Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3678: Jesse Ventura For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1989. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, and also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.

It looks like Ventura was the ultimate winner, unsurprisingly.

Beer In Ads #3677: L.C. Greenwood & Bert Jones For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood and former American football quarterback Bert Jones, who played for the Baltimore Colts and the Los Angeles Rams.

Beer In Ads #3676: Marv Throneberry For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball player Marv Throneberry, who was affectionately known as “Marvelous Marv.” He was the starting first baseman for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120.

Beer In Ads #3675: Bubba Smith & Dick Butkus For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one again features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus, this time in a ski lodge.

This one below is a little clearer, but more askew.

Beer In Ads #3674: Leonard “Truck” Robinson For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American retired professional basketball player and coach Leonard “Truck” Robinson, who played in the National Basketball Association (NBA) for the Washington Bullets (1974–77), Atlanta Hawks (1977), New Orleans Jazz (1977–79), Phoenix Suns (1979–82), and New York Knicks (1982–85).

Beer In Ads #3673: Whitey Herzog & Dick Williams For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1980. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball outfielder and manager, most notable for his managerial career Whitey Herzog and American left fielder, third baseman, manager, coach and front office consultant in Major League Baseball Dick Williams.

Beer In Ads #3672: Boog Powell & Koichi Numazawa For Miller Lite

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Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Boog Powell, who was a first baseman and left fielder from 1961 through 1977, most notably as a member of the Baltimore Orioles dynasty that won four American League pennants and two World Series championships between 1966 and 1971 and former Japanese baseball great Koichi Numazawa.

Beer In Ads #3671: Bubba Smith & Dick Butkus Ski For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus, this time in a ski lodge.

Beer In Ads #3670: Blorg & Bob Uecker For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former Major League Baseball (MLB) player and current sportscaster, comedian, and actor Bob Uecker and “famous ex-space monster” Blorg. I especially love the text. “Lorgo abnaml ud zemblag. Remplo plivob ivwi subzily og abnaml. And less.”

Beer In Ads #3669: Eddie “Popeye” Egan For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American actor and police detective Eddie “Popeye” Egan, whose famous case was chronicled in a 1969 book, The French Connection, by Robin Moore, which used his actual nickname for title character, Popeye Doyle.