Tuesday’s ad is a 1950 ad for Schlitz, one of the three-panel ads that goes from curiosity to sampling to loving Schlitz. This one has a diving theme, not scuba diving but the old diving bell type.
Beer In Ads #340: Turn Of The Century Pilsner Urquell
Monday’s ad is for Pilsner Urquell. While I don’t know the true age of the ad, it definitely has a turn of the century look to it. Many beer ads from the late 1800s depict beautiful women of the day with beers in their hands, though I love the added touch of the hops around the barrel of beer.
Summit Celebrates The Return Of Legal Beer
Summit Brewing, in St. Paul, Minnesota, commissioned a local artist, Miss Amy Jo, to create a poster celebrating the passage of the Cullen-Harrison on its effective date of April 7, 1933. Eight months before the repeal of Prohibition, the bill allowed the production of 3.2 beer in about twenty states, including Minnesota. I love the retro look of it. It will probably drive historian Bob Skilnik batty, but it’s a cool poster and it’s available for purchase at Summit’s online store.
Beer In Art #121: Jan Jansz van de Velde’s Still Lifes
This week’s works of art are by Jan Jansz van de Velde, a Dutch painter from that nation’s golden age. He painted still lifes of everyday objects from the time, and at least two of those included beer. The first was completed in 1649, and is entitled Still Life with a Mug of Beer.
And the second is Still Life with Tall Glass of Beer, painted in 1647.
Guinness Ad #62: Have A Sandwich
Our 62nd Guinness ad again shows the iconic toucan with two pints of Guinness balanced on his beak, and a plate of sandwiches in one claw. The tagline is “My Goodness Have a sandwich!” with “Have a sandwich” essentially replacing “My Guinness,” which is the usual slogan.
Beer In Ads #339: Baltimore Knows Boh
Friday’s ad is another baseball-themed ad, this one for National Bohemian. I think it’s fairly contemporary, just retro in design, because isn’t that Camden Yards in the illustration? And that opened in 1992. I’ve only been there once, when GABF went on the road for the first, and only, time several years ago. When I was a kid it was Memorial Stadium. That was the Earl Weaver days when I was a big Orioles fan and saw them play a few times.
Beer In Ads #338: Schaefer, Bring Home A Winner
Thursday’s ad is a baseball-themed ad, because it’s the start of the 2011 season. The ad is for the F & M Schaefer Brewing Co. of New York, Pennsylvania and Maryland. But given the Mets sponsorship, I assume it was for the New York location. My grandparents took me to Shea Stadium when I was a kid to see a Mets game. It was actually the first time I ever saw — and played — pong. There was a stand alone coin-operated pong machine by itself on the concrete walkway. Anyway, I was more of an Orioles fan back then — Brooks Robinson was my favorite player — though these days I’m a Giants fan first, and a Phillies fan second.
Beer In Ads #337: Red Tower, Famous The World Over
Wednesday’s ad is for a British beer, Red Tower Pilsner Lager from Manchester. The illustration is amazing. I love the details of the tray and all the little things on it. I have no idea when the ad is from, but it must be after 1933, when Walker & Homfray renamed its Royal Brewery for their popular new beer, the Red Tower Lager Brewery Ltd. By 1956, the brewery had been acquired by Scottish & Newcastle, so it seems likely the ad is from between 1933 and 1956.
Beer In Ads #336: Better Than A Hole In One
Tuesday’s ad is for Rheingold beer and looks to be from 1954. It features a smiling Dean Martin holding a glass of Rheingold after, presumably, a hard day on the links. He’s in the clubhouse, with his putter and a wedge next to him. Apparently someone has dropped off a tray with the Rheingold. Obviously, I’m not playing golf in the right places, because I have to fetch my own beer.
Beer In Ads #335: The Ballantine Eskimo
After a week on hiatus during the Craft Brewers Conference, Monday’s ad is a Ballantine ad from 1950, and features a snowy scene near the north pole. Three stages of the aurora borealis add the Ballantine rings in glorious shimmering color while an Eskimo looks on, making Ballantine’s three fingers and the “okay” sign with his hand — which signifies “three rings.”
