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Jay R. Brooks on Beer

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Archives for July 2013

Beer In Ads #944: Heineken’s Pilsener

July 31, 2013 By Jay Brooks 1 Comment


Wednesday’s ad is for Heineken’s Pilsener, from the 1800s. Check out the shape and size of the bottles. This ad is old enough that Heineken still referred to their beer as a pilsener.

Heineken-1800s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History

How To Clean Bottles

July 31, 2013 By Jay Brooks 1 Comment

beer-bottles
Today’s infographic is a chart showing the steps on How to Clean Bottles for Your Homebrew, created by Mike’s Brew Review.

how-to-clean-bottles-for-homebrew
Click here to see the chart full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Bottles, Homebrewing, Infographics

Beer In Ads #943: Raiders Of The Schlitzbox

July 30, 2013 By Jay Brooks 1 Comment


Tuesday’s ad is for Schlitz, from the 1950s. It’s probably part of their “Schlitzerland” ad campaign, with this one focusing on the refrigerator, renamed here the “Schlitzbox,” back when people still referred to it as the icebox.

raiders-of-the-schlitzbox

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

The Venn Of Beer

July 30, 2013 By Jay Brooks 2 Comments

venn
Today’s infographic is a simple venn diagram of beer’s primary ingredients. It was created by Pop Chart Lab and you buy a copy of the poster for yourself at their website.

Beer_Venn_18x24
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics, Malt, Science of Brewing, Water, Yeast

Beer In Ads #942: It Takes A Big Beer To Measure Up

July 29, 2013 By Jay Brooks 1 Comment


Monday’s ad is for Budweiser, from 1969. The ad curiously shows an upside-down red triangle — the anti-Bass triangle — with a small glass also upside-down on the long neck of the bottle. The wisdom imparted is “the bigger the glass, the better the Bud.”

bud-1969-glass

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

One More Periodic Table Of Beer Styles

July 29, 2013 By Jay Brooks Leave a Comment

periodic-table
Today’s infographic is another Periodic Table of Beer Styles, this one by Andrei Chapoval for Mantis Design, from 2001. This is the one I have framed in my home office.

periodic-table-mantis
Click here to see the chart full size.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beer Styles, Infographics

Tap Into The Business Of Craft Beer

July 28, 2013 By Jay Brooks Leave a Comment

beer-money
Today’s infographic is entitled Tap Into The Business Of Craft Beer, and was created by Kendall College of Chicago, in part because the Siebel Institute is moving there.

tap-into-the-business-of-craft-beer
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Education, Infographics

Beer In Ads #941: The Falstaff Gorilla Parachutes

July 27, 2013 By Jay Brooks 1 Comment


Saturday’s bonus ad is our final one for Falstaff, again from 1964. It’s the sixth, and last that I know of, in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla having just parachuted from, presumably, an airplane. For the look on his face, things didn’t go to well. Luckily, his smiling gal pal has a six-pack of Falstaff to soothe the savage breast.

Falstaff-magad44

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Hops Direct Hop Wheel

July 27, 2013 By Jay Brooks 1 Comment

hops
Today’s infographic is a hop wheel, created by Puterbaugh Farms, a fourth generation hop farming family in Yakima Valley of Washington d.b.a. Hops Direct.

hops-direct-hop-wheel

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Hops, Infographics, UK

Beer In Ads #940: The Falstaff Gorilla Rides A Motorcycle

July 26, 2013 By Jay Brooks 1 Comment


Friday’s ad is still another one for Falstaff, again from 1964. It’s the fifth in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla riding a motorcycle with his blue-suited companion riding behind. Luckily they remembered to pack a case of Falstaff cans, which is strapped to the very back of the motorcycle with bungee cords.

Falstaff-magad28

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

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