Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Frank Shlaudeman

June 17, 2025 By Jay Brooks

decatur
Today is the birthday of Frank Shlaudeman (June 17, 1862-August 26, 1938). His father became a partner in what would become the Decatur Brewing Co., in Decatur, Illinois, and which was founded in 1855. By. 1884, Henry Shlaudeman was the sole owner. Frank was born and raised in Decatur.

Frank’s father Henry Shlaudeman joined the Edward Harpstrite Brewery (which was originally the John Koehler & Adam Keck Brewery when it opened in 1855). Within a few years, he’d made enough of an impact that it became the Harpstrite & Shlaudeman Brewery, and two years after that, in 1884, he bought out his partner and it became the Henry Shlaudeman Brewery. In 1888, it was again renamed, this time the Decatur Brewing Co. It reopened after prohibition in 1934 under the name Macon County Beverage Co., but closed for good the same year.

Surprisingly, I was unable to turn up even one photograph of him. He took over the brewery after his father retired in 1903. I found a record of him taking a trip in 1934 to California. But more recently, I found his obituary, from the Heralnd and Review in 1938.

And here’s a second obit:

And this biography is from the “Portrait and Biographical Record of Macon Co., IL, 1893″

Frank Shlaudeman, an educated gentleman and prominent business man of Decatur, is Vice-President of the Decatur Brewing Company, and also Vice-President of the Decatur Ice and Cold Storage Company. His entire life has been passed in this city, where his birth occurred on the 17th of June, 1862. Under the parental roof the days of his boyhood were passed, and his primary education was acquired in the public schools of the city. He afterward attended the University of Illinois, at Champaign, taking a five-years course as a mechanical enigneer in the mechanical department. He was then graduated from that institution in the Class of ’82, with the degrees of B.S. and M.E. After his graduation he went to Cleveland, Ohio, and entered the employ of the Brush Electric Light Company. He worked in all the departments of that company and became familiar with every detail of the business. Later he spent six months in Chicago. He had expected to devote his attention to electrical work, but events caused him to abandon this plan. However, he has built two electric machines, one for lighting the ice factory and one for motor purposes in the bottling works, of three-horse power. He put up the first electrical machine in Decatur, a Brush machine of ten-horse power for exhibition purposes.

In October, 1886, was celebrated the marriage of Mr. Shlaudeman and Miss Josephine Baum, whose home was in Springfield, Ill. They have a pleasant residence on Webster Street, and are well known in this community, having many friends. From his boyhood our subject has been familiar with the brewing business, and in 1886 entered the brewery. Since that time he has given his entire attention to the business, and has practically been its manager. He has entire charge of the manufacturing department, and his brother Harry superintends the office and sales. The property covers a tract of several acres. The Decatur Brewing Company was oncorporated on the 27th of March, 1888, with a capital stock of $50,000. It’s officers are H. Shlaudeman, President; Frank Shlaudeman, Vice-President; and Harry Shlaudeman, Secretary and Treasurer. It has a capacity of twenty thousands barrels annually, with an annual business of fourteen thousand barrels, and they purchase about fifteen thousand bushels of barley, mainly grown in Iowa, Wisconsin and Minnesota. Employment is furnished to twenty-three men. The bottling works are separated from the brewery. Mr. Shlaudeman is an intelligent and cultured gentleman, pleasant and popular, and a man of good business ability.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Illinois

Beer In Ads #5000: Bock Beer Always In The Lead

June 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Cumberland Bock Beer. The ad was published on June 16, 1894. This one was for the Cumberland Brewing Co., which was located in Cumberland, Maryland and was originally founded in 1890. This ad ran in The Frostburg Mining Journal, also of Frostburg, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Historic Beer Birthday: Charles F. Wiedemann

June 16, 2025 By Jay Brooks

Today is the birthday of Charles F. Wiedemann (June 16, 1857-November 3, 1928). He was born in Cincinnati, Ohio, but was raised in Kentucky, after his father, George Wiedemann, founded the moved to George Wiedemann Brewing Co. in Newport, Kentucky in 1870. It later became Kentucky’s largest brewery.” After his death, Charles became president and continued to run the business, with his brother George Jr. as vice-president. After prohibition, the brewery merged with G. Heileman Brewing Company, and in 1967 was operated as the Wiedemann Division of the G. Heileman Brewing Company, Inc. The brewery was closed in 1983.

