Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Jan Léonardus Moortgat

September 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Jan Léonardus Moortgat (September 13, 1841-May 15, 1920). He was born in Steenhuffel, Belgium, and worked at his parent’s brewery until he was thirty, in 1871, he married and co-founded the Moortgat Farm Brewery with his wife in Breendonk, which is part of Antwerp. His son Albert created their most famous beer, “Duvel,” in 1917 as “Victory Ale,” but renamed it Duvel in 1926.

This is a Google translation of Moortgat’s Dutch language Wikipedia page:

He was born into the family of Petrus Jan Moortgat (1809-1857), brewer in Steenhuffel and Maria Anna De Geest (1811-1884). Jan Leonardus initially continued to help his mother in the brewery until he was thirty. Afterwards he left the company there to his brother Louis.

In 1871 he married Maria De Block (1846-1910), together bought a piece of land in Breendonk and founded a beer and vinegar brewery. She was the daughter of the tenants of the Spanish Castle, the centuries-old farm on the border of Breendonk and Tisselt. Brewing was combined with running a farm. Brewing was a winter activity, agriculture was used the rest of the year.

Leonard was also alderman at Breendonk from 1876 to 1915 under the mayor of the counts Maurice Louis Marie Gaston de Buisseret Steenbecque de Blarenghien (1831-1888) and his son Robert (1863-1931).

In the early 20th century, he left the management to his son Joseph. He introduced the lager but died early. Afterwards, the leadership passed to the other sons Victor and Albert Moortgat. After the First World War, the Duvel was launched and the brewery was further expanded from a family business to a major player on the Belgian market.

The original Moortgat farmhouse brewery.

This account of the early history of the brewery is from the company’s website:

It all began when Jan-Léonard Moortgat and his wife founded the Moortgat brewery farm in 1871. Around the turn of the century, Moortgat was one of the over 3,000 breweries operating in Belgium.

Jan-Leonard experimented by trial and error, and his top-fermented beers were soon greatly appreciated in the brewery’s home town of Puurs and far beyond. Before long, the Brussels bourgeoisie was also won over by his beers.

Business was booming and Jan-Leonard’s two sons, Albert and Victor, joined the company. There was a clear division of labour: Albert became the brewer, Victor was responsible for delivering the beer to Brussels by horse and dray.

Albert and the Moortgat family c. 1895.

The First World War brought Belgium into contact with England and especially with English ales, which were quite popular at the time.

Inspired by the success of English ales, Albert decided to create a special beer based on the English model.

To create this type of ale, Albert wanted to work with only the best ingredients.

He travelled to the UK to get the specific strain of yeast he wanted and initially met with considerable resistance from the local brewers. It was only after a veritable odyssey across England that he was finally able to get his hands on a precious sample from a Scottish brewery. Our yeast is still cultured from the very same strain to this day!

The two brothers continued to search and experiment until they had perfected the recipe.

To commemorate the end of the First World War, the new beer was initially dubbed ‘Victory Ale’.

Today, of course, it’s known as “Duvel.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium

Beer In Ads #5347: It’s Here!

September 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Stroh’s Bock Beer, which was created in 1947. It was produced for the Stroh Brewing Co., of Detroit, Michigan, which was founded in 1850.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Beer In Ads #5346: Schultheiss Bock

September 11, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s poster is for Schultheiss Bock, which was created I think in either the late 19th century or early 20th. It was produced for the Berliner-Kindl-Schultheiss-Brauerei, of Berlin, Germany, which was founded in 1842. I’m also unsure who created the work and a far as I can tell this is a reproduction of an earlier work of art.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5345: Aktien-Brauerei-Friedrichshain Bock-Bier

September 10, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s chromolithograph poster is for Aktien-Brauerei-Friedrichshain Bock-Bier, which was created around 1905. It was produced for the Aktien-Brauerei Friedrichshain, of Berlin, Germany, which was founded in 1856. The work was created by German artist Hans Lindenstaedt.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: William H. Worthington II

September 10, 2026 By Jay Brooks

Today is the birthday of William H. Worthington II (September 10, 1764-March 4, 1825). He was the son of William H. Worthington, who founded the Worthington Brewery in Burton-on-Trent in 1761, with the help of his wife Ann Tarratt, when “he purchased a brewery in the High Street for 320 pounds from Richard Cummings of Repton.” Worthington II assumed control of the company following his father’s death, and his son, also named William, succeeded him.

