You know what makes you fat? It’s not food. It’s drinking alcohol. Wait, what? Yup, according to a study financed by the NIH, conducted by the Indiana Alcohol Research Center, and published earlier this year in the journal Obesity, researchers claim that what they’ve dubbed “the apéritif phenomenon” may be causing our obesity epidemic. Except that they’re not.

The self-described “internationally recognized news website” Inquisitr, under the category “Celebrity Health,” published an article entitled “Alcohol Sensitizes Brain’s Response To Food Aromas, Say Scientists — Is Liquor Responsible For Rising Obesity?” Naturally, Alcohol Justice gleefully tweeted the bad news as “new evidence points to alcohol’s role in U.S. obesity epidemic.” Except that, as I mentioned, the evidence does nothing of the kind.

The study that the article is based on is entitled The apéritif effect: Alcohol’s effects on the brain’s response to food aromas in women. Here’s the abstract:

Objective
Consuming alcohol prior to a meal (an apéritif) increases food consumption. This greater food consumption may result from increased activity in brain regions that mediate reward and regulate feeding behavior. Using functional magnetic resonance imaging, we evaluated the blood oxygenation level dependent (BOLD) response to the food aromas of either roast beef or Italian meat sauce following pharmacokinetically controlled intravenous infusion of alcohol.

Methods
BOLD activation to food aromas in non-obese women (n = 35) was evaluated once during intravenous infusion of 6% v/v EtOH, clamped at a steady-state breath alcohol concentration of 50 mg%, and once during infusion of saline using matching pump rates. Ad libitum intake of roast beef with noodles or Italian meat sauce with pasta following imaging was recorded.

Results
BOLD activation to food relative to non-food odors in the hypothalamic area was increased during alcohol pre-load when compared to saline. Food consumption was significantly greater, and levels of ghrelin were reduced, following alcohol.

Conclusions
An alcohol pre-load increased food consumption and potentiated differences between food and non-food BOLD responses in the region of the hypothalamus. The hypothalamus may mediate the interplay of alcohol and responses to food cues, thus playing a role in the apéritif phenomenon.

The Indiana Alcohol Research Center “focuses on the elucidation of the biomedical and psychosocial factors that contribute to alcohol abuse and alcoholism,” which suggests to me they’re another group like the NIAAA, or National Institute on Alcohol Abuse and Alcoholism (whose grant created the IARC), is exclusively interested in exploring the negative aspects of alcohol. And just like the NIAAA, it’s right there in their charter.

Curiously, yesterday the full text of the article was also online, but today it’s restricted. They start with the premise that “consuming alcohol prior to a meal (their “apéritif phenomenon”) increases food consumption,” but of course that’s the point of an apéritif, or at least to enhance and make the experience of the food and/or the food and the drink better.

But as they conclude, this “pre-loading” of alcohol is what makes us want to eat more, which they believe that their study shows. When I briefly looked at the entire article, their longer discussion of the findings, as is quite common, suggested caution in drawing too many conclusions and suggesting further study was warranted. As the shorter conclusion states, these “food cues” play “a role in the apéritif phenomenon,” which is not exactly the same as saying “drinking is responsible for American obesity.”

But that didn’t stop author Alap Naik Desai from making such speculation, fueling the prohibitionist response that of course “Liquor [is] Responsible For [the] Rising Obesity” in the United States.

A research conducted by Indiana University indicated that exposure to alcohol enhanced the brain’s sensitivity and heightened its response to food aromas. In simpler words, food seemed much more appealing and appetizing, which, of course, led to extra consumption. Connecting the dots, one could also summarize that alcohol consumption was responsible for increased intake of food and hence a hidden cause of obesity.

I’m not sure which dots he’s referring to, since that’s a fairly absurd statement that isn’t contained in the study itself. But beyond that, the study involved just 35 female test subjects, no men at all. And it seems hard to extrapolate anything meaningful that could be applicable to the human population from so few people. Also, they claim that people “responded enthusiastically to food aromas after the body had been exposed to alcohol,” but not from drinking it, simply from having smelled it. Despite the lack of causation, or a robust sample size or even anything resembling reality, the lead author of the study, William Eiler, apparently told Desai that “this poses a major risk to those trying to keep their weight down.” Seriously, “a major risk” because 35 women seemed more hungry after sniffing alcohol? Desai continues. “With America weighing down under an obesity epidemic and two out of every three American adults consuming alcohol, there is an immediate need to find more connecting factors between the brain, food, and alcohol, advise the scientists.”

Except that this idea is easily demolished by one simple fact. Even in countries where alcohol consumption per capita exceeds the United States, which according to the World health Organization is 36 countries, the obesity rates do not follow the same pattern, which you’d expect if alcohol “pose[d] a major risk to those trying to keep their weight down.” According to WHO, Belarus, Andorra, Lithuania, Czech Republic, Grenada, Austria, Ireland, France, Saint Lucia, Estonia, Luxembourg, Germany, Russia, Slovakia, Portugal, Hungary, Croatia, Poland, Belgium, Denmark, Australia, the Bahamas, Slovenia, United Kingdom, Bulgaria, Switzerland, Spain, Latvia, Finland, New Zealand, the Netherlands, Gabon, Romania, Nigeria, Saint Kitts and Nevis and Cyprus all consume more alcohol per capita than the U.S., based on data for fifteen years, from 1990-2010.

And as for the most obese countries, we’re number one according to several sources, including Business Insider, the Telegraph and NationMaster. Although there are some sources that claim in 2013, Mexico took the title from us, yet it, too, is conspicuously absent from the list of countries that drink more than we do, meaning they drink less but are more obese.

Of those 36 countries that the WHO data makes clear drink more per capita than we do, only half of them appear on the OECD list of the top obese nations, from their 2012 Obesity Update report. If alcohol was causing people to eat more, than it seems clear people who drink more should likewise be eating more, too, and we’d see a direct correlation between both sets of numbers.

The three sources other than the WHO list also include on their lists of the most obese nations; Brazil, China, Colombia, Egypt, Iceland, India, Indonesia, Jamaica, Malaysia, Mauritania, Nauru, Nigeria, Pakistan, Qatar, Saudi Arabia, Spain, Sweden, Tonga, Turkey, UAE, and Zimbabwe, of which only two — Nigeria and Spain — drink more than we do. Again, if any of this were true, it seems obvious that there would be an easily recognizable correlation between both alcohol consumption and the obesity rates, but there isn’t, strongly suggesting there isn’t one at all.

I suspect the researchers know this, but the journalist who took the study and twisted it to fit a narrative probably did not. He finishes with this conclusion. “With America weighing down under an obesity epidemic and two out of every three American adults consuming alcohol, there is an immediate need to find more connecting factors between the brain, food, and alcohol, advise the scientists.” But is that what they’re advising? Because the evidence doesn’t quite measure up to that scary headline. If this were true, wouldn’t doctors be prescribing alcohol for their patients who need to eat more. I’d also say his article seems irresponsible, since it promotes an idea that it doesn’t actually support, and misrepresents the facts to get more people clicking on the link. It’s so bad that only a prohibitionist would fall for it, because facts don’t matter in propaganda, only making alcohol look bad.