Brookston Beer Bulletin

Jay R. Brooks on Beer

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No More Gluek Beer

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gluek
Cold Spring Brewing in Minnesota announced yesterday that they will no longer brew the historic Gluek brand. Gluek began brewing in 1857, before Minnesota was even a state.

In 1857 on the bank of the Mississippi River in an area which would someday be known as Minneapolis, German immigrant Gottlieb Gluek started the Mississippi Brewing Company. Soon the name was changed to the Gluek Brewing Company, and by 1964 Gluek became Minneapolis’s oldest continuously-operated business.

In 1858 the company brewed 3,996 barrels of beer, and by 1901 the annual capacity was second only to the two “giants” the Minneapolis Brewing Company (later renamed as the Grain Belt) and the Theo. Hamm Brewery of St. Paul.

But after 1964 it fell on hard times and, like many regional breweries, was bought by G. Heileman. The original brewery was torn down but a new one was later built back in Cold Spring, Minnesota in 1997. A couple of years ago, however, they renamed Gluek Brewing to Cold Spring Brewing as fewer and fewer consumers knew or cared about Gluek’s history in the region.

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As an AP story reports:

By September, Gluek will be phased out. But vice president and general manager Doug DeGeest says Cold Spring Brewing is keeping the Gluek trademark, and it’s possible the beer could come back.

DeGeest says it was a business decision to discontinue the Gluek brand. He says the Cold Spring-based company cannot keep up with production and needed to decide which product in its portfolio of beers to discontinue.

When I was the beer buyer at BevMo, we brought in some of the Gluek beer in cans and they also sold us a beer exclusively (for California, at least) which we sold as a private label beer. That was Fat Cat Lager, which was a decent enough all-malt generic lager. I believe Randy Mosher did the label design.

Fat-Cat-label

Regardless of Gluek’s ultimate place in American brewing history, it’s always sad to see another old brand consigned to the scrap heap of discontinued brands, but then I’m sentimental that way.

Beer In Ads #166: Marcellin Auzolle’s Supreme Biere Gangloff

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Thursday’s ad is another French beer, and like Tuesday’s ad, features an anthropomorphic sun. It was done by French illustrator Marcellin Auzolle and is specifically for Supreme Biere Gangloff. A lot of great artists worked for Gangloff in the 1920s, I hope their beer was as good as their taste in artists. It’s also great to see kids in beer ads, especially given our peculiar paranoia about mixing the two.

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Beer In Ads #165: Moretti Birra Friulana

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Wednesday’s ad is for one of the most well-known Italian beers, Birra Moretti. It’s the iconic Moretti man used on the beer label since just after World War II, which has a fascinating story in its own right, which is reprinted below from Moretti’s website.

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The story behind the label

The quality of Birra Moretti beer is guaranteed by the Man on the Label, the moustached drinker who is the symbol of the Birra Moretti brand. This moustached gentleman has an unusual history… In 1942, Birra Moretti had already been a popular drink all over Friuli for over 80 years. One day, Commander Lao Menazzi Moretti saw a pleasant-looking old man with a moustache sitting at a little table in the Boschetti di Tricesimo inn (Udine).

He was just the kind of character Moretti had been looking for to represent the qualities and character of his beer: wholesome, traditional and authentic. Commander Moretti didn’t let him get away. He went up to him and asked the man if he could photograph him and also asked him what he would like in return. “Cal mi dedi di bevi, mi baste” — answered the man in Friuli dialect, which means “Get me a drink, that’ll do.”

The photographs were taken and were used after the turbulent times caused by the war were over, when they were handed over to Professor Segala, a famous poster artist of the time. Segala, following Commander Moretti’s descriptions of the original colours (the photographs were, of course, in black and white), created an advertising billboard which was used for years, wherever Birra Moretti was sold. This billboard gave rise to the now-famous Birra Moretti label.

A Rose Is A Rose Is A Rose

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As Gertrude Stein — who was born in Oakland — famously said, “A rose is a rose is a rose.” On the other side of that coin, an alcohol tax masquerading as a fee is a tax, and a terrible idea, no matter what you call it. Today’s San Francisco Examiner, in their Under the Dome section on City Hall Politics, is reporting that Avalos hopes renaming alcohol fee makes it more potable to business. Apparently small businesses don’t like the newly proposed alcohol tax, but supervisor Avalos has the solution. Forget addressing their concerns, admitting it’s a bad idea or even conceding he was duped by the Marin Institute, no. His answer is to change the name of the “alcohol mitigation fee” to “alcohol cost recovery fee” so that — and I quote — “businesses might find the proposal a bit more refreshing.” How stupid does he think people are? You have to wonder.

Save A Slug, Have A Beer

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Add one more reason to drink beer, especially if you’re a nature lover. According to the e-mail I got from Fustigato — I believe from Italy — millions of slugs are killed each year using beer. To save the slugs, they’re suggesting you have a beer, and in fact all the beer in the world. I think the students and alumni of the University of Santa Cruz will get behind this campaign. So remember, you’re not just quenching your thirst when you drink a beer, you’re also saving a slug.

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Below is the video.

Widmer’s Craft Brewers Alliance To Buy Kona Brewing

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The Oregonian is reporting that the Craft Brewers Alliance (essentially Widmer, with RedHook and distribution of Goose Island and Kona) will purchase Kona Brewing for $13.9 million. Under the terms of the agreement, Kona will become a “wholly owned subsidiary” and Mattson Davis will remain at the helm, with brewing for the mainland continuing to be done at Widmer and RedHook breweries.

Tragedy At Connecticut Beer Distributor

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Tragedy struck earlier this morning at Hartford Distributors in Manchester, Connecticut. Apparently, an employee about to be let go opened fire, killing at least three and wounding four more before turning the gun on himself. Later reports are saying that perhaps as many as nine have been killed. Local Eyewitness News 3 has the full story. Additional accounts are at MSNBC and CBS.

Craft Beer Numbers Up Again Mid-Year

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Good news again this year for craft brewers. The Brewers Association has released the mid-year numbers and they’re positive again this year despite a rocky economy. Volume sales grew 9% over the same period last year and sales dollars are up 12% for the first six months of 2010 as compared to 2009. Last year those same stats were 5% and 9% respectively.

From the press release:

Craft breweries continue to grow despite many challenges, and currently provide an estimated 100,000 jobs and contribute significantly to the U.S. economy. Barrels sold by craft brewers for the first half of the year are an estimated 4.6 million, compared to 4.2 million barrels sold in the first half of 2009.

“While craft brewer sales volume climbed 9 percent in the first half of 2010, overall U.S. beer industry volume sales are down 2.7 percent so far,” noted Paul Gatza, director of the Brewers Association. “There is a movement by beer lovers to the innovative and flavorful beers created by America’s small and independent craft brewers. More people are starting to think of craft-brewed beer first when they buy in restaurants, bars and stores.”

The other great news is the number of new brewery openings, which continues to rise, too. 100 new breweries or brewpubs have opened over the last year. Picking up the press release again:

The U.S. now boasts 1,625 breweries—an increase of 100 additional breweries since July of 2009—and the highest number in 100 years. A century ago in 1910, consolidation and the run-up to Prohibition had reduced the number of breweries to 1,498.

“Entrepreneurs across the land are creating jobs by opening new microbreweries and brewpubs, and we are also seeing many homebrewing hobbyists going pro by starting what have been referred to as nanobreweries,” Gatza added. “Super tiny microbreweries or brew pubs, that make beer for a very localized network of taverns and stores, are starting to become a trend, primarily in the states that allow self-distribution as a means of getting beer to market.”

Mid Year Graph