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Historic Beer Birthday: Peter Schemm

May 30, 2025 By Jay Brooks

peter-schemm
Today is the birthday of Peter Schemm (May 30, 1824-September 13, 1898). Born in Bavaria, Germany, he came first to Baltimore in 1842, and five years later moved to Philadelphia, where he worked at Dithmar & Bretz, brewers. Thereafter, he worked with Louis Bergdoll, and in 1855 partnered with L. Houser to form the brewery Houser & Schemm. After Houser’s death in 1863, it became the Peter Schemm Brewery, and eventually his son came to work with him, and it was renamed the Peter Schemm & Son Brewery, or the Peter Schemm & Son Lager Brewery.

SchemmPhoto

Here’s Schemm’s obituary from the Philadelphia Inquirer, published on September 14, 1898, the day after he sparked worldwide interest by committing suicide by jumping into Niagara Falls.

PETER SCHEMM JUMPS OVER NIAGARA FALLS

Peter Schemm, the popular millionaire brewer, a favorite in many societies, father of eight children, band director and art patron, yesterday leaped over a bridge into the rapids above Niagara Falls just below Goat Island in the sight of hundreds of people. His body whirled to destruction, passed over the falls on the American side and may never be recovered.

The Associated Press dispatch from Niagara Falls was the first news to the family at 931 N. 8th Street. They hadn’t heard from him since Monday when he had left to visit the brewery at 25th and Poplar Streets. This worry and search for him began Monday night after he had failed to appear at the Board of Directors meeting of the National Security Bank which he never failed to attend. The family knew from the breaking off of his daily habits that something was wrong. All they could learn from his faithful carriage driver, Clarke, was that he took Mr. Schemm to the Reading Terminal Depot Monday at about 12:00.

“That’s all, you can go home. I’ll trouble you no more,” were the last words said to the driver. He spoke in his accustomed manner as the driver then thought, and disappeared in the depot. Upon his failure to appear among his coterie of friends (each evening he met his friends at Massholders Saloon near the brewery – Plumber School, building Harback, roofer Walh and undertaker Christian Kunaig and others) and his failure to return home at the accustomed hour in the evening where was usually punctual as the clock, an investigation was started and every effort was made to trace him. Telegrams were sent to his son, Peter Schemm, Jr. at Holly Beach and inquiries were made of all his intimate friends in this city. None knew anything. He sometimes had business at Bethlehem, and had interest in the Warwick Iron Co., but all that could be learned was that the driver had left him in the Reading Terminal at noon.

A distressing night and morning for his family and friends ended in the news that he had become the first sensational suicide of the summer at Niagara Falls.

AT THE FALLS

He arrived at Niagara Falls at 11:00 pm the night before and registered at the Central House as Peter Schemm with putting down his address. He inquired for the Steel Arch Bridge and paid 25 cents to be conducted there at night. The following morning he said he was from Philadelphia and hired hackman Hickey to take him for a drive. He was taken all along the rapids and stopped many times to make examinations out of curiosity, the driver thought, but evidently contemplating a place to jump. When they got to the bridge on the route to Goat Island, he got out and sent the driver on across the bridge saying he would walk across to get a better view. In the middle of the bridge a figure was seen climbing up and over, there was a shout from people which caused all faces to turn. The 200 pound form of the gray-bearded 74 year old man was that of Peter Schemm.

A SELF MADE MAN

Peter Schemm was born at Dottenheim near Newstadt-on-the-Aisch, Bavaria, May 30, 1824. Landing at Baltimore in his 18th year, without friends or relatives in this country, he found employment as a farm hand on what was a large farm on Pelair Road on the identical spot now occupied by the Van Der Horst Brewery. After five years of service at Baltimore, he left for Philadelphia, engaging with Dithmar & Bretz, the celebrated Ale and Porter brewers. In 1849, he entered a business relationship with Louis Bergdoll, then being one of the founders of the I. Bergdoll Brewing Co. Retiring the next year to give a place for Mr. Bergdoll’s brother-in-law, the late Charles Booth, Mr. Schemm formed a partnership with George Nanger as Nanger and Schemm at the 2nd and New Streets, a firm well known in its day, and held happy remembrances for many old citizens in Philadelphia. “Der dic-h George” was one of the characters of German society in the days of over 30 years ago. (The Industries of Philadelphia records that Philadelphia was the first place in this country where Lager Beer was made and the original brewer was George Manger who had a brewery about 1846047 on New Street).

