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Beer In Ads #5171: It Has To Be Good To Be Gunther’s

March 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Gunther’s Bock Beer, which was published on March 18, 1936. This ad was for the Gunther Brewing Co. of Baltimore, Maryland, which was originally founded in 1900. This ad ran in The Baltimore Sun, also of Baltimore, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Historic Beer Birthday: James Toohey

March 18, 2026 By Jay Brooks

tooheys
Today is the birthday of James Toohey (March 18, 1850-September 25, 1895). He and his brother John bought the Darling Brewery in Melbourne, Australia, and eventually it became known as Tooheys Brewery.

This brief biography is from his Wikipedia page:

He was born in Melbourne to businessman Matthew Toohey and Honora Hall. He was a brewer, opening a business with his brother John in 1870 that eventually became Tooheys Brewery. On 5 June 1873 he married Catherine Magdalene Ferris, with whom he had twelve children. In 1885 he was elected to the New South Wales Legislative Assembly for South Sydney. He held the seat until he resigned in 1893. Toohey died at Pisa in Italy in 1895.

tooheys-brewery-hall

And here’s part of their early history from the brewery’s Wikipedia page:

Tooheys dates from 1869, when John Thomas Toohey (an Irish immigrant to Melbourne) obtained his brewing licence. Toohey and his brother James Matthew ran pubs in Melbourne (The Limerick Arms and The Great Britain) before moving to Sydney in the 1860s. They commenced brewing Tooheys Black Old Ale in a brewery in the area of present-day Darling Harbour. By 1875, demand for their beer had soared and they established The Standard Brewery in inner-city Surry Hills. In 1902, the company went public as Tooheys Limited, and commenced brewing lager (the present-day Tooheys New) in 1930. In 1955, the brewery moved west to Lidcombe. In 1967, Tooheys bought competitor Miller’s Brewers located in Taverner’s Hill, closing that brewery in 1975.

james-toohey-older
This is a shared entry, with his brother John, of James Toohey from the Australian Dictionary of Biography, Volume 6, 1976:

John Thomas Toohey (1839-1903) and James Matthew Toohey (1850-1895), brewers, were the sons of Matthew Toohey (d.1892), businessman, and his wife Honora (d.1878), née Hall. John Thomas was born on 26 April 1839 at Limerick, Ireland, and was taken to Melbourne by his parents in 1841. His father bought town lots and settled many Irish families in Victoria. One of the founders of the St Patrick’s Society in Melbourne, he was a political ally of (Sir) John O’Shanassy and (Sir) Charles Gavan Duffy. In the 1860s he was forced to sell at a loss; in 1866 he went to New South Wales and lived in virtual retirement. James Matthew was born on 18 March 1850 in Melbourne: he is said to have been named after Fr Matthew, the Irish apostle of temperance.

After unsuccessful business ventures in Victoria, New Zealand and Queensland, John settled near Lismore: later James had a property near Coonamble. About 1869 with W. G. Henfrey John set up an auctioneering agency and cordial manufacturing business in Castlereagh Street, Sydney; the next year the brothers began brewing at the Metropolitan Brewery and in 1873 they bought the Darling Brewery in Harbour Street. In 1876 they moved to new premises on the site of the old Albion Brewery in Elizabeth Street and began the Standard Brewery, employing twenty-six hands. Before 1880 imported beer was preferred to the local product, but in the 1880s Toohey’s and Tooth’s beers quickly became popular.

TooheyJames

Vice-president of the Licensed Victuallers’ Association, in 1886 James was appointed to the royal commission on the excessive use of intoxicating drink, but withdrew when he felt the balance between local and anti-local optionists was upset. In evidence to the commission he said that ‘the system of shouting’ was the cause of all the excessive drinking in the colony and that beer was less injurious to health than ‘the ardent spirits’. He approved of the tied-house system and maintained that the 830 public houses in the Sydney metropolitan licensing district were not an excessive number, though there were a few too many in certain areas of the city.

