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Historic Beer Birthday: John Barbey

October 19, 2026 By Jay Brooks

sunshine-lt
Today is the birthday of John Barbey (October 19, 1850-December 24, 1939). He was born in Philadelphia, Pennsylvania, the son of Peter Barbey, who founded what would become the Peter Barbey Brewery in 1857. His son John joined him at the brewery in 1880, and they called it Peter Barbey & Son after that, and he owned and ran the brewery after his father’s death in 1897 until it closed in 1920 because of Prohibition. But it did return in 1933 as Barbey’s Inc. In 1951, they completely rebranded it as the Sunshine Brewing Co. before closing for good in 1970.

This is his obituary from the Reading Eagle on December 25, 1939:

Prominent Businessman Dies on Christmas Eve

Funeral services were held today for John Barbey, prominent Reading businesss man, who died at his home 733 Centre Ave, on Christmas Eve following several months illness. He was 89.

The Rev. Dr. HeismannF. Miller, pastor of Trinity Lutheran Church, of which Mr. Barbey was a member, officiated at services held from the home. Entombment was made at Charles Evan Cemetery.

Mr. Barbey who was widely known in business circles, was chairman of the board of directors of the Vanity Fair Silk Mills and president and treasurer of Barbey’s Inc.

He was born in Philadelphia, a son of the late Peter and Rosina (Kuntz).

Barbey when he was 4 years old the family moved to Reading, where the father engaged in the manufacturing of malt liquors. He received his education in the local public schools and at a business college and then joined his father’s organization.

In 1800 he became a partner in the concern and the business became Barbey and Son. At the death of his father in 1897 he succeeded as head of the organization.For many years Mr. Barbey was actively identified with several local banking institutions and at the time of his death served on the directorate of a number of local industrial institutions.

Mrs. Barbey, the former Mary Ellen Garst, died many years ago. Surviving are these children: Mrs. Ida Lewis, NY. Mrs. Wiliam K Eckert, and Mrs. John H McCauley, both of Reading.

This biography of John is from “Biographies from Historical and Biographical Annals,” by Morton Montgomery, published in 1909:

John Barbey, son of Peter and Rosina (Kuntz) Barbey, was born in Philadelphia, Pa., Oct. 19, 1850. When he was four years old his parents moved to Reading, where his father became engaged in the manufacture of malt liquors. He was educated in the local schools, taking an extra course in a business college, and was then placed in his father’s brewery for the purpose of learning all the details of the brewing business. In this he was very successful, and in 1880 the father admitted him into partnership, and they traded under the firm name of P. Barbey & Son. The father died in 1897, but the son has continued the business under the same name with increasing success up to the present. In 1906 the capacity of his large plant was the greatest of any at Reading, a fact which evinces the superior judgment of the son in conducting the complicated affairs of the brewery for the years it has been under his management.

Mr. Barbey has become largely interested in a number of the financial institutions of Reading, particularly the Keystone Bank, Farmers Bank, Colonial Trust Company, and several industrial institutions, in a number of which he is a director. He has been prominently identified with the Masonic fraternity at Reading since 1876, becoming a Mason in Chandler Lodge, No. 227, and a Knight Templar in the Reading Commandery, No. 42, of which be was Eminent Commander in 1886. He has reached the thirty-second degree.

Mr. Barbey married Mary Ellen Garst, daughter of George W. Garst, of Reading, a prominent building contractor for many years. They have seven children, six daughters and one son, John.

peter-barbey-brewery-1867

And this is from “100 Years of Brewing:”

peter-barbey-brewery

Apparently, Peter Barbery was just a brewer, but John was more of a shrewd businessman, and apparently made a fortune in the textile industry, which was quite prominent in Reading, PA. Though most of its gone now, the Reading Factory Outlets are still a reminder of that time. This account of his other business interests is from Forbes:

The roots of this family fortune date back to 1899, when a banker named John Barbey and five partners started the Reading Glove and Mitten Manufacturing Company in Pennsylvania. Using profits from his father’s Sunshine Beer, Barbey bought out his partners and expanded into underwear (though he banned the term). In 1939, his son John Edward “J. E.” Barbey became vice president of the company, then known as Vanity Fair Silk Mills. After he took it public in 1951, the family was no longer involved in operations. Today, fewer than a dozen members of the Barbey family still own nearly 20% of VF Corporation (as it was renamed in 1969). It’s one of the world’s largest apparel firms, with $12 billion in revenues and brands such as Lee, Wrangler and North Face.

