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Jay R. Brooks on Beer

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If You Have More Money Than Sense

January 20, 2008 By Jay Brooks

The Cruzin Cooler, a motorized scooter with a top speed of 14 m.p.h. and using a cooler with a 27-beer can capacity as the seat, was chosen as one of three Dubious inventions we can live without from among the hundreds, possibly thousands, of new gadgets displayed at the recently held Consumer Electronics Show in Las Vegas. And it’s not hard to see why. Even if they didn’t around $500, I don’t think I’d find many uses for something like this.

From the Cruzin Cooler website:

Cruzin Cooler combines two basic necessities of life, the ability to have cold food or a beverage handy along with the means to get somewhere, without walking. With modern technology, the Cruzin Cooler is light-weight and comes in various sizes and colors and is available in gas and electric models, with a 10 mile range on electric models and 30 miles on the gas models.

The cooler is light enough to be driven to a location and then picked up and carried. The cooler can be used for hunting, sporting events, races, camping, golf or even a trip to the grocery store to keep your food cold all the way home. Marine use will be popular for the new cooler allowing you to take your fish/drinks/food/ ice to and from your boat with powered assistance and braking. Simply ride or power your way up and down ramps.

There are virtually hundreds of uses for the new coolers with thoughts of racing coolers not far behind!

As it’s big selling point, Chuck Miller, marketing director for its manufacturer, spouts the party line that “[i]t combines two basic necessities of life — somewhere to have cold food or a beverage handy, and the ability to get somewhere without walking.” Maybe it’s my curmudgeonly personality, but I have a car. That seems to work well enough to get me and my beer from place to place.

Apparently at least 38,000 people disagree with me, because that’s how many they’ve pre-sold in the U.S., and as for them, they’ll “never have to carry [their] ice chest again,” says Miller. Because that’s really be a huge burden, having to carry the cooler, hasn’t it?

From the UK’s Daily Mail:

Displayed at the Consumer Electronics Show in Las Vegas last week, the Cruzin Cooler, which comes with either a petrol engine or electric motor, can fit 27 drink cans into its ice-box interior. But thirsty owners can also attach trailers with the same capacity, to tow behind it. Miller claims American owners are such fans they stage Cruzin Cooler races.

Races, huh? I’ll believe it when I see it.

 

And look how versatile they are. You can wear lots of warm clothing and drive them outdoors, even in the snow, or you can wear almost no clothing and drive them indoors, at room temperature.

 

Filed Under: Beers, Editorial, Just For Fun, News Tagged With: National, Strange But True

Mississippi’s First Bottles of Beer

January 20, 2008 By Jay Brooks

If you’re a beer lover, I imagine Mississippi must not be the best place to live. During the last thirty years, while most of the rest of the country was discovering craft beer with wild abandon, less than a half-dozen microbreweries or brewpubs have opened. Of those, only two are left. And one of those, Kershenstine Diamond, is a contract brewery that makes their beer elsewhere in the Midwest. So that leaves just one brewery currently brewing in the entire state.

That brewery, Lazy Magnolia, is located in Kiln, Mississippi, which perhaps more famous as the hometown of Brett Favre, quarterback of the Green Bay Packers. They have also recently become the first brewery in the state to produce bottled beer with the release of their Southern Pecan, a nut brown ale, in six-packs. In fact, it’s the first time since Prohibition that bottled beer has been brewed and bottled in Mississippi.

From an article in a local newspaper, the Clarion Ledger:

There’s just one issue.

“They’re having problems keeping up with demand. They’ve got people really wanting the product,” distributor Frank Drennan of Capital City Beverages said. “On the bottling, they’re in the learning process. They’re trying to make sure they’re doing it correctly.”

Lazy Magnolia brewmaster and co-founder Leslie Henderson said bigger fermentation tanks will arrive in April. They will triple the brewery’s output to more than 30,000 gallons a month. By mid year, she hopes to be bottling 5,000 cases a month, up from about 700 now.

“We knew all along if we were successful, we would have to bottle. We decided to do draft only at first to see if there was a market. By the time we started bottling, the demand for it was so crazy we could not keep up,” Henderson, a chemical engineer from the Winston County area, said.

The brewery sits alongside the airport runway in Kiln, a Hurricane Katrina-ravaged town of 2,000 on the Gulf Coast. The company’s warehouse building is nondescript to the point of invisibility, the kind of place you pass three times before realizing it’s occupied.

