Wednesday’s ad is for a German pilsner, Becker, advertising in France. I have no idea when the ad is from, though 1970s is my guess based on the hat, the hair and the overt sexual overtones. It’s not exactly subtle. The ad copy, “Bière allemande de luxe,” translates as “German Luxury Beer.”
Just saw this salacious little video while visiting Brewpublic and thought it was worth sharing. The video Beer Porn was apparently created by Michael O’Connor from Bailey’s Taproom in Portland, Oregon. It was filmed for the NW Film Center last fall. You can also read O’Connor’s hilarious description of his film on Brewpublic. Enjoy.
Tuesday’s ad is for Budweiser from presumably the late 1800s. The well-dressed woman holding a beer surrounded by flowers, or a garden, or something like that was a staple of beer advertising in that era. That’s some red dress.
Monday’s ad is for Ballantine Ale from 1947. It’s part of the series they did in the forties where they used dioramas and odd-looking clay figures in various settings. This one shows a group of 19th century dandies playing croquet in an idyllic park-like setting, most likely some rich estate.
Today in 1991, Georgia gained their Independence from the USSR.
Republic of Georgia
Georgia Breweries
Georgia Brewery Guides
Other Guides
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.03% or 0.02%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 2
Prohibition: None
Our 114th Guinness ad looks almost unfinished; more like a New Yorker cartoon than a polished ad. Showing a piano mover carrying not only the piano single-handedly, but also the piano player and his stool, he presumably he’s just enjoyed his bottle of “Guinness for Strength.”
Friday’s ad is yet another old one for Schlitz, this one from 1912, and is, like the last two, touting brown bottles as the best package for beer. I have to admire the effort to educate consumers to think about the package their beer came in, something craft brewers did again roughly 70 years later. And I love this bit of chutzpah. “As civilization advances — so do the sales of “Schlitz in Brown Bottles.”
Thursday’s ad is another old one for Schlitz, this one from 1911, and is, like yesterday’s, touting brown bottles as the best package for beer. They list a number of reasons why Schlitz is such a great beer, and some of the reasons are priceless:
And the ads final words are the same as yesterday’s, urging people to choose Schlitz because they know best. “If you knew what we know about beer, you would say ‘Schlitz—Schlitz in Brown Bottles.'”
Wednesday’s ad is for Schlitz from 1912, and is touting brown bottles as the best package for beer. I don’t imagine UV light was as well understood a century ago, but Schlitz assures us that even then “chemists of this country as well have repeatedly warned against the possible dangers to purity following the use of light glass bottles.” And I love this gem. “Dark bottles only are used for beer in Germany and England.” Many? Undoubtedly. Most? Probably. Every brewery? Hmm, I’m sure someone can speak to the veracity of that claim, but I tend to think absolute claims are a bad idea. You can find an exception to almost anything. And I especially love their final words, urging people to choose Schlitz because they know best. “If you knew what we know about beer, you would say ‘Schlitz—Schlitz in Brown Bottles.'”
Today in 1960, Senegal gained their Independence from France.
Senegal
Senegal Breweries
Senegal Brewery Guides
Other Guides
Guild: Soc. Des Bras. De LQuest Afr.
National Regulatory Agency: Not Known
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
Alcohol Consumption By Type:
Alcohol Consumption Per Capita (in litres):
WHO Alcohol Data:
Patterns of Drinking Score: 3
Prohibition: None.