This account is from the Northern Kentucky Tribune:

Wiedemann’s oldest son, Charles, studied brewing in Munich, and worked at a brewery in Milwaukee before coming home to Newport to become superintendent of the family brewery. His younger brother, George, also studied brewing in Munich, and then became foreman of the Wiedemann Brewery.

When Wiedemann died in 1890, Charles became president, and George vice-president of the brewery. When Prohibition arrived, the Wiedemann Brewery didn’t stop brewing. It kept on thanks to its alliance with George Remus, the so-called “king of the bootleggers.” Partnership with Remus provided a Star Wars-like shield of protection, but it didn’t last long. In 1927, it got busted by federal agents, causing the brewery to shut down.

Carl, the son of Charles, took the rap for his father, and did time (eight months) at the federal prison in Atlanta. Generally known as a “party boy,” Carl was not the family choice to run the brewery after Prohibition came to an end. Instead, it chose H. Tracy Balcom, a grandson of the founding father of the brewery, George Wiedemann. Thanks to him the brewery got back on its feet. In 1964, Richard Wagner, the son of a daughter of Charles Wiedemann, became president of the brewery, having served as secretary-treasurer since 1934.

By the 1960s, larger breweries were conducting aggressive advertising campaigns and price wars that made it increasingly difficult for smaller breweries. Given these conditions, the Wiedemann Brewing Company was sold in 1967 to the G. Heileman Brewing Company. By 1978, the number of breweries had plummeted to eighty-nine plants, but Heileman was still among the top ten, and still maintained the Wiedemann Division for its production of Wiedemann brews.

To strengthen its position, Heileman consolidated its holdings, which led to the closing of the brewery in Newport in 1983. Wiedemann brews were transferred to Heileman’s brewery in Evansville, Indiana, but the company, facing stiff competition, filed for bankruptcy in 1991. The closing of the brewery in Newport dealt a harsh economic blow, since it employed eight hundred workers at the time of its closing.
The rights to Wiedemann beer were sold to an investment group, and these were acquired by the Pittsburgh Brewing Company, which continued brewing until it filed for bankruptcy in 2006. Jon Newberry of Cincinnati then acquired these rights, and has subsequently opened the new Wiedemann Brewery in St. Bernard in Cincinnati.

Although the original Wiedemann Brewery is now gone, there still are several Wiedemann homes worth seeing in Newport. The Wiedemann Hill Mansion is located on a hillside overlooking the city and the Ohio River at 1102 Park Avenue. The home and carriage house were designed by Samuel Hannaford, and is no doubt one of the major architectural landmarks in the Greater Cincinnati area. It was completed in 1895, and Wiedemann’s widow, Agnes, lived there. After her death in 1899, it became the home of son Charles and his family. The original home of the Charles Wiedemann family is at 709 Overton Street, and the home of his brother George’s family is at 401 Park Avenue. The Wiedemann family gravesite is at the Evergreen Cemetery in Newport, and features a beautiful monument.

Wiedemann Brewery, 6th and Columbia Sts., Newport, KY., circa 1910.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Kentucky

Historic Beer Birthday: John Mitchell

June 16, 2025 By Jay Brooks

Today is the day that John Mitchell died, since his actual date of birth is unknown (1929-June 16, 2019). He was born in Singapore, but raised in England, before emigrating to Canada when he was 24, in 1953. With Frank Appleton, he founded the Horseshoe Bay Brewery, one of Canada’s first microbreweries, in 1982. It didn’t last long, but just two years later he co-founded Canada’s first brewpub, Spinnakers,

And here is an obituary of Mitchell, from the CBC:

Born in Singapore in 1929, Mitchell was raised in England before moving to Canada when he was 24. 

His journey into craft beer began in 1982 when he founded Horseshoe Bay Brewing, regarded as Canada’s first microbrewery, in West Vancouver. He then opened Spinnakers, the country’s oldest brewpub, in Victoria in 1984. 

In 1996, he was part of the team that established Howe Sound Brewing in Squamish, B.C.

That’s where John Ohler started working with him. The two became best friends.

“He didn’t go into business to make money. He went into business to brew great beer. He really wanted to bring back … real ale, and that had been lost at the time,” Ohler said. 

“He opened the brewery so that he could restore draught beer back to its days of glory.”

Mitchell was a strong-minded yet private person, Ohler said, and he was opinionated about beer — it had to be a certain temperature, specific carbonation, and brewed with whole hops instead of hop pellets.

He was generally drawn to English-style ales, he added.

