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Beer In Ads #4995: Bartels Special Bock Beer

June 11, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Bartel’s Special Bock Beer. The ad was published on June 11, 1919. This one was for the Bartels Brewing Co., which was located in Wilkes-Barre, Pennsylvania and was founded in 1898. This ad ran in the Wilkes Barre Times Leader, of Wilkes-Barre, Pennsylvania. The ad is advertising that their “Special Bock Beer” is being released tomorrow, Thursday, June 12, which coincidentally is the same in 2025.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Anton Ruh

June 11, 2025 By Jay Brooks

bavarian-kentucky
Today is the birthday of Anton Ruh (June 11, 1845-November 26, 1925). Ruh was born in Germany, but made his way to America, settling in Kentucky. In 1889, he became the brewmaster of the Bavarian Brewing Co. of Covington, Kentucky, after Wilhelm Riedlin became the sole owner. He brewed there until prohibition began, and even though the brewery did reopen after repeal, he had passed away in 1925.

anton-ruh

There isn’t a great deal of information about Anton Ruh, although there’s this brief mention from the North Kentucky Tribune:

One Covington family contributed greatly to the beer brewing heritage of Covington. German immigrant Anton Ruh was a long-time brew master at Bavarian Brewery. Under his leadership, the Bavarian brand gained a reputation across the Midwest. Anton’s son, Joseph Ruh, was associated with both Bavarian and Heidelburg Breweries. Joseph’s son, Carl Ruh, was a teacher at Covington Catholic High School, a Kentucky State Representative and Kenton County Sheriff.

bavarian-brewery-employees


It appears that Ruh may be front and center in this photo of the brewery workers from an unknown date.

And this history of the brewery is from “The Encyclopedia of Northern Kentucky,” edited by Paul A. Tenkotte, James C. Claypool:

bavarian-brewing-ky-01

bavarian-brewing-ky-02

bavarian-postcard-bottling

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Kentucky

Beer In Ads #4994: Daufer’s Celebrated Bock Beer Saturday & Monday

June 10, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Daufer’s Celebrated Bock Beer. The ad was published on June 10, 1905. This one was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. This ad ran in The Allentown Leader, also of Allentown, Pennsylvania. It’s curious that it’s available “Saturday and Monday,” meaning no on Sunday, until you realize that at the time in Pennsylvania they had Blue Laws, which prohibited the sale of alcohol on Sundays. They were still in place when I was growing up in Pennsylvania, before moving to California in 1985.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4993: Bock Beer Is A Glad Spring Beverage

June 9, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Wahl’s Bock Beer. The ad was published on June 9, 1917. This one was for Hollister Brewery of Hollister, California, which was originally founded around 1897 by Adolph Wahl (although he appears to have been born Frederick Adolf Wahl). This ad ran in The Hollister Free Lance, also of Hollister, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: Edmund Resch

June 9, 2025 By Jay Brooks

Today is the birthday of Edmund Resch (June 9, 1847-May 22, 1923). He was the oldest brother of Richard and Emil Resch, who founded the Lion Brewery in Australia, although it was later known as Resch’s Brewery. The brewery was taken over by Tooth and Co. in 1929, but today is owned by Carlton and United Breweries.

Because his career is so intertwined with his brothers, this is his older brother Edmund’s biography, also from the Australian Dictionary of Biography:

Edmund Resch (1847-1923) and Emil Karl Resch (1860-1930), brewers, were the sons of Johann Nicolaus Resch, ironmaster, and his wife Julia Bernhardine Louise Wilhelmine, née Heitmann, both of Saxony. Edmund was born on 9 June 1847 at Hörde, Westphalia, and arrived in Australia in 1863. In 1871, after mining in Victoria, he moved to New South Wales where he and his mate were the first to strike copper at the Cobar South mine. After prospecting for a year between Cobar, Louth, Bourke and Gilgandra he went to Charters Towers, Queensland, where he built, then operated a hotel for four years. He sold out because of ill health and about 1877 bought with a younger brother Richard Frederick Edward Nicolas (1851-1912) a cordial and aerated water factory at Wilcannia, New South Wales. Next year he visited Germany, where at Munich, on 17 October 1878, he married Carolina Rach (1855-1927).