Sunshine-Brewing-Co-SUNSHINE-PREMIUM-BEER-label (1)

Sunshine-Cream-Ale-Beer-Label

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5377: Rieker’s Bock Schnitzel Bank

October 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Rieker’s Bock Schnitzel Bank, which was created around 1910-15. This poster was for the F.A. Rieker Brewing Co. of Lancaster, Pennsylvania, which was originally founded in 1867 as Stroebel, Senn & Klink. Around ten years ago I went down a rabbit hole about Schnitzelbanks, a German drinking song that many, many breweries and other entities made posters celebrating. Despite a thorough search back then, new ones keep turning up, which is awesome, as far as I’m concerned.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5376: 3 Hoefijzers Bok Bier

October 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for for 3 Hoefijzers Bok Bier, which was created in 1955. This one was created for Drie Hoefijzers, which was located in Breda, in the central western region of the Netherlands. The Three Horseshoes was founded in 1628, although there had been a brewery on the same site since 1538. The poster was created by Dutch artist Jan Theodorus Giessen.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, The Netherlands

Historic Beer Birthday: Adeline Erisman Sprenger

October 16, 2026 By Jay Brooks

Today is the birthday of Adeline Erisman Sprenger (October 16, 1833-June 5, 1892). She was an early female brewery owner and her story is more interesting than most. Born in Lancaster, Pennsylvania, she married a brewer, John Abraham Sprenger, in 1852, when she was 19. He apparently bought into the Philip Frank Brewery, also in Lancaster, which had been founded in 1850. This was likely around 1873, when the name of the brewery changed to the J. A. Sprenger Action Brewery. She seemed to take an interest in her husband’s business, which would prove useful later. John was not, it would seem, a good businessman, and the brewery filed for bankruptcy. So she divorced her husband, and rescued the brewery by buying it for pennies on the dollar out of bankruptcy when the assets were auctioned off. She then successfully ran the business, calling it the Mrs. Adeline Sprenger Excelsior Brewery until she died in 1892. Afterwards, her ex-husband took over the brewery once again, and seemed to do a better job this time. The Sprenger Brewery remained in business until 1951.

Here’s her obituary, which curiously doesn’t mention her involvement in the brewery:

But after her death, I found this blurb about court proceedings from the News Journal, a month after her death, where her brewery license is transferred back to her husband or ex-husband John Abraham.

After prohibition, the brewery became known for its “Famous Red Rose Ale.”

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Santiago Graf

October 16, 2026 By Jay Brooks

compania-cervecera-toluca-y-mexico

Today is the birthday of Santiago Graf (October 16, 1845-August 31, 1904). He was born in Zurich, Switzerland, but emigrated to Mexico in the 1870s. He founded Mexico’s first modern lager brewery, Compania Cervecera Toluca y Mexico, which is “the state capital of the State of Mexico as well as the seat of the Municipality of Toluca.” He also pioneered the ‘Graf’ style of Vienna lager, one of the two styles of Vienna lager today and still popular in Mexico and the southwest United States.” Victoria is a 4% abv Vienna lager first brewed in 1865. His brewery continued on after his death, and was acquired by Grupo Modelo in 1935.

