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Jay R. Brooks on Beer

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Historic Beer Birthday: Frederick J. Stegmaier

July 27, 2025 By Jay Brooks

stegmaier
Today is the birthday of Frederick J. Stegmaier (July 27, 1861-April 23, 1915). He was the son of Charles Stegmaier, who founded the Baer & Stegmaier Brewery with his father-in-law in 1857. It eventually became known as the Stegmaier Brewing Co., and ran it with his sons, Christian, Fred and George. Fred became president when his father passed away in 1906.

frederick_stegmeier

Here’s his obituary, published on Find a Grave:

And here’s another obituary, from the Encyclopedia of Pennsylvania Biography Illustrated, Volume 7:

Frederick J., son of Charles and Kathleen (Baer) Stegmaier, was born in Wilkes-Barre, July 27, 1861, and died at his home on South Franklin street, Wilkes-Barre, Pennsylvania, April 22, 1915. He was educated in the public schools, St. Nicholas Parochial School, and Wyoming Seminary, being a graduate of the last named institution. He then became actively associated with his father in business, and at the death of Charles Stegmaier, the father, Frederick J. Stegmaier succeeded him as president of the Stegmaier Brewing Company. It was through the foresighted planning and energy of the sons of Charles Stegmaier that the business founded by the father was developed until it became one of the largest and best equipped plants of its kind in the country. In addition to his responsibilities as head of the company, Frederick J. Stegmaier had other large and important interests. He was for many years president of the South Side Bank, a position ill health caused him to relinquish. He was a director of the First National Bank, director of the Fenwick Lumber Company, director of the Stegmaier Realty Company, and largely interested with his brothers and Abram Nesbitt in the Wales Adding Machine Company. When the last company was threatened with absorption by rivals, these men fought for a number of years to retain the company as a separate plant manufacturing an independent machine, and finally succeeded. Mr. Stegmaier was interested in many other projects, but failing health during his latter years compelled him to withdraw from active participation in many. For four years he lived under the constant care of his physician and knew that his days were numbered, but he neither lost courage nor became despondent. He passed the last winter of his life in the south, but after his return spent nearly every day in his office, literally “dying in the harness.”

He was kind and considerate, very generous, charitable organizations having in him a liberal friend, and when his will was read it was found that Wilkes-Barre City Hospital, Mercy Hospital, United Charities, Nanticoke Hospital, Wilkes-Barre Home for Friendless Children, the Florence Crittenden Shelter and Day Nursery, and the Ladies’ Aid Society had been generously remembered, as had the Home of the Good Shepherd, St. Patrick’s Orphanage, and St. Patrick’s Foundling Home, of Scranton. During his life he served as a director of the City Hospital, knew its needs, and did his full share there as elsewhere in relieving suffering. He was a member of St. Nicholas Church (Roman Catholic) and was a member of the Benevolent and Protective Order of Elks, who after a solemn high mass of requiem in the church conducted final services at the Stegmaier mausoleum in Hollenback Cemetery. He was also a member of the Franklin Club and the Concordia Singing Society.

And here’s one more from American Brewers’ Review from 1915:

Stegmaier_Brewin_53a40cc7956bf

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5035: Brewed In The Winter For Spring Pleasure

July 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer, which was published in 1949. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Palo Verde Valley Times of Blythe, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer In Ads #5034: Schaefer Bock Beer

July 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Schaefer Bock Beer, which was published on July 25, 1979. This one was for the F. & M. Schaefer Brewing Co. of New York, New York, which was originally founded in 1842. This ad ran in Newsday’s Suffolk Edition, also of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5033: Weihnachts Bock

July 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Falken Schaffhauser’s Weihnachts Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts Bock (Winter Bock) and shows a pair of goats butting heads with a holday candle behind them. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Adolf Bremer

July 24, 2025 By Jay Brooks

schmidt-mn
Today is the birthday of Adolf Bremer (July 24, 1869-October 9, 1939). He was born in Minnesota and married the daughter of Jacob Schmidt, who had been a brewer with Hamm’s, and others. Gremer and Schmidt partner in buying the Christopher Stahlmann Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery, and for a time Brewer was its president. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

Here’s a very short biography from Find-a-Grave:

Businessman. Financier and president of Jacob Schmidt Brewing Company. The son-in-law of Jacob Schmidt and the father of Edward Bremer, who was a 1934 kidnap victim of the Barker-Karpis gang.

