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North Korea’s First Beer Commercial

July 11, 2009 By Jay Brooks

korea_north
Taedonggang is a brand of beer from North Korea. It’s brewed by the state-owned Taedonggang Brewing Company based in Pyongyang, and is named for the nearby Taedong River. The North Koreans bought an English brewery, Usher’s Brewery in Trowbridge (part of Wiltshire), in 2002 and shipped it back to Asia. They produce 4 brands of beer, of which Taedonggang Beer is the flagship.

In a somewhat surprising move for a fiercely communist country, the state-owned Korean Central Television aired their first ever commercial, and it was a beer ad for Taedonggang beer.

A BBC article describes the ad:

Young women in traditional Korean dress are shown serving trays of beer to men in Western suits.

Billed as the “Pride of Pyongyang”, the advert promises drinkers that the beer will help ease stress.

“It represents the new look of Pyongyang,” the two-and-a-half minute advert says. “It will be a familiar part of our lives.”

I don’t know Korean, but according to a CBS report, “the commercial said the beer relieves stress and improves health and longevity” and went on to assure “viewers of the beer’s quality and nutritional value, saying it was made of rice and contained protein and vitamin B2.”

To see the strange, at times surreal, commercial, click on the image below.


Taedonggang beer, originally uploaded by Rikke Søvsø Nielsen.

Filed Under: Beers, News, Politics & Law Tagged With: Advertising, North Korea, Video

The Death Of The Coaster?

June 29, 2009 By Jay Brooks

coaster-square

Most of us take the humble beer coaster for granted. I know I do, even though I have a casual collection of them that probably numbers in the thousands. I say casual because they’re in some boxex in the garage and I’ve never tried to organize them at all. Their formal name is the beermat, and “the first beermats made of cardboard were introduced in 1880 by the German printing company, Friedrich Horn.” Today, there are believed to be something on the order of 5.5 billion coasters worldwide. One company, The Katz Group, absolutely dominates the industry, with an estimated 75% market share.

But the economic crisis has reached the beer coaster now, too, as The Katz Group recently filed for bankruptcy relief in their native Germany. Spiegel reported that no one is sure what will happen to the market if the
Katz Group cannot successfully reorganize through the courts. Though they don’t say so, this has to be one of the worst potential side effects of consolidations and mergers that has been taking place worldwide for decades, with many, if not most, industries becoming increasing concentrated in just a few large corporations.

The BBC also has their take on the story and the ramifications, especially for collectors. The sheer ubiquity of them seems to all but guarantee their survival, but as priorities go, I also can’t see them rising to the top of anybody’s key businesses needing saving, like Wall Street or the auto industry. So if you have a lot of coasters lying around, best hang onto them for now.

coasters

Filed Under: News, Related Pleasures Tagged With: Business, Coasters, Packaging

Longshot Judging

June 13, 2009 By Jay Brooks

longshot
On Wednesday I flew to Boston to judge the finals of the Longshot American Homebrew Contest. This is the third year for the new contest, which Samuel Adams also did in the mid-1990s in a slightly different format. But the idea is the same. Homebrewers submit their beer, which is judged in regional competitions. The two big winners will then have their homebrew made commercially and bottled. There were 1300 entries this year which was whittled down to four, from which our job was to pick two. You can read more of the story at my post at Bottoms Up.


Jim Koch was at the head of the table, with six more of us there.


Tony Forder (Ale Street News), Bob Townsend (Atlanta Journal-Constitution) and me.


Todd Alstrom showing off one of the homebrew beer bottles.


The seven of us, to break any ties, afterwards in the back garden picnic area. From left: Jason Alstrom (from Beer Advocate), Tony Forder (from Ale Street News), Bob Townsend (a food & drinks columnist for the Atlanta Journal-Constitution), Jim Koch (founder of the Boston Beer Co.), yours truly (on assignment for Celebrator Beer News), Julie Johnson (from All About Beer magazine), and Todd Alstrom (also from Beer Advocate).

