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Jay R. Brooks on Beer

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Stuff & Nonsense, Parts 6 Through 9

January 14, 2010 By Jay Brooks

By now, even the casual Bulletin reader has likely noticed that I’ve been following Pete Brown’s brilliant refutation of his national health service’s attack on alcohol, beginning with, Stuff & Nonsense: The UK Health Select Committee Report On Alcohol. The first five parts of Pete’s rebuke have been published over the past few days, and overnight and this morning, west coast time, parts six through nine were posted.

In part 6, Pete tackles the assertion that Alcohol abuse costs the country £55bn a year
Today’s rebuke. In the U.S., this is claim made with alarming regularity, charging alcohol for all manner of sins, and ignoring personal responsibility, common sense and even logic. If there’s a whiff of alcohol anywhere in the vicinity, then by gum the whole thing is alky’s fault. Last year, the Marin Institute did their own study claiming in California alone alcohol costs $38 billion each year. It’s as self-serving a document you’ll ever read. In the UK report, they claim alcohol costs Britain either £20 or £55 billion pounds (which is 32.5 billion dollars or 89.5 billion dollars). This should give you some idea about who whacked our anti-alcohol folks are. The are just over 61 million people in the UK, but almost 37 million in California, yet they assert that, using the UK’s lower figure, alcohol costs more than the entire nation of Great Britain, with roughly half the number of people. It’s just so easy to lie with statistics, and, more profoundly sad, even easier to get the government and the media to swallow those lies without questioning them. But in any event, take a look at Pete’s analysis.

In part 7, the government trots out yet another old favorite, the wolf in sheep’s clothing that is the best way to reduce the harmful effects of alcohol is to reduce overall consumption. All we need to do to get rid of some people doing something we don’t like is make it illegal for everybody. Problem solved. Except that alcohol has been around since before the dawn of civilization and maybe 99.9% (full disclosure, I made that number up but the idea is that the vast majority) of people enjoy the occasional without ruining their lives, their loved ones, their careers, or even their livers. And numerous medical studies confirm a wide range of health benefits, not least of which is the fact that people who drink alcohol in moderation tend to outlive those who never touch the stuff.

In the case of the UK report, they claim to be advising just toward reducing consumption, but to where? To what level? It’s already be shown beyond doubt that the recommended levels that the UK advises were made up wholesale, pulled out of thin air. Just the notion that recommended safe amounts are the same for any two men or women is patently absurd, yet that’s the standard. The other problem I see with arguing for less overall consumption is that it’s a slippery slope. Today’s reduction is tomorrow’s outright ban. If less is more, then none must be best of all, right?

Part eight brings up to the most pernicious argument of all, and the one that always sticks in my craw. “It’s for the children,” they cry. “Doesn’t anybody think of the children.” What the UK says, is Alcohol advertising and promotion must be tightly regulated because it encourages underage drinking. While the report says the opposite, the truth is drinking is declining in the UK, and I suspect that’s true here, too. But it’s Pete’ summary that is most telling, showing the chain of absurdity.

The HSC says drinking among children is increasing. But recent official figures suggest it is falling.

The HSC simply asserts that advertising encourages young people to drink. But there is no evidence of a causal link, despite people looking very hard to try to find one.

So they imply that there is a link between awareness of alcohol brands and propensity to drink underage, because they can prove awareness. But there’s no evidence of this either.

So after having spent a long time discussing the content of alcohol ads, they then say it’s not the content, but the quantity of it that has an effect. There’s no evidence of this either.

So in the end, they disregard testimony from advertising professionals, and simply choose to believe the testimony of people who want alcohol advertising to be banned, say it is damaging to children, but can produce no evidence to back up their assertion.

Which brings us to part 9, Pubs are a problem. If alcohol is a problem, then the places where people drink it must also be dens of inequity, mustn’t they?