Mitchell laid the foundation that allowed the craft beer industry to grow into what it is today, Ohler said. He pushed to change laws to allow for entrepreneurial “fairness” in the industry, he added.

In 2016, Mitchell and Ohler started a foundation to provide scholarships to students in the Brewing and Brewery Operations Diploma Program at Kwantlen Polytechnic University.

Mitchell was diagnosed with pneumonia about two weeks ago and was admitted to hospital, Ohler said. 

He died with his wife, Jenny, and daughter, Louise, by his side. 

And here’s another account, from North Shore News:

The “Grandfather of Canadian Craft Beer” was born in Singapore in 1929 and raised in England, before immigrating to Canada in 1953. Inspired by his love for the rich, flavourful ales of the U.K.—and their complete absence in Canada—Mitchell pioneered the country’s first craft brewery in Horseshoe Bay in 1982. That meant years of lobbying all levels of government to allow craft breweries the right to legally exist, thus setting the stage for the coming craft beer revolution.

Mitchell was one of the founding partners—and the original brewer—of Spinnakers Brewpub in Victoria, Canada’s oldest continuously operating craft brewery (which celebrated its 35th birthday last week). Today, you can still find hand-pulled pints of Mitchell’s ESB on the beer list, named in his honour. Mitchell was also instrumental in the founding of Howe Sound Brewing, and its Troller Bay Ale pays tribute to his original brewpub.

pic
John Mitchell serving a real ale from a beer engine at Spinnakers circa 1984

As a craft beer pioneer, Mitchell “started an economic and cultural revolution that went on to challenge the dominance of the major beer brands and changed the way people think about and consume beer,” according to the John Mitchell Foundation, a non-profit charity named in honour of Mitchell and dedicated to advancing the pursuit of brewing excellence. Founded in 2016, the foundation was created to provide endowments and scholarships for students at Kwantlen Polytechnic University’s brewing diploma program in Langley.

Today on social media, Mitchell was remembered by the craft beer community for his impact not only on the craft beer industry, but on Canadian culture.

And here’s a history of Spinnaker’s brewpub, from Victoria Harbour History:

Spinnakers is located on the north shore of the Middle Harbour on Kimta Road overlooking and on lovely Songhees Walkway. Spinnakers was established to fill a gap in the Canadian beer industry. Back in the early 1980s, the market was dominated by the “Big 3″: Labatt, Molson and Carling O’Keefe. But, one of Spinnakers’ founding partners, John Mitchell, was about to create waves in the brewing world.

Laws that prohibited any individual or company from being involved in the manufacturing or retailing of beverage alcohol in British Columbia became a matter for review when, in June, 1982, Mitchell opened a small brewery on the property of Sewell’s Marina in West Vancouver to brew and supply real ales to his Troller Pub, located down the street.

Although this first foray into commercial brewing did not last, Mitchell was inspired and eager to persue his inspiration. A September 1982 trip to the UK in search of better brewing equipment also yielded a suitcase full of beers, a couple bottles each of 14 different UK brands. These were shared one October evening with a number of beer aficionados in a pub, the Pickled Onion, located in a Dunbar residence on the west side of Vancouver. The host, a wine and spirits agent provided accompaniments and others brought along a few beers of their own to share. Working our way through the beers, discussing the merits of each and speculating on recipes, the group had a grand evening as we also tried another five or six North American bottled beers and finally settled into the draft canisters of home brew brought by a couple of the participants.
This was the evening that Spinnakers was conceived out of a realization that we could have access to such an amazing array of flavours. With the best beers of the evening having been provided by the home brewers, it was evident that the technology was in the room and the task at hand was to find a location and set about the process of building Canada’s first in-house brewpub of the modern era.

The process started with a review of Provincial liquor laws and a visit to Victoria’s City Hall where we quickly learned that a brewery / pub combination was not an allowed land use anywhere within the city limits. Subsequent conversations with Victoria’s Mayor and a few Councilors revealed a perspective that whilst the idea of a neighbourhood public house with an in-house brewery might be interesting, given that there were no examples to look at we were facing a very real fear of the unknown, that is, it may be a nice idea, but not in my backyard, thank you. One councilor summed it up nicely by telling us to find a neighbourhood that did not exist so that there would be no pushback and that those who lived next to the proposed brewpub would be doing so out of their own volition.