Filed Under: News, Reviews Tagged With: Boston, Samuel Adams, Travel

Montana’s Victory & More

June 1, 2009 By Jay Brooks

montana
There’s a nice round-up on Charlie Papazian’s blog about some current state legislation around the country, for example some good news out of Montana, similar to Alabama’s news two weeks ago:

Montana just passed a law which will allow beer to be up to 14% alcohol by volume (before it was max at 7% by weight, about 8.75 % by volume), effective in October. That new limit is conditional.The beer must be built 75% from malted cereal grains, if above 8.75% by volume. If over the 8.75% and less than 75% from malted cereal grains, the beer must be sold in liquor stores.

That’s followed by a summary of pending issues at various states and some interesting tax information, too.

 

Filed Under: Beers, News, Politics & Law Tagged With: Montana

Beer City USA

May 8, 2009 By Jay Brooks

all-america-city
A few weeks ago, Charlie Papazian, at his Beer Examiner blog, launched a poll in conjunction with the upcoming American Craft Beer Week to have people vote for their choice for Beer City USA. The results are now in:

beer-cities

The Top 10 Vote-Getters

  1. TIE: Portland, OR / Asheville, NC
  2. Philadelphia, PA
  3. San Diego, CA
  4. St. Louis. MO
  5. San Francisco/Oakland – Bay Area, CA
  6. Seattle, WA
  7. Denver, CO
  8. Portland, ME
  9. Milwaukee, WI
  10. Fort Collins, CO

It probably goes without saying that the results are hardly scientific, but that doesn’t render them meaningless. They do, I’d suggest, indicate which local communities care deeply about their local beer culture and also have a very well-developed online presence that is able to motivate that community to action. To further clarify, I mean both conditions have to exist, both pride and performance for a particular community to be high in the rankings.

The results were, I’m sorry to say, tainted somewhat by some early ballet-stuffing that somehow got around the one vote protocol in the polling software. I guess I shouldn’t be surprised that quite a bit of it came from the Bay Area, after all this is Silicon Valley. But I was shocked all the same, and not a little embarrassed that some bad apples in my region thought cheating was the way to win, not that we were the only ones. I commend Charlie for putting a stop to that early on and decisively. I suspect that some votes that were legitimate probably didn’t get through or were discarded, but that’s what happens when you try to game the system. But I still can’t shake those lingering feelings that cast a shadow on the efficacy of the results, despite the good intentions of all the parties involved.

Still, despite that, it was a fun idea and very interesting to see which communities stepped up with swelling pride for their own local beer scenes. Congratulations to all the winners, but I’d say we’re all winners to have so many great beer destinations around the country. That wasn’t true as recently as two decades ago, maybe less. We’ve come a long way, baby.

But maybe we shouldn’t stop there. Remember all the “All-American Cities” that the National Civic League has been declaring since the 1950s? Actually 1949 was the first year the award was given to ten American communities and they’ve continued to do so each year since. “The award is the oldest community recognition program in the nation and recognizes communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results. Since the program’s inception in 1949, more than 4,000 communities have competed and over 500 have been named All-America Cities.” Winning cities get to put up the sign below at the entrance to their community.

all-america-city

So here’s what I’m thinking. It’s a pie-in-the-sky idea, but what the hell. Nothing ventured, nothing gained. How cool would it be if there was an organization like a “National Beer Community League” that each year accepted nominations from communities who believed they were worthy of the title “Beer City USA”? There would have to be some criteria like breweries, brewpub and defined “good beer bars” per capita, the number of local festivals, beer dinners and other events, and things like that. Then maybe five communities each year get the “Beer City USA” award and are allowed to put a sign like this up.

beer-city

Filed Under: Breweries, Just For Fun, News Tagged With: Poll, Statistics, United States

A Post-Bud World

April 13, 2009 By Jay Brooks

a-b
Came across this interesting tidbit at Stan’s Appellation Brewing, which he found at the St. Louis Business Journal. It’s an interesting little story about where many of the ex-Bud employees — the ones in positions of power — ended up or what their fate appears to be. It’s called Life After Anheuser-Busch.

The gist of the story is that many talented businesspeople have left A-B in the five months since InBev bought A-B. As Stan points out, in the first two months of this year, “[r]oughly 2,400 salaried employees, or about 40 percent of its St. Louis workforce, took early retirement buyouts or [received] pink slips.”

