Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1920: Winter Evening At Home

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Monday’s ad is entitled Winter Evening at Home, and the illustration was done in 1951 by Douglass Crockwell. It’s #51 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people dressed up (I’d be in more comfortable clothes for an evening of staying in) and are making popcorn on the fire and drinking beer rather than going outside on a presumably cold winter night. I guess that’s one way to kill an evening. But I love the tagline in the inset below the art: “Beer and ale — mealtime favorites.”

051. Winter Evening at Home by Douglass Crockwell, 1951

Next Session Uncovers The Other Beer Economy

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For our 112th Session, our host will again be Carla Jean Lauter, a.k.a. The Beer Babe. For her topic, she’s chosen The Other Beer Economy, and I”ll let her explain what that means.

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Last year, the total economic impact of the beer brewing industry in the state of Maine was approaching the same scale as the lobster industry. Let that sink in for a second. Maine – which is arguably *best* known for lobsters – is shifting to an economy strongly supported by brewing.

Growing alongside of the boom of breweries are many small businesses that are supporting, or supported by the craft beer industry. Maine is now home to a malt processing facility, and several hop farms. There are multiple beer tourism-focused businesses that help connect visitors to the state’s best beer offerings. There are companies that create beer-related apparel for beer fans, some that have designed unique bottle openers and manufacture them in-state. Maine is also home to a company that manufactures and installs brewing equipment, and another whose sole mission is to clean the lines that serve up that beer to thirsty beer fans.

Yet, we rarely give these businesses a second thought. They are the second beer economy, often operating behind-the-scenes. I think we could give them a bit more credit for keeping things growing, sharing the products of our local breweries with more people, and sometimes even literally keeping the beer flowing.

For this month’s session, let’s talk about those businesses in the beer world that aren’t breweries. What are the roles that they can play? What opportunities still exist for new niche roles to be developed? What can local/state/regional governments do to encourage this kind of diversity of businesses around an industry?

I’m excited to hear your thoughts and stories.

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So this June 3, start thinking like a dismal scientist and look at the economic indicators, the market forces and the new economic models. To participate in the June Session, leave the link to your post in a comment to the original announcement or tweet your link to her at the @beerbabe on or before Friday, June 3.

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Patent No. DE2751778A1: Beer Piping Cleaning System

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Today in 1979, US Patent DE 2751778 A1 was issued, an invention of Heinz Stricker, for his “Beer Piping Cleaning System — with suction nozzle for disinfectant inserted in tap water circuit.” Here’s the Abstract:

A system for the cleaning out of piping between bar barrels and the taps in a bar consists of a hose which is coupled between a water tap and a beer tap and includes a suction nozzle. A beaker with a disinfectant is attached to the nozzle so that the flow of water entrains the disinfectant. The piping in the cellar is disconnected from the barrels and coupled together so that the fluid can rise to another beer tap and out into a sink. After a certain retention time the whole is flushed out with clean water. This provides a chemical cleaning in addition to the conventional sponge cleaning.

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Beer In Ads #1919: Holiday Visitors

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Sunday’s ad is entitled Holiday Visitors, and the illustration was done in 1950 by Douglass Crockwell. It’s #50 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, friends and family are arriving, bearing gifts, for a Christmas party. It’s cold outside, but a fire going inside and a tray of beer waiting for them. Sounds like a party to me.

050. Holiday Visitors by Douglass Crockwell, 1950

Patent No. 1959501A: Beer Dispensing Device

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Today in 1934, US Patent 1959501 A was issued, an invention of Elton F. Ross, for his “Beer Dispensing Device.” There’s no Abstract, though it’s described this way in the application:

This invention relates to a device for dispensing beer and other carbonated liquids discharged under pressure from a keg or other source of supply, and particularly to a dispensing device designed to supply measured quantities of the liquid and to control the discharge so as to prevent waste of the liquid and other objections due to wildness of the liquid.

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Patent No. 821208A: Beer Glass Tray

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Today in 1906, US Patent 821208 A was issued, an invention of Friedrich Voss, for his “Beer Glass Tray.” There’s no Abstract, though it’s described this way in the application:

This invention relates to a beer-glass tray which absorbs the drippings and conveys the same to a receiving-trough, so that cleanliness is insured.

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Beer In Ads #1918: Thanksgiving Dinner

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Saturday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1950 by Douglass Crockwell. It’s #49 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a picture perfect Thanksgiving turkey is on the dinner table, but the it’s not complete. People wait in the wings to be seated until the most important job is done. The matriarch of the family is putting beer glasses down at each place setting, the final touch, before the holiday meal can begin. Just like at my house. If that text, and the art, looks familiar, you’ve got a good memory as this exact same Thanksgiving Dinner piece was used in 1947 as #10 in the series.