But two of the beers crafted there took podium finishes at the 2006 Beer World Cup. Lazy Magnolia’s brands hold cult status with shaggy young men and middle-aged lawyers in dim roadside bars throughout Mississippi, Alabama and the Florida panhandle. Henderson plans to expand to Tennessee and south Louisiana this year.

I’m sure it will be some time before we see this beer in California, but I certainly applaud their efforts in being a pioneer in their own state. Well done.

 

Filed Under: Beers Tagged With: Packaging, Southern States

Beer Dinner du Pelican

January 19, 2008 By Jay Brooks

January 18th was the first of the Beer Chef’s beer dinners for 2008, and featured the beers of Pelican Pub & Brewery in Pacific City, Oregon. Brewmaster Darron Welch was on hand to talk about his beers. Three times Pelican Pub & Brewery has been named brewpub of the year at the Great American Beer Festival.

Pelican Pub brewmaster Darron Welch with the beer chef Bruce Paton.
 

For more photos from the Pelican Pub Beer Dinner, visit the photo gallery.
 

Filed Under: Events, Food & Beer Tagged With: California, Oregon, Photo Gallery, San Francisco

Titletown vs. Brooklyn

January 18, 2008 By Jay Brooks

vs.

If you’re a regular Bulletin reader, you probably already know I’m a huge Green Bay Packers fan. It’s really the only professional sports team I have any loyalty to whatsoever. I have rooted for other teams in other sports, but the Pack has been my number one team since I was literally for years old. So on Sunday, of course, they’re playing the New York Giants in the NFC Conference Championship Game, which will decide which team will play the New England Patriots (probably) in the Super Bowl on February 3.

It’s obviously a big game for both places where the teams are located and New York Mayor Michael Bloomberg and Green Bay Mayor James J. Schmitt have placed a friendly wager with one another on the outcome of the game. The bet has been reported in both New York (in Newsday) and in Green Bay (on WBAY Channel 2).

If the Giants win, Mayor Schmitt will send Bloomberg a gift basket from “World Cheese Champion” U.S. Specialty Cheese, featuring 10 pounds of assorted cheese spreads; 20, 16-ounce aged natural strip steaks from Smithfield Beef; 3 pounds of chocolates from Beertsen’s Candies; and a pair of cheese wedge sunglasses.

If the Packers win, Mayor Bloomberg will send a specially made 10-pound New York-style cheesecake from Carnegie Deli in Manhattan; a case of Brooklyn Lager from Brooklyn Brewery; and 20 pounds of Porterhouse steak from Peter Luger Restaurant in Brooklyn, along with six bottles of Peter Luger steak sauce.

It’s nice to see Brooklyn Lager representing New York, but where’s the Wisconsin beer? Titletown Brewery is right there in town. How about a couple of growlers of Titletown’s Mediator, a Belgian Dopplebock. Hell, my friend Todd Ashman, who’s now with Fifty Fifty Brewing used to be the brewer there. There beers are decent, at least the few I’ve had a GABF. And I love their name.

If not Titletown, even though it seems the most appropriate, there are even three other breweries in Green Bay. There’s Green By Brewing, with their Hinterland Beer, also on Dousman, and then there are two Legends Brewhouse & Eatery locations.

In the end, it probably won’t matter because hopefully Green Bay will win the game and Mayor Schmitt (with his great beery name) won’t have to pay up at all, instead receiving a nice care package from New York City. Fingers crossed.

The Titletown Brewery on Dousman Street is located in an old Chicago & Northwestern Railroad Depot.

 

Filed Under: Events, Just For Fun Tagged With: Humor, Other Events

It was 20 Years Ago, I Think …

January 18, 2008 By Jay Brooks

Celebrator Taught the Land to Drink …

Exactly one month from today, the 20th Anniversary Party for the Celebrator Beer News will take place at the Oakland Convention Center / Marriot Hotel. This should be a terrific climax to Beerapalooza week in the Bay Area. A lot of the attending breweries are either making something special just for the party or bringing something very unique. As a result, there will be a number of beers you simply can’t get anywhere else or at least are very difficult to find, especially all in one place. I know a number of other Celebrator writers will be in town for the event. If you’ve been to a Celebrator party in the past, this one is in a bigger space and will have far more different beers than ever before. This should easily be the one party ot to miss in 2008. I’ll see you there!

