Monday’s ad is for Tsingtao, but it’s not an old one, but instead is from this year, as the Chinese New Year began yesterday. This year is the Year of the Snake, and that’s what this ad is all about. Happy New Year.
If you haven’t seen it yet, U.S. News & World Reports had an interesting read entitled Hopslam: How Big Beer Is Trying to Stop a Craft Beer Revolution, and subtitled “The blocked merger between Modelo and Anheuser-Busch shines a light on the long-brewing fight between big beer and craft brewers.” It’s a long piece, but worth it for pulling together a number of threads that have been pulling together lately.
Today is the 41st birthday of Dylan Schatz, brewmaster at Mad River Brewing in Blue Lake, which is where he’s originally from. Dylan started in 1999 in the brewery’s packaging department, on the bottling line, and immediately fell in love with the beer industry. He took classes at UC Davis and became a brewer, and in 2005 was named head brewer. He’s a terrific person, one who often doesn’t get all the credit he deserves, especially since he’s been making some amazing beers. Please join me in wishing Dylan a very happy birthday.
Behind the bar at Mad River’s tasting room during a visit there last summer, when I was in the research phase for my latest book, California Breweries North.