After five years of hard work, Mr. Schemm started a saloon on 238 Race St. Still in existence and known for many years as the principal place of resort of the German element of the city. In 1855 he formed partnership with L. Houser as L. Houser & Co. which was renewed after five years as Houser & Schemm continuing until the death of Mr. Houser in 1863 when Mr. Schemm purchased the widow’s interest and was continued ever since under the name of Peter Schemm.

He was a member of the Odd Fellows, Red Men, Seven Wise Men, Masonic and other Orders, and served in some as Grand Master, State Representative and other important positions. He was also a member of the Germany Society Turners Schutzenverein, Saengerbund, etc. He was one of the founders and president of the Philadelphia Lager Beer Brewers Association. He was also one of the founders of the National Security Bank of Franklin & Ferard and was Director of it since 1870. Also founder of the Northern Savings and Trust Co. and the Warwick Iron Company and was a member of the Commerical Exchange of Philadelphia.

You can also find additional obituaries and follow up stories at the Peter Schemm and Fredericka Rosina Schill Family Group.

Peter-Schemm-Brewery-Litho
The Peter Schemm & Son Brewery located at North 25th Street near Poplar in Philadelphia.

There’s some biographical information about Peter Schemm at the Peter Schemm and Fredericka Rosina Schill Family Group.

Peter was born at Dottenheim near Newstadt-on-the-Aisch, Bavaria, May 30, 1821, where for generations past, his family had been brewers. Peter grew up in the brewing trade, learning both brewing and coopering, two trades which were generally carried on together. His family was well to do, but he believed that America offered larger opportunity for him. He arrived at the port of Baltimore at the age of 18 in 1839 and found employment as a farm hand on what was a large farm on Pelair Road on the identical spot which was occupied later by the Van Der Horst Brewery. Seven years later in 1846, he left for Philadelphia, engaging as a brewer and cooper with Dithmar & Bretz, the celebrated Ale and Porter brewers. In 1849, he entered a business relationship with Louis Bergdoll, then being one of the founders of the I. Bergdoll Brewing Co. Retiring the next year to give a place for Mr. Bergdoll’s brother-in-law, Charles Booth, Peter formed a partnership with George Nanger as Nanger and Schemm at the 2nd and New Streets, a firm well known in its day, and held happy remembrances for many old citizens in Philadelphia. (The Industries of Philadelphia records that Philadelphia was the first place in this country where Lager Beer was made, and the original brewer was George Manager who had a brewery about 1846-47 on New Street).

After five years of hard work, Peter started a saloon on 238 Race Street, a principal place of resort of the German element of the city. In 1855 he invested his capital in partnership with L. Hauser as L. Hauser & Co. which was renewed after five years as Houser & Schemm continuing until the death of Mr. Houser in 1863 when Mr. Schemm purchased the widow’s interest and continued after that time under the name of Peter Schemm. Hauser had a three-story dwelling on the ground floor and a small two-story building next door in which the beer was made. The total daily capacity at the start was 10 barrels. The dwelling and original brewery were used as different offices and a cooper shop, and other buildings were erected on the corner below. A large brewery was erected in 1885, and in 1886 the capacity of the establishment was doubled again when another building, which took the place of the two small houses in which the business had started, was erected. Peter was satisfied with the proportion of his trade, but the popularity of his beer and the expansion in the number of saloons created a larger retailer demand.

Peter gained a reputation in his time for great integrity regarding his product. He was not at all interested in fancy innovations in brewing or for the extensions that were often proposed by promoters and big brewing combinations. He had strong ideas on the way his beer should be served as well. The temperature could be neither too high nor too low and it had to be served carefully. Retailers guilty of neglects in these regards were denied his products.