From the website:

The Celebrator Beer News will celebrate its 20th anniversary on February 17, 2008, with a Mardi Gras themed party from 4 to 8 pm at the Oakland Convention Center / Marriot Hotel, in Oakland, California.

More than 35 breweries will pour favorite brews. Meet Celebrator founders Bret and Julie Nickels along with Celebrator staff, writers and beer industry luminaries including pioneer figures in the craft beer movement. Cajun/Creole food catered by the Marriott Hotel, music from Dixieland Jazz and Zydeco bands and beer are included along with a souvenir Belgian-style glass! Breweries pouring will include some of the top breweries in the country.

Brewing memorabilia, special bottles and other items will be available to bid on at a silent auction benefiting the California Small Brewers Association. All profits from this event go to the CSBA to further the interests of the brewing community.

Tickets are on sale now at $55 per person which includes the banquet catered by the Marriott Hotel, nearly 200 different beers (some specially produced for this event), music and souvenir glass.

A Media-VIP session starts one hour early and will feature special limited production beers. VIP tickets are $80. The event takes place one day after the start of the Barleywine Festival at the Toronado in San Francisco!

Prizes for best Mardi Gras costumes! Discount rooms will be available at the Marriott Hotel at the Convention Center ($109 per night). Call 510-451-4000 and ask for the Celebrator rate. Take BART to the 12th Street station right in front of the Marriott Hotel.

For more information, call 510-538-2739. Ticket sales by Visa/MC, phone 800-430-BEER or purchase tickets below with PayPal’s secure ordering process. Mail checks to Celebrator, 20th Party, P.O. Box 375, Hayward, CA 94543.

Buy Tickets Online

General Admission $55
VIP Entry $80

 

2.17

Celebrator Beer News 20th Anniversary Party

Oakland Convention Center / Marriot Hotel, 1001 Broadway, Oakland, California
510.538.BREW or 888.430.BEER [ website ]

 

Filed Under: News Tagged With: Announcements, Bay Area, California, Other Event

Great Food and Beer on the Horizons

January 17, 2008 By Jay Brooks

Last night I attended a lovely little beer dinner in my neck of the woods, at the beautifully situated Horizons restaurant in Sausalito. It was a four course affair, plus hors d’ouerves, paired with five Lagunitas beers. The night was clear and we had a fantastic view across the bay of the twinkling lights of the San Francisco night skyline. The food and pairings were terrific, too.

Ron Lindenbusch, from Lagunitas Brewing, with Dean Biersch (on right) with Lynn, the chef at Hopmonk Tavern, his new venture in Sebastopol which is slated to open this spring.

Also, there will be another Lagunitas beer dinner, next Wednesday, January 23. That one will take place at the Pleasanton Hotel and will begin at 7:00 p.m. This dinner will be five courses and the cost will be $50 per person.

For more photos from the Lagunitas beer dinner at Horizon’s, visit the photo gallery.
 

Filed Under: Events, Food & Beer Tagged With: Bay Area, California, Photo Gallery

Beer vs. Wine in California Politics

January 16, 2008 By Jay Brooks

This Chronicle article comes to me via a local political blog, The Left Coaster, which curiously is also the name of the regular column I write for the Ale Street News, which in turn is located on the other coast.

Matier and Ross’ column today, The Bay Area could be the Clinton-Obama decider, contains this bit of wisdom from long-time state pollster Mark DiCamillo, dividing democratic voting patterns according to one’s preference for beer or wine.

Pollster Mark DiCamillo, who has been taking the state’s political pulse for 30 years, describes the beer vote as mostly blue-collar workers, the elderly and ethnic Democrats, especially Latinos, in the Los Angeles area and rural parts of the state.

The more liberal, more educated, wine-and-cheese crowd congregates here in the Bay Area, where more than a quarter of the ballots will be cast in the Democratic primary Feb. 5, he says.

And as DiCamillo sees it, the blue-collar group likes Clinton and the wine-and-cheesers go more for Obama.

I’m not exactly sure what to make of that. You’d have to search far and wide to find someone more liberal than myself, I’m reasonably well-educated, but I definitely would prefer to pair that cheese with beer. After all, the notion that wine and cheese work well together is really just a myth. And frankly, either candidate on those labels is pretty scary looking.

