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Jay R. Brooks on Beer

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New Jersey Beer

December 18, 2011 By Jay Brooks

new_jersey
Today in 1787, New Jersey became the 3rd state.

New Jersey
State_NewJersey

New Jersey Breweries

  • Anheuser-Busch InBev: Newark
  • Artisan’s Brewery & Italian Grill
  • Blackthorn Brewing
  • Boak Beverage
  • Brew Circus Brewing
  • Brewer’s Apprentice
  • Cape May Brewing
  • Carton Brewing
  • Cellar Lounge & Microbrewery
  • Climax Brewing
  • Cricket Hill Brewing
  • East Coast Brewing
  • Egan & Sons
  • Flounder Brewing
  • Flying Fish Brewing
  • Gaslight Brewery
  • Great Blue Brewing
  • Harvest Moon Brewery
  • Haskell Brewing
  • High Point Wheat Beer Co.
  • Hometown Beverages
  • Iron Hill Brewery and Restaurant: Maple Shade
  • Jersey Brew
  • JJ Bitting Brewing
  • Kane Brewing
  • Krogh’s Restaurant and Brewpub
  • Long Valley Pub & Brewery
  • New Jersey Beer Co.
  • Original Basil T’s
  • Pizzeria Uno Chicago Grill & Brewery
  • River Horse Brewery
  • Ship Inn Brewpub
  • Trap Rock Restaurant and Brewery
  • Triumph Brewing of Princeton
  • Tuckahoe Brewing Co.
  • Tun Tavern Brewing
  • Turtle Stone Brewing
  • Wiedenmayer Beer Co.

New Jersey Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Guild: Garden State Craft Brewers Guild

State Agency: New Jersey Division of Alcoholic Beverage Control

maps-nj

  • Capital: Trenton
  • Largest Cities: Newark, Jersey City, Paterson, Elizabeth, Edison Township
  • Population: 8,414,350; 9th
  • Area: 8722 sq.mi., 47th
  • Nickname: Garden State
  • Statehood: 3rd, December 18, 1787

m-new-jersey

  • Alcohol Legalized: December 5, 1933
  • Number of Breweries: 20
  • Rank: 27th
  • Beer Production: 4,775,387
  • Production Rank: 11th
  • Beer Per Capita: 17 Gallons

new-jersey

Package Mix:

  • Bottles: 48.1%
  • Cans: 39.4%
  • Kegs: 12.1%

Beer Taxes:

  • Per Gallon: $0.12
  • Per Case: $0.27
  • Tax Per Barrel (24/12 Case): $3.72
  • Draught Tax Per Barrel (in Kegs): $3.72

Economic Impact (2010):

  • From Brewing: $891,637,336
  • Direct Impact: $2,485,802,018
  • Supplier Impact: $1,719,620,711
  • Induced Economic Impact: $2,086,724,154
  • Total Impact: $6,292,146,882

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: Varies by municipality. Most municipalities have a last call of 2 a.m. Larger cities such as Newark, Hoboken, and Jersey City set their closing time at 3 a.m. Atlantic City and Brigantine serves 24 hours. Some dry towns in the southern part of the state, including Ocean City.
    Off Premises: 9 a.m.-10 p.m., unless bar/restaurant has license to permit Beer/Wine off-premises, then hours must be the same as on-premises hours
  • Grocery Store Sales: Rarely
  • Notes: Some dry communities in historically Methodist and Quaker communities in the southern part of the state.

    Though there is not a ban on selling alcoholic beverages at grocery stores, New Jersey limits each chain to two licenses, so except for a few exceptions, most supermarkets/convenience stores/gas stations/pharmacies do not sell alcoholic beverages. In addition, liquor sales are only permitted in a separate department or attached sister store. Bars are allowed to off-sale packaged goods.

    With the exception of Jersey City and Newark, all municipalities MUST allow off-sales of beer and wine at any time on-sales are permitted. However, since alcoholic beverages are generally only found in package stores, this right is rarely exercised. Alcoholic beverages by the drink as well as off-sales of beer and wine are permitted 24 hours a day in Atlantic City and Brigantine.

new-jersey-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Filed Under: Beers, Breweries Tagged With: New Jersey

How Santa Got A Red Suit

December 17, 2011 By Jay Brooks

santa-hat-beer
It looks like Santa Claus prefers red ale.

santa-toon

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Cartoons, Humor

Guinness Ad #98: Guinness At Home

December 17, 2011 By Jay Brooks

guinness-toucan
Our 98th Guinness ad shows a happy and satisfied-looking can of Guinness relaxing at home in a green comfy chair. The slogan for the ad is “Guinness at Home.”

guinness-at-home

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #500: Merry Christmas All Around!

December 16, 2011 By Jay Brooks


Friday’s holiday ad — believe it or not, the 500th ad I’ve posted! — is for Schaefer beer. I don’t think it is, strictly speaking, an ad but a display piece, presumably for a bar or a retail store. I’m not sure of its age, but I’m guessing 1950s. I like the subtle double meaning of the slogan “Merry Christmas All Around!” Or maybe I’m reading too much into it, but it seems like both wishing everyone around a Merry Christmas and buying them “a round” … of Schaefer.