Adolf-and-Edward-Bremer
Adolf with his son, Edward Bremer.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

schmidt-brewery-1905-lg
The Schmidt “Castle” brewery in 1905.

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

Schmidts--1000-Natural-Process-Beer-Labels-Jacob-Schmidt-Brewing-Co--Pre-Prohibition

The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

cst 07217 aerial shot of Schmidt Brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Charles F. Russert

July 24, 2025 By Jay Brooks

Today is the birthday of Charles F. Russert (July 24, 1861-July 8, 1920). He was born in Mannheim, Germany, the son of a brewer, and from him learned the family craft. When he was 17, in 1878, he emigrated to the U.S., originally finding work at a brewery in New York City. A few years later he became the brewmaster of A.J. Houghton & Co., which was also known as the Vienna Brewery, located in Boston, Massachusetts. He was still employed there when he passed away.

Here’s a short obituary of Russert from the Western Brewers Journal:

Here’s a short description of the brewery’s history from Curbed Boston:

From 1870 to 1918, the “Vienna” brewery churned. It took over the site of the old Christian Jutz brewery, built in 1857. Their Vienna lager, concocted from a German recipe, came into favor in the 1850s and ’60s and displaced the heavier English and Irish ales. This is the ONLY landmark brewery in Boston that’s protected by the Boston Landmarks Commission.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Massachusetts

Beer In Ads #5032: Oster Bock

July 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Falken Schaffhauser’s Oster Bock Beer, and was published in 1928. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a stylized village being struck by lightning. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Historic Beer Birthday: Peter Adolph Schemm

July 20, 2025 By Jay Brooks

peter-schemm
Today is the birthday of Peter Adolph Schemm (July 20, 1852-June 6, 1909). He was born in Philadelphia, Pennsylvania, the son of Peter Schemm, who founded the Peter Schemm Brewery. When Peter A. began working at his father’s brewery, it was renamed the Peter Schemm & Son Brewery, or the Peter Schemm & Son Lager Brewery.

Peter-A-Schemm

Here’s his very short biography from Find-a-Grave:

Was a ‘Gentleman’ and had taken over the brewery of his father- Peter Schemm Brewery in Philadelphia. He was also an extensive collector of paintings and was a lover of books.

Peter-Schemm-Brewery-Litho
The Peter Schemm & Son Brewery located at North 25th Street near Poplar in Philadelphia.

In a biography about his father, Peter Schemm, from the Peter Schemm and Fredericka Rosina Schill Family Group, Peter A. is mentioned toward the end:

In 1885, Peter A. Schemm, Peter’s only son, joined the business, and the elder Peter gradually relinquished active management. His eyesight was beginning to fail, but even so, he maintained his daily practice of visiting the brewery two or three times every day, stroll up to Massholder’s saloon, a few doors above the brewery and sit with three or four old friends, and every day took his own carriage and driver (rather than using the carriage of his family) to meet with an old friend and stop by the brewery to be sure the beer was not too cold and had been properly drawn. In 1895, the contracting firm of Philip Halbach was engaged to add a large stock house to the Peter Schemm & Son brewery at a cost of $30,000.

schemmfamilyphoto2
Peter A. Schemm (standing up behind the table).

peter-schemm-lager-brewery-1887

peter-schemm-1904-calendar

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: Louis Hudepohl

July 20, 2025 By Jay Brooks

hudepohl
Today is the birthday of Louis Hudepohl (July 20, 1842-April 27, 1902). Originally born as Ludwig Hudepohl II, he and partner George H. Kotte bought the Buckeye Brewery of Cincinnati, Ohio, in 1885, calling it the Kotte & Hudepohl Brewery, though it was later known as the Hudepohl Brewing Company in in 1885. “Hudepohl was the son of Bavarian immigrants and had worked in the surgical tool business before starting his brewery. Hudepohl combined with the Schoenling Brewing Company in 1986.”

ludwig-hudepohl-ii

Here’s an account from Queen City History:

