beer & Ale?

December 9, 2013 By Jay Brooks

film
My good friend Pete Slosberg sent me this gem, from the classic film The Lady Eve, written and directed by Preston Sturges. The 1941 screwball comedy starred Henry Fonda and Barbara Stanwyck. I remember seeing it when I was a kid (I watched a lot of old movies late at night when I was young) but I certainly don’t remember this beery exchange. One of the main characters is Charles Pike, played by Henry Fonda, and in the story he’s the heir to the Pike Brewing Co. fortune, maker’s of Pike’s Pale, “The Ale That Won For Yale.”

Pikes-Pale

The clip below is about four minutes long, but the conversation doesn’t steer to beer until around the 2:00 minute mark, and lasts for just over a minute.

I’ve also transcribed their beery dialogue from The Lady Eve below. Enjoy.

Stanwyck: “I thought you were in the beer business.”

Fonda: “Beer? … Ale!”

Stanwyck: “What’s the difference?”

Fonda: “Between beer and ale?”

Stanwyck: “Yes.”

Fonda: “My father’d burst a blood vessel if he heard you say that. There’s a big difference. Ale’s sort of fermented on the top or something, and beer’s fermented on the bottom; or maybe it’s the other way around. There’s no similarity at all. [pauses] See the trouble with being descended from a brewer, no matter how long ago he brewed it, or whatever you call it, you’re supposed to know all about something you don’t give a hoot about. [pauses again] It’s funny to be here kneeling at your feet, talking about beer. You see, I don’t like beer. Bock beer, lager beer or steam beer.”

Stanwyck: “Don’t you?”

Fonda: “I do not, and I don’t like pale ale, brown ale, nut brown ale, porter or stout, which makes me ill just to think about it. [hiccups] Excuse me. [pauses again] It was enough so that everybody called me ‘Hopsy’ ever since I was six-years old … Hopsy Pike.”

Stanwyck: “Hello, Hopsy.”

Fonda: “Make it Charlie, will you?”

Stanwyck: [laughs] “Alright, but there’s something kinda cute about Hopsy. And when you got older I could call you Popsy. Hopsy Popsy.”

Fonda: “That’s all I’d need.”

LadyEveLobby2

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Film, History, Humor, Movies, Video

On Geeks & Nerds & Snobs

October 3, 2013 By Jay Brooks

beer-geek
The definitions of how we follow our passions seems to be a popular topic of discussion lately. Are we geeks, nerds, snobs, enthusiasts, connoisseurs or aficionados, or just annoying? I tackled this question in my first article for Beer Advocate magazine, way back in 2007, in “Freaks and Beer Geeks.” In that piece, I defined a geek as “an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.” I’m still pretty happy with that definition, it seems to fit most of the geeks I know. And as I’m one myself — something I gleefully admitted in Living in the Silver Age for All About Beer — I tend to prefer being around other geeks. In my experience, we tend to run in packs. We’re tribal.
beergeek
Here’s what I said in early 2007.

Beer Geeks. You probably know one of us. Hell, if you’re reading this magazine you may be one, too. And even if you don’t or you aren’t, you probably know what we’re talking about. We’re the Trekkies — excuse me — Trekkers of the beer world. You can find us at our countless conventions — a.k.a. beer festivals — wearing the uniform: beer t-shirt (occasionally tie-dyed), denim, baseball cap with brewery logo and in winter a hoodie, ditto logo. We’ll go anywhere in the world to find great beer.

We are also known by other names: snob, fanatic and hophead, among others. But fanatic never quite caught on, hophead is generally reserved for fans of IPAs and other hoppy beers, and snob never crossed over, retaining its mostly derogatory meaning. Originally, a snob was someone who made shoes, a cobbler, before migrating to a person of the lower classes who wants to move up and then on to its present meaning of a person who places too much emphasis on status or “a person who believes that their tastes in a particular area are superior to others.”