Peter was a generous giver to charities and to friends of his youth who needed assistance. He contributed to charities and to the many German societies of which he was a member.

In 1885, Peter A. Schemm, Peter’s only son, joined the business, and the elder Peter gradually relinquished active management. His eyesight was beginning to fail, but even so, he maintained his daily practice of visiting the brewery two or three times every day, stroll up to Massholder’s saloon, a few doors above the brewery and sit with three or four old friends, and every day took his own carriage and driver (rather than using the carriage of his family) to meet with an old friend and stop by the brewery to be sure the beer was not too cold and had been properly drawn. In 1895, the contracting firm of Philip Halbach was engaged to add a large stock house to the Peter Schemm & Son brewery at a cost of $30,000.

schemmfamilyphoto2
Peter Schemm (with the white beard in the front right).

peter-schemm-lager-brewery-1887

peter-schemm-1904-calendar

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: Joseph Theurer

May 24, 2025 By Jay Brooks

Schoenhofen
Today is the birthday of Joseph Theurer (May 24, 1852-May 14, 1912). Born in Philadelphia of German descent, who became a well-known brewer in both his native Pennsylvania and Illinois. After he married Emma Schoehofen, he became VP of his father-in-law’s Chicago brewery, the Peter Schoenhofen Brewing Company in 1880. After Peter passed away in 1893, Theurer became president and remained at the helm until his own death in 1912.

joseph-theurer

Here’s a biography from Find a Grave:

Joseph Theurer, who was of German descent, was born in Philadelphia in 1852. He became one of the most knowledgeable brewers of his day. He served as Treasurer of the Illinois State Brewers Association from 1898 to 1911 and he held title of President of the United States Brewing Association from 1903 to 1905.

Joseph arrived in Chicago in the Fall of 1869 and worked as an apprentice to brewers Adam Baierle and K.G. Schmidt. In 1871, he had been working at the Huck Brewery for less than a week when the brewery was destroyed in The Great Chicago Fire.

So he returned to Philadelphia for a year to work at the brewery of Bergdoll & Psotta. And then headed back to Chicago in 1872 to work at Bartholomae & Leicht brewery until 1874. He was also employed for one season at the Clybourn Avenue Malthouse of F. Wacker & Co. before returning to Philadelphia until his marriage to Peter Schoenhofen’s daughter, Emma Schoehofen, in 1880.

Upon his marriage to Emma, he became Vice President of Schoenhofen Brewing Company in Chicago until his father in law Peter’s death in 1893. Joseph took over as President of Schoenhofen Brewing from 1893 until 1911.

In 1896, Joseph commissioned what is now known as the Theurer-Wrigley Mansion. The Mansion, built in the late Italian Renaissance style, was designed by Richard Schmidt and listed on the National Register of Historic Places in 1979. The 20,000+ square foot mansion features 11 bedrooms and 6 baths. Furnished with nearly all Tiffany light fixtures, many have been removed by previous owners or sold. An original Tiffany stained glass window from the Mansion is currently on display at the Chicago History Museum. Recent reports show the Mansion being listed for 9.5 million dollars as a foreclosure in 2011, but it has since been purchased and is currently occupied by a single owner.

On May 14, 1912 Joseph died from pneumonia and was laid to rest along with Peter Schoenhofen in the magnificent Egyptian revival style tomb in Graceland Cemetery. Services were conducted on May 17th in front of the tomb and conducted in both English and German. Attendees included members of the Illinois and Cook County Brewers Associations as well as a large number of charitable organizations, family and close friends.