And here’s more from the brewery’s Wikipedia page:

It is the second oldest continuously brewed British beer brand after Whitbread. The best known Worthington beers are its Creamflow nitrokeg bitter and White Shield India Pale Ale.

When William Worthington died in 1800, his brewery was one of the largest outside London. Horace Tabberer Brown, a chemist employed by Worthington, pioneered brewing science in the separation and cultivation of pure yeast strains from 1866, and the brewery was the first in the world to systematically use a laboratory in the brewing process from 1872. Worthington & Co merged with its major Burton rival Bass in 1927. Until the 1960s the Worthington brand, in bottled form, ranked alongside Bass and Guinness as one of only three beers with nationwide distribution. However, bottled beer sales declined as keg beer grew in popularity throughout the 1960s, and the Worthington brewery closed in 1965. The beers continued to be brewed elsewhere, and the Worthington brand has remained prominent up to the present day.

The Worthington brand was purchased from Bass by the American brewing company Coors in 2002, which following a merger became Molson Coors in 2005. Creamflow is the third highest selling ale in the United Kingdom, as well as the highest selling ale in Wales, and is brewed in Burton. Worthington’s White Shield IPA has continued to be brewed since 1829, and has been the recipient of a number of awards. In 2010, Molson Coors opened the William Worthington microbrewery, which brews historical and seasonal beers.

And this history is from “Messers. Worthington’s Brewery at Burton,” originally published January 2, 1875 and reprinted in the Brewery History journal edition in 2017.

A few years after his first start this gentleman determined to follow the example of Printon, and add the wine trade to his business as a brewer; and his son, the second William Worthington, while yet almost a boy, finding himself the sole possessor of the business, joined a partner in shipping a large proportion of the season’s brewings as a joint speculation to St. Petersburg. But those were the days when communications with foreign lands were difficult, when posts were rare, irregular, and untrustworthy, and eighteen months went by and no news arrived of the venture on which so much had been risked. The sharer in the cargo became nervous and dispirited, and at length, when the underwriters refused to take insurances on the goods, he came to William Worthington and offered for a small sum to give up the entire of the venture. Small as the sum was in proportion to the yield of a successful trading, it was yet as much as under the circumstances the share was worth. But William Worthington had the courage and confidence which seems to have ever been a characteristic of his house, and was anxious to close with the offer. His business, however, was not then the extensive concern it subsequently became, and so much of his available capital had been locked up in the seemingly unlucky adventure, that there were difficulties in the way. Once more, as has so frequently been the case in the history of mankind, a woman proved the dea ex machinâ. William Worthington was at the time engaged to be married to Mrs. Tarratt, and this lady, after considerable thought, agreed to advance the money. Her sacrifice was rewarded as it deserved to be, for six months later – months, doubtless, of weary anxiety to the young brewer – news arrived, not merely of the safety of the cargoes, but of a trading successful beyond hope and expectation, and this success established the fortunes of the house beyond fear of trifling shocks, and when William Worthington died he left behind him a fortune which in those days was considered large. He was succeeded by his son, the third William Worthington.

The Worthington Brewery c. 1899.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Burton, England, Great Britain, History, UK

Historic Beer Birthday: Matthias Froehlich

September 9, 2026 By Jay Brooks

Today is the birthday of Matthias Froehlich (September 9, 1825-December 2, 1894). He was born in Triebs, Pommern, which at the time was part of Prussia but today is located in northwest Poland. At 27, in 1852, he emigrated to the U.S., arriving in New York City in early June. He settled in Watertown, Wisconsin, where he and his wife Verina Fuss had five children, although she passed away in 1876. He remarried Veronica S. Zender, and the couple had two children together.

From the Watertown Historical Society.

In 1860, he founded the Mathias Froehlich Brewery, which remained open just ten years, closing in 1870. Unfortunately, very little is known about Froehlich or his brewery.

Watertown, Wisconsin in 1867, so Matthias Froehlich’s brewery is out there somewhere.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Poland, Wisconsin

Historic Beer Birthday: Julius Zupansky

September 9, 2026 By Jay Brooks

salem-brewery
Today is the birthday of Julius Zupansky (September 9, 1850-September 6, 1919). He was born in Bohemia, and came to the U.S. when he was 35, in 1885. He appears to have worked as a brewer throughout Europe before coming to the States, where he secured a job at the Salem Brewery Association. He worked there for a quarter-century, likely retiring when he was sixty. But what position he held there is unclear, which is curious given that he’s referred to as a “pioneer brewer of the Pacific Coast.” Even Gary Flynn’s Brewery Gems doesn’t mention him on his page on the History of the Salem Brewery Association, and his site is easily the most comprehensive on breweries in that part of the U.S.