With this in mind, the current location at the foot of Catherine Street, on the edge of Lime Bay, overlooking Victoria’s harbour was singled out as a preferred potential location. Adjacent lands were derelict industrial, the remnants of a long closed shingle mill, an oil tank farm and underutilized rail yards. Long considered the wrong side of the bridge, Vic West had long been ignored by officials at the City. Suggestions of the current location resulted in the City Planning Department calling for a new community plan for Vic West before consideration could be given to any proposal. Having a background in private practise involving community planning work proved useful as we were able to return 6 weeks later with a vision as to how the surrounding areas might unfold over the next 20 years and how a neighbouthood brewpub might fit into the community.

Presentations to the Vic West Community Association resulted in the association conducting a neighbouhood poll indicating a very high level of support. This led to the development of a set of drawings and applications to create a zoning bylaw specific to the needs of a craft brewery and brewpub.

At the same time, a process was commenced with the Provincial government’s department of Liquor Control and Licensing which led to the creation of a set of Guidelines for Licensing Brewpubs in British Columbia. It turned out that previously authorized Horseshoe Bay operation was allowed to proceed because it was not expected to succeed. The advent of another pending application caused the General Manager to require the development of more formal guidelines for licensing as well as a need to amend the Liquor Control and Licensing Act to provide an on-going exclusion to Tied House Provisions which were embedded in the Act to ensure a legal separation between manufacturers and liquor licensees.

At the level of the Federal Government it was also necessary to seek an amendment to the federal Excise Act which stated that the only means of communication between the manufacturer of commodities subject to Excise duties was by highway. The Troller Pub / Horshoe Bay Brewing scenario complied with the Federal Excise Act as the beer was kegged at the brewery and then trucked down the street to the pub. Spinnakers, as a result of an Federal Excise Act amendment, contained within a February 1984 Federal Budget, was the first in-house liquor manufacturing facility to take advantage of the new provisions, ultimately paving the way for brewpubs, wineries and more recently, craft distilleries with attached licensed premises to exist.

From idea to opening day, over a period of 18 months, the Spinnakers team managed to put together what became Canada’s first in-house brewpub of the modern era. We think it was worth the effort. We trust that you will appreciate the results of our efforts.

Spinnaker’s.

The CBC also has a great article on Mitchell’s legacy, entitled Why John Mitchell’s legacy is sure to extend beyond founding Canada’s first craft brewery and there’s a nice piece by The Growler on Remembering John Mitchell. And lastly, What’s Brewing published In Memoriam: John Mitchell, Canada’s Original Craft Brewer.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: British Columbia, Canada, England, Singapore

Beer In Ads #4999: Moerlein Bock Beer

June 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Christian Moerlein’s Bock Beer. The ad was published on June 15, 1907. This one was for the Christian Moerlein Brewing Co., which was located in Cincinnati, Ohio and was originally founded in 1853. This ad ran in The Chattanooga Star, also of Chattanooga, Tennessee.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio, Tennessee

Beer In Ads #4998: Maier’s Bock Beer

June 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Maier’s Bock Beer. The ad was published in 1912. This one was for the Maier Brewing Co., which was located in Los Angeles, California and was originally founded in 1874, though they were known by a variety of names, using Maier Brewing from 1907-1971. This ad ran in the Los Angeles Evening Post Record, also of Los Angeles, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Los Angeles

Beer In Ads #4997: Magnolia Bock Beer

June 13, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Magnolia Bock Beer. The ad was published on June 13, 1908. This one was for, I think, the Houston Ice & Brewing Co., which was located in Houston, Texas and was founded by Hugh Hamilton in 1889 and closed in 1918 due to Prohibition, though it opened for only one year afterwards in 1934. They were also known as the Magnolia Brewery. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana. The ad is actually for The Elk Saloon, which was also in Opelousas, Louisiana. Here’s how it was described in an article entitled: What were Opelousas’ first restaurants and bars? “Another early Opelousas saloon was the Elk Saloon, managed by J. Adam Budd Company, which was opened in the downtown area before 1907.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, Texas

Historic Beer Birthday: Constant Vanden Stock

June 13, 2025 By Jay Brooks

Today is the birthday of Constant Vanden Stock (June 13, 1914-April 19, 2008). While he was best known for his exploits in football/soccer, he also ran his family’s business, Belle-Vue Brewery. That brewery was founded by his father, Philémon Vandenstock, in 1913. Constant’s father was captured by the Nazis in World War 2, and was sent to a concentration camp, but died one week after being released in 1945. After the war, Constant re-opened the brewery and continued to run it until the business was effectively acquired by Interbrew, now AB-InBev, in 1988.

