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Archives for July 2013

Let’s Hear Your Elevator Pitch For Beer

July 26, 2013 By Jay Brooks

session-the
For our 78th Session, our host is James Davidson, who writes beer bar band, where he writes about his many passions, and also writes about beer for the Australian Brews News. His topic asks everyone to make their “elevator pitch” to be as “persuasive and passionate about beer can you be in the short[est] space possible?” Here’s a fuller explanation of how to make Your Elevator Pitch for Beer:

“Elevator pitch” is a term used by marketers, sales people, film/tv makers and the like. It’s the delivery of a short but powerful summary that will sell their idea or concept to the listener in one swift hit.

Here’s the scenario:

You walk into an elevator and hit the button for your destination level. Already in the elevator is someone holding a beer…and it’s a beer that annoys you because, in your view, it represents all that is bad with the current state of beer.

You can’t help but say something, so you confront your lift passenger with the reason why their beer choice is bad.

30 seconds is all you have to sell your pitch for better beer, before the lift reaches the destination floor. There’s no time, space or words to waste. You must capture and persuade the person’s attention as quickly as possible. When that person walks out of the elevator, you want them to be convinced that you have the right angle on how to make a better beer world.

Here’s the rules:

  1. In less than 250 words or 30 seconds of multimedia content, write/record/create your elevator pitch for beer in which you argue you case, hoping to covert the listener to your beer cause.
  2. Blog/publish it online on Friday 2nd August, 2013.
  3. When your contribution has been posted, leave a comment here with a link to your post. Alternatively, email, tweet or facebook me with a link to your post.

The topic is essentially open. It is whatever you feel passionately about when it comes to the misgivings of beer in today’s market and/or culture.

What is the argument/topic that you believe will best advance a better beer world? You may just want to argue for craft beer over mass-produced bland lagers. Maybe you actually want to end the need to define “craft beer”. Maybe it’s that the way gender is used or represented when it comes to beer, such as attempts to push “girly styles”. Maybe you believe brands like Carling, Samuel Adams or James Squire should be in everyone’s beer fridge. You may be an purist for the cause of CAMRA, or you may want to argue against CAMRA. Maybe you think the outrageous ingredients and hybrid styles of extreme brewing are hurting beer today, or maybe there needs to be more delicious high alcohol triple barrel aged palate wreckers…?

Maybe the person in the elevator with you isn’t even holding beer, but instead they have some sugary pre-mix lolly-like alcoholic drink, and you want to convince them that drinking beer is a much better option. Even worse…maybe that person is holding a “low-carb” beer!

Maybe you think everything about beer is actually just fine. So argue your case for that.

And that’s the other reason why I have set this challenge is to help refocus my own argument for beer. The more I have learned about brewing, the beer industry and business, and the history of beer, the harder I have found it to define a strong argument for my own (Australian-centric) beer position statement of: drink “craft” beer instead of soulless mass produced adjunct lagers.

This is an exercise in words. I hope that this can be the easiest and hardest contribution that you have ever made to the beer conversation.

The easiest, because it’s a mere 250 words or 30 seconds. The hardest, because it requires every word to be important, meaningful, useful and powerful. There’s no room for footnotes, caveats or rebuttal.

elevator-pitch-1

So on Thursday, August 1, make your pitch. As I suffer from an acute case of verbosity, the hardest part will be keeping it to the length of an elevator ride. Going down?

elevator-pitch-2

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Blogging

Drunken Geniuses

July 26, 2013 By Jay Brooks

einstein-tongue
Today’s infographic is entitled Drunken Geniuses, and shows additional facts from the recent studies showing that the more intelligent one may be, the more likely they’ll also drink more, too. It was created by Pamela Brooke and Jack Kelle for Best Masters Degree.

Print
Click here to see the infographic full size.

Filed Under: Just For Fun Tagged With: Celebrities, Infographics

Beer In Ads #939: The Falstaff Gorilla Knitting

July 25, 2013 By Jay Brooks


Thursday’s ad is still another one for Falstaff, again from 1964. It’s the fourth in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla lying on his back reading a book on Zen while a woman with pigtails sits in a chair knitting a giant blue sock, with nearly a case of Falstaff cans at her feet.