Business flourished, for Wilcannia was a busy river port and centre of a vast pastoral district. In September 1879 Edmund and Richard opened the Lion Brewery and in 1883 purchased a brewery at Cootamundra, renaming it the Lion Brewery; by 1885 they had branches at Silverton, west of Broken Hill, and Tibooburra on the Mount Browne goldfield. On 11 August 1885, however, the partnership was dissolved by mutual consent, Richard carrying on at Cootamundra and Tibooburra and Edmund at Wilcannia, where he built up an enviable reputation as a skilful brewer.

In 1892 Edmund Resch installed a manager and retired to live in Melbourne. In 1895, however, he moved to Sydney to manage Allt’s Brewing & Wine and Spirit Co. Ltd for a banker who had assisted him in his early business career. In 1897 he purchased the brewery for about £67,000 and in 1900 also acquired the business and plant of the New South Wales Lager Bier Brewing Co. Ltd. Assisted by John Herbert Alvarez (d.1913), his able accountant and manager, and his sons Edmund (1879-1963) and Arnold Gottfried (1881-1942), who had both studied modern brewing methods in Europe and the United States of America, Resch embarked on a large building programme, centralizing his combined interests in Dowling Street, Redfern. In July 1906 Resch’s Ltd was incorporated with an authorized capital of £150,000.

Resch’s second business career was even more successful than his first. In 1901 he told a Legislative Assembly select committee on tied houses, where he was reprimanded by the chairman Richard Meagher for answering ‘in an acrimonious way’, that he was the only brewer in New South Wales who did not use ‘salicylic acid and other antiseptics’ in his beer, and, not surprisingly, that he was against tied houses. He successfully advertised in 1904-14 as ‘brewer by appointment to His Excellency the Governor-General’: his ales, beers and stout captured much of the State’s market. From 1903 to October 1913 he was consul in Sydney for the Netherlands government and on his retirement he was appointed knight of the Order of Orange-Nassau. Wealthy, but uncultivated, he lived in great style at Swifts, a Gothic mansion on Darling Point built by (Sir) Robert Lucas-Tooth; sailing on Sydney Harbour was his chief recreation. During World War I Resch contributed generously to the war effort and made up the difference in pay for about sixty employees who had enlisted, but in November 1917, following an indiscretion, he was arrested and interned in Holsworthy camp.
Edmund Resch died at Swifts on 22 May 1923, survived by his wife and sons, and was buried in the Anglican section of Waverley cemetery. Probate of his estate was sworn at £316,828. In 1929 Resch’s Waverley Brewery was taken over by Tooth & Co. Ltd in exchange for shares issued to the Resch family.

Resch-Brewery

During World War I, like many Germans living in Australia, Edmund was imprisoned for the duration of the world because people believed his German heritage would make him a traitor to the allied war effort.

Despite, or perhaps because of his German roots, Edmund contributed generously to Australia’s war effort after the outbreak of WWI, as well as paying his sixty-odd enlisted employees the difference between their service and civilian wages. Nonetheless, he was not immune to the 1916 War Precautions (Alien Restriction) Regulations that required all non-British subjects aged fifteen and over to register their whereabouts. In November 1917, he was arrested and interred at Holdsworthy, near Liverpool, home of Australia’s largest war internment camp, despite having been a resident of Australia for more than fifty years.

Edmund during his interrment.

This story about the brothers is from a breweriana collector in Australia:

Edmund Resch arrived in Australia from Germany in 1863, probably with his younger brother Richard, and after spending time on Victorian and New South Wales mine fields and as an hotelier in Queensland, he and Richard bought a cordial and aerated water factory in bustling Wilcannia in 1877. Business flourished and in 1879 the pair opened the Lion Brewery in the township.