Santiago-Graf-100yrs

This is his entry from Wikipedia:

In 1875 Graf purchased the original Compania Cervecera Toluca y Mexico, a small producer of cerveza sencilla, a form of light ale, from fellow Swiss Ausgustin Marendazand and began brewing a popular amber ale which is often cited as the first commercially successful beer brewed in the southwest. The problems with temperature control during wort production and fermentation in Mexico’s hot climate forced him to continue brewing ale until the opening of an international railroad link with the United States enabled him to import the first large ice producing absorption machines from Germany in 1882. With better equipment and the ability to cool wort and fermenter’s properly, Graf was the first to successfully brew lager in Mexico. In 1890, Graf formed a stock company and erected the first large, modern lager brewery in Mexico.

Graf brewed various types of light colored ambers but seemed uninterested in pale beers like the popular Pilsener style. Disappointed with the quality of malt and hops available locally, he imported all his hops from Europe and most of his malt from the United States. In addition, he set up his own malting facilities in Mexico, using barley imported from the United States. Graf was able to increase the acidity of his mash by increasing the percentage of dark malts in his recipes thereby counteracting the high alkalinity of brewing water available in Mexico, with the alkalinity simultaneously mellowing the acidic flavors of the dark malts in the final product. The result was a popular, mellow, darker style of Vienna lager. The popularity of the Toluca y Mexico beers was such that Graf frequently had difficulty filling orders and was forced to seek outside investors to rapidly increase production.

Current popular brands of Graf style Viennas include major brands such as Negra Modelo, Nocha Buena, and Dos Equis Amber.

Graf died on August 31, 1904 from endocarditis vegetations as a complication of an ongoing infection and is buried in Toluca, Mexico

Santiago-Graf-photo

This short biography is from the American Brewers Review:

Santiago-Graf-obit
compania-cervecera-Toluca-y-mexico-100yrs

This account of Graf’s brewery is from “100 Years of Brewing,” published in 1903:

Graf-100yrs-1a
Toluca-postcard
Graf-100yrs-1b
Graf-100yrs-1c
Rey-gambrinus-victoria-de-toluca
Graf-100yrs-1d
Graf-100yrs-1e
compania-cervecera-Toluca-y-mexico-1920
Graf-100yrs-2a
Graf-100yrs-2b
Toluca-Brewery-1896
Compania Cervecera Toluca y Mexico around 1896.

And this account of Graf’s beer was published in an earlier version of “100 Years of Brewing,” from 1901:

Toluca-1st-lager
anuncio-de-la-compania-cervecera-Toluca-y-mexico-El-Mundo-Ilustrado-1-de

And finally, here is a video about the history of the brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, lager, Mexico, Switzerland

Beer In Ads #5375: Sandler Duplikator

October 15, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for for Sandler Duplikator, a Doppelbock, which was created around 1920. This one was created for Sandlerbräu, or the Kulmbacher Brewery, of Kulmbach, Bavaria, Germany, which was founded in 1831. The poster was printed by Willy Töpfer, but the artist is not known.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5374: Heineken’s Bockbier

October 14, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s artwork is for for Heineken’s Bockbier, which was created in 1933. This one was a draft for a poster created for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The work was created by prominent Dutch commercial artist and graphic designer André Vlaanderen.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, The Netherlands

Beer In Ads #5373: Berliner Kindl Weisser Bock

October 13, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for for Berliner Kindl Weisser Bock, which was created in 1952. This one was created for the Berliner-Kindl-Schultheiss-Brauerei, of Berlin, Germany, which was founded in 1842. The ad is doing double duty, also advertising their Starkbier, as well. The poster was created by German artist Erich “E. G.” Henning.

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5372: Valley Forge Bock Beer

October 12, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for for Scheidt’s Valley Forge Bock Beer, which was created in the 1940s. This one was for the Adam Scheidt Brewing Co., which was located in Norristown, Pennsylvania and was originally founded in 1866. The artist appears to be unknown, possibly an in-house staff artist.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5371: Miller Bock Beer

October 11, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for for Miller Bock Beer, which was created in the 1930s. This poster was made for the Miller Brewing Co., from Milwaukee, Wisconsin, which was founded by Frederick Miller in 1855. The artist appears to be unknown, probably an in-house staff artist.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Miller Brewing, Wisconsin

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