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Historic Beer Birthday: John Smith

March 18, 2026 By Jay Brooks

john-smiths
Today is the birthday of John Smith (March 18, 1824-September 9, 1879). He was born in Leeds, and founded John Smith’s Brewery in Tadcaster, North Yorkshire, England in 1852, when “purchased the Backhouse & Hartley brewery” with a “loan” from his wealthy father.

John-smith
Here’s a short history of how the brewery got started and became John Smith’s.

Stephen Hartley began brewing in Tadcaster in 1758. In 1845 Jane Hartley mortgaged the brewery to David Backhouse and John Hartley. In 1847, Samuel Smith of Leeds arranged for his son John to enter the business. Jane Hartley died in 1852, and John Smith acquired the business, enlisting his brother William to help him. The timing was to prove fortuitous; pale ales were displacing porter as the beer of choice, and Tadcaster’s hard water proved to be well-suited for brewing the new style. The prosperity of the 1850s and 1860s, together with the arrival of the railways, realised greater opportunities for brewers, and by 1861 John Smith employed eight men in his brewing and malting enterprise.

John_Smith's_Brewery,_Tadcaster

And the Town of Tadcaster, where the brewery is located, includes this:

John Smith’s Ltd. brings together some of the greatest names in British brewing. John Smith’s, Wm. Younger, Matthew Brown….. we draw on a rich heritage and brewing expertise that stretches back over 250 years. As part of Scottish Courage, the UK’s foremost brewing company, we also represent some of the world’s most famous beer brands. ‘Only the best is good enough.’ Our company bears the name of a remarkable man. Born the son of a tanner, John Smith built a brewing business based on his entrepreneurial skills and personal commitment to quality. His Tadcaster brewery, acquired in 1847, responded to the new market opportunities generated by rapid population growth in northern towns during the Industrial Revolution.The excellence of his ales paved the way for what has become Britain’s most popular ale brand. The success story continues: a recent major expansion program at Tadcaster has doubled capacity to keep in pace with growing demand. An alliance of proud traditions.John Smith’s Ltd. represents a coming together of many proud brewing traditions like an ex-girlfriend blog. Matthew Brown began his brewing career in Lancashire in 1830. Wm. Younger’s traces it’s roots right back to 1749 and William McEwan founded his brewery in 1856. The Younger’s and McEwan’s companies joined forces in 1931 to form Scottish Brewers, arguably Scotland’s most famous beer company. These traditions are now combined with the prestigious brands owned by Scottish Courage. Times have changed, but the guiding principles of service and quality adopted by John Smith over 150 years ago are still at the core of our business today.

john-smith-and-pint

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #5170: Bock Again Seeing Is Believing!

March 18, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Fleck’s Bock Beer, which was published on March 18, 1943. This ad was for the Fleckenstein Brewing Co. of Faribault, Minnesota, which was originally founded in 1872 by Ernest Fleckenstein as the Straight River Brewing Co. This ad ran in The Blooming Prairie Times, of Blooming Prairie, Minnesota.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Minnesota

Historic Beer Birthday: William Ebling

March 18, 2026 By Jay Brooks

ebling
Today is the birthday of William Ebling (March 18, 1828-January 25, 1922). Along with his brother Phillip, he founded and owned the Ebling Brewing Co., which was known by several different names during its life from 1868 to 1950, including the Philip Ebling & Bro. Wm., Aurora Park Brewery, Ph. & Wm. Ebling Brewing Co. and Ebling Brewing Co., which was its name almost the entirety of the 20th century, both before and after prohibition.

ebling-brewery-postcard

There’s not much I could find specifically about William Ebling, and no photos or portraits. From what I can piece together, he was born in Hessen, Germany and emigrated to the U.S. in 1855, arriving December 19 of that year. Initially he worked as a vinegar merchant and married his wife, Phoebe, around 1863, but by 1868 was brewing lager beer with his brother.

eblings-keg-branding
Two Ebling brewery workers posing with a keg branding device, from an unknown date.

The brewery apparently aged some of their beer in Bronx caves, and for some of their beers, like Special Brew, whose label boasts that the beer was “aged in natural rock caves.” Which sounds crazy, but in 2009, road construction crews in the Melrose section of the Bronx found the old caves, which was detailed by Edible Geography in Bronx Beer Caves.