Constant on his 90th birthday.

This biography is from his Wikipedia page.

Constant Vanden Stock was the president and a player of Belgian football club R.S.C. Anderlecht. The stadium of this club is named after him. Constant Vanden Stock also served as coach of the Belgium national football team from 1958 to 1968. He is the father of another club president, Roger Vanden Stock. He is also behind the bribery of referee Emilio Guruceta Muro to throw the UEFA cup semi-final against Nottingham Forest in 1984. Vanden Stock managed the family brewery Belle-Vue, famous for its Kriek and Lambic, until he sold it to beer giant Interbrew, now InBev.

This tribute to Vanden Stock is from the 10th anniversary of his death in 2008, published by the RSCA in Belgium in 2018.

Son of brewer Philémon Vanden Stock and his wife Marie,  Constant Vanden Stock was born in Anderlecht on June 13, 1914, just before the start of the First World War. Ten years later, he began to play for the Mauve and Blancs, where he played only 52 matches in the first team between 1933 in 1938 due to serious injuries. He then joined the ranks of the neighbors of the Union Saint-Gilloise. Five years later, he put an end to his sports career and he focused on the development of Belle-Vue, his father’s brewery.

In the early 1950s, Constant Vanden Stock occupied a very first position at Sporting. He was there for three years responsible for recruiting young people. Constant was also the cadet and school coach. After a short stint as president of La Forestoise, he was appointed to the selection committee of URBSFA. Two years later, he became the only national team coach. Albert Roosens, the Anderlecht president at the time, wanted to bring him back to the RSCA, but Constant nevertheless chose the role of technical director at the Club Brugeois. A year later, in 1969, he returned to the capital, however. Constant became a member of management and also vice-president there, before finally taking over the helm as president in 1971.

It was the start of a long and successful period. In twenty-five years of presidency, Constant Vanden Stock managed to add many trophies to the prize list of our club. He celebrated ten Belgian champion titles, seven Belgian Cups, two Cup Winners’ Cups, a UEFA Cup and two European Super Cups. In addition, the old Émile Versé stadium was completely renovated between 1983 and 1991 to become a football stadium with boxes and  business seats , a great novelty. The enclosure was logically renamed the Constant Vanden Stock stadium to pay tribute to his work.

In 1996, Constant Vanden Stock decided to pass the baton to his son Roger, but he remained, at 82, obviously very attached to his club, as honorary president. In 2005, Constant’s health began to deteriorate, with balance problems which were followed by a heart attack. Constant Vanden Stock died on April 19, 2008, just before the centenary of his club, at the age of 93 years. Rest in peace, Mr. Constant.

This thorough history of Brasserie Belle Vue is from the website Lambic.Info:

Brasserie Belle-Vue has a long and sometimes controversial history of innovation, takeover, and survival among the lambic brewers and blenders. It was founded in 1913, by a café blender named Philémon Vandenstock (1886 – 1945). The owner of a bar in Brussels, Vandenstock, along with his wife, bought wort from various lambic breweries in the city and began blending fondgeuze for the establishment. Shortly after they began their blending business, World War I broke out leaving few resources to continue. Finally, in 1927, the Belle-Vue Café in Anderlecht became available. Vandenstock purchased the building as an outlet for his lambics; serving five other cafes in the area while also selling directly to customers. From 1927 onward, the blendery would market itself under the Belle-Vue name with a mention to Ph. Vandenstock usually visible somewhere on the branding.

The business flourished under Philémon, leading to the first brewery acquisition by Belle-Vue in 1943: Vos-Kina, a lambic brewery located in Sint-Jans-Molenbeek. The acquisition of the brewery came at a difficult time in Europe’s history, right in the middle of World War II. While many breweries were struggling through the war, Belle-Vue was growing. Now able to brew his own lambic, Vandenstock also brought his son Constant Vandenstock and his son-in-law Octave Collin Vandenstock into the business to help manage.[1] Sadly, Philémon was arrested by the occupying Nazi forces in 1944 and sent to the Neuengamme concentration camp where he remained until it was liberated in May of 1945. He died just one week after the camp’s liberation.