Doug Muhleman, who was the VP of Brewing Operations and Technology, is growing grapes and making wine on 20 acres in, of all places, Healdsburg, in Sonoma County, just up the road. For several years he’s been growing merlot and zinfandel grapes but he and his wife, Juli, have decided to make a go of their Muhleman Family Vineyards. I’d met Muhleman a couple of times, and he always struck me as a very good guy. At first, Sonoma didn’t make sense, but he went to UC Davis, so that’s the Northern California connection.

Another former star, Bob Lachky, who was the VP of Global Industry and Creative Development, is “Best known as the guy behind Anheuser-Busch’s Budweiser frogs, football-playing Clydesdales, “Louie the Lizard,” “Wassup?!” and “Real Men of Genius” advertising campaigns. Now 55, he plans to stay put in St. Louis where he is considering an investment in an online start-up and exploring the launch of his own content development firm.”

Catch up on what seven more former A-B execs are up to now, too. I’m glad so many landed on their feet — seriously — and maybe it’s my bleeding little liberal heart, but I’d like to hear that the more colorfully collared have fared as well. Unfortunately, not only is that probably not the case, but that’s not something the business press seems to care that much about. It’s just not their audience.

 
The article also had this great illustration that sums up the story perfectly, done by a Michael Behrens.

eagle-flies

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch, Anheuser-Busch InBev

The Top 50 Annotated 2008

April 13, 2009 By Jay Brooks

ba
This is my third annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last year, no surprises, apart from the name change
  2. MillerCoors; ditto for #2, including a name change
  3. Pabst Brewing; Moved up 1, thanks to Miller/Coors merger
  4. Boston Beer Co.; Moved up 1, thanks to M/C, before that 2 years at #5
  5. D. G. Yuengling and Son; Moved up 1, thanks to M/C
  6. Sierra Nevada Brewing; Moved up 1, thanks to M/C
  7. Craft Brewers Alliance; Widmer moved up 4 & Redhook 5 as a combined company
  8. New Belgium Brewing; Same as last year
  9. High Falls Brewing; Same as last year
  10. Spoetzl Brewery; Same as last year
  11. Pyramid Breweries; Up 2 spots, their 2nd two spot jump in a row
  12. Deschutes Brewery; Up 4 from #16 last year
  13. Iron City Brewing (fka Pittsburgh Brewing); Up 4 from #17 last year
  14. Minhas Craft Brewery; Up 1 over last year
  15. Matt Brewing; Down 1 spot, switched places with Minhas
  16. Boulevard Brewing; Up 2 from #18 last year
  17. Full Sail Brewing; Up 2 from #19 last year
  18. Magic Hat Brewing; Up 4 from #22
  19. Alaskan Brewing; Up 2 from #21 last year
  20. Harpoon Brewery; Same as last year
  21. Bell’s Brewery; Up 3 from #24 last year
  22. Goose Island Beer; Up 3 from #25 last year
  23. Kona Brewing; Shot up 14 from #37 last year, after dropping Down 14 the year before
  24. Anchor Brewing; Down 1 from #23, 2nd year Down 1
  25. August Schell Brewing; Up 1 from #26 last year
  26. Shipyard Brewing; Up 1 from #27 last year
  27. Summit Brewing; Up 1 from #28 last year
  28. Stone Brewing; Up 5 from 33, after moving Up 4 last year & 11 the year before
  29. Mendocino Brewing; Same as last year
  30. Abita Brewing; Same as last year
  31. Brooklyn Brewery; Up 1 from #32 last year
  32. New Glarus Brewing; Up 4 from #36, after dropping 1 last year, but jumping 10 spots the year before
  33. Dogfish Head Craft Brewery; Up 5 from #38, after being Up 4 the year before
  34. Long Trail Brewing; Up 1 #35
  35. Gordon Biersch Brewing; Down 4 from #31, from Down 6 the previous year
  36. Rogue Ales; Down 2 from #34, canceling being Up 2 the year before
  37. Great Lakes Brewing; Up 3 from #40
  38. Lagunitas Brewing; Up 3 for 2nd year, this time from #41 last year
  39. Firestone Walker Brewing; Same as last year
  40. Sweetwater Brewing; Up 3 for second time, this time from #43 last year
  41. Flying Dog Brewery; Up 1 from #42 last year
  42. BJs Restaurant & Brewery; Up 7 from #49 last year
  43. Rock Bottom Brewery Restaurants; Up 2 from #45 last year
  44. BridgePort Brewing; Same as last year
  45. Odell Brewing; Up 3 from #48 last year
  46. Victory Brewing; Up 4 from #50 last year
  47. Straub Brewery; Same as last year, after dropping 4 the previous year
  48. Cold Spring Brewery (fka Gluek Brewing); Down 2 from #46 last year
  49. Mac and Jack’s Brewery; Redmond WA; Not in Top 50 last year
  50. Big Sky Brewing; Missoula MT; Not in Top 50 last year