Resch-stout

Four years later, the brothers expanded their activities by taking over Cootamundra’s Burton Brewery. Originally established by Mary Jane Rochester, Henry Morton and Frederick Henry Jackson in 1881, the new owners renamed it the Lion Brewery in line with their earlier establishment and in December 1883 advertised that “…for cleanliness, condition, fullness of the palate, great keeping qualities and mellow vinous flavour, our ales cannot be surpassed.”

reschs-1899

In 1882, a third brother Emil arrived in Australia after serving a brewing and malting apprenticeship in Germany and following a short stint in Melbourne, moved to Wilcannia to join his siblings. By 1885, their expanding business empire also boasted branches at Silverton and Tibooburra, but in August that year, the partnership was amicably dissolved, with the various holdings split up between the brothers.

Richard continued the Cootamundra and Tibooburra businesses, and after trying unsuccessfully in 1888 to sell the former brewery, carried on until 1903, when he relocated to the Clarence River Brewery at Maclean. Operations ceased around 1915.

lionbrewery-steam-aerated

Edmund carried on at Wilcannia until 1892 when, after installing a manager to oversee operations, he moved to Melbourne intending to retire. This was short lived, however, and three years later he relocated to Sydney to take over management of Allt’s, a brewing, wine and spirit company, on behalf of a banker who had supported him in his early business activities.

After purchasing Allt’s Brewery in 1897 for more than £65,000, Edmund went on to acquire the New South Wales Lager Bier Brewing Company Ltd’s Waverley Brewery business and plant in Redfern three years later. Together with his sons Edmund and Arnold and his accountant/manager John Alvarez, he embarked on major construction works to centralise activities on the Dowling Street, Redfern site. Directories show that he also continued to operate his Wilcannia business until at least 1909.

Reschs-Dinner-Ale

Promoting himself between 1904 and 1914 as “brewer by appointment to His Excellency the Governor-General”, Edmund became so successful that his brewery’s output secured much of the State’s market. In 1906, Resch’s Ltd was incorporated with a capital of £150,000.

reschs-mirror
Reschs-Brewery-001
Resch-card00487_fr

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, Germany

Beer In Ads #4992: It’s The Celebrated Bock Beer Of The Lebanon Brewing Co. Is Out To-Day

June 8, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Lebanon Brewing Company Bock Beer. The ad was published on June 8, 1889. This one was for Lebanon Brewing Co. of Lebanon, Pennsylvania, which was originally founded in 1856 by Henry Hartman, but went through several owners and name changes. From 1884-1893 it was the Lebanon Brewing Co. This ad ran in The Daily News, also of Lebanon, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Saints: St. Medard of Noyon

June 8, 2025 By Jay Brooks

Today is the feast day of St. Medard of Noyon, who was also known as St. Medardus (c. 456–545). “He was the Bishop of Noyon. He moved the seat of the diocese from Vermand to Noviomagus Veromanduorum (modern Noyon) in northern France. Medardus was one of the most honored bishops of his time, often depicted laughing, with his mouth wide open, and therefore he was invoked against toothache.” He is also the patron of brewers, as well as vineyards and good harvests. “He is sometimes depicted with a giant eagle hovering over his head to shelter him from rain, while others around him got wet (reputedly this occurred while he was a child.) This led to his association with control over the weather.”

This account is from CatholicSaints.Info:

Born c.470 in Salency, Picardy, France; died c.558. Born of a Frankish noble father and a Gallo-Roman mother, Saint Medard was educated at Saint-Quentin. He is also the brother of Saint Gildard, archbishop of Rouen. At 33, he was ordained to the priesthood and became so successful as a missioner that he was chosen to succeed Bishop Alomer in 530 in the see of Vermandois. Medard may have been consecrated by Saint Remigius of Rheims.

