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Beer Good For Economic Growth Worldwide

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My wife’s a political news junkie and reads such arcane fare as Foreign Policy, a magazine covering global politics and economics. She forwarded me Chug for Growth , an article detailing how the beer industry is having a positive effect on economies around the world, especially in emerging nations. Here’s how it begins:

The myth of the smug teetotaler is no joke. Many of the most popular theories of economic growth in wealthy countries, dating back to the Protestant work ethic of Max Weber, emphasize the abstemious and sober virtues of the well-to-do. And from the 18th-century Gin Acts in Britain to Prohibition in 1920s America to a certain class of modern-day economists, there’s a long tradition of blaming intemperance for the persistence of poverty.

But in fact, mounting evidence suggests that beer in particular, and the beer industry that surrounds it, may be as good for growth as excess sobriety. In some of the world’s toughest investment climates, beer companies today are building factories, creating jobs, and providing vital public services, all in the pursuit of new customers for a pint. It’s the brewery as economic stimulus: a formula even a frat boy could love.

The article goes on to detail how beer is good for both the big brewers and the local economies where they’re building or acquiring new breweries. They can add “tax revenue, lease payments, numerous local jobs, and increased demand for local agricultural produce.” And it sells even in the most challenged economies, as “even the poorest of the poor will spend money on alcohol.” I could have done without the lecture on alcohol abuse, while of course ignoring the positive health benefits of moderate consumption, but apart from that it makes a strong case for beer not only being recession-proof, but even a recession-beater in some places.

The article concludes with some interesting speculation about economic growth centuries ago, and whether it, too, may have been caused not, as been previously thought, by the Christian work ethic, but by breweries themselves as is happening today.

Indeed, beer may have been a force for growth for a long time. [Researchers] Colen and Swinnen note that beer consumption is higher in Protestant countries. What if the early success of Protestant-dominated economies wasn’t about Weber’s famed work ethic at all, but about the impact of breweries? Of course, it may be just as outlandish to argue that progress is driven by hops and barley as by the fear of eternal damnation — but at least it’s more fun to discuss over a pint.

I’m all for that.

Taybeh: Palestine’s Only Brewery

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teybah
Palestine has exactly one brewery, Taybeh Beer, founded in 1993 by Nadim Khoury, who learned to homebrew while living in Boston. He returned to his native Palestine after the “Oslo peace accords between Israel and the Palestinians in 1993, one of the approximately 12,000 Palestinian families who returned to the region to help kickstart the emerging Palestinian economy.” Since then business has grown, and is beer is imported to Germany and the UK, and they’re working on the U.S., but according to the video so far we won’t allow them to import because we don’t recognize Palestine as a separate nation. So much for supporting peace in the Middle East. At any rate, the video below gives a nice overview of the brewery.

Worldwide Toast, Virtual Wake For Don Younger This Sunday

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Don Younger, owner of the Horse Brass in Portland, passed away at the end of January. On Sunday, friends are gathering at his pub for a final send-off worthy of the man himself. My good friend Lisa Morrison — a.k.a. The Beer Goddess — has organized a worldwide toast to Don’s memory for 3:00 p.m. (regardless of time zone, your 3 o’clock) this Sunday, February 13. The details are below:

Whatever you are doing, and wherever you are at 3 p.m. your time on Sunday, Feb. 13, make sure to hoist a glass to Don Younger, the venerable publican of the world-famous Horse Brass Pub, who died Jan. 31.

“In his hometown of Portland, a wake will be in full swing by 3 p.m. at the Horse Brass Pub. Attendees at the time will be raising their glasses to Don. But hundreds, if not thousands, of people around the world who knew Don and loved Don aren’t able to be there in person,” says organizer Lisa Morrison. “So we are having a worldwide toast — a virtual wake, if you will — to help bring us all together, at least in spirit.”

The toast will travel around the world, because it will happen at 3 p.m. in all time zones.

“So, at 3 p.m. your time on Sunday, organize a gathering of your own or just stop what you’re doing. Pour a glass of something you think Don would appreciate. And raise a toast to one of craft beer’s biggest champions and most colorful characters,” Morrison says.

Younger, a true beer pioneer, took the Horse Brass from a one-tap tavern to a beer mecca, consistently named among best beer bars in the world. It is a favorite hangout for brewers, beer geeks, neighbors and visitors alike.

So this Sunday, stop what your doing at three o’clock, and drink a toast to Don Younger.