Occasionally kinder, gentler terms are employed like enthusiast or aficionado, but they never seem to strike the right chord for some reason. Most of us prefer to be known simply as beer geeks though, oddly enough, the word geek meant originally a fool and later referred to the lowest rung of circus performer, one who may even have bitten the heads off of live chickens, as popularized in a 1946 novel, “Nightmare Alley,” by William Gresham, about the seedy world of traveling carnivals. In that book, to be a “geek” was to be so down and out that you’d do virtually anything to get by, no matter how distasteful or vile.

Like many old words that were primarily derogatory, its meaning has now been turned on its head. Beginning probably with the original new nerd, the computer geek, it was taken back as a source of pride. So today there are band geeks, computer geeks, science geeks, film geeks, comics geeks, history geeks and Star Wars geeks, to name only a few, all of them proud to call themselves geek, because of the shared passion that is so central to its modern meaning. Today a geek is an obsessive enthusiast, often single-mindedly accomplished, yet with a lingering social awkwardness, at least outside the cocoon of their chosen form of geekdom.

But then there’s the on-going debate about whether we, or anybody really, is a geek, a nerd, a dork, a snob, or whatever. Not that these labels matter, but they must at least a little bit, since people keep talking about them.
simpons-geek-vs-nerd
Beer Geek Speak last year asked Snob, Geek or Nerd…Which are you??, Anti-Hero Brewing also tackled Beer Geek vs. Beer Snob and Modern Drunkard has the Subtle Art of Beer Snobbery. The point is, do a Google search for geek vs. nerd or geek vs. snob and you’ll get a lot of hits, and most of the top ones, particularly comparing geeks and snobs, are about beer drinkers. Clearly, this is on our minds.

I think a lot of this is coming from the fact that beer is trying to climb out of the muck and ooze that has kept it down for decades, kept it a drink of of the hoi polloi, with many manufacturers more worried about quantity than quality. Changing that has been a struggle, for a variety of reasons, but the notion that beer is every bit as sophisticated and worthy of respect as any other beverage has been difficult to achieve. Why that is would make for an entire book, a very thick book even, but this endless debate over labels is just one manifestation of that, I believe. And so we see the endless comparisons to wine, which annoys many of us to no end. I’ve written extensively about my own frustration with this, and earlier today Jen Muehlbauer had a terrific piece on that very subject: Fancy beer: pinkies out or middle fingers up?

Earlier this morning, a UK colleague, Phil Mellows, shared an interesting article from Slackpropagation entitled On “Geek” Versus “Nerd”, first published this June. A more general discussion, in it author Burr Settles defines a geek as an “enthusiast of a particular topic or field,” saying “Geeks are ‘collection’ oriented, gathering facts and mementos related to their subject of interest. They are obsessed with the newest, coolest, trendiest things that their subject has to offer,” whereas a nerd he defines as a “studious intellectual, although again of a particular topic or field. Nerds are ‘achievement’ oriented, and focus their efforts on acquiring knowledge and skill over trivia and memorabilia.” He later draws a further distinction, saying this. “Both are dedicated to their subjects, and sometimes socially awkward. The distinction is that geeks are fans of their subjects, and nerds are practitioners of them.”

He then mined the data from several million tweets to create a statistical model showing geeks and nerds plotted on an x/y axis showing their relative geekiness and nerdiness. Here’s how he described the results:

The PMI statistic measures a kind of correlation: a positive PMI score for two words means they ”keep great company,” a negative score means they tend to keep their distance, and a score close to zero means they bump into each other more or less at random.

With that in mind, here is a scatterplot of various words according to their PMI scores for both “geek” and “nerd” on different axes (ignoring words with negative PMI, and treating #hashtags as distinct):

And here is the plotted chart, though I added beer since his data didn’t include beer geeks or beer nerds. And frankly, I just picked a hole where I thought beer might fit, but I really can’t say where beer would properly fit along the continuum. Where do you think it belongs?

geek-vs-nerd
Click here to see the original chart full size.