Salem-Brewery-1939
The Salem Brewery Association around 1939.

The Salem Brewery Association was originally founded in 1866 as the Pacific Brewery, but three years later, in 1869 the name was changed to the Salem Brewery. Then in 1885, when Zupansky arrived in America, it was called the Capitol Brewery. In 1903, it again changed its name, this time to the Salem Brewery Association. It stayed with that name until 1943, when another local brewery, Sicks’ Brewing, bought it and operated it for another ten years, closing for good in 1953.

salem-beer-graphic

Zupansky’s name is mentioned several times in the American Brewers’ Review, but the most information is contained in his obituary from American Brewers’ Review, Volume 23:

Full size picture of salem beer on trade street
And this is the brewery from down the street.
Salem-Beer-square-1908

Salem-Beer-Labels-Salem-Brewery-Association-1906

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bohemia, History, Washington

Historic Beer Birthday: Thomas William Everard

September 8, 2026 By Jay Brooks

everards
Today is the birthday of Thomas William Everard (September 8, 1851-January 1, 1925). Thomas William Everard was the son of William Everard, co-founder of what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William, and fourth from Thomas William.

Thomas-William-Everard

Here is Thomas William Everard’s short biography from the brewery website:

Thomas William Everard was born on the 8th of September 1851, the year the Great Exhibition was staged by Prince Albert in Crystal Palace in London. He was the youngest of three children and joined his father’s firm at an early age. Thomas became very involved in his work at the brewery. He was so fond of his work he did not like to take holidays.

In 1890 a new partnership was formed to run the company- Everards, Son and Welldo. The partners were Thomas, his 69 year old father William, and a local wine and spirits merchant. Charles Leeds William Welldon.

Thomas took over the running of the brewery after the death of his father William, in 1892. He married Florence Muriel Nickisson of London on the 28th of September 1888. They had two children-William Lindsay, born in 1891, and his sister Phyllis Muriel, born three years later. William Lindsay would later go onto run the brewery.

Thomas enjoyed both country and urban life and was an active member of the Leicestershire Agricultural Society, as was his father. He continued the Everards tradition of public service and, like his father; he became a J.P. before being made a deputy Lieutenant of the County, and, in 1905, High Sheriff.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1)
The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

everards_tiger


At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Agostino Arioli

September 8, 2026 By Jay Brooks

birrifico-italiano

Today is the 61st birthday of Agostino Arioli, who is the founder of Birrifico Italiano. It was one of the earliest craft breweries in Italy when it started in 1996. I first met Agostino in 2013, when he spent the day at Russian River Brewing doing a collaboration beer in with Vinnie and also stayed for the entire day to document the brew. We’ve kept in touch and often see him at the Firestone Walker Invitational Beer Festival at least every other year, which has been great, because he’s a terrific person and brewer. Join me in wishing Agostino a very happy birthday.

P1060774
Agostino, Vinnie Cilurzo and Travis Smith at Russian Liver Brewing for a collaboration day to make La Fleurette in 2013.
Untitled
Agostino with Brian Hunt and another Birrifico Italian brewer at the Firestone Walker Invitational in 2015.
DSCN1192
Pils and Love at the FWIBF in 2013.
IMG_7811
Agostino with Matt Brynildson at another Firestone Walker fest in 2017.
P1060926
Travis, Vinnie, Natalie Cilurzo and Agostino at the end of the collaboration day at Russian River in 2013.
Agostino and me (in the middle) at the Firestone Walker Invitational a few year ago.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Italy

Beer In Ads #5342: Schloßbräu-Bock

September 7, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Schloßbräu-Bock, which was probably created 1959 or so. It was made for the VEB(K) Brauerei Drehna N.L. of Niedersausitz, Brandenburg, Germany, which was founded in 1745.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Historic Beer Birthday: Francis Xavier Hebrank September 25, 2026
  • Beer Birthday: Aaron Gore September 24, 2026
  • Beer In Ads #5357: Bavaria St. Pauli Bock September 23, 2026
  • Historic Beer Birthday: Conrad Walter September 23, 2026
  • Beer Birthday: Yuseff Cherney September 23, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.