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Punishing Drinkers With Taxes

January 15, 2008 By Jay Brooks

The Marin Institute, one of the more blunt and churlish of the anti-alcohol organizations, is mounting an offensive to raise alcohol taxes an incredible “25 cents per drink” in California. Their vision — my nightmare — is to bring about “communities free of the alcohol industry’s negative influence and an alcohol industry that does not harm the public’s health.” But as they naturally see any influence as negative and everything that the alcohol industry does as harmful, what they really want is nothing short of an another Prohibition.

Throughout their rhetoric (and even the sources they’re relying upon) is a call for “fairness” and for alcohol to pay its “fair share,” whatever that really means. But the carrot they’re holding out is that by doing so it would help to alleviate California’s budget deficit that’s been plaguing us for several years now. But I fail to see how raising the taxes of people who drink is in any way fair. Effectively what they’re suggesting is that because our state managed to get itself in a fix, budget-wise, people who drink should be called upon to foot the bill. They just want to punish those of us who choose to drink, and yet they call it fair? The first definition (of 26) for the word “fair” is “free from bias, dishonesty, or injustice.” There’s clearly bias, it’s dishonest in my opinion to claim it’s because of our state’s tax problems, and it hardly seems just to have drinkers pay a disproportionate share to get us out of our budget hole. So it’s really the very opposite of fair.

This is the same nonsense that’s going on with Indian gaming right now, with several state proposals on November’s ballot. We committed genocide against Native Americans and broke every single treaty we ever made. So when Indian gaming successfully exploited one of the few advantages left to them, we still can’t seem to let them be. This is the second time California politicians have tried to get (or more accurately extort) a bigger piece of their gambling revenues, and the exponents of these propositions try to sell them in the same way as the Marin Institute is doing with beer taxes, by twisting the idea of “fairness.”

Of course, the real reason they can say with a straight face that it’s fair to ask drinkers to pay more taxes than teetotalers is this odd notion that, in the words of David Leonhardt, “taxes serve a purpose beyond merely raising general government revenue. Taxes on a given activity are also supposed to pay the costs that activity imposes on society.” I’m not necessarily against this idea entirely, but I don’t understand when it became an unquestionable fait accompli and why people are so quick to believe it. Why is this only ever said of things that some people don’t like? The costs on society for our general obesity and unhealthiness has not brought about taxes on fast food, sugar or high fructose corn syrup. Hummers, SUVs and other similar gas-guzzling vehicles not only are not taxed at a higher rate but actually receive federal and state tax breaks and incentives and have lower standards of fuel efficiency than regular cars. With their poor MPG they do great harm to our society yet are actively subsidized and encouraged by our government over cars that get more miles per gallon and are kinder to the planet. Check out this Slate article for more on this. I’m not saying that’s as it should be, simply that this idea that all products must contain within their profit structure some tax scheme that balances the price with their damage to society caused by them is wholly fallacious.

But even if it wasn’t such a weak argument, we don’t charge a higher percentage of a person’s tax burden for the fire department if they live in a tinderbox house vs. an inflammable brick home. Instead we average the cost to society out and charge everyone the same amount since everyone gets the same potential benefit. That’s a fair arrangement in every sense of the word. It’s good for the whole town, not just for you, if your house does not burn down. So there’s really no reason why we can’t apply that same logic to the whole of society. I realize that will be unpopular with folks who don’t think it’s fair that while they choose to abstain, they may have to pay for problems supposedly caused my decision to drink. But if it’s legal for everyone who pays taxes (except, those 18-20 years old — hey, another reason they should be allowed) to drink then I don’t see why it’s so troubling that we all share the costs of society equally. You may think it’s unfair because you feel you’re not causing the (hypothetical) problem. Well I think you’re being selfish by only wanting to pay for services that that either benefit you or were caused by you. In a sense, it’s like after building your inflammable brick house you refuse to pay to support the fire department any longer under the theory that your house is in order.