To sum up, if this is new to you, start with Pete Brown’s Health Select Committee Report on Alcohol. Part One (of 10) was published Sunday, Alcohol consumption in the UK is increasing. On Monday, parts two, 25% of the UK population is drinking at hazardous or harmful levels, and three, Binge drinking is increasing, were published. Tuesday saw part four: Alcohol is becoming cheaper/more affordable, and yesterday part five, Alcohol related hospital admissions — and the cost of alcohol to the NHS — are soaring, was published online. Overnight and today, part six, Alcohol abuse costs the country £55bn a year, part seven, The best way to reduce the harmful effects of alcohol is to reduce overall consumption, part eight, Alcohol advertising and promotion must be tightly regulated because it encourages underage drinking, and part nine, Pubs are a problem, went up. Once again, stay tuned. There’s one more part to go.

Filed Under: Editorial, Politics & Law Tagged With: Health & Beer, Prohibitionists, Statistics, UK

Beer In Ads #22: Sapporo’s At The Dance

January 14, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is from Japan, and is for Sapporo beer. The ad is from 1934 and pictures a woman sitting and enjoying a beer, presumably at a dance watching the other couples cut a rug. One oddity; is it just me or does that glass in her hand look pretty small? Or is she perhaps a giant? Either way, it seems a little out of proportion. It’s also interesting that apart from the kanji writing and the woman’s obvious ethnicity, it could be any western ad for beer.

SapporoBeer-1934

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, Japan

Stuff & Nonsense, Part 5

January 13, 2010 By Jay Brooks

By now, even the casual Bulletin reader has likely noticed that I’ve been following Pete Brown’s brilliant refutation of his national health service’s attack on alcohol, beginning with, Stuff & Nonsense: The UK Health Select Committee Report On Alcohol. The first four parts of Pete’s rebuke have been published over the past few days, and now part five is up.

Today’s rebuke concerns hospital admissions and the burden on the health care system, a facetious claim made on both sides of the pond. Over here, for example, an accident where one of the passengers had been drinking is often classified as an alcohol-related accident. In the UK:

In terms of official figures, what they don’t tell you is that when they are compiled, there’s a sharp difference between hospital admission and deaths that are considered wholly attributable to alcohol, and those where alcohol is a secondary or partial factor. And guess what? Only 25% of total ‘alcohol related’ hospital admissions are judged to be entirely due to alcohol.

At best, that simply misleads the statistics, making them sound more alarming than they really are. But it gets even worse, and in some ways goes beyond what American Neo-Prohibitionsts have been willing to say, at least so far.

The Report [implies] that if you drink, you are more likely to be a rapist, a child abuser, a wifebeater, a suicide, and that the fact that you drink makes you so. As Phil [Mellows] pointed out when he addressed the rape issue, this is not only inaccurate, it is astonishingly offensive to drinkers.

We’ve had groups here use images of a syringe filled with beer, equating beer with heroin, but so far as I know, they haven’t called those of us who drink rapists … yet. But they do seem to believe that virtually every societal ill can be pinned on alcohol.

But when someone does something appalling and then says, “The drink made me do it,” they are denying personal responsibility for their actions and we tend to dismiss this as a lame excuse. The Report seems to buy it 100%.

I could go on and on, but it’s best if I just suggest at this point that you go over and read part 5, Alcohol related hospital admissions — and the cost of alcohol to the NHS — are soaring. It’s the longest so far, but definitely worth your time.

If this is new to you, start with Pete Brown’s Health Select Committee Report on Alcohol. Part One (of 10) was published Sunday, Alcohol consumption in the UK is increasing. On Monday, parts two, 25% of the UK population is drinking at hazardous or harmful levels, and three, Binge drinking is increasing, were published. Tuesday saw part four: Alcohol is becoming cheaper/more affordable, and today part five, Alcohol related hospital admissions — and the cost of alcohol to the NHS — are soaring, was published online. Once again, stay tuned.

Filed Under: Editorial, Politics & Law Tagged With: Health & Beer, Prohibitionists, Statistics, UK

Beer In Ads #21: Molson’s Crown & Anchor

January 13, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is from Canada, and was published in 1955. After opening their Toronto brewery the same year, Molson debuted their first lager beer, Crown and Anchor. This ad, featuring dancing sailors, was one of the first ads for the new beer. I wonder what “sparkling light” is?