Joseph was survived by his widow Emma, two sons, Peter S. and Joseph Jr., and two daughters Miss Margareta Theurer and Mrs. Marie (Richard) Ostenrieder.

joseph-theurer-late

The Encyclopedia of Chicago has a concise history of the Peter Schoenhofen Brewing Co.:

Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s. In 1861, he started a partnership with Matheus Gottfried; they were soon operating a brewery at Canalport Avenue and 18th Street where, during the early 1860s, they made about 600 barrels of lager beer a year. In 1867, Schoenhofen bought out his partner, and the company became the Peter Schoenhofen Brewing Co. By 1868, annual output had increased to about 10,000 barrels. During the 1890s, when the business was owned by the City Contract Co. of London, England, annual output reached 180,000 barrels. Around 1900, the Schoenhofen family regained control of the company, which employed about 500 people at its brewery on West 12th Street by 1910. During this time, the company was also known as the National Brewing Co. The company’s “Edelweiss” brand of beer was a big seller. Operations shut down during Prohibition, but by 1933, after the national ban on alcohol production was lifted, the company was back in business as the Schoenhofen-Edelweiss Co. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Dewery’s Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Dewery’s name. By the beginning of the 1970s, there was nothing left of its Chicago operations, although Dewery’s reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.

Edelweiss-Beer-Paper-Ads-Peter-Schoenhofen-Brewing-Co

Today, the land where the brewery was located is known as the Schoenhofen Brewery Historic District and to see earlier photos of that area, Forgotten Chicago has a short history, with lots of pictures.

edelweiss-yellow

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, History, Illinois, Philadelphia

Beer In Ads #4978: Poth’s Bock Beer

May 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Poth’s Bock Beer. The ad was published on May 23, 1896. This one was for F.A. Poth & Sons, which was founded in 1865. This ad ran in the Philadelphia Times of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4969: It Deserves First Prize

May 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Hornung’s White Bock Beer, which was published on May 14, 1936. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Ephrata Review, of Ephrata, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4950: What Is Bock Beer, Otto?

April 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Poth’s Bock Beer and was published April 24, 1908. The brewery was the F.A. Poth & Sons Brewery of Philadelphia. This ad ran in The Philadelphia Inquirer, of Philadelphia, Pennsylvania. This bock explainer ad starts with a phrase worthy of “What’s the Frequency, Kenneth?” with “What is Bock Beer, Otto?”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4949: Poth’s Bock Ready April 16th

April 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Poth’s Bock Beer and was published April 23, 1908. The brewery was the F.A. Poth & Sons Brewery of Philadelphia. This ad ran in The Courier Post, which serve South Jersey and the Delaware Valley. The ad announced that “Poth’s Bock [will be] ready April 16th,” which is interesting since it ran a week after its release date.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: William O. Poth

April 17, 2025 By Jay Brooks

poths
Today is the birthday of William O. Poth (April 17, 1876-March 9, 1901). He was the son of Frederick J. Poth and the older brother of Harry A. Poth. In 1870, his grandfather founded the Fred A. Poth Brewery, which by 1875 was the largest brewery in the U.S. His brother Harry was the brewer, but it’s unclear what William’s role at the family brewery was. I could find very little about him, even his Find-a-Grave page doesn’t list the date of his death. But I did find it mentioned in the trade publication The Western Brewer from March 1906:

Poth-western-brewer-1906

f-a-poth-brewery-postcard
The Poth brewery, from an illustration done in the early 1890s.

I couldn’t find any photographs of him, which isn’t too surprising given I couldn’t find any of his father and only one of his brother, Frederick J. Poth. Sadly, I could find almost nothing else about him, either.

poth-brewerytown

pothredbellbrewery1900
The Poth & Sons Brewery around 1900.

Poths-Cream-Ale-Labels-Poth-Brewing-1936
poth-buttons

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #4941: Poth Bock Beer

April 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Poth Bock Beer and was published April 15, 1892. The brewery was the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in the Philadelphia Times, of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: John F. Betz

April 8, 2025 By Jay Brooks

betz-pa
Today is the birthday of John F. Betz (April 8, 1831-January 16, 1908). He was born in Mohringer, Germany and emigrated with his family when he was an infant. His sister Elizabeth married D.G. Yuengling, and he learned brewing there from an early age. When he was 24, he bought a brewery in New York, but moved to Philadelphia in 1867, and bought what was originally the Robert Hare & J. Warren Porter Brewery when it opened in 1775. It was the William Gaul Brewery, but Betz changed it to the John F. Betz Brewery, though after his son joined the business in 1880, it became known as the John F. Betz & Son Brewery. The brewery survived prohibition, but closed for good in 1939.