Maybe it’s just me, but I don’t want to live in a world where everyone is so selfish that they don’t want to help other people. Look at this another way. The vast majority of drinkers do so in moderation and never are any burden to society whatsoever. But a tiny percentage of drinkers do cause problems for themselves and others. There are at least two ways we can shape policy to deal with problem drinkers. We can treat the causes of the problems and make tougher laws to deal with them, and only them. Or we can make it harder on everybody’s ability to drink, thus punishing everybody for the sins of the few. It’s not too difficult to figure out which approach the neo-prohibitionists have chosen. Even if only one in every ten-thousand persons who drink may exact a cost on society they would prefer to punish the other 9,999, too.

Another one of the contentions is that the last time California raised taxes on alcohol was 1992. That increase was apparently one cent on a glass of wine and two pennies for a bottle or can of beer and one shot of hard liquor. So clearly a 25-cent increase seems reasonable?!? Maybe sixteen years is too long without an increase, I’m not going to argue that point. But even if the tax had been raised another penny every year, the tax would still only be 16 cents higher today, so please tell me how 25 cents is a fair suggestion? Or are they just shooting for the moon in the hopes of a negotiation that ends up compromising higher as a result?

And if it’s tax fairness they’re after, taxes of corporations have fallen much more dramatically over the past several decades. They haven’t just stagnated and gone down merely by adjusting for inflation, but have actively been lowered. At the same time, personal taxes on the poor and middle-class have gone up while tax cuts for the rich keep increasing. So if the Marin Institute really cares about California’s budget crisis, I think a more prudent approach might be trying to raise corporate taxes across the board and removing unfair tax cuts and loopholes for the wealthiest among us. It wasn’t alcohol that got us into this mess, so why make it foot the bill.

One of the main sources that the Marin Institute cites for their proposal is Let’s Raise a Glass to Fairness, a polemic about why the author, David Leonhardt, believes federal alcohol taxes should be raised. Some of the supposed alcohol-related costs to society he cites are the following:

  1. child abuse
  2. drunken-driving checkpoints
  3. economic loss caused by death and injury
  4. hospital bills for alcohol-related accidents

So let’s look at those claims.

1. Child Abuse: This one’s a head-scratcher for me. Sure it sounds bad, but what does it really mean? I was terrorized as a child by an alcoholic, psychotic step-father but even as a kid I knew it wasn’t the alcohol that caused him to be that way. There were myriad things in his life that made my step-father such a mess, and alcohol was the least of them. At its worst it was merely a convenient catalyst. If alcohol had been removed from the situation, something else would have filled the void. I can’t see how alcohol causes child abuse any more than cake is directly responsible for obesity.

2. Drunken-Driving Checkpoints: If these are such a burden to our nation’s purse strings, then by all means stop them. They’re already an invasion of civil liberties because they randomly presume guilt of everyone behind the wheel of a vehicle. But saying these are a cost of alcohol seems weird to me. The fact is that police forces choose to do them, they aren’t mandatory, and they’re more often done because of politics or pressure from local neo-prohibitionist groups. So they aren’t caused by alcohol, they’re caused by people against alcohol. There are plenty of legitimate ways for the police to do their job in keeping potentially dangerous drivers off the road that don’t involve these checkpoints.

3. Economic Loss Caused by Death and Injury: Now I certainly don’t want to downplay or make light of anyone’s loss or injury, but the alcohol didn’t cause either. The idiot person who drank too much or otherwise couldn’t control himself is responsible for a death or injury that resulted from his actions. And he should be punished to the full extent of the law. But don’t punish me or my right to drink moderately because some yahoo couldn’t act responsibly.

4. Hospital Bills for Alcohol-related Accidents: This is the same as the last one, it’s economic harm inflicted by a person and we should be blaming the individual person. People scoff at the Twinkie defense, saying it’s ridiculous that too much sugar might cause a person to commit a crime, but here Leonhardt is saying effectively the same thing.

He also throws around a lot of statistics about how many people die each year in “alcohol-related car accidents” along with “other accidents, assaults or illnesses in which alcohol plays a major role.” But as we learn time and time again, the way “alcohol-related” is defined is usually pretty deceptive. Many such studies have considered an accident “alcohol-related” if one of the passengers had earlier been drinking so it’s pretty hard to take such stats very seriously. Do people die from causes related to alcohol? I’m sure they do. But the number one cause of death: living. What I mean by that is every single thing we do every single moment has some risk associated with it. It’s a fool’s errand to dissect every thing we humans do and determine which ones to tax more heavily.