1938-New-York-city-61st-street-4-Ebling-Brewery
An Ebling beer truck on 61st Street in New York in 1938.

Ebling-Brewing-Co-1908-Calendar-Signs-Pre-Pro-Ebling-Brewing-Co--Pre-Prohibition-_83627-1
A 1908 calendar from the brewery.

Eblings-Extra-Beer--Labels-Ebling-Brewing
Eblings-Bock-Beer-Labels-Ebling-Brewing

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5169: The Best Of The Bocks

March 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Gold Bond Double Bock Beer, which was published on March 17, 1953. This ad was for the Cleveland & Sandusky Brewing Co. of Cleveland, Ohio, which was originally founded in 1904 as the Fishel Brewing Co. This ad ran in The Plain Dealer, also of Cleveland, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5168: Hey! It’s Bock Beer Day To-Day!

March 17, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Nick Thomas Bock Beer, which was published on March 17, 1936. This ad was for the Miami Valley Brewing Co. of Dayton, Ohio, which was originally founded in 1866 by John Wager. This ad ran in The Dayton Daily News, also of Dayton, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5167: Acme Bock Is Back Tomorrow!

March 16, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Acme Bock Beer, which was published on March 16, 1950. This ad was for the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in The Merced Sun Star, also of Merced, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Birthday: Paul Segura

March 16, 2026 By Jay Brooks

Today is the 60th birthday — The Big 6-O — of Paul Segura, who is the brewmaster at Karl Strauss Brewing Co., a position he’s held for the past twenty-five years. Before that he brewed at Hops! Bistro & Brewery and Hang Ten Brewing. In addition to brewing, Paul is also a co-host on The 91X Beer for Breakfast Show and was an instructor for the UCSD Professional Certificate in Brewing. Plus he’s a great ambassador for beer in San Diego. Join me in wishing Paul a very happy birthday.

Paul giving a tour during CBC in 2008.
Picking up an award at GABF in 2015.
Paul and Bruce Joseph from Anchor Brewing.
Last two photos purloined from Facebook.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, San Diego, Southern California

Beer In Ads #5166: Hey! It’s Bock Beer Day To-Morrow!

March 16, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Nick Thomas Bock Beer, which was published on March 16, 1936. This ad was for the Miami Valley Brewing Co. of Dayton, Ohio, which was originally founded in 1866 by John Wager. This ad ran in The Dayton Daily News, also of Dayton, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5165: It’s Wise To Ask For Milwaukee’s Choicest Bock Beer

March 15, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Braumeister Bock Beer, which was published on March 15, 1950. This ad was for the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was originally founded in 1901 by Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. This ad ran in The Monroe Evening News, of Monroe, Michigan. I love that they put the goat in glasses and a graduation mortarboard so he’s look “smart.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan, Wisconsin

Historic Beer Birthday: Robert Meinrad Juerze

March 15, 2026 By Jay Brooks

Today is the birthday of Robert Meinrad Juerze (March 15, 1847-?). In 1889, he was named president of the Gerke Brewing Co., in Cincinnati, Ohio. Unfortunately, that’s it for the information I could find about Juerze. No bio, no photos, just a line in an old trade magazine that included his birthdate.

The Eagle Brewery in Cincinnati, Ohio, which was known by various names names, such as the Schaller & Schiff Brewery and later the Schaller-Gerke Brewery and finally the Gerke Brewing Co. Here’s a timeline from the Queen City Chapter’s page, entitled Cincinnati Brewing History-Preprohibition 1811-1919.

Gerke-bc

The first brewery on this corner was the Eagle Brewery from 1854 to 1866, owned by Joseph Schaller and Johann Schiff. In 1866, Schiff left the company and John Gerke joined in. The name was changed to Schaller & Gerke, Eagle Brewery and they continued together until 1882. The Schallers left the business then to purchase the Main Street Brewery and after the death of his father John, George Gerke continued the business at Canal and Plum Streets.

gerkebrewery_1

Founded in 1854 as the Eagle Brewery closer to the Ohio River, Joseph Schaller and John Gerke built a new brewery at the bend of the Miami and Erie Canal in 1866. Beer was brewed there until 1910.

gerkebrewery_4

The brewery equipment was sold at auction October 15, 1913.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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