Falstaff-magad47

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Exercise Your Beer Know-How

July 25, 2013 By Jay Brooks

beer-glasses
Today’s infographic is from the horribly misnamed Food & Wine magazine where they featured a chart entitled Exercise Your Beer Know-How that shows over two-dozen beer styles from lighter to stronger, with where they fall on the spectrum of four different criteria, and then they suggest an example.

beer-blog
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Infographics

Beer In Ads #938: The Falstaff Gorilla & Popcorn

July 24, 2013 By Jay Brooks


Wednesday’s ad is yet another one for Falstaff, also from 1964. It’s the third in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla reading Dylan Thomas while a woman with pigtails sits on the floor eating popcorn, surrounded by stacks of Falstaff cans.

falstaff-gorilla-1964

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

What Really Goes In To Beer Making

July 24, 2013 By Jay Brooks

beer-barley
Today’s infographic was created by Damayanti Chakravarty of Mumbai, India. What Really Goes In To Beer Making is part of a larger work, a “foldable pocket-sized infographic” called Know your Beer!

Beer Infographic Process Revised
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: India, Infographics, Science of Brewing

Beer In Ads #937: The Falstaff Gorilla Plays The Cello

July 23, 2013 By Jay Brooks


Tuesday’s ad is another one for Falstaff, also from 1964. It’s the second in an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla playing the cello while next to her a bespectacled woman kneels, hands folded in her lap, next to a music stand with a pile of Falstaff beer cans in front of her.

Falstaff-magad46

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

10 Surprising Health Benefits Of Drinking Beer

July 23, 2013 By Jay Brooks

health
Today’s infographic is entitled 10 Surprising Health Benefits of Drinking Beer, and was created by the Future of Health Now. None of these are particularly surprising, especially to regular readers, but thanks to anti-alcohol biases they tend to be under-reported and breweries are, in fact, forbidden from making health claims about their beer, another neo-prohibitionist victory. But drink up — in moderation of course — you’ll live longer and it’ll annoy the hell out of them.

10-surprising-health-benefits
Click here to see the chart full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Health & Beer, Infographics, Statistics

Beer In Ads #936: The Falstaff Gorilla Reading

July 22, 2013 By Jay Brooks


Monday’s ad is for Falstaff, from 1964. It’s part of an odd series of ads featuring a gorilla that Falstaff did that year. This one shows the gorilla sitting in a rocking chair, reading, while a woman reclines on the floor building a beer can pyramid.

Falstaff-magad43

Filed Under: Art & Beer, Beers Tagged With: Advertising, Falstaff, History

Pine Street Brewery Needs Your Help

July 22, 2013 By Jay Brooks

pine-street
One of San Francisco’s newest beer companies, Pine Street Brewery, is building its own brewery and trying to expand its business. One of things they’re in desperate need of is tap handles and kegs. So they’ve turned to Indiegogo (a crowdfunding website similar to Kickstarter) to help raise the funds they need to grow. They’re offering various tchotchkes for different levels of financial support, as detailed in the Indigogo Pine Street Brewery web page.

With our recipes perfected and a commercial brewing space secured, we need tap handles and kegs to keep up with growing demand in San Francisco! With your help we can provide our city with enough green PSB handles to have our beer in every neighborhood.

We’ve brainstormed hard to come up with great incentives for your donations – just a small token of how much we appreciate your generosity. (Check the gallery for photos of the prizes: http://www.indiegogo.com/projects/pine-street-b…). Your contributions will help us establish our presence in the city, and we hope you’ll be proud to say you helped make it happen!

pine-street-founders
The Pine Street Brewery founders.

The Pine Street Brewery Story

Our Story – Pine Street Brewery from Pine Street Brewery on Vimeo.

Filed Under: Breweries, Just For Fun Tagged With: California, Economics, Kickstarter, San Francisco

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