Leonhardt likens his strategy to the same argument for higher tobacco taxes, saying for alcohol the impetus “is even stronger” with this gem. “Tobacco kills many more people than alcohol, but it mainly kills those who use the product.” Did I miss a meeting? Isn’t one of the strongest reasons for all the recent tobacco bans that second-hand smoke is far more dangerous to people around smokers than previously believed?

He then goes on to say. “Many alcohol victims are simply driving on the wrong road at the wrong time.” And that may be true, and it is certainly tragic, but why then is it fair that I should pay more for my beer because of other drunk drivers, especially if I and millions of other responsible drinkers don’t place anyone else at risk. If the argument for fairness is that all alcohol drinkers should pay more for their beer because of the costs that alcohol exacts on society, how then does that same logic explain why this burden is so unfairly placed on all drinkers and not just the problem drinkers? Isn’t that just a teensy-weensy bit hypocritical?

Leonhardt later admits, or at least accepts, that there are plenty of responsible drinkers around and even quotes Jeff Becker, President of the Beer Institute. “Most people — the vast majority of consumers — don’t impose any additional costs on anyone.” But in the end he concludes that since he can’t figure out a way to “tax only those people who were going to drive drunk in the future” then it’s somehow fairer to just tax everybody who drinks. Yeah, that makes sense. No wonder the Marin Institute loves this guy.

But another flaw in this theory is that raising taxes on alcohol will raise an additional $3 billion in tax revenue to help with California’s $14 billion current deficit. One of the major prongs of the Marin Institutes’s plan is that by raising the price of beer, drinking will be curtailed once again. If people are drinking less, then how will that result in more tax revenues? If this proposal was really about solving California’s budget crisis, wouldn’t it make more sense to raise alcohol taxes and then actively encourage drinking to help raise more money to apply to the deficit? But this never really was about taxes or California’s budget crisis. It was always about keeping people from drinking or at least making it harder for them to do so. But not enough people were apparently getting their message and were — gasp — still enjoying a drink now and again. So instead they dressed this proposal up as a panacea for our state’s budget crisis hoping that people might respond more favorably to that gambit. Don’t you believe it.

Look, we have the highest federal budget deficit in history and many states, including my own, have similarly terrible fiscal situations that they’re facing. But no matter how much junk science you throw at this problem, alcohol did not cause our current situation. As a result, trying to raise more taxes by arguing that it would be fairer for the nation’s alcohol drinkers to help pick up the tab is just ludicrous. Perhaps taxes should be higher across the board to get us out of this deficit and that might include alcohol taxes, too. But politicians don’t like to raise taxes generally because people tend to vote out of office any politician who tries to do so, no matter how vital they might be in paying for our infrastructure and making our society work for everyone. So we keep electing fiscal conservatives who slash and burn social programs. And then we wonder why there’s no unemployment available when we get laid off so that the factory we used to work for can relocate overseas and chain ten-year old girls to a sewing machine to slave away for twelve-hour days, seven days-a-week for peanuts just so we can be spared the injustice of paying a few cents more for some crap we don’t really need at Wal-Mart. Let’s not change that situation, let’s blame alcohol instead. Raise a glass to fairness, indeed. I’ll buy the first round.

 

Filed Under: Editorial, Politics & Law Tagged With: Business, California, Law, Press Release, Prohibitionists, Statistics

A Tip For Jesus

January 14, 2008 By Jay Brooks

You just can’t make this stuff up. According to today’s Salt Lake Tribune, two men, apparently dying for a beer, walked into what I assume was a convenience or similar type store and asked to buy a six-pack. Unfortunately, this was after 1:00 a.m. — when in Utah it’s ridiculously not legal to buy alcohol — and were told “no” by the clerk manning the store on the late shift. Undaunted, the pair asked if they could steal it. The clerk replied. “Yes, but Jesus is watching.” So the two men produced a gun and took the beer, but left a $9 tip on the counter, enough money to cover the cost of the six-pack. But according to sheriff’s deputies, the men are still suspects in a robbery, since they took the beer from the store during the prohibited time frame. It seems that despite having paid for it, technically, they still stole the beer.

