Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Art #105: Arthur Runquist’s Homesteaders

December 5, 2010 By Jay Brooks

art-beer
This week’s work of art comes courtesy of Eric Steen, who also writes the beer blog Beer and Sci-Fi. We got to talking about beer and art during the recent Beer Bloggers Conference in Boulder last month and Eric told me the story of how the Portland Art Museum commissioned him to do an art & beer project the last two years as a part of their Shine A Light, a non-traditional one-night experience showing art in a different light. For the project, Steen “invited three breweries to tour the museum. They each selected an art piece and then brewed beer inspired by that artwork. For the first Shine A Light exhibition in 2009, Chad Kennedy, from Laurelwood Public House & Brewery, chose Homesteaders, by Arthur Runquist, which was painted in 1939.

Arthur_Runquist-Homesteaders

Homesteaders is an oil painting, on canvas, 38.5 in. wide by 32.5 in high and is the Fine Arts Collection, Public Buildings Service, U.S. General Services Administration. It was created as a part of the WPA, or the Works Progress Administration, back in the day when the government actually cared about art and supported it. Today, the painting is owned by the Portland Art Museum.

For Steen’s art & beer project, he curated his concept by putting together art with beer to fulfill his concept of the two being paired together.

chad-kennedy-laurelwood
Chad Kennedy with the beer he made, inspired by Homesteaders, that was served for free to museum guests. (photo by Vivian Johnson)

As Kennedy explained his choice of the Homesteaders:

Homesteaders by Arthur Runquist drew me in for several reasons. The simplest and perhaps most obvious connection between my beer brewing and this painting was the corked bottle sitting on a log in the foreground of the painting. While this piece is about the hard work and perseverance of pioneers and laborers (this is a WPA funded piece), the bottle in the forefront signals the rewards of hard work – this is very similar to how I see our beers’ role in society.

Secondly, the subjects in this painting are working as a team to achieve a common goal. As a small brewery this reminds me of our work environment. Not only are we a small team of brewers, but as craft brewers, we’ve made the conscious choice of striking out on our own; sometimes taking big risks in hope of new experience, and if we’re lucky others will follow us and the journey will be a benefit for the greater good — In our case, making our beer culture stronger, moving away from mass marketed, lifeless beer.

Drawing inspiration from Homesteaders meant designing a beer that was out of the ordinary, took chances and struck out on its own. I considered the historical perspective of the painting and decided to utilize some non-traditional brewing ingredients – ingredients that likely would have been used by people in the painting to create a drink to help them relax when all the work was done.

Our beer still uses malted barley, but also contains malted wheat, corn and molasses for sources of sugar to ferment. In a nod to the fermentation vessels of the paintings day — we added a small dose of American oak to the fermented beer giving it a slight “woody” character. The beer doesn’t fall into a style but tries to take us flavor-wise to a place we’ve never been. In doing so, I hope the beer, as well as the painting, take you on a unique and inspiring journey.

In the video below, local artist Carson Ellis gives a short talk about Homesteaders, by Arthur Runquist.

To learn more about Runquist, the Laura Russo Gallery has a biography and a small gallery of his work.

Filed Under: Art & Beer, Beers Tagged With: History, Oregon, Portland

Guinness Ad #45: Christmas Seals

December 4, 2010 By Jay Brooks

guinness-toucan
Our 45th Guinness poster by John Gilroy features Santa’s sleigh being pulled by a pair of seals balancing a Guinness bottle and pint glass on their respective noses as Santa chases them in hot pursuit. The slogan is “My Goodness, My Christmas Guinness.” Personally I don’t think the jolly fat man is going to get his Guinness back.

Guinness-xmas-seals

In the similar painting below, used as a postcard, there’s only one seal pulling the sled along with many of the famous Guinness advertising icon animals. Santa Claus is driving the sleigh and they’re transporting a case of Guinness.

Guinness-xmas-1980s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

Beer In Ads #257: Miller, There’s Only One Favorite

December 3, 2010 By Jay Brooks

ad-billboard
Friday’s holiday ad is from 1951 and is for Miller High Life. I love the retro cartoons, they remind me of the Schlitzerland ads from around the same time. There’s the Santa suit, hanging the mistletoe, putting on the feast and greeting the guests with the Christmas tree in the window.

51millerbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Miller Brewing

Beer In Ads #256: Carling’s Red Cap Wreath

December 2, 2010 By Jay Brooks

ad-billboard
Thursday’s holiday ad is for Carling Red Cap from the 1950s. On a wintery front door instead of a wreath is hung a very, very large red cap. Now that’s holiday spirit.

Carling-Red-Cap-1950s-holidays

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, Christmas, History, Holidays

Beer In Ads #255: Have Fun … Down A Crown

December 1, 2010 By Jay Brooks

ad-billboard
Wednesday’s holiday ad is for Molson Crown from 1958. Showing a holiday party in progress, the hostess is bringing in a tray full of Crown Lager Beer. I love the slogan “Have Fun … Down A Crown.” It’s so wonderfully cheesy. And from the looks of things, yes, “Everybody’s happy at the Molson Crown Club.”

images58molson

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, Christmas, History, Holidays

Beer In Ads #254: Good Cheer From The Land Of Sky Blue Waters

November 30, 2010 By Jay Brooks

ad-billboard
Tuesday’s holiday ad is for Hamm’s from sometime in the 1950s, most likely. The bottom right-hand corner of the ad reference Hamm’s sponsorship of the Edward R. Murrow show Person to Person. That show aired from 1953 to 1961, so the ad must be from the same range of time.

Hamms-xmas-good-cheer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #253: Schlitz Window Shopping

November 29, 2010 By Jay Brooks

ad-billboard
Monday’s holiday ad is for Schlitz from 1950. It features a couple window shopping during the Christmas season, with the stereotyped woman eying the mink fur in the store window while the man checks out the Schlitz display next door. Who wouldn’t be thirsty after a long day of shopping?

Schlitz-1950-window-shopping

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Art #104: Alida’s Still Life With Beer

November 28, 2010 By Jay Brooks

art-beer
This week’s work of art is by Canadian artist Alida and is a still life she did of several beer bottles while on a trip to a family cabin over a long weekend in September of this year. As she tells it. “I had good intentions of painting outdoors, but in my opinion it was too cold so instead I chose to do a still-life.” The painting has no title, so I’m calling it Still Life With Beer Bottles.

Alida_still-life-beer

Originally from the Yukon, Alida now lives in British Columbia. She points out the bottle at the far left is Ice Fog IPA from my friends at Yukon Brewing, with “artwork by fantastic Yukon artist Emma Barr.”

For more about Alida, check out her blog Alida’s Art. She also has a blog featuring her photography, Alida’s FSJ Photos.

Filed Under: Art & Beer, Beers Tagged With: British Columbia, Canada

Guinness Ad #44: Christmas Is Coming

November 27, 2010 By Jay Brooks

guinness-toucan
Our 44th Guinness poster by John Gilroy features Santa Claus hauling the biggest Christmas tree you ever saw and over by the reindeer there’s a bottle of Guinness, which is why the slogan for the ad is “Guinness for Strength.” But the main tagline of the ad is “Christmas Is Coming,” and through the end of the year, all of the ads spotlighted will be holidays ones.

Guinness-xmas-coming

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Holidays

Beer In Ads #252: Coors, ‘Tis The Season

November 26, 2010 By Jay Brooks

ad-billboard
Friday’s ad begins the holiday season with an ad for Coors with the appropriate slogan “‘Tis the Season … To Share the Tradition.” The ad is from 1990 and is for the now retired Coors seasonal Winterfest. From here through the end of the year I’ll be featuring holiday beer ads because Coors is right, ‘Tis the Season.

Coors-1990-winterfest

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5306: Heute Bock! From The Tap July 30, 2026
  • Historic Beer Birthday: Leopold Nathan July 30, 2026
  • Beer Birthday: Dr. Bill July 30, 2026
  • Beer Birthday: Jim Jacobs July 30, 2026
  • Historic Beer Birthday: Hamar Alfred Bass July 30, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.