According to an unreliable tradition, Medard moved his see from Saint-Quentin to Noyon after a raid by the Huns, then united it with the diocese of Tournai. Allegedly Noyon and Tournai remained under one bishop for 500 years.

Medard is known to have given the veil to Queen Saint Radegund. He is credited with the institution of the old local custom of Rosiere. Each year where his feast is celebrated, the young girl who has been judged the most exemplary in the district is escorted by 12 boys and 12 girls to the church, where she is crowned with roses and given a gift of money (Benedictines, White).

In art, an eagle shelters Saint Medard from the rain, a reference to the legend that this happened when he was a child (Roeder). This may explain the origins of the superstition that if it rains on his feast day, the next 40 days will be wet; if the weather is good, the next 40 will be fine as well (White). He might also be portrayed with two horses at his feet, leaving footprints on stone, or holding a citadel (Roeder). In Medieval art, Medard may be laughing with his mouth wide open (le ris de Saint Medard), and for this reason he is invoked against toothache (White).

Saint Medard is the patron of brewers, peasants, prisoners (Roeder), corn harvests, and vintage (White). He is invoked on behalf of idiots and lunatics, as well as for fruitfulness, both in child-bearing and in the fields, for rains and vineyards, and against bad weather and toothache (Roeder).

Why exactly he’s a patron of brewers or vineyards or good harvests is not very clear, and I can find no satisfactory answer. The only logical assumption may have to do with association with rain, but that’s admittedly a bit of a stretch.

Central part of a triptych from St. Catherine Chapel by unknown artist (circa 16th century)

There’s also a Brasserie Saint Médard in France that was founded in 2015 that uses the saint in their logo and on their beer bottles.

Filed Under: Beers, Birthdays, Breweries, Related Pleasures Tagged With: beer saints, Religion & Beer

Historic Beer Birthday: Johann George Moerlein

June 8, 2025 By Jay Brooks

Today is the birthday of Johann George Moerlein, who went by “George” (June 8, 1852-August 31, 1891). He was the son of Christian Moerlein, who founded the Christian Moerlein Brewery in 1853, when his son was one year old. He later joined the firm and was the vice-president at the time of his untimely death at 39.

And while he was obviously involved in the family business for all of his life, he’s perhaps more well-known for something else.

Christian-Moerlein-Beer1890

In 1884, he “got the idea to take a trip around the world. Ten days later he was on his way to traveling a total distance of 35,194 miles by railroad and steamer. Throughout his trip, Moerlein wrote letters documenting his journey which were published in the local papers, The Commercial Gazette and the Volksblatt. The Krebs Lithographing Company of Cincinnati created 110 color illustrations, chosen from a collection of over 800 original pictures gathered during Moerlein’s travels. In 1886 George Moerlein’s “A Trip Around the World” was published.”

George Moerlein (seated) in India.

While having little to with their brewery, the book is still fascinating. Here’s a few more of the illustrations from it:

Singapore.
Constantinople.
Japan.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio, Travel

Beer In Ads #4991: It’s The Time Of Year For Pearl Bock Beer

June 7, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pearl Bock Beer. The ad was published in 1963. This one was for Pearl Brewing Co. of San Antonio, Texas, which was originally founded in 1883. This ad ran in The Fort Worth Star Telegram, of Fort Worth, Texas.

Filed Under: Art & Beer, Beers, Breweries, Politics & Law Tagged With: Advertising, Bock, History, Texas

Beer In Ads #4990: Oil City Bock Beer

June 6, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Oil City Bock Beer. The ad was published on June 6, 1936. The brewery was the Oil City Brewing Co. of Oil City, Pennsylvania, which was originally founded in 1867, but was only known by the Oil City name from 1933 until it closed in 1936.  This ad ran in The News Herald, of Franklin, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

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