049. Thanksgiving Dinner by Douglass Crockwell, 1950

Patent No. WO1987002975A1: A Beer Tapping Installation

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Today in 1987, US Patent WO 1987002975 A1 was issued, an invention of Jacobus Dijkstra and Gijsbert Slootweg, assigned to Heineken Technisch Beheer B.V., for their “A Beer Tapping Installation.” Here’s the Abstract:

A beer tapping installation comprising a refrigerator having a cask cooling and installation space (2) including a revolving platform (8) on which casks (12, 13, 14) can be placed and with a space for accommodating a CO2 cylinder (15), as well as a tap (21), a beer line (20) from the cask installation space to the tap, a hollow support (17) for enveloping the beer line from the refrigerator to the tap, a cask coupling (22) on the beer line and a CO2 supply line from the CO2 container to the cask coupling. The hollow support is in open communication with the cask cooling and installation space and the beer line, together with the cask coupling and the tap, is movable longitudinally of the hollow support.

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Beer In Ads #1917: Home From Hunting

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Friday’s ad is entitled Home from Hunting, and the illustration was done in 1950 by Douglass Crockwell. It’s #48 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, some men are returning home from a hunting expedition with a pair of pheasants as their prize, and it’s smiles all around. And that looks a little odd for some reason, seeing everyone grinning about the dead birds. Something esle in this ad worth noting is how small the beer glasses are. Look at them in relationship to the beer bottles on the table and in the man on the left’s hand. They look six or eight ounce juice glasses, which seems strange.

048. Home From Hunting by Douglass Crockwell, 1950

Stone Brewing To Open Taproom & Pilot Brewery In Napa

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Stone Brewing announced today that they were renovating the historic 10,000 square foot Borreo building in downtown Napa. Once completed, it will be a tap room and pilot brewery, which will do growler fills, as well as create exclusive beers for that location. The restaurant will use locally sourced food available “on premise or to take away picnic style.” The new Stone taproom is expected to open sometime next year.

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Here’s the press release from Stone Brewing:

Stone Brewing will begin renovations to a 10,000 square-foot iconic building in downtown Napa, bringing its bold and flavorful craft beer to the region well-known for its amazing wine. Stone’s newest outpost, located on 3rd Street and Soscol Avenue, will include a pilot brewing system, a dining experience, growler fills and Stone merchandise.

“The historic Borreo building is the perfect space for us to put down our roots in Napa,” said Greg Koch, Stone Brewing CEO & co-founder. “Not only is it literally made of stone, it’s one of downtown’s most iconic links to the 19th century and a landmark that’s been vacant for the past 15 years. We recognize the high quality of wine that comes from the region and the appreciation that Napa Valley locals and visitors have for fresh, well-crafted drink. We are elated to become a contributing part of such an artisanal town.”

The 10-barrel pilot brew system will enable brewers to produce Stone’s iconic bold and innovative beer using core recipes as well as indigenous ingredients from the local geography. The Stone Brewing Tap Room – Napa will fill growlers and serve Stone’s year-round beers as well as special releases brewed onsite.

Stone’s food philosophy will carry over to its newest Tap Room with a dining experience that incorporates the local Napa flavors for enjoyment on premise or to take away picnic style. Stone proudly specializes in locally grown, small-farm ingredients and features an eclectic menu of world-inspired cuisine and a unique take on comfort food. As strong advocates for environmental responsibility and high-quality food, Stone will purchase local and small-farm organic produce from the Napa region. Making the most of outstanding weather is something the San Diego-based company is quite familiar with. Locals and tourists visiting Stone Brewing Tap Room – Napa will enjoy an outdoor seating area complete with communal tables, fire pits and views overlooking downtown Napa.

The historic Borreo building, named for the family that formerly owned the historic stone structure, is an Italianate Renaissance design made from native-cut stone. It was completed in 1877 and has been vacant since 2001. While keeping historic elements in place, Stone plans to transform the building’s western wall, adding expansive doors to a stunning garden facing the Napa River.

“I’m a huge Napa fan,” said Koch. “I’ve been visiting for more than 20 years and I first toured through the Borreo Building nearly five years ago. We’ve tried a few times to make something happen there, and are thrilled to finally see it come to fruition!”

With an anticipated opening in 2017, Stone Brewing Tap Room – Napa joins two expansion projects already underway for the growing company. Stone Brewing World Bistro & Gardens – Berlin will open its doors in Germany this summer. Stone Brewing — Richmond will begin supplying fresh Stone beer from its 250-barrel brewhouse in July.