Sunday’s ad is for Rheingold, from 1944. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American cartoonist George McManus, talks about enjoying cabbage as much as one of his characters from “Bringing Up Father” does, especially if it’s paired with Rheingold Extra Dry.
Saturday’s ad is for Rheingold, from 1940 and 1950. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1940 ad, actress, expert swimmer and tennis star Jinx Falkenburg, spends a rigorous day modeling and is relieved when the day is finally over and she can enjoy a glass of Rheingold Extra Dry. Falkenburg was also the first Miss Rheingold, a very successful promotional contest Rheingold ran for twenty-five years in which a new model was chosen each year to me “Miss Rheingold” for the year and then Rheingold’s advertising for the subsequent year featured Miss Rheingold for that year, as well. Jinx Falkenburg was chosen as the first Miss Rheingold by the brewery, while every subsequent year she was picked by consumer voting. In one year as many as 23 million people voted to pick one Miss Rheingold.
Falkenburg also did another ad ten years later, in 1950. In this ad, she appears with her husband Tex McCrary, who “was an American journalist and public relations specialist who popularized the talk show genre for television and radio along with his wife, Jinx Falkenburg, with whom he hosted the first radio talk show, ‘Meet Tex and Jinx’ as well as the radio show “Hi Jinx” and the television talk shows ‘At Home’ and ‘The Swift Home Service Club.'”
Friday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Canadian-American bandleader and violinist Guy Lombardo, explains that the best way to go sailing is to get a good crew to do all the work and stock lots of Rheingold Extra Dry to drink while they sail.
Thursday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American tennis champion Don Budge, compares the consistency of a tennis player to that of Rheingold Extra Dry.
Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor Edmund Gwenn, best known for playing “Kris Kringle” in “Miracle on 34th Street,” muses that fancy packages don’t necessarily make things better “but they do add an extra touch” just like Rheingold Extra Dry.
Tuesday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American burlesque/vaudeville dancer in the first half of the 20th century who performed with his wife as “The Dancing De Marcos” Tony and Sally DeMarco, talks about how he and his wife, the Dancing DeMarcos, spend hours and hours working on their dancing, but still out dancing during their leisure time, although then they also drink Rheingold Extra Dry.
Monday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American jazz trombonist, composer, conductor and bandleader of the Big Band era Tommy Dorsey, talks about how he spends hours and hous working on new music and arranging, which makes him very thirsty for Rheingold Extra Dry.
Sunday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress, star of Hollywood films, Broadway productions, and television series Anne Baxter, talks about how many record albums she has, but she only serves one beer, Rheingold Extra Dry.
Saturday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, sportswriter Bill Corum, talks about how he slakes his “galloping thirst” with Rheingold Extra Dry.
Friday’s ad is for Rheingold, from 1948. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Anglo-American actress and singer Ida Lupino, who became a pioneering director and producer—the only woman working within the 1950s Hollywood studio system to do so, she asks for help in deciding if she’s a better actor or director. But she apparently doesn’t need any help picking her beer, which naturally is Rheingold Extra Dry.
