Brookston Beer Bulletin

Jay R. Brooks on Beer

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Historic Beer Birthday: Bernhard Stroh

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Today is the birthday of Bernhard Stroh (August 20, 1822-June 24, 1882). He was born in Rheinland-Pfalz, Germany, and after a detour in Brazil, emigrated to the U.S. and settled in Detroit.

This biography is from Find-a-Grave:

Businessman. He left Germany in 1848, and joined a group of German settlers in Brazil for three years before arriving in America. He landed in Buffalo, New York heading by way of the Erie Canal. The boat he was on docked in Detroit. So Stroh took it upon him self to venture into the city. He liked what he saw and decided to stay. With a few hundred left from the Brazilian business venture he started a small brewery at 57 Catherine Street in Detroit. Soon after establishing his German brewery local patrons in Detroit aquired a desired taste for his German lager beer. Bernhard Stroh would have his sons personally cart small kegs of beer to his customers by wheelbarrow. For over a century now, local Detroiters have enjoyed the same “fire-brewed” taste that the Stroh Family created over 150 years ago.

Stroh-family-1871
The Stroh family around 1871.

This is what Wikipedia has to say about Stroh’s early days through Julius Stroh’s tenure:

The Stroh family began brewing beer in a family-owned inn during the 18th century in Kirn, Germany. In 1849, during the German Revolution, Bernhard Stroh (1822-1882), who had learned the brewing trade from his father, emigrated to the United States. Bernhard Stroh established his brewery in Detroit in 1850 when he was 28 and immediately started producing Bohemian-style pilsner, which had been developed at the municipal brewery of Pilsen, Bohemia in 1842. In 1865, he purchased additional land and expanded his business and adopted the heraldic lion emblem from the Kyrburg Castle in Germany and named his operation the Lion’s Head Brewery. (The lion emblem is still visible in its advertising and product labels.)

Bernhard Stroh’s original beer selling operation consisted of a basement brewing operation and was then sold door-to-door in a wheelbarrow. The new beer (Stroh’s) sold door-to-door was a lighter-lager beer, brewed in copper kettles.

Stroh-brewery-1864-scan
The Stroh Brewery around 1864.

This short account about Bernhard is from the Entrepreneur Wiki:

The Stroh family has a long history of brewing beer, which first began in Germany. However, due to the German Revolution, in 1849, Bernhard Stroh moved the business to the United States after three years of living in Brazil. He started his company with a budget of $ 150.00.

Stroh selected Detroit, Michigan as the location for his brewery and settled there in 1850. Stroh was 28 years old at the time. The company was known for making a Pilsner (also known as Pilzen) style beer. Pilsner beers are fire-brewed and lighter than traditional beers. In 1855, the company increased in size, and then shortly thereafter became known as Lion’s Head Brewery. The company had been known as Stroh’s Brewery until this time.

The most popular beer sold, Stroh’s, was first peddled via wheelbarrow. The new beer was brewed in copper kettles to enrich the flavor. The company name was then changed to B. Stroh Brewing Company when Bernhard passed in 1882, and his son, Bernhard Junior, took over the business. In 1988, Forbes estimated that the Stroh family had an estimated worth of 700 million dollars. The brewing company stayed in the Stroh family until the year 2000.

bernhard-stroh

Historic Beer Birthday: George Younger

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Today is the birthday of George Younger (August 19, 1790-September 25, 1853). He was the son of James Younger and the grandson of George Younger, who founded the brewery that would become George Younger and Son in 1764. It was located in Alloa, Clackmannanshire, in Scotland. There’s surprisingly little information about this George Younger. His father, James, expanded the brewery, and presumably, this George kept it going but there’s almost no details about him or his life that I could find.

George-Younger-meadow-brewery
Here’s his Meadow Brewery around 1890, before it became known as George Younger & Sons.

Ron Pattinson has a post about Boiling at George Younger in the 1890’s, and also about the early years of George Younger.

Beer In Ads #5324: Hilsebein Bock Bier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Hilsebein Bock, from the F.W. Hilsebein Brauerei AG, from Berlin, Germany, which was founded in 1876. It was created in the late 19th century.

Beer In Ads #5324: Leiner Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Leiner Bock, from the Erste Bayerische Exportbier-Brauerei, which was owned by Eg. Leiner in Förtschendorf, Bavaria, Germany, where they can trace their origins to 1558. It was created in the 1940s.

Historic Beer Birthday: Johann Casper Bruckmann

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Today is the birthday of Johann (“John”) Casper Bruckmann (August 17, 1829-August 12, 1887). He was born in “Berka von der Hainich, Wartburgkreis, Thuringia, Germany.” the son of Hartmann Bru(e)ckmann and Christina Maria Braun.

In 1856, with his brother, Frederick Bruckmann, he founded the Cumminsville Brewery, of Cincinnati, Ohio, which was also known as the Frederick Bruckmann Brewery, but by 1872 was called the John C. Bruckmann Brewing Co., although still also known as the Cumminsville Brewery.

Beer In Ads #5323: Weller Stark-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Stark-Bock, from the Weller-Bräu, which was founded in Schwabach, Germany in 1701. I think it was made in the early 20th century, but I couldn’t find any precise details about it.