Louis Hudepohl (born Ludwig Hudepohl II) had a business model that would raise a few eyebrows in modern state regulatory agencies. He had a combination real estate office and liquor store on Main Street. The real estate thing must not have worked out because his business was listed solely as a wholesale liquor store a few years later; but he definitely had a bright future in the alcoholic beverage industry. Along with his partner George Kotte, Hudepohl sold the liquor store on Main and bought a fledgling brewery on Buckeye Street (now East Clifton) in 1885. Born in Cincinnati by German immigrant parents, Hudepohl would become the first American-born member of Cincinnati’s great pre-Prohibition beer barons. Although Louis Hudepohl died in 1902, his family-run brewery also bridged another generational gap: The Hudepohl Brewing Company was only one of four Cincinnati breweries to survive Prohibition. As the last to still be brewing near beer, the Bruckmann Brewing Company was the only Cincinnati brewery poised to immediately return to production of real beer. Hudepohl, Foss-Schnieder, and Schaller also resumed operations within a few months, and under their pre-Prohibition names. Within a year, these breweries were followed by a series of others that breathed new life into pre-Prohibition breweries.

hudepohl-and-kotte

ludwig-hudepohl-and-mary

And another from Peared Creation:

Louis Hudepohl and his wife, Agnes, made their home in Cincinnati in 1838 after emigrating from Germany. Hudepohl met a business partner by the name of George H. Kotte and the two started a wholesale liquor store near Main and Ninth Street. In 1842 Louis had a son, Louis Hudepohl II, that would grow up to be a major player in Cincinnati brewing. He was initially trained in surgical tools but his lack of interest in the work prompted a move to his father’s liquor store at the age of 24.

Hudepohl II resumed partnership with Kotte, during which Hudepohl Sr. passed away in 1881. It was in 1885 that the new partners sold their store and bought the brewery on East McKinnon and 105/125 Clifton Avenues. The facility had a long history of brewering as it was used by Gottfried & Henry Koehler for 20 years, and then by Kaufmann Brewing Co. from 1883-1885. The duo encountered much success and raised production from 25,000 to 40,000 barrels in only their first year. By 1890 the brewery had more than 5 brands of beer and 100 employees. As the brands and barrels grew, the partners hired brewery architect Fredrick Wolf to design their expansion. Kotte’s death in 1899 prompted the renaming to Hudepohl Brewing Co. The same year, Louis introduced “Golden Jubilee” which became a craving among beer lovers across the region.

Of course the prohibition shut down brewery operations in 1919 but while many other breweries failed to adapt, the Hudepohl brand remained a constant in the market with their near beer and sodas. The near-beer was one half of 1 percent alcohol which they sold individually as well as mixed with a concoction of ginger ale which they called a Dutch Cocktail. After the Prohibition was lifted off, Hudepohl resumed his famous beer making. In fact he was one of the three brands including, Foss-Schneider and Schaller, who were able to reemerge after the prohibition. Following incessant demand for the Hudepohl brands the company purchased the Lackman Brewing Co. in order to increase production in 1934.

By the mid 1980s, Hudepohl was producing 100,000 barrels per year, making Hudepohl and beer synonymous in the tri-state area. Hudy Delight, introduced in 1978 became their star beer along with The Christian Moerlein Cincinnati Select Lager introduced in 1981. The beer, named after famous Cincinnati pre-prohibition brewer, had more flavor and a deep, rich golden color. Hudepohl manufactured 14 other beers including Hudepohl Bock, Hudepohl Beer, Chevy Ale, Old 85 Ale, Burger Light, Hudepohl Gold, and Hudepohl Oktoberfest to name a few. Hudepohl’s 100th anniversary was celebrated in 1985 when it was under the presidency of Bob Pohl. He was in need for an investor when Schoenling Brewing Company took over the business on the decline. The company operated as Hudepohl-Schoenling Brewing Company in the same Hudepohl facility until it was moved to Schoenling facility.

hudepohl-brewery

This biography appeared in the History of Cincinnati and Hamilton County, Ohio, published in 1894.

hudepohl-bio

louis-hudepohl-portrait-lgLouis Hudepohl later in life, enjoying life as a local celebrity.

Sarah Stephens had this to say about Hudepohl in Cincinnati’s Brewing History:

hudepohl-bio-2

Golden-Jubilee-Labels-Hudepohl-Brewing-Company-Plant-1--Aka-of-Hudepohl-Brewing-Co

hudepohl-bird

Hudepohl-Pure-Lager-Beer-Labels-Hudepohl-Brewing-Company-Plant-1--Aka-of-Hudepohl-Brewing-Co

Hudepohl-Pure-Lager-Beer--Labels-Hudepohl-Brewing-Company-Plant

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

Beer In Ads #5029: Falken Schaffhauser Oster-Bock Flies

July 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s poster is for Falken Schaffhauser Easter Bock Beer, and was published in 1926. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirsty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

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