Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5156: It’s Springtime! It’s Party Time! It’s Genesee Bock Beer Time

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Genesee Bock Beer, which was published on March 10, 1949. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Syracuse Herald Journal, of Syracuse, New York.

Beer In Ads #5153: Roll In A Barrel Of Spring!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Rheingold Bock Beer, which was published on March 9, 1942. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5152: A Message From Over The Sea About Genuine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Rheingold Bock Beer, which was published on March 8, 1954. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5150: The Best Of Bocks Comes To Town!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Rheingold Bock Beer, which was published on March 7, 1949. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Historic Beer Birthday: Leonhard Eppig

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Today is the birthday of Leonhard Eppig (March 4, 1839-April 9, 1893). He was born in Großwallstadt, Bavaria, and at age fifteen, in 1854, he came to New York on the S.S. Rotterdam and settled in Brooklyn. He learned to brew working for a Brooklyn brewer, Michael Seitz. In 1866, he and a partner formed the Hubert Fischer & Leonhard Eppig Brewery. Ten years later, he bought out his partner and it became simply the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. From what I can tell Eppig’s name was spelled Leonhard, but it was often anglicized to Leonard, even on advertising. When Eppig died, his sons continued running the brewery until it was closed down by prohibition in 1920. They reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

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Here’s a short biography from Find-a-Grave:

Leonhard was born in Bavaria, Germany. He married Margarehta about 1854 and had at least 10 children, Anna, Euginia, John, Henry, Franz, Barbara, Theresa, Mary, Margaret and Regina, some of which are entombed in his mausoleum. Leonhard owned the Eppig Germania Brewery Company, which was located in Brooklyn.

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And here’s his obituary from the Brooklyn Daily Eagle:

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This lengthy story is from “A History of Long Island: From Its Earliest Settlement to the Present Time, Volume 3,” by Peter Ross and William Smith Pelletreau, published in 1905:

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Eppig-mausoleum

Busts of Eppig and his wife on the family mausoleum.

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Last year, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

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Historic Beer Birthday: Jacob Ruppert Sr.

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Today is the birthday of Jacob Ruppert, Sr. (March 4, 1842-May 25, 1915). Although his son Jacob Ruppert, Jr. was more well-known, in politics and in baseball, his father made that possible when he founded the Jacob Ruppert Brewing Company in 1867.

Jacob Ruppert Sr. 1842-1915

Here’s a biography from Find a Grave:

Founder of the Jacob Ruppert Brewing Company. Jacob Ruppert, Sr. was one of the first and most noted brewers in the US. He was born in NYC and was a son of Franz and Wilhelmina Zindel-Ruppert of Bavaria. Under he expert guidance of his father, Jacob learned the brewing trade thoroughly. At ten he began working for his father’s Turtle Bay Brewery in Midtown Manhattan which was then only two years old. Work was hard for him and his father, as machinery was scarce during the Civil War. In 1867 he opened the Jacob Ruppert Brewing Co. on Manhattan’s then-forested Upper East Side. With a 50 foot square brick building, he opened what was to be the first of many breweries. The Jacob Ruppert Brewery steadily became one of the largest and best-equipped breweries in the world. He eventually broadened his entrepreneurial interests to include real estate which became the biggest money maker for the Rupperts helping them to survive (along with Jacob Jr’s interest in baseball) the coming war, Prohibition and Great Depression. Jacob Jr. eventually took over the brewing business and brought it and the Ruppert name to greater fame and glory. Jacob Ruppert, Sr. was a forceful, single-purposed man with a great capacity for work. His charities were numerous but unostentatious.He married Anna Gillig, daughter of brewer George Gillig, and had six children: Cornelia, Jacob, Frank, Anna, George and Amanda, all interred with their father in our family’s mausoleum. Jacob died of cirrhosis at the age of 74, an illness brought on by the years of testing the very brew he sold.

The Jacob Ruppert Brewery around 1932.

Beer In Ads #5140: The Talk Of The Town, Jacob Ruppert Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Braumeister Bock Beer, which was published on March 2, 1936. This ad was for the Jacob Ruppert Brewery of New York, New York, which was originally founded in 1856 by Matthias Haffen as the Haffen Brewery until 1914 when Ruppert’s father bought it a year before he died, leaving it to Jacob, who changed the name. This ad ran in The Brooklyn Eagle, of Brooklyn, New York.

Beer In Ads #5138: Flower City Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Flower City Bock Beer, which was published on March 1, 1913. This one was for the Flower City Brewing Co., of Rochester, New York, which was founded in 1902, I think. In a somewhat confusing twist, there was also a Flower City Brewing Co. located in nearby Orlean, New York that was only in business from 1907-1920 as the Orlean Brewing Co., but was called Flower City for just two years, from 1933-34. This ad ran in The Democrat and Chronicle, also of Rochester, New York.

Beer In Ads #5135: What Record’s Bock Beer Is

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Bushkill Bock Beer, which was published on February 27, 1912. This one was for Record Brewing Co. of Elmira, New York and was founded in 1902. This ad ran in The Elmira Star Gazette, of Elmira, New York.

Historic Beer Birthday: William Henry Beadleston

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Today is the birthday of William Henry Beadleston (February 27, 1840-October 24, 1895). He was born in New York, and according to his very short biography was a “director and trustee in various corporations; in brewing business.” He was president of the Beadleston & Woerz Empire Brewery in New York City. “Under William’s leadership the brewery his father founded grew to be a large player supplying beer to many locations east of the Mississippi.” Known by a few different names before 1877, Beadleston was always one of the names list in the brewery name from it’s founding in 1846 until its final name, Beadleston & Woerz Empire Brewery, which it traded under until 1920, when it closed for good.

Here is his obituary from the New Your Tribune on October 25, 1895.