55molsonca
If you can’t read the text, either click on the ad for a larger view or read the transcription below.

If you want a gay and cheery
brew that looks brighter, tastes
lighter … and leaves a fresh
clean taste upon the tongue …
try Crown & Anchor Lager Beer.
Chances are you’ll agree,
“This light beer is the right beer for me.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada

Hickenlooper Running For Governor

January 12, 2010 By Jay Brooks

colorado
Last week, Secretary of the Interior Ken Salazar, who many believed might make a run for governor of Colorado, announced he would not run, instead endorsing Denver mayor John Hickenlooper. For several years, Hickenlooper has been urged to seek the governor’s office, but has said he didn’t want to be governor. Today, the Denver Post announced that former owner and Wynkoop Brewpub founder John Hickenlooper has changed his mind, and will run for Colorado governor.

Current Colorado governor, Democrat Bill Ritter, had earlier decided not to seek reelection, which sparked a flurry of possible democrats for the office. Ritter was on hand for Hickenlooper’s announcement, suggesting he may have the governor’s support as well. The Post also reported that “President Barack Obama called Hickenlooper last Friday to encourage him to run.”

Filed Under: News, Politics & Law Tagged With: Colorado, Denver

Stuff & Nonsense, Part 4

January 12, 2010 By Jay Brooks

If you’ve been following along from my posts the last couple of days, beginning with, Stuff & Nonsense: The UK Health Select Committee Report On Alcohol, and more specifically Pete Brown’s wonderfully telling and insightful rebuke of it all — and you should be — then I’m pleased to report that part four is now available.

Today’s rebuke is one I’d long wondered about, and it’s an argument often trotted out on our shores whenever the hue and cry goes up for more taxes on alcohol, as it inevitably and incessantly does. For me, perhaps the most annoying aspect to the neo-prohibitionist attacks is the never-ending nature of them. They’re like the psycho killer in every modern horror movie. There’s seemingly no way to make them stop. There’s no reasoning with them. They’re not susceptible to logic. California’s own version of a neo-prohibitionist Jason, state representative Jim Beall, said last year after his bill to raise beer taxes 560% was defeated. “They’ve given me a bloody nose. But I’m going to wipe it off and come back in a few weeks with something different.”

In today’s counter to the UK report’s assertion that Alcohol is becoming cheaper/more affordable, Pete leads with the following:

Well, alcohol is becoming more affordable because average household income is increasing. Alcohol is becoming more affordable because everything is becoming more affordable.

It’s my sense that’s what’s going on in the U.S., too. The “taxes haven’t been keeping pace with inflation” argument is likewise untrue for the UK.

[A]ffordability and price are being treated as the same thing — they’re not. By deliberately confusing ‘affordability’ (which is a function of rising disposable income) and price (which is a function of — well, price, but controlled chiefly by duty), you allow newspapers like the Telegraph to interpret these findings in the following syntax-strangled bullet point:

  • “69 – percentage alcohol is cheaper by than it was in 1980.”

This is a lie. Alcohol is NOT cheaper. It is already increasing by more than inflation, and in recent decades, it always has.

I’m going to have to see if that holds true here, too, though I suspect it does.

If this is new to you, start with Pete Brown’s Health Select Committee Report on Alcohol. Part One (of 10) was published yesterday, Alcohol consumption in the UK is increasing. Yesterdday, parts two, 25% of the UK population is drinking at hazardous or harmful levels, and three, Binge drinking is increasing, were published. Today, here’s part four: Alcohol is becoming cheaper/more affordable. Again, stay tuned.

Filed Under: Editorial, Politics & Law Tagged With: Prohibitionists, Statistics, UK

Brookston Beer Quiz #4

January 12, 2010 By Jay Brooks

quiz-can
Here is quiz number four. This one is without images, because there were problems last time (see below). For this quiz, there is a beer slogan that is or was used for a particular beer or brewery. See how many you can get right. Good luck. Let me know how you did.

