For The Next Session, Write About Writing

March 17, 2014 By Jay Brooks

For our 86th Session, our host is Heather Vandenengel, the Beer Hobo. For her topic, she’s chosen Beer Journalism, in other words using your words to write about writing … beer writing, that is. She writes. “It’s time for a session of navel-gazing: I’d like to turn a critical eye on how the media cover the beer industry. And, for a broad definition, I’ll define media as newspapers, magazines, websites, blogs, TV, books and radio.” Here’s what she’s looking for:

What role do beer writers play in the culture and growth of craft beer? Are we advocates, critics, or storytellers? What stories are not getting told and what ones would you like to never hear about again? What’s your beer media diet? i.e. what publications/blogs/sites do you read to learn about industry? Are all beer journalists subhumans? Is beer journalism a tepid affair and/or a moribund endeavor? And if so, what can be done about it?
In the spirit of tipping the hat when someone gets it right, please also share a piece of beer writing or media you love–it doesn’t have to be recent, and it could be an article, podcast, video, book or ebook–and explain a bit about what makes it great. I’ll include links to those articles as well in my roundup for easy access reading.

BEERology-word-wall

Here’s her instructions for participating:

Write a blog and post it on or by Friday, April 4.
Leave a comment [t]here with a link to your post.
Check back on Monday, April 7 for a roundup of all the blog posts.

beer-allocation-3000-3100-BCE
Some of the earliest writing about beer, c. 3000-3100 BCE.

Craft Beer Growth Continues Rapid Acceleration In 2013

March 17, 2014 By Jay Brooks

The Brewers Association today released the preliminary numbers for beer sales last year. I thought last years numbers were great, but the 2013 numbers look unbelievable, and accelerate the momentum for craft beer. The preliminary numbers indicate that “craft brewers saw an 18 percent rise in volume, representing a total of 15.6 million barrels, and a 20 percent increase in retail dollar value.”

Here’s more on the news, from the press release:

In 2013, craft brewers reached 7.8 percent volume of the total U.S. beer market, up from 6.5 percent the previous year. Additionally, craft dollar share of the total U.S. beer market reached 14.3 percent in 2013, as retail dollar value from craft brewers was estimated at $14.3 billion, up from $11.9 billion in 2012.

As for the runaway brewery count, the number of breweries races closer to 3,000.

The number of operating breweries in the U.S. in 2013 totaled 2,822, with 2,768 of those considered craft, demonstrating that craft breweries make up 98 percent of all U.S. operating breweries. This count includes 413 new brewery openings and 44 closings. Combined with already existing and established breweries and brewpubs, craft brewers provided 110,273 jobs, an increase of almost 2,000 from the previous year.

And here’s all of that good news, fermented into a colorful infographic.

craft-beer-growth-2013

Anchor Announces New Spring Saison

March 5, 2014 By Jay Brooks

anchor-new
Anchor Brewing just released a teaser video announcing a new spring seasonal: Anchor Saison. Here’s what the press release has to say:

Anchor Saison™ Spring Ale (7.2% ABV) is a traditional Belgian-style saison with a California twist. The distinctiveness of roasted Belgian wheat malt is enhanced by the peppery, clove-like flavors of a locally cultured saison-style yeast. And, for this release, Anchor chose three California ingredients — lemongrass, lemon peel, and ginger — whose synergy adds a tangy crispness and herbal spiciness to this sharply refreshing, uniquely Californian saison.
Brewmaster Mark Carpenter suggests pairing the Saison Spring Ale with sushi or Vietnamese cuisine, which perfectly compliments the tangy, citrus notes of the beer.
Released in California this March thru May, Anchor Saison™ Spring Ale will be available in 6-packs and draught at select retailers and at the Anchor Brewing Taproom in San Francisco.

The fourth Zymaster series beer was Fort Ross Farmhouse Ale, so I suspect it was popular enough to launch as their new spring seasonal, perhaps exactly the same or slightly tweaked; perhaps at some point we’ll learn the exact details. The Zymaster farmhouse beer was also 7.2% a.b.v., although the spices seem slightly different. For now, enjoy this old newsreel, a “Special Report” from Anchor Brewing Worldwide News.”

And below is the new label, created to resemble old fruit crate art.

Anchor-saison

The California Drought & Brewing

February 25, 2014 By Jay Brooks

Climate Progress, the section of the website Think Progress devoted to the issue of climate change and related topics, had an interesting piece about the recent California drought and how it will effect the water needs of breweries. Entitled California’s Water Crisis Is Becoming A Beer Crisis, if you care about whether California’s breweries will make it through the coming drought, give it a read.

river-of-beer

James Beard Semifinalists Announced

February 20, 2014 By Jay Brooks

The 2014 semifinalist nominations for the James Beard Awards were announced yesterday, and the good news is there are quite a few beer professionals among the nominees for “Outstanding Wine, Spirits, or Beer Professional.” If you’re not familiar with the prestigious food awards, here’s how the James Beard Foundation describe their annual awards. “Covering all aspects of the industry — from chefs and restaurateurs to cookbook authors and food journalists to restaurant designers and architects and more — the Beard Awards are the highest honor for food and beverage professionals working in North America.” Until very recently, the awards were almost exclusively food and wine-centric, but more recently “beverage professionals” has slowly been expanding to include craft beer and spirits, too. It’s been nice to see the prejudice against beer in the food, cooking and restaurant world finally beginning to slide away. Too slowly, perhaps, but still … it’s about time and nice to see.

The list released yesterday is the semifinalists. On March 19, a smaller list of finalists will be announced from among the semifinalists and the award winners will be announced over two days in early May. In the category “Outstanding Wine, Spirits, or Beer Professional,” seven of the twenty semifinalists work in the beer world. Hopefully, they’ll all make the cut next month.