Historic Beer Birthday: Charles D. Goepper

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Today is the birthday of Charles D. Goepper (August 15, 1860-June 7, 1909). In 18990, he was elected Secretary of the Phoenix Brewery of Louisville, Kentucky. The brewery was founded in 1859 as the Philip Zang Brewery, but became known as the Phoenix Brewery just two years later, in 1861, but closed in 1916 due to prohibition.

Here is Goepper’s obituary from the American Brewers’ Review:

And this obituary is from the Louisville Courier Journal:

And this obituary is from the same day in Louisville Courier Journal, but is slightly different, possibly from different editions, like the morning and evening papers?:

Historic Beer Birthday: Adam Eulberg

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Today is the birthday of Adam Eulberg (August 15, 1835-May 20, 1901). He was born in Nassau, Germany but moved to Portage, Wisconsin with his family when he was 19, in 1854. In 1884 he and his brother Peter bought the City Brewery, which had been founded in 1852 by Carl Haertel. His brother Peter passed away suddenly shortly thereafter and Adam carried on the business alone, at least until his two sons were old enough to join him. Adam and Peter renamed the brewery Eulberg Bros. Brewery, but Adam’s family changed it to the Eulberg Brewing Co. in 1907. They survived prohibition making soda, and resumed beer production after repeal, but the Eulbergs sold the business in 1944. It closed for good in 1958.

This is Eulberg’s obituary from the American Brewers’ Review:

Adam-Eulberg-obit

The Eulberg Brewery before he bought it, in 1880.

This short history of the brewery is from the Wisconsin Historical Society:

Milwaukee dominated Wisconsin’s early brewing industry, but successful breweries were found in communities throughout the state. In 1852, German immigrant Carl Haertel began producing beer in Portage, Wisconsin. In 1884, brothers Adam and Peter Eulberg, also originally from Germany, acquired the Haertel Brewery. The Eulberg Brewing Company remained in the family until 1944 and shut its doors permanently in 1958.

And here’s another history of the brewery building itself, which is still standing in downtown Portage, Wisconsin.

Eulberg-building

As far as I can tell, he’s not related to Caspar Eulberg, who was born in roughly the same area of Germany, and started a brewery in Galena, Illinois called C. Eulberg & Sons.

Eulberg-old-portage
Eulberg-can

Historic Beer Birthday: Christian Benjamin Feigenspan

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Today is the birthday of Christian Benjamin Feigenspan (August 15, 1844-April 10, 1899). He was born in Thuringia, Germany but moved his family to New Jersey and founded the C. Feigenspan Brewing Company of Newark in 1875, though at least one source says 1868. When he died in 1899, his son Christian William Feigenspan took over management of the brewery, which remained in business through prohibition, but was bought by Ballantine in 1943.

Christian-Benjamin-Feigenspan

There’s surprisingly little biographical information about Christian Benjamin Feigenspan, but here’s some history of his brewery:

In 1875 the Christian Feigenspan Brewing Company was founded at 49 Charlton St., at the former Laible brewery where he had previously been a superintendent. He would also marry Rachel Laible.

In 1878, he reportedly built a brewery on Belmont Street, and as late as 1886 a facility at 54 Belmont would be listed as the “Feigenspan Bottling Establishment”.

In 1880, Christian Feiganspan took over the Charles Kolb lager beer brewery (founded 1866) on Freeman Street. (Altho’, an 1873 map of Newark shows the property owned by a “Lenz Geyer Company”. There was a “Geyer” who was another Newark brewer who owned an “Enterprise Brewery” on Orange St.)

An 1884 fire would, reportedly, burn the brewery to the ground for a loss of $300,000.

By 1909, the firm would be advertising that “…Feigenspan Breweries are the largest producers of Ale in the United States!” (click on barrel above for text of ad) in an apparent dig at their much larger next door neighbor, P. Ballantine & Sons. Ballantine’s Lager Beer sales having by then accounted for 3/4 of their total production.

Possibly because of WWI era restrictions on the allowable alcohol level of beer (set at a mere 2.75%), Feigenspan entered into Prohibition with 4,000 barrels of aging ale in its cellar. In 1927, the ale would make the news as they tried to sell it. One story in July had it going to Heinz in Pittsburgh to be made into malt vinegar, but follow up articles say that in early November the ale was simply dumped into the sewer “…and thence into the Passaic River”.

Sadly, it would not be the first beer dumped by Feigenspan, which had one of the first four licenses to brew “medicinal beer” at the start of Prohibition. “Medicinal beer” was soon outlawed by the “Anti-Beer” law, and the brewery had to dump 600 cases of “real beer” (4.5% alcohol) in March of 1922.

Christian-Feigenspan-Breweries-Tip-Trays-3-6-inches-Christian-Feigenspan-Inc--Pre-Prohibition

Beer In Ads #5321: Bock Des Houillères

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Bock Des Houillères. It was created around the 1920s, and was most likely made for Brasserie des Houillères, which was located in Allouagne in northern France, in the Nord-Pas-de-Calais mining basin, or possibly for a regional coal-mining-linked or cooperative brewery known as houillères. The poster was printed by Publicité Savoye-Godin in Lille, France.