betz-photo-2

Here’s one account by Rich Wagner on The Beers and Breweries of Philadelphia in Zymurgy from 1991:

John F. Betz came to Philadelphia in 1867 from New York, where he had been brewing for fourteen years. He took a job at the Gaul Brewery until purchasing it in 1880. Prior to Betz’s ownership, only ale and porter were brewed. Betz commenced brewing lager beer as well. John F. Betz became very active in the real estate market in the city. One of his other concerns was a beer garden at Riverside above the Wissahickon Creek on the Schuylkill River. He put in a line of little steamboats to carry his patrons up the river from Fairmount Dam. Betz produced an IPA of 6.5 % a.b.v. and an East India Pale Ale at 7.5% a.b.v. Betz’s half-and-half was a mixture of two-year old ale and stout, and Betz’s Best was a lager that was said to rival Bavarian imports. The Betz brewery reopened after Prohibition and remained in business until 1939.

John-F-Betz

Here’s his biography from Find-a-Grave:

Brewer. He started as an apprentice in a brewery in 1844, and in 1855 he established his own brewery. John F. Betz then came to Philadelphia in 1867, working at the Gaul Brewery. He bought it in 1880. In that same year he built a state of the art brewery. Gaul had only brewed ale and porter; Betz introduced lager beer. He also invested in Philadelphia real estate. His beer garden at Riverside above the Wissahickon Creek on the Schuylkill River was so popular that steamboats brought patrons up the Schuylkill from Fairmount Dam. His contemporaries claimed that Betz’s Best was a lager that rivaled Bavarian imports. His brewery at Fourth and Callowhill Streets was one of the nation’s largest breweries until it closed during Prohibition. The Betz brewery reopened after Prohibition and remained in business until 1939. Though a Lutheran throughout his life, he was made a Chevalier of the Order of St. Gregory by Pope Leo XIII. His first wife was Sybilla Caroline Betz. He was later married to Anna Helene Berroldinger. Before his death he disposed of his property among his wife, two adult sons, and two minor children to avoid the any conflicts over his will.

betz-eagle-brewery-ny

This mention of Betz and his brewery in New York is from “Yuengling: A History of America’s Oldest Brewery,” by Mark A. Noon:

Betz-yuengling-bio
D.G. Yuengling’s son David Jr., who would have been Betz’s nephew, worked at the New York brewery, too. In 1884, the name was changed to the Star Brewery, but it closed for good in 1891.

Betz also started a brewery in Jersey City, New Jersey with Henry Lembeck named The Lembeck and Betz Eagle Brewing Company. “The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey,” but closed due to prohibition.

John-F.-Betz-Sons-Brewery
The Betz brewery in Philadelphia.

betz-black-tray

This much longer account is from “Philadelphia and Popular Philadelphians,” published in 1891:

John-F-Betz-&-Son-bio-1
John-F-Betz-&-Son-bio-2
Betz-Bock-Beer--Labels-John-F-Betz--Son
John-F-Betz-&-Son-bio-3
John-F-Betz-&-Son-bio-4
Betz-Dark-Lager-Beer-Labels-John-F-Betz
John-F-Betz-&-Son-bio-5
Betz-Porter--Labels-John-F-Betz--Son
John-F-Betz-&-Son-bio-6

Betz-Brewery-pa
The Philadelphia brewery.

I’m not sure if this was a newspaper advertisement or some very favorable coverage, but this was a page from The Times—Philadelphia on May 28, 1893.

Betz-philly-times-28-may-1893

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #4924: Poth’s Bock Beer

March 29, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Poth’s Bock Beer and was published March 29, 1907 in the Philadelphia Inquirer, of Philadelphia, Pennsylvania. The ad was for the F.A. Poth & Sons Brewery, also of Philadelphia, and it’s an interesting advertising approach told in a story involving a waiter and restaurant patron having a conversation about bock beer.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

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