Unlike last year, no breweries dropped off the list, primarily because consolidation in the market cased many to rise a couple of places, making room for two new breweries on the list.

Filed Under: Breweries, Editorial, News Tagged With: Statistics, United States

Top 50 Breweries For 2008

April 13, 2009 By Jay Brooks

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2008. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. Boston Beer Co.; Boston MA
  5. D. G. Yuengling and Son; Pottsville PA
  6. Sierra Nevada Brewing; Chico CA
  7. Craft Brewers Alliance (Widmer/Redhook); Portland OR
  8. New Belgium Brewing; Fort Collins CO
  9. High Falls Brewing; Rochester NY
  10. Spoetzl Brewery (Gambrinus); Spoetzl TX
  11. Pyramid Breweries; Seattle WA
  12. Deschutes Brewery; Bend OR
  13. Iron City Brewing (fka Pittsburgh Brewing); Pittsburgh PA
  14. Minhas Craft Brewery; Monroe WI
  15. Matt Brewing; Utica NY
  16. Boulevard Brewing; Kansas City MO
  17. Full Sail Brewing; Hood River OR
  18. Magic Hat Brewing Company; South Burlington VT
  19. Alaskan Brewing; Juneau AK
  20. Harpoon Brewery; Boston, MA
  21. Bell’s Brewery; Galesburg MI
  22. Goose Island Beer; Chicago IL
  23. Kona Brewing; Kailua-Kona HI
  24. Anchor Brewing; San Francisco CA
  25. August Schell Brewing; New Ulm MN
  26. Shipyard Brewing; Portland ME
  27. Summit Brewing; Saint Paul MN
  28. Stone Brewing; Escondido CA
  29. Mendocino Brewing; Ukiah CA
  30. Abita Brewing; New Orleans LA
  31. Brooklyn Brewery; Brooklyn NY
  32. New Glarus Brewing; New Glarus WI
  33. Dogfish Head Craft Brewery; Lewes DE
  34. Long Trail Brewing; Bridgewater Corners VT
  35. Gordon Biersch Brewing; San Jose CA
  36. Rogue Ales/Oregon Brewing; Newport OR
  37. Great Lakes Brewing; Cleveland OH
  38. Lagunitas Brewing; Petaluma CA
  39. Firestone Walker Brewing; Paso Robles CA
  40. SweetWater Brewing; Atlanta GA
  41. Flying Dog Brewery; Denver CO
  42. BJs Restaurant & Brewery; Huntington Beach CA
  43. Rock Bottom Brewery Restaurants; Louisville CO
  44. Bridgeport Brewing; Portland OR
  45. Odell Brewing; Fort Collins CO
  46. Victory Brewing; Downington PA
  47. Straub Brewery; Saint Mary’s PA
  48. Cold Spring Brewery; Cold Spring MN
  49. Mac and Jack’s Brewery; Redmond WA
  50. Big Sky Brewing; Missoula MT