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A self-portrait of Don and me at the Falling Rock during GABF a number of years ago. Here’s to you Don.

Barley’s Angels Goes Worldwide

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If you haven’t heard of the Pink Boots Society, it’s an organization by and for women in the brewing industry. It’s open not just to brewers, but to women in any position throughout the industry, whether owners, salespeople, servers or writers. Founded by Oregon brewer Teri Fahrendorf in 2008, today there are over 500 members of the society.

Last week, Portland beer writer Lisa Morrison — a.k.a. the Beer Goddess — started a consumer division of the society known as “Barley’s Angels.” The idea is inspire chapters all over the country and the world, and the first chapter in Portland met for the first time January 23. The worldwide launch is now scheduled for February 20. There will be a meeting in the Pacific Northwest, at Fort George Brewing in Astoria, Oregon. (Sunday, Feb. 20, 2-5 p.m.; $35 per person.) At the “Beer O’Clock Chapter” meeting, founder Lisa Morrison will lead a tasting comparing “at least six beers, pairing them with some fantastic snacks, learning a bit about recent developments regarding beer as a healthy addition to your diet.”

At the same time, new chapters will hold meetings in London, England; Toronto, Canada and Sydney, Australia. And if you want to start a chapter in your town, now’s the time. Information about how to start your own chapter can be found at the Barley’s Angels website.

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My only question is who gets to be Bosley … and is there a Barley?

The Barley’s Angels website also has information about the aims of the group and the answer to the question you know were asking, why Barley’s Angels?

Here’s the basics from the homepage:

What we are:

Mission Statement: As the consumer leg of the Pink Boots Society, Barley’s Angels is committed to involving women in the enjoyment of craft beer by creating environments where women can learn more about beer in a friendly, educational and supportive atmosphere, thus creating more women beer enthusiasts, and, ultimately, involving more women in beer- and brewery-related careers.

Purpose: Barley’s Angels is a growing collection of individual chapters around the world that work with craft-beer focused breweries, brewpubs, restaurants, alehouses and other public beer establishments to advance the female consumer craft beer enthusiast, resulting in increased patronage and revenue from women, while encouraging education and interest in beer among this often under-recognized demographic group.

What we are not:

Barley’s Angels is not just a social, beer-drinking club for women. Barley’s Angels respect beer and brewing, have a thirst for education, enjoy beer responsibly and act appropriately at all times.

Heineken Redesigns Bottles, Reduces Number Of Sizes

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Heineken announced at the beginning of December that next year they’ll be launching redesigned bottles and cans along with a big reduction in the number of sizes they’ll be selling worldwide. The packaging redesign is cosmetic, but the package size reduction is more worrying.

According to the press release, “[t]he restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide where Heineken can be enjoyed. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.”

While I realize that packaging, brand identity, etc. are very important, I still can’t help but laugh at some of the language and the way in which the new packaging design is framed. For example, check out this description:

The new bottle, replacing the XLN (extra long neck) and Heineken shortneck packaging, is introduced in two versions: embossed and standard. The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity. Additionally, the new shape makes it look proud while enhancing the premium positioning of the bottle.

Yes, nothing says quality like a “pleasing to-the-touch feel” except perhaps the actual taste of the beer. How “proud” the new bottle looks. Huh? The “embossments,” made by using “strategically placed indents and tactile ink” somehow add “to the overall drinking experience.” Hilarious. Nothing makes me enjoy my beer more than having little raised spots on my bottle to hold on to. Of course, I always pour my beer into a glass, but I’m weird that way. No worries, a newly redesigned glass “features an embossed curve on the side, adding a pleasant feeling when held.” So they got us glass-drinkers covered, too. Whew.

But all this attention paid to their “revolutionary tactile ink” just cracks me up, and is indicative of why the big brewers are stagnating. They continue to focus on marketing and ignore what’s really important: how their beer tastes. Undoubtedly, marketing is going to keep them huge for a long time to come, but slowly it is having an effect. So this “revolutionary ink, created by a series of small raised dots on the surface of the can, gives the consumer a better feeling in the hand, enhanced grip and allows the brand to appear more refreshing and recognizable.” Nothing like an “enhanced grip” to make the beer “appear more refreshing.” I’m certainly interested in how that process works. How exactly does my grip on the beer bottle give the beer inside “the power to restore freshness, vitality, energy, etc.,” which is the definition of refreshing. That’s some pretty impressive osmosis.

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The new “magic” embossed Heineken bottle.