Campaigning in 1885 for the Legislative Assembly seat of South Sydney, James claimed that the government’s action in sending troops to the Sudan ‘had resulted in a huge advertisement for the colony’. Favouring an elected Upper House, payment of members and the eight-hour system, he said he opposed local option and the abstinence party, as no Act of parliament could make a man sober. He represented the seat in 1885-93. A firm protectionist by 1887, he saw most free traders as ‘the curled darlings of the [Potts] Point and the merchants of Sydney’. He was a good speaker, if a little impetuous at times. According to the Sydney Morning Herald’s political correspondent in 1887, he ‘rolls the letter “r” beautifully, he drops his voice down to sweet whisper, lifts it up to a palpitating splendour, and then rolls it over the solemn path of prophetic parlance’. Dissatisfied with Sir George Dibbs’s administration, he opposed him for Tamworth in July 1894, but polled poorly. Next year he visited Ireland, England and Europe. James died at Pisa, Italy, on 25 September 1895 and was buried in the Catholic section of Rookwood cemetery, Sydney. He was survived by his wife Catherine (Kate) Magdalene (d.1913), née Ferris, whom he had married at Parramatta on 5 June 1873; they had four sons and eight daughters. Probate of his estate was sworn at £133,623.

On James’s death, John and James’s eldest son, also named John Thomas, took over the brewery. John was a leading Catholic layman, benefactor to numerous Catholic charitable institutions and a financial supporter of the Irish nationalist movement. On Christmas Day 1888 Cardinal Patrick Moran invested him as a knight of the Order of St Gregory. A leader in the Home Rule movement, he was prominent in the erection of the monument over the grave of Michael Dwyer in Waverley cemetery in 1898. Well known in business circles, he was a director of several companies including the City Mutual Fire Insurance Co. Ltd. He lived first at Moira, Burwood, and later at Innisfail, Wahroonga, and assisted in the development of both suburbs. He stood for Monaro in the Legislative Assembly in 1880 but was defeated by Henry Septimus Badgery and (Sir) Robert Lucas Tooth. In April 1892 he was nominated to the Legislative Council, but he very rarely spoke. In September 1901 he gave evidence to an assembly select committee on tied houses. Next year the brewery became a public company, Toohey’s Ltd, with John as chairman; the vendors received 375,000 fully paid shares and £175,000 cash. The well-known advertising slogan and symbol ‘Here’s to ‘ee’ originated in 1894.

For health reasons John went on a world tour with his family in 1902. He died suddenly in Chicago on 5 May 1903 and was buried in the Catholic section of Rookwood cemetery, Sydney. On 26 August 1871 at St Mary’s Cathedral he had married Sarah Doheny who died in 1891 survived by two sons and three daughters. Toohey was survived by his second wife, a widow Annie Mary Murphy, née Egan, whom he had married in Auckland, New Zealand. His estate was sworn for probate at £275,215.

tooheys-brewery

And this is a commercial that Tooheys produced that tells some of the history of the brewery.

The late Mr James Matthew Toohey

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, History

Historic Beer Birthday: John Smith

March 18, 2026 By Jay Brooks

john-smiths
Today is the birthday of John Smith (March 18, 1824-September 9, 1879). He was born in Leeds, and founded John Smith’s Brewery in Tadcaster, North Yorkshire, England in 1852, when “purchased the Backhouse & Hartley brewery” with a “loan” from his wealthy father.

John-smith
Here’s a short history of how the brewery got started and became John Smith’s.

Stephen Hartley began brewing in Tadcaster in 1758. In 1845 Jane Hartley mortgaged the brewery to David Backhouse and John Hartley. In 1847, Samuel Smith of Leeds arranged for his son John to enter the business. Jane Hartley died in 1852, and John Smith acquired the business, enlisting his brother William to help him. The timing was to prove fortuitous; pale ales were displacing porter as the beer of choice, and Tadcaster’s hard water proved to be well-suited for brewing the new style. The prosperity of the 1850s and 1860s, together with the arrival of the railways, realised greater opportunities for brewers, and by 1861 John Smith employed eight men in his brewing and malting enterprise.

John_Smith's_Brewery,_Tadcaster

And the Town of Tadcaster, where the brewery is located, includes this:

John Smith’s Ltd. brings together some of the greatest names in British brewing. John Smith’s, Wm. Younger, Matthew Brown….. we draw on a rich heritage and brewing expertise that stretches back over 250 years. As part of Scottish Courage, the UK’s foremost brewing company, we also represent some of the world’s most famous beer brands. ‘Only the best is good enough.’ Our company bears the name of a remarkable man. Born the son of a tanner, John Smith built a brewing business based on his entrepreneurial skills and personal commitment to quality. His Tadcaster brewery, acquired in 1847, responded to the new market opportunities generated by rapid population growth in northern towns during the Industrial Revolution.The excellence of his ales paved the way for what has become Britain’s most popular ale brand. The success story continues: a recent major expansion program at Tadcaster has doubled capacity to keep in pace with growing demand. An alliance of proud traditions.John Smith’s Ltd. represents a coming together of many proud brewing traditions like an ex-girlfriend blog. Matthew Brown began his brewing career in Lancashire in 1830. Wm. Younger’s traces it’s roots right back to 1749 and William McEwan founded his brewery in 1856. The Younger’s and McEwan’s companies joined forces in 1931 to form Scottish Brewers, arguably Scotland’s most famous beer company. These traditions are now combined with the prestigious brands owned by Scottish Courage. Times have changed, but the guiding principles of service and quality adopted by John Smith over 150 years ago are still at the core of our business today.

john-smith-and-pint

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5170: Bock Again Seeing Is Believing!