If you missed any previous quizzes, they can all be found on the beer quiz page.

NOTE: A number of people in the last quiz told me they couldn’t see the images. If you were one of those people, please send me the name of the browser you were using so I can try to see what’s going wrong. I tested it using Firefox and Safari and it worked fine. Perhaps it’s Microsoft Explorer or other browsers that is the problem?

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Marketing, Quiz

Beer In Ads #20: Biere Chatelaine

January 12, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is from France, most likely in the first few decades of the 20th century. Despite the fact that you can see there’s a signature on the poster, no source I can find identifies who the artist is. Similarly, I don’t know what brewery the poster is advertising for. The poster reminds me a bit of the old Coppertone ad where the dog is trying to pull off the little girl’s bathing suit. But in this case the damn dog is pulling on the waitress’ dress and spilling the beer! Bad dog!

biere-chatelaine

Filed Under: Art & Beer Tagged With: Advertising, Europe, France, History

Stuff & Nonsense, Parts 2 & 3

January 11, 2010 By Jay Brooks

If you’ve been following along from my post yesterday, Stuff & Nonsense: The UK Health Select Committee Report On Alcohol, and more specifically Pete Brown’s wonderfully telling and insightful rebuke of it all — and you should be — then I’m happy to report that parts two and three are now available.

If this is new to you, start with Pete Brown’s Health Select Committee Report on Alcohol. Part One (of 10) was published yesterday, Alcohol consumption in the UK is increasing. Today, parts two, 25% of the UK population is drinking at hazardous or harmful levels, and three, Binge drinking is increasing, were published. Again, stay tuned.

Filed Under: Editorial, Politics & Law Tagged With: Prohibitionists, Statistics, UK

Beer In Ads #19: Budweiser, I See You Have Excellent Taste

January 11, 2010 By Jay Brooks

ad-billboard
Monday’s ad is from 1937 and is again for Budweiser. The gypsy fortune teller must have seemed very exotic in the late 1930s. But I love the assertion that by buying Budweiser you’re complimenting “your own excellent taste.” And you, and three generations before you, have done so not because you liked the taste, not because you were thirsty, not even because you enjoyed beer, but for a more grand reason. You bought Bud “in the interest of good fellowship, contentment and good living.”

bud-life-09-27-1937-997-M

The inset box is signed by Adolphus Busch III, who’d taken over A-B from August A. Busch Sr. just a few years before, in 1934. It also contains some interesting statements. Obviously, the nation was still smarting from the effects of the Great Depression. Busch is insuring customers that buying Budweiser is helping American business; railroads, retailers and even farmers. He concludes with “whenever you drink Budweiser you are helping someone.” I imagine that’s true, but it’s still a bit odd that his focus is on that help going to someone other than A-B itself. I guess he didn’t want to come off like he was being self-serving.

The other thing I’m curious about is he mentions that A-B has “bought millions of dollars worth of barley and hops from American farmers.” Hops, I understand, to a point, at least. Today A-B owns hop farms in Idaho, but also in the Hallertau region of Bavaria, Germany. Obviously, the ad doesn’t claim they buy ALL their hops and barley from U.S. farmers, and they don’t even mention where the rice comes from. But did A-B buy more hops domestically in the past? Also, it’s my understanding that the vast majority of barley used by American breweries comes from Canada, though there is a small percentage grown in the U.S. for brewing. Has that shifted in the last 70+ years since this ad ran? Did brewers used to get more of their grain here in the States? Anybody know? You rarely see local grain touted as a point of pride in advertising, the only recent exception I can think of being Sierra Nevada’s Estate Brewers Harvest Ale. But with all the recent attention paid to buying locally and locavores, that has to be one of beer’s dirty little secrets: that most brewing grains come from outside the U.S., much less from local farmers.

Filed Under: Art & Beer Tagged With: Advertising, Anheuser-Busch

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