But snarkiness aside, the real news is that Heineken will be reducing the number of package sizes they offer worldwide “from fifteen to five bottles sizes.” I understand any company’s reasons for reducing the number of items they sell, to a point at least. As they concede, it’s being done to achieve “greater efficiencies in the supply chain.” And it may not mean anything, but then again I can see at least one possible scenario that could play out. If Heineken cuts two-thirds of its package sizes, it’s not too hard to imagine the other international beer companies doing likewise. With the vast majority of glass manufacturer sales going to just a few companies, most likely they’d simply discontinue making the package sizes that Heineken and the others abandon. That would make those other ten bottles sizes unavailable for smaller breweries, too, or at least prohibitively expensive. Maybe that’s a stretch, but at a minimum I think it at least bears watching.

The changes will start early next year, first in Western Europe, and then the rest of the world over the balance of the year.

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The new can with “tactile ink.”

Open It! Today, Tomorrow Or Sunday

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Here’s a gentle remainder that Open IT! Weekend begins today and runs through this Sunday, so get cracking … those bottles open.

The brainchild of UK beer writer Mark Dredge, who writes at Pencil and Spoon, he’s designated the first weekend in December — the 3rd through the 5th — as “Open It!” weekend. What that means is it’s time for you — and me — to open some of those special bottles we’ve been saving for … a special occasion that never comes. Instead, let’s open them now and, in the spirit of the holidays, start sharing.

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Here’s how he put it a few weeks ago, in his initial post, Announcing Open It:

So here’s the idea: let’s create a special occasion. Let’s call this special occasion Open It! and let’s drink the good beers. Let’s find a bottle from the depth of the cellar and open it, drink it and then tell others about it (in blogs, blog comments or twitter or facebook).

Open it alone or open it with others; hold an Open It! party or take it to the pub to see what people think. Most importantly, get that bottle open and drink the thing and then tell everyone about it.

Open It! over the first weekend in December — Friday 3rd to Sunday 5th — and then blog about it in the week after. Use the #openit hashtag on twitter while you are drinking it and like the facebook group. It’s just about opening something special and enjoying it.

Doesn’t that sound like fun? The key, I think, is letting everybody know what you opened. That should be the best part, our collective stash. So just open it! Today, tomorrow or Sunday. Yum!

Beer Production & Consumption Worldwide

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Here’s another interesting infographic that nicely shows both the production and consumption of beer worldwide. It’s interesting to see the relationship between the two for each nation side by side. You can then easily work out how much beer they export or how much beer is imported into each country. One caveat, it shows Europe producing more than Asia — which recently changed — suggesting the data may be at least older than this year.

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World Drinking Age Maps

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In a similar vein to yesterday’s hangover infographics, here are several more that show the minimum age that people can drink across the nations of the world. They show just how out of whack we are with the rest of the world, having one of the highest ages where people are permitted to drink: 21. The majority of the world is at 18 or below, with only a very few above eighteen (of those countries that permit their citizens to choose for themselves whether they want to consume alcohol).

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For a larger view, click here.

One odd feature of this one is it shows India as a solid 21, whereas it’s actually 18-25 depending on the state. But it’s still pretty obvious that the world average, where drinking it allowed at all, is 18.

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For a larger view, click here.

This one, too, shows a proliferation of 18 and under, where legal.

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For a larger view, click here.

The last one, from Charts Bin, lumps together many of the ages of majority, which seems a little misleading. For example, it lumps 19-21 together making it seem like there’s many more that are on the high end whereas only five countries are as high as 21, including the puritanical U.S.

There are also a few decent lists of drinking ages, at the International Center for Alcohol Policies, Wikipedia and Alcohol Problems and Solutions.

Craft Breweries Have Tipped The Dominos

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An interesting international perspective was expressed in The Shout, an Australian trade publication covering “hotel, bar, club & liquor industry news.” The short piece, entitled “… as Specialist Hails Craft Beer Revival,” is about the International Beer Shop, a specialty beer store in Perth that carries 850 beers from around the world.

The shop’s manager, Cameron Stewart, has some great quotes about American craft beer’s influence on the rest of the world, to wit:

“Experimental US Craft Breweries have tipped the dominos, and they are falling throughout the Western World.”
…

“Cutting-edge modern breweries constantly expand their ranges, developing and reinterpreting various beer styles to provide beer lovers with their next beer experience,” he said.

“These guys are constantly refining their art. They are the magicians of the beer world.”

Nice.