March 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Fleck’s Bock Beer, which was published on March 18, 1943. This ad was for the Fleckenstein Brewing Co. of Faribault, Minnesota, which was originally founded in 1872 by Ernest Fleckenstein as the Straight River Brewing Co. This ad ran in The Blooming Prairie Times, of Blooming Prairie, Minnesota.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Minnesota

Historic Beer Birthday: William Ebling

March 18, 2026 By Jay Brooks

ebling
Today is the birthday of William Ebling (March 18, 1828-January 25, 1922). Along with his brother Phillip, he founded and owned the Ebling Brewing Co., which was known by several different names during its life from 1868 to 1950, including the Philip Ebling & Bro. Wm., Aurora Park Brewery, Ph. & Wm. Ebling Brewing Co. and Ebling Brewing Co., which was its name almost the entirety of the 20th century, both before and after prohibition.

ebling-brewery-postcard

There’s not much I could find specifically about William Ebling, and no photos or portraits. From what I can piece together, he was born in Hessen, Germany and emigrated to the U.S. in 1855, arriving December 19 of that year. Initially he worked as a vinegar merchant and married his wife, Phoebe, around 1863, but by 1868 was brewing lager beer with his brother.

eblings-keg-branding
Two Ebling brewery workers posing with a keg branding device, from an unknown date.

The brewery apparently aged some of their beer in Bronx caves, and for some of their beers, like Special Brew, whose label boasts that the beer was “aged in natural rock caves.” Which sounds crazy, but in 2009, road construction crews in the Melrose section of the Bronx found the old caves, which was detailed by Edible Geography in Bronx Beer Caves.

1938-New-York-city-61st-street-4-Ebling-Brewery
An Ebling beer truck on 61st Street in New York in 1938.

Ebling-Brewing-Co-1908-Calendar-Signs-Pre-Pro-Ebling-Brewing-Co--Pre-Prohibition-_83627-1
A 1908 calendar from the brewery.

Eblings-Extra-Beer--Labels-Ebling-Brewing
Eblings-Bock-Beer-Labels-Ebling-Brewing

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5169: The Best Of The Bocks

March 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Gold Bond Double Bock Beer, which was published on March 17, 1953. This ad was for the Cleveland & Sandusky Brewing Co. of Cleveland, Ohio, which was originally founded in 1904 as the Fishel Brewing Co. This ad ran in The Plain Dealer, also of Cleveland, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5168: Hey! It’s Bock Beer Day To-Day!

March 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Nick Thomas Bock Beer, which was published on March 17, 1936. This ad was for the Miami Valley Brewing Co. of Dayton, Ohio, which was originally founded in 1866 by John Wager. This ad ran in The Dayton Daily News, also of Dayton, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5167: Acme Bock Is Back Tomorrow!

March 16, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Acme Bock Beer, which was published on March 16, 1950. This ad was for the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in The Merced Sun Star, also of Merced, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Birthday: Paul Segura

March 16, 2026 By Jay Brooks

Today is the 60th birthday — The Big 6-O — of Paul Segura, who is the brewmaster at Karl Strauss Brewing Co., a position he’s held for the past twenty-five years. Before that he brewed at Hops! Bistro & Brewery and Hang Ten Brewing. In addition to brewing, Paul is also a co-host on The 91X Beer for Breakfast Show and was an instructor for the UCSD Professional Certificate in Brewing. Plus he’s a great ambassador for beer in San Diego. Join me in wishing Paul a very happy birthday.

Paul giving a tour during CBC in 2008.
Picking up an award at GABF in 2015.
Paul and Bruce Joseph from Anchor Brewing.
Last two photos purloined from Facebook.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, San Diego, Southern California

Beer In Ads #5166: Hey! It’s Bock Beer Day To-Morrow!

March 16, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Nick Thomas Bock Beer, which was published on March 16, 1936. This ad was for the Miami Valley Brewing Co. of Dayton, Ohio, which was originally founded in 1866 by John Wager. This ad ran in The Dayton Daily News, also of Dayton, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

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