Schaefer_xmas_wreath

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Occupy Pubs: A Glass Roots Movement

December 16, 2011 By Jay Brooks

beer-mug
My good friend and colleague, Lisa Morrison — a.k.a. The Beer Goddess — just let me know about her latest project, and just in time for Christmas. She’s created a line of t-shirts, hats, stickers, iPhone cases, and so much more with a humorous nod to the Occupy Wall Street movement to show support for our favorite cause: the good beer movement. In this case, she’s calling it “Occupy Pubs: A Glass Roots Movement.”
occupy-pubs

You can order all manner of things with the Occupy Pubs logo at her Cafe Press page. The basic t-shirt shown below will run you $19.19, with fancier ones a little more. There are also styles for women, children and infants.

occupy-pubs-t
“We are the 5%!”

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Gift Ideas, Humor, Portland

The Artist Behind 21st Amendment’s New Cans

December 16, 2011 By Jay Brooks

21-btter-amer-can
UK-based illustrator Joe Wilson, whose clients include such high-powered companies as Adidas, British Airways, De Beers, GQ, Random House and Wired, designed the new artwork adorning the new 21st Amendment Brewery beer cans. So given his work for Wired, I suppose it’s no surprise that they featured his art on their Underwire Blog in a post entitled Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork.

In an e-mail interview for the post, Wilson talked about the project. Regarding Bitter American. “That was a nice idea to center it around Ham the Astrochimp, who was undoubtedly a bitter American.”

The brewery’s marketing firm, TBD Agency, hired Smith on the strength of a Statue of Liberty illustration he did for Public Finance magazine. “They asked me to create a series of images based around the loose theme ‘American icons,'” Wilson said. “They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.”

21st Amendment wanted to establish a cheeky alternative to its mainstream competitors and that’s precisely what Wilson delivered with his drawings of the space chimp and other American icons. For the history-on-a-can theme, Wilson drew Paul Revere (for a black IPA called Back in Black), Abe Lincoln and his Mount Rushmore companions (Brew Free or Die IPA), the Statue of Liberty (Hell or High Watermelon wheat beer) and Franklin D. Roosevelt (Fireside Chat winter spiced ale).

Below are Wilson’s original sketches followed by the finished can label for each beer.

Brew Free or Die IPA

21a-bfod-sk

HoHW_Revise_022211

Hell or High Watermelon

21a-hohw-sk

HoHW_Revise_022211

Bitter American

21a-bitter-american-sk2

21a-bitter-american-sk1

HoHW_Revise_022211

Back in Black

21a-back-in-black-sk

21a-back-in-black

Fireside Chat

21a-fireside-chat-sk

HoHW_Revise_022211

It’s cool to see the changes — look carefully — from rough sketch to finished artwork. You can see more of Joe Wilson’s artwork at his website and at debut art.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: California, Cans, San Francisco

Beer In Ads #499: Caroling Alone With Rheingold

December 15, 2011 By Jay Brooks


Thursday’s holiday ad is another one for Rheingold Extra Dry Lager Beer, from 1952. This time, Miss Rheingold 1952, Anne Hogan, is out singing Christmas carols by herself, which means she has to hold both the lamp and the songbook.

Rheingold-1952-lamp

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Percy Street’s Beer Can Christmas Tree

December 15, 2011 By Jay Brooks

christmas
Here’s a fun one. These are the kinds of press releases that help me get into the spirit of the holidays. The Percy Street Barbecue, a Philadelphia restaurant specializing in barbecue, also carries “over 60 varieties of canned beer” that they serve in custom galvanized steel buckets. Order 5 cans, and the 6th one is free.

can_tree1

For Christmas this year, they created an 8-foot tree made entirely of beer cans, over 400 in all. It “took General Manager Aric Ferrell and Desiree Howie, a staff member and local artist, over 12 hours to assemble.”

can_tree5

Now that’s the spirit. Who’s thirsty now.
(photos by Drea Rane.)

Filed Under: Beers, Just For Fun Tagged With: Cans, Christmas, Holidays, Philadelphia

Beer In Ads #498: Caroling With Rheingold

December 14, 2011 By Jay Brooks


Wednesday’s holiday ad is for Rheingold Extra Dry Lager Beer, from 1955. The ad features Miss Rheingold from that year, Nancy Woodruff, out singing Christmas carols with a “friend.”

Rheingold-1955-seasons-greetings

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Celebrator Beer News Goes Digital

December 14, 2011 By Jay Brooks

celebrator-long
The magazine that I used to run, as the GM, along with publisher Tom Dalldorf — the Celebrator Beer News — has gone digital. Beginning with the current December 2011/January 2012 issue you’ll be able to read it online or download a pdf to put on your iPad ofr other tablet/smartphone. The online digital version includes every page, along with the ability to bookmark your place and zoom in to get a closer look. You can find a link to it on the Celebrator’s website and from the digital page you’ll see the pdf link to download it. Tom tells me that going forward, each issue will be available both as a print version (found in your favorite watering hole) and a digital version (when your bar has run out). He also plans to start converting back issues to digital editions over the next few months.

CBN-Dec-2011

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Websites

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