Not surprisingly, most of my friends are like-minded, so either DiCamillo is way off the mark or more probably, I’m so far removed from the pulse of the people that I don’t even register. I’m most likely the guy in their 2% plus or minus margin for error, so rarely do I agree with any of the choices polls usually offer. For example I’m not particularly wild about either Clinton or Obama, and think our media is doing its usual disservice to society by so nakedly picking sides so early in the campaign process. All the candidates are supposed to get equal time, but because they cover only who they want to and who they decide are the front-runners, it’s a self-fulfilling prophecy that subverts the very idea of a democracy.

But enough proof that I’m on the fringe, is DiCamillo suggesting that the more liberal and/or educated one is, the more likely that person is to prefer wine over beer? With Sonoma and Napa Counties, along with several others, so close to the Bay Area, it’s no surprise that we’re awash in wine lovers. But perhaps DiCamillo is unaware that this same area, the San Francisco Bay Area, might also be the second most important region in the country for craft beer. And the demographic that most frequently goes for craft beer? You guessed it; liberal and educated. Of course, craft beer drinkers are only a fraction of the total beer picture (though in the Bay Area we’re well above the national average) but doesn’t cheap table and box wine sell pretty well, too? And lets not ignore the many people who enjoy both beer and wine.

My only point in all of this is to ponder whether or not the traditional stereotype of beer as blue-collar and wine as white-collar might not be as true as it once was (if indeed it really ever was true), and especially when applied to craft beer? Better beer seems to cut across class lines to a great extent, at least it seems to me that you see all stratas of people at beer festivals, beer dinners and the like.

According to Ross and Matier, “[t]he big showdown between Hillary Clinton and Barack Obama could come down to California’s ‘beer-drinking Democrats’ versus its ‘wine and cheese’ liberals — with the Bay Area playing a pivotal role in the outcome.” I’m not sure about those labels, they just seem a bit outdated and too simple-minded for my tastes.

 

Filed Under: Editorial, Just For Fun, News, Politics & Law Tagged With: Bay Area, California, Statistics, Strange But True

The Jaguar from Patagonia

January 16, 2008 By Jay Brooks

If you’re like me, when you think of beer from Argentina you think of Quilmes. It’s been the best-selling brand for decades and since being acquired by InBev, has been imported to over a dozen countries, including the United States. But there are actually over forty breweries in Argentina.

Another one of them, Patagonia, announced today they will be importing their beer into the U.S. through Aladdin Beverage. They already received label aproval and the first shipments should hit the docks of New York sometime in May.

From the press release:

Brewed and bottled in the oldest Brewery in Argentina (est. 1884), Patagonia represents the exact type of brand which Aladdin looks for. “Patagonia is a wonderful tasting Blond Ale. I love Blond Ales, so I have a bias towards them, but this is truly one of the best Blonds I have tasted. So much so that we have entered Patagonia into the 2008 World Beer Cup and I think we have a good chance of winning,” states Ted O’Connor, President of Aladdin Beverage.

Patagonia prides itself on being brewed with only all natural ingredients. In fact they go one step further and adhere to an old law dictated by Bavarian Duke William IV, which stated, beer is only considered premium if it is brewed with pure malted barley, hops, yeast, and water. That is it!

Curious about that odd-looking label? I was, and here’s the answer. Patagonia’s logo is a stylized representation of the jaguar. Apparently, jaguars were common in Patagonia (roughly the southern third of South America) until the 19th century, when they were hunted to near extinction by European explorers and settlers. To the native population, jaguars were sacred as a symbol of power and in some circles even considered a god. They were often important in local religions and were also associated with Courage, fertility, intelligence and magic.

The Jaguar is one of the four “big cats,” and the largest in the Western Hemisphere. The others include leopards, lions and tigers, oh my.

The Patagonia Jaguar.

Filed Under: Beers Tagged With: Business, International, Press Release

Baptists Live in Parallel Universe

January 15, 2008 By Jay Brooks

The only explanation I can come up with for this is that Baptists must live in some kind of parallel universe. According to today’s Baptist Press, Baptists in Texas, and presumably everywhere else, are mobilizing their forces to protest a grave new threat to their youth. What horror could possibly be the cause of this dire situation that threatens not only their very way of life, but the very lives of their children? Apparently the theme park in Arlington, near Dallas/Fort Worth, Six Flags Over Texas, has applied for — gasp — a liquor license in order to sell beer at certain locations in the park.