Filed Under: News Tagged With: Uncategorized

Top 50 Craft Breweries For 2008

April 13, 2009 By Jay Brooks

ba
The Brewers Association just announced the top 50 breweries in the U.S. based on sales, by volume, for 2008, which is listed below here. For the second time, they’ve also released a list of the top 50 craft breweries based on the new definition adopted by the Brewers Association last year. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Spoetzl Brewery (Gambrinus); Spoetzl TX
  5. Pyramid Breweries; Seattle WA
  6. Deschutes Brewery; Bend OR
  7. Matt Brewing; Utica NY
  8. Boulevard Brewing; Kansas City MO
  9. Full Sail Brewing; Hood River OR
  10. Magic Hat Brewing Company; South Burlington VT
  11. Alaskan Brewing; Juneau AK
  12. Harpoon Brewery; Boston, MA
  13. Bell’s Brewery; Galesburg MI
  14. Kona Brewing; Kailua-Kona HI
  15. Anchor Brewing; San Francisco CA
  16. Shipyard Brewing; Portland ME
  17. Summit Brewing; Saint Paul MN
  18. Stone Brewing; Escondido CA
  19. Abita Brewing; New Orleans LA
  20. Brooklyn Brewery; Brooklyn NY
  21. New Glarus Brewing; New Glarus WI
  22. Dogfish Head Craft Brewery; Lewes DE
  23. Long Trail Brewing; Bridgewater Corners VT
  24. Gordon Biersch Brewing; San Jose CA
  25. Rogue Ales/Oregon Brewing; Newport OR
  26. Great Lakes Brewing; Cleveland OH
  27. Lagunitas Brewing; Petaluma CA
  28. Firestone Walker Brewing; Paso Robles CA
  29. Sweetwater Brewing; Atlanta GA
  30. Flying Dog Brewery; Denver CO
  31. BJs Restaurant & Brewery; Huntington Beach CA
  32. Rock Bottom Brewery Restaurants; Louisville CO
  33. Bridgeport Brewing; Portland OR
  34. Odell Brewing; Fort Collins CO
  35. Victory Brewing; Downingtown PA
  36. Mac and Jack’s Brewery; Redmond WA
  37. Big Sky Brewing; Missoula MT
  38. Gordon Biersch Brewery Restaurants; Chattanooga TN
  39. Karl Strauss Breweries; San Diego CA
  40. Breckenridge Brewery; Denver CO
  41. Lost Coast Brewery; Eureka CA
  42. Otter Creek Brewing; Middlebury VT
  43. Utah Brewers Cooperative; Salt Lake City UT
  44. North Coast Brewing; Fort Bragg CA
  45. Blue Point Brewing; Patchogue NY
  46. Boulder Beer; Boulder CO
  47. Pete’s Brewing; San Antonio TX
  48. McMenamins; Portland OR
  49. Anderson Valley Brewing; Boonville CA
  50. The Saint Louis Brewery; St Louis MO

From the press release:

“In 2007, 35 of the top 50 brewing companies were small and independent craft brewers. In 2008 there were 37,” states Paul Gatza, Director of the Brewers Association. “Craft brewers continue to have success and generate excitement behind the flavorful beer movement, but not without recent challenges including price increases for raw materials and supplies, as well as access to market issues.”

Changes from last year’s list include breweries moving up or down in the rankings based on volume sales. There was one new entrant into the Top 50 Craft list, The Saint Louis Brewery, and two craft brewers have claimed spots in the Top 50 Overall list—Big Sky Brewing Co. and Mac & Jack’s Brewery. Consolidation of MillerCoors, last year’s number 2 and 3 brewers, opened up a slot, and the merger of Widmer Brothers and Redhook into the company now named Craft Brewers Alliance, Inc. opened up another slot filled by emerging small and independent craft brewers.

I’ll have my annual annotated list shortly.

 

Filed Under: Breweries, News Tagged With: Statistics, United States

Hard Liver Barleywine Fest Results 2009

March 21, 2009 By Jay Brooks

brouwers
Here are the results from the 2009 Hard Liver Barleywine Fest in held at Brouwer’s Cafe in Seattle, Washington:

  • 1st Place: Big Nugget ’07; Alaskan Brewing
  • 2nd Place: Old Godfather ’06; Speakeasy Brewing
  • 3rd Place: Cyclops ’06; Elysian Brewing

Congratulations to all the winners.

Filed Under: Beers, Events, News Tagged With: Awards, Beer Festivals, Seattle, Washington

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