Wednesday’s ad is for Miller Brewing, from 1941. This ad features a magic bottle of Miller High Life and a full pilsner glass surrounded by fishing gear.
Beer In Ads #2845: Enjoy Life Fishing
Beer In Ads #2844: Enjoy Life At The Ballpark
Tuesday’s ad is for Miller Brewing, from 1943. This ad from a Milwaukee Brewers’ game program and features a scene on a warm day at the ballpark. Who wouldn’t be thirsty in that situation?
Beer In Ads #2843: This One Time At Band Camp
Monday’s ad is for Miller Brewing, from 1941. This ad features a drum majorette leading a marching band (yes, I’m a former marching band geek) in a parade. Presumably, the parade is in Milwaukee since the tagline at the bottom of the ad is “Welcome to Milwaukee.”
Beer In Ads #2842: Fishermen … Enjoy Life
Sunday’s ad is for Miller Brewing, from 1941. This ad features a fisherman in a boat drinking a Miller High Life. Like yesterday’s hunter, apparently outdoor activities are better with beer, and it’s certainly hard to argue with that. He definitely looks happy.
Beer In Ads #2841: Reach Out For Finer Flavor
Saturday’s ad is for Miller Brewing, from 1940. This ad features a man hunting pheasant, and he’s reaching out to his dog, who’s brought back his kill. Then the tagline reads. “Reach out for Finer Flavor!” I’m not sure that comparing reaching out for a beer is analogous to reaching out for a freshly killed bird, but what do I know?
Beer In Ads #2124: Christmas Greetings
Tuesday’s holiday ad is for Miller Brewing, from 1952. This in an interesting old ad from the December 1952 issue of Modern Brewery Age, so not aimed at general consumers. As a result, it’s fairly simple and straightforward, and largely free of hyperbole and adspeak. Showing an illustration of the modern Miller brewery, with a Christmas tree on the roof by the entrance, the text simply wishes everyone “happiness and good health.”
Beer In Ads #2123: Recipe For Pleasure
Monday’s holiday ad is for Miller High Life, from 1952. A table of holiday foods — including some pretty odd ones — but I especially love the Christmas tree of finger foods.
Beer In Ads #2049: There’s Only One Favorite
Friday’s ad is for Miller High Life, from 1950. In this ad, from the back of a baseball game program, a star player who’s tipping his hat, revealing a buzz cut, is taking a bow while holding four bats. So maybe he’s just warming up and getting ready for his at-bat. I’m not sure if he’s the favorite or the beer is, but my money’s on the beer.
Beer In Ads #2048: Opinions Differ …
Thursday’s ad is for Miller High Life, from 1948. In this ad, from the back of a baseball game program, two players are arguing while an umpire. It’s to say exactly what’s going on since the catcher appears to holding the bat. How, or why, he took it from the batter is anybody’s guess. The ball is on the ground and another player is laying down behind, possibly on a base, and watching the scene unfold. As for the ump, he just seems to be standing there serenely, with his hands folded in front of him, waiting for the storm to subside. I think they could all use a beer.
Beer In Ads #2047: There’s No Arguing About ….
Wednesday’s ad is for Miller High Life, from 1944. In this ad, from the back of a baseball game program, a batter is arguing with two umpires. I’m sure he’s not going to get anywhere, since “There’s No Arguing About ….” it.