Now I don’t want to make light of someone else’s cherished beliefs, but listen to what the Baptist Press is reporting:

“Do we really want to send our youth groups — our church youth groups — to places where alcohol is served?” local Christian leader Linda Rosebury asked in an interview with KCBI-FM, the radio station of Criswell College in Dallas.

Do you mean the world? Because the last time I checked alcohol could pretty much be found anywhere you look. Have they heretofore been living in some Utopian fantasyland where there is no alcohol, like Iran? Can they really be saying anywhere that alcohol might be found is a dangerous place? Yes, apparently.

The sale of beer, Rosebury said, threatens the park’s image as a safe place for families.

So the real world, where beer is sold each and every day, is unsafe? If so, why are those families still there? Do people really walk around, see some heathen drinking a beer, and decide that it’s no longer a safe place? I’m pretty sure that you could live right next door to someone who drinks and still feel perfectly safe. In fact, my own next-door neighbor no longer drinks, and I believe he doesn’t feel that I’m a threat by virtue of my proximity to him in any way, shape or form.

You can even get a beer at Disneyland, and if they can pull it off and maintain their annoyingly hypocritical squeaky clean image, why not Six Flags? Perhaps Disneyland is not part of the Baptist parallel world?

I realize I’m probably being insensitive, but I can’t help myself. I find this sort of nonsense so patently ridiculous that I can’t really take it seriously. If you don’t want your child to even “see” a beer, don’t let him go to Six Flags, make him a shut-in. Shield him from every imagined horror you perceive out there in the world. I’m sure he’ll turn into a terrific young man or woman, with no problems whatsoever. I would personally never abuse my own kids in that way, but I’m not about to tell you how to raise your children.

As of January 8, the Texas Alcoholic Beverage Commission (TABC) has gotten 600 phonecalls and twelve letters of protest regarding Six Flags ability to sell beer to adults. On February 17, state officials will decide whether or not to hold a public hearing on their application and the Baptist Church is trying to get enough of its members to complain so that they’ll have the hearing.

Some of the current complainers are urging the TABC to “conduct an alcohol impact study to determine the threat to public safety.” Isn’t beer sold enough other places in the universe, including many other theme parks, that we can figure out with reasonable certainty what the impact would be? It would be zero, of course.

The people from Six Flags, naturally, have “pledged that such sales would be handled responsibly and would safeguard guest safety,” just like every other public place that serves such legal beverages as beer. In their own defense, Six Flags also offered the following.

Noting the park’s pledge to offer quality guest services, John Bement, Six Flags in-park services senior vice president, told the Southern Baptist TEXAN, “For quite some time, many of our guests have requested beer as an option while dining or visiting the park. In fact, several of the parks in the Six Flags system already provide such amenities and have done so successfully and responsibly for many years.”

How utterly reasonable. I’m sure that will mollify the faithful. Hardly, an attorney from the Southern Baptists of Texas Convention spells out exactly how to lodge a protest, and even offers some helpful legal arguments that one can use in their complaint.

Heaven forbid anyone with a different view of the world might want to go to Six Flags. Apparently this is their world, the rest of us just drink in it.

 

Filed Under: Editorial, News Tagged With: Law, Prohibitionists, Southern States

Gone To the Dogs?

January 15, 2008 By Jay Brooks

There was a goofy little item in today’s Taipei Times entitled Dog Brought Into Vet After Having One Too Many concerning Dingo, a Labrador from Austria, that could scarcely stand and smelled “like a beer hall.” His owner took him to see the vet and found he was drunk, not as it turned out, however, from drinking. What happened is the dog ate some fresh yeast dough that he stole off his master’s kitchen table. Apparently “[a]lcohol had formed inside his stomach as a result of the fermentation process. That left poor old Dingo drunk.”

Curiously, while looking for the drinking dog icon above, I came across an AP story from almost a year ago about a pet shop owner in the Netherlands who designed a beer specifically for his dog.

From the AP story:

[The pet shop owner] consigned a local brewery to make and bottle the nonalcoholic beer, branded as Kwispelbier. It was introduced to the market last week and advertised it as “a beer for your best friend.”

“Kwispel” is the Dutch word for wagging a tail.

The beer is fit for human consumption, Berenden said. But at euro1.65 ($2.14) a bottle, it’s about four times more expensive than a Heineken.

Apparently it’s also made with beer extract. Yum.

 

Filed Under: Just For Fun Tagged With: Europe, Humor, Strange But True, Yeast

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