The journey of Belle-Vue’s slide into non-traditional lambic started immediately after the death of Philémon when his son Constant took over the business. Until then, Belle-Vue was producing only traditional fondgeuze; however, like many other lambic breweries at the time, Constant began to use artificial flavorings to adapt to the changing palates of Belgian lambic drinkers. Belle-Vue began sweetening, filtering, pasteurizing, and carbonating its gueuze so that it could be consumed more like a traditional European pale lager rather than a traditional lambic. Belle-Vue also was one of the first, if not the first, lambic breweries to move away from using the traditional 75cl bottles to using capped 25cl bottles. This provided an easy “one bottle for one glass” strategy and did away with specialty corkscrews needed for opening the larger bottles.

The journey to the top of the lambic world for Belle-Vue began in the 1949-1950 season when Belle-Vue began to send lambic across the country and into France and the Netherlands. Belle-Vue, who was at the time the only lambic brewery with filtered and pasteurized gueuze, managed to escape the heatwave that resulted in exploding bottles for the majority of the lambic brewers and blenders that season. Business was so good that the brewery went on to two more takeovers, taking over the Louis & Emile De Coster lambic brewery in 1952 and Timmermans in 1955.

Constant, who was always involved with the football leagues in Belgium and Europe brought his son, Roger, as well as Roger’s cousin Philipe, into the business in 1962. In 1969, Belle-Vue acquired two more breweries: De Boeck and Goossens, known together as Brasseries Unies (United Breweries). These two breweries together had already acquired Brasseries Brasserie de la Couronne (De Kroon), Espagne, De Coster-Heymans, and Vandenkerckhoven. Again in 1970 Belle-Vue acquired Brabrux, which had already acquired other well known lambic breweries De Keersmaeker, Vaan Haelen-Coche, Bécasse-Steppé, and Vandenperre. At this point, Belle-Vue controlled approximately 75% of the lambic market. De Neve was also taken over by Belle-Vue in 1975, which is now a set of luxury apartments in the old brewery building.

Belle-Vue was riding a wave of success that very few lambic breweries were achieving at the time, but to do this Belle-Vue needed the help of one brewery still bigger than them in Belgium: Artois. Belle-Vue partnered with Artois to help expand its brand in the export market. The cost of this was a 43% minority share for Artois in Belle-Vue, with Constant still remaining in charge of Belle-Vue. When Artois merged with Piedboeuf (most recognized as the brewer of Jupiler) in 1988 to create Interbrew, it effectively put an end to the Vandenstock family stake in Belle-Vue.

Today, Brasserie Belle-Vue exists under the AB-InBev umbrella and consistently puts out non-traditional, sweetened lambics for the masses. No longer producing a traditional lambic or gueuze, the final true-to-style Belle-Vue product was the Belle-Vue Sélection Lambic released in 1999. Belle-Vue beers are now produced at the brewery in St. Pieters-Leeuw located just outside the Brussels Capital Region in Flemish Brabant. Belle-Vue is not a member of HORAL.

Eoghan Walsh also has a nice overview of the legacy of the lambic brewery entitled “Monsieur Constant // How one brewer defined beer and football in Brussels for the 20th century.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, Lambic

Beer In Ads #4996: Our Bock Beer

June 12, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Our Bock Beer. The ad was published on June 12, 1895. This one was for the Texas Brewing Co., which was located in Fort Worth, Texas and was founded in 1891 and closed in 1918 due to Prohibition. This ad ran in the Fort Worth Daily Gazette, of Fort Worth, Texas. I love that they used some simple lines to create a minimalist, modern art in 1895.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Historic Beer Birthday: John Hemrich

June 12, 2025 By Jay Brooks

Bay-View

Today is the birthday of John Hemrich (June 12, 1823-August 24, 1896). He was born in Baden-Württemberg, Germany, trained as a brewer, and came to America when he was 25, and had breweries in New York, Iowa, Wisconsin, but eventually ended up in Washington state, where he founded the Bay View Brewery, which eventually merged with two other Seattle breweries to become the Seattle Brewing and Malting Co.

He’s also the father of Andrew Henrich, Alvin Hemrich, and Louis Hemrich, all of whom worked with other family members on a variety of brewery projects over the years. It’s a complicated story, but Gary Flynn at Brewery Gems is your best bet for understanding it all, and I recommend starting with his biography of John Hemrich.

Bay-View-letterhead
Bay-View-ad

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Washington

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5016: Enjoy The 4th With Del’s Bock Beer July 5, 2025
  • Historic Beer Birthday: Alfred Marti July 5, 2025
  • Beer In Ads #5015: Washington Brewery’s Pure Bock Beer July 4, 2025
  • Historic Beer Birthday: Sammy Fuchs July 4, 2025
  • Beer Birthday: Dave Hoops July 4, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.