To me, this is interesting stuff, even though in the grand scheme of things none of it really matters. As long as you’re comfortable in your own skin and know who you are, what people call you you or even how you label yourself means almost nothing. But where we fit into the world does matter, at least to each of us, so I think that’s probably why I find this fascinating. We may not be able to pick our family, but our friends, our passions and the tribes we join do matter deeply and on a very personal level. They form a part of the architecture by which we define ourselves. I identify myself as a beer drinker, and that means something to my self-image, as I imagine such labels do to most of us. It’s how we see ourselves and present ourselves to the world. It only seems to go wrong when other people choose the labels for us. For example, I’m fine with geek, and nerd doesn’t bother me, but I don’t care for snob, even though I can think of plenty of instances when I have been a snob. In part, it’s a perception of the words as labels themselves. They’re not static, but in constant flux, their meaning changing subtly all the time.

And here’s one final bit of interest. In the comments, there’s one from a Hannah Fry, who’s the host of Number Hub, part of a British YouTube channel started by James May called Head Squeeze. After this post was initially published, she entertainingly devoted one of her weekly videos to the question of what distinguishes geeks and nerds. Enjoy.

Filed Under: Editorial, Just For Fun, Related Pleasures Tagged With: Humor, Language, Science, Statistics

Mastering The Lagunitas Butterfly Bottle Opener, Pt. 2: Advanced Moves

September 27, 2013 By Jay Brooks

lagunitas-circle
Not sure how I missed this, but a couple of years ago Lagunitas posted a video showing techniques for Mastering The Lagunitas Butterfly Bottle Opener. Shortly thereafter, they posted a second video showing advanced techniques for using their butterfly beer opener.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: California, Humor, Northern California, Video

Beer Distributor Prank

September 26, 2013 By Jay Brooks

humor
I don’t know exactly which beer distributor this took place at, but a Jake Dell pulled a great prank on his boss Paul, and filmed the whole thing. Enjoy.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Beer Distributors, Humor

The Great American Beer Fest Rap

September 24, 2013 By Jay Brooks

gabf-2012
This is a pretty funny video, JDirty and BIG Trox — GABF “Great American Beer Fest Rap”, made at last year’s Great American Beer Festival, which Charlie Papazian just tweeted. Enjoy.

Filed Under: Beers, Breweries, Events, Just For Fun Tagged With: GABF, Humor, Music, Video

The House Of Beer With Every Sink, Bath & Shower On Tap

September 18, 2013 By Jay Brooks

beer-tap-ani
A group of New Zealanders played a massive prank on a friend of theirs by sneaking into his house and re-plumbing every faucet and shower head so that beer, not water, came out no matter where he turned it on. They used kegged beer hidden behind walls and also installed hidden cameras to catch their friend’s reaction to the fun. Here’s how they describe it on YouTube.

Me and the boys played a bit of a joke on our mate Russ. Kegs of beer have been plumbed into every tap in the house, with loads of cameras to catch the action. Took us all day to set up but it was worth it when the icy cool beer came pouring out.

Thanks to Bulletin reader Russ R. for sending me the link. Check out the story below.

Filed Under: Just For Fun Tagged With: Draft Beer, Humor, Video

Seven Bottles In The Life Of The Average Man

September 8, 2013 By Jay Brooks

7-stages-of-man
Today’s infographic is a spoof of the Seven Stages of Man, which is detailed in a famous monologue in Shakespeare’s play As You Like It. Created by Dario Suveljak, from Croatia, who called his version 7 Bottles in the Life of the Average Man. It begins with “H2O drinks,” proceeds through “Real-Man drinks,” ending up with “Placebo drinks.” Beer, not surprisingly, represents “Adult man.”

7-bottles-of-man
CLick here to see the chart full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Infographics, Literature

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