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Beer In Film #36: The Brewery Show Visits Blue Point

February 5, 2014 By Jay Brooks

brookston-film
Today’s beer video is a tour of the Blue Point Brewing Co. in Patchogue, New York by The Brewery Show. Given the announcement today that ABI is buying the brewery, I thought readers might be interested in seeing the brewery and learning more about it. It’s from season 2 of The Brewery Show and runs about twelve minutes.

Filed Under: Breweries, Just For Fun, News Tagged With: Business, Film, New York, Video

Anheuser-Busch To Buy Blue Point Brewing

February 5, 2014 By Jay Brooks

blue-point a-b-cos
Anheuser-Busch announced today that they would be acquiring Long Island craft brewery Blue Point Brewing for an unspecified amount. The deal is expected to close in the next quarter, and like its other recent acquisitions, the brewery will remain at its original location in Patchogue, New York.

From the press release

Anheuser-Busch today announced it has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers with more than 40 beers and sales concentrated along the East Coast, in a move that will bring additional resources to Blue Point’s operations, allowing it to meet growing consumer demand for its award‑winning brands. Terms of the agreement were not disclosed.

Blue Point, known for its creativity, was founded by Mark Burford and Peter Cotter 15 years ago in Patchogue, N.Y., where the brewery will continue to operate. Anheuser-Busch also plans to invest in the brewery to grow its operational capabilities and enhance the consumer experience over the next few years.

“We are deeply grateful to our family of loyal employees and customers. Our success was made possible by the hard work of good people and good beer in Patchogue,” said Peter Cotter, who will continue to be instrumental in the success of the brands along with co-founder Mark Burford. “Together, our talented brewing team and Anheuser-Busch will have the resources to create new and exciting beers and share our portfolio with even more beer lovers,” said Mark Burford.

In 2013, Blue Point sold approximately 60,000 barrels, with 50 percent of the volume from its flagship brand, Toasted Lager. It also sells Hoptical Illusion, Blueberry Ale and seasonal brands among others.

“As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands,” said Luiz Edmond, CEO of Anheuser-Busch. “With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential.”

The St. Louis Post-Dispatch also some additional information on the deal and its background.

Print

And in case you’re unfamiliar with Blue Point, here’s an overview, also from the press release.

Blue Point Brewing Company is Long Island’s oldest and most award-winning brewery. Founded in 1998 by Mark Burford and Pete Cotter, Blue Point Brewery is headquartered in Patchogue, New York, and is currently the 34th largest craft brewery in the U.S. Blue Point Brewing Company is independently owned and operated and its beers are available in 15 states of distribution including New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, Rhode Island, New Hampshire, Vermont, Maryland, Delaware, Virginia, North Carolina, Georgia, Florida, and Michigan. Blue Point’s portfolio of more than 40 craft beers includes Hoptical Illusion, ESB, RastafaRye Ale, Sour Cherry Imperial Stout, Toxic Sludge, White IPA, No Apologies Double IPA, and its flagship Toasted Lager, which won the World Beer Cup in 2006.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Business, New York

Beer In Film #35: Beirut to Brooklyn

February 4, 2014 By Jay Brooks

brookston-film
Today’s beer video is short film of Brooklyn Brewery co-founder Steve Hindy explaining the reasons he left his job as a journalist to make beer. STeve also recently published his second beer book, The Craft Beer Revolution, this one on the history of craft beer from an insider’s perspective. The film was created by Transient Pictures for the brewery’s 25th anniversary.

Beirut to Brooklyn: The Origins of Brooklyn Brewery from Transient Pictures on Vimeo.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Film, New York, Video

Beer In Ads #910: The Christening of Kip’s Bay

June 14, 2013 By Jay Brooks


Friday’s ad is for Knickerbocker beer, from 1953. It’s number 5 in a series, although I’ve only seen two of them so far, and I don’t know how many are in the series of ads. The ones I’ve seen depict scenes from the history of New York. This fifth one is about the Christening of Kip’s Bay, and the art for the ad was painted by Lumen Martin Winter. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

knickerbocker-ny-traditions-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #561: Here March 12th

March 12, 2012 By Jay Brooks


Monday’s ad is particularly cool. The ad is for Schaefer’s Bock Beer, released in 1941 on March 12th — today’s date — with “supply limited.” The ad features a goat holding a glass of bock while reading a newspaper, the “Bock Times.” I think he’s winking at me.

Schaefer-bock-march-12

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #559: The Talk Of The Town

March 8, 2012 By Jay Brooks


Thursday’s ad is New York’s Knickerbocker Beer, from Jacob Ruppert Brewing. The ad’s from 1952, and I can’t understand why the New York Knicks don’t wear uniforms like the Knickerbocker (who they were named for) in the ad? It’s a mystery.

knickerbocker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #557: Extra Refreshing Because It’s Extra Dry

March 6, 2012 By Jay Brooks


Tuesday’s ad is for New York’s Rheingold Beer, featuring two celebrities in the 1960 ad. The celebrities are a famous couple: Geoffrey Holder and Carmen De Lavallade. You probably know Holder, even if you’re not familiar with his name, especially if you’re a James Bond fan. He was originally from Trinidad and played Baron Samedi in Live and Let Die. He’s the one with that great booming voice, which he used years later in a series of ads for 7Up. It was the “Uncola” series and his booming laugh ended each ad and had such memorable phrases as “crisp and clean, no caffeine” and “never had it, never will.” His wife, Carmen De Lavallade, was a famous dancer and in fact they met working on a broadway musical, the House of Flowers. This ad was done when they were both locally famous and just getting started with their careers. The setting seems to be a theater, as you can see the lights in the ceiling behind them. And I’ve played in enough musicals to recognize the object in the lower right, which is a pit orchestra stand to hold your music, with a small light to shine on the music so you can still see it when the stage is dark. And I love the tagline: “Extra refreshing because it’s Extra Dry!”

Rheingold-holder-lavallade

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #545: Federal Brewing Company

February 17, 2012 By Jay Brooks


Friday’s ad is another turn of the last century ad, this one from the Federal Brewing Company of Brooklyn, New York. The ad is from 1905, though the brewery closed its doors two years later. It appears, though, that Federal Brewing may be resurrected soon as a new craft brewery.

federal

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brooklyn, History, New York

Beer In Ads #487: J&M Haffen Brewing’s Mermaids

November 29, 2011 By Jay Brooks


Tuesday’s ad is for an old Bronx brewery, the J&M Haffen Brewing Co. The brewery was only in existence from 1856 until 1917. As far as I can tell, this was used for a 1906 calendar for the brewery. Is it just me, or is one of the mermaids showing a bit more cheek than is usual?

haffen-brewing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #486: Geo. Winter Bock Beer

November 28, 2011 By Jay Brooks


Monday’s ad is a 19th century ad for a New York brewery, the Geo. Winter Brewing Co. According to the ad itself, the brewery was located on 55th Street, between 2nd and 3rd Avenues. It’s from around 1900, plus or minus. The ad shows “Columbia raising a glass of beer, posed with a keg and a billy goat, the symbol of bock beer.”

Geo-Winters-Bock-1890s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

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