Sam Calagione, Dogfish Head Craft Brewery, Milton, DE
Don Feinberg and Wendy Littlefield, Vanberg & DeWulf, Cooperstown, NY
Mike Floyd, Nick Floyd, and Simon Floyd, Three Floyds Brewing, Munster, IN
Garrett Oliver, Brooklyn Brewery, Brooklyn, NY
Tom Peters, Monk’s Cafe, Philadelphia
Joey Redner, Cigar City Brewing, Tampa, FL
Rob Tod, Allagash Brewing Company, Portland, ME

Congratulations to all the semifinalists. It’s a great list, all deserving, though I’m especially pleased to see Tom Peters, who I just traveled to Belgium with last week, along with Don Feinberg and Wendy Littlefield, who I had dinner with in Ghent last week, make the list.

Beer Institute Counts 3,699 American Breweries

February 19, 2014 By Jay Brooks

The Beer Institute recently announced a new, much higher, total number of breweries operating in the U.S. using a different method of calculation. While the Brewers Association looks at each company to count the number of breweries, the Beer Institute took a different approach. They instead looked at each individual working brewery, so while before a company with two separate breweries would be counted as one brewery, the new total sees two working breweries and counts each one. Using that method, there are nearly 3,700 licensed brewers making beer for thirsty Americans. In 2013, 948 new permits were issued to companies opening breweries, increasing the total number by nearly one-quarter. The majority of the new breweries opened last year were brewpubs.

The breakdown by state reveals that, no surprise, California has more breweries than any other state, by a wide margin. The next closest state, Washington, has half as many breweries. In fact, just four states — California, Washington, Colorado and Oregon — accounts for one-third of all breweries in the United States.”

According to the Beer Institute:

“We have tracked the industry since our preceding trade association was first founded in 1862, and there’s a story in these numbers. Beer is constantly evolving in the U.S., with more small brewers than ever before, more brands being introduced by national brewers and growing interest in imports,” said Chris Thorne, vice president of communications at the Beer Institute.
“There was a long period of consolidation in the industry, but during that same period, beer became the most popular drink in America. Today we’re seeing more small brewers than ever before. But consumers are also increasingly less loyal to beer, and that is a challenge for every brewer of any size,” Thorne added.

Firestone Walker To Open L.A. Space

February 19, 2014 By Jay Brooks

firestone-walker-long
Firestone Walker Brewing announced plans to open a new location in Venice, California. According to their website, they say that in late 2014 they will “open a Taproom restaurant, pilot brewhouse and craft beer hub on Washington Boulevard in Venice.”

They’re still working out the details, but it’s looks like the new space will include the following.

A small-scale complete pilot brewhouse for brewing R&D beers and special one-off brews.
A Taproom restaurant that showcases our approach to beermaking while offering a menu and ambiance unique to the Venice property.
A discovery center featuring a retail space and training room for educational experiences such as hop seminars and blending sessions. The goal is to develop a connective channel with craft beer enthusiasts and the local brewing community, from home brewers to professionals.

You can read more about the plans at Firestone Walker.

21st Amendment To Build Bay Area Brewery

February 19, 2014 By Jay Brooks

21A-circle
21st Amendment Brewery & Restaurant opened in 2000, and began canning their beer by hand in 2006. The popularity of their beer in cans far outpaced their ability to keep making it on-site, and production was moved to the Cold Spring Brewery in Minnesota to meet demand. But that will soon be changing, as the San Francisco brewpub has announced that they will be building a new production brewery right here in the Bay Area, with plans for the new facility to open later this year.

The new brewery will be located in the East Bay, in San Leandro, at 2010 Williams Street. In addition to a production brewery, the new space will also include a restaurant and tasting room, as well. The new facility is 95,000 square feet and will accommodate an “initial brewing capacity of 100,000 barrels, scalable to over 250,000, making it among the largest breweries in the Bay Area.” Estimated volume for 2014 is over 70,000 barrels. The building used to house a Kellogg Cereal factory.

21A-brewery

From the press release:

“Since we began packaging our beer six years ago with our Minnesota partner brewery, we have never been able to keep up with demand,” said co-founder Nico Freccia. “Building our own local brewery will allow us to continue to focus on improving quality and consistency, and to expand into new markets where our beer is in demand.”
“We look at this as an opportunity for us to bring the vision and beer home to the Bay Area where it all started when we opened our San Francisco brewpub in 2000,” added co-founder and Brewmaster Shaun O’Sullivan. “This will allow us to continue to deepen our SF Bay Area local roots and to keep having fun making great beer. Both Nico and I are excited about making more interesting beers with our unique packaging that craft beer drinkers have come to know and love. It’s every brewer’s dream to open their own brewery and this is truly a dream come true for us.”
In addition to a state-of-the-art craft brewing facility, the new location, where Pop-Tarts and Frosted Flakes were once produced, will feature a tasting room and retail area as well as the company’s world office headquarters. Phase two will commence in 2015 and will include a full restaurant/pub, beer garden, event and meeting rooms and more. The company expects to create 20 new jobs over the next nine months and a hundred jobs over five years.
“This project will be nothing short of the number one destination spot for craft beer aficionados and beer lovers near and far. With an interactive space that will enhance each guest’s experience as they adventure around the production brewery, the plans are to repurpose the historical cereal factory in a way that celebrates the building’s industrial character and blurs the boundaries between the production space and the hospitality space,” said lead designer David Darling, of San Francisco architects Aidlin Darling Design.

The new brewhouse will be a 100-barrel, four-vessel GEA/Huppmann, “with an initial capacity of eight brews per day.” The brewery will also include a new “state of the art KHS high speed volumetric can filling line that will be capable of filling up to 500 cans per minute.”

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