 

Filed Under: Just For Fun Tagged With: Humor, Strange But True, Western States

Solar Arrays Coming to Sierra Nevada

January 14, 2008 By Jay Brooks

ecology
According to Renewable Energy Access, an online newsletter focusing on renewable energy, Sierra Nevada Brewing “has commissioned the first phase of what will be one of the country’s largest private solar installations. This commissioning comes on the heels of the installation of four 250-kilowatt co-generation fuel cell power units, also one of the largest fuel cell installations in the United States.”

They already produce some of their own energy with their 1-MW fuel cell plant. With the addition of this new project, which should be completed some time later this year, they will be close to owner Ken Grossman’s stated “goal of providing 100% of our energy needs with clean on-site alternative energy generation.”

Filed Under: News Tagged With: Business, California, Northern California

Stratemagizing A-B Advertising for ’08

January 14, 2008 By Jay Brooks

“Offensive in a good way” is how Tony Ponturo, vice-president of global media, sports and entertainment marketing for Anheuser-Busch, sees their strategy for advertising and marketing in 2008. By that he means they “can’t just be defensive in buying assets.” Although I’m pretty sure that’s exactly what every big beer company did once sponsorship of events, leagues, teams, etc. proved a lucrative way to get one’s brand name out there. So welcome to the new model? Doubtful, reading the Brandweek article on A-B’s marketing and advertising plans for 2008, I’m not exactly bowled over by novelty and a fresh approach.

At least we’ll see less new products this year. Of course, it would be hard to match the “80 new products and line extensions” of 2007. Executive V-P Bob Lachky, claiming A-B has “become smarter marketers,” listed only a few of the new product rollouts for this year.

  • Chelada (Bud-plus-Clamato)
  • LandShark Lager
  • Michelob fruit-flavored extensions
  • Shock Top (a Belgian white ale)
  • Wild Blue (a blueberry-flavored beer)

Hmm, none of those sound particularly promising, and I think I’ve already tried at least a couple of them (meaning only that they can’t be altogether new). And I love this bit of ad-speak.

But beer still has plenty of untapped white space, said Marlene Coulis, vp-consumer insights and innovations. Brews coming this year will likely be flavor extensions of existing brands.

“Untapped white space,” now there’s a phrase for you. I’ll be sure to work that into my lexicon this year somehow. It’s just too deliciously jargon-esque not to.

More from the Brandweek piece:

Call it a spin, but A-B is shedding its reliance on growth through distribution and pure image marketing that targets 21-27-year-old males. It has to. Bud and Bud Light have more than 90% distribution in big markets. To grow, A-B has to keep its core drinkers and attract “explorers”—people who seek variety in beverages. A-B also needs new products to win drinkers who reject the existing lineup.

To woo the uninitiated, A-B launched “the great American lager,” from DDB, New York [an ad agency —J], during January bowl games rather than wait for the Super Bowl. The Bud campaign cites product attributes like beechwood aging and seven-step brewing. [Those must be the embarrassing Rob Riggle (from the Daily Show) spots that I’ve been seeing. —J]

“The explorer group has never been talked to like this,” said Keith Levy, vp-brand management. “If we can reach them about what Bud stands for, we can grow.”

Still, the category’s penchant for advertising image in a bottle is not dead. “Image with a reason for being is powerful,” said Lachky. “We’re talking about the product more, and we understand better what the consumer needs are today. Image-only ads and attack ads are only sufficient within the category because our category is competing with wine and liquor.”

That’s why the advertising spend for Bud and Bud Light will increase by $70 million in 2008; cable and digital buys will at least double. Media spend for both brands was $219 million January-October 2007, per Nielsen Monitor-Plus. A-B will also seek more “cross platform” opportunities, as with the “Dude” campaign, which began online around Thanksgiving before jumping to TV a few weeks later.

Does any of that sound very different from what they’ve been doing for years and years? Not to me, and also not to Jim Morris who writes a consumer advertising blog, Advertising for Peanuts, who said in a recent post titled Beating Dead Clydesdales:

The recent history of Budweiser is strewn with carnage left in the wake of their fatal inability to leave a one-shot alone—frogs, whassupers, and now the eternal parade of the dude-utterers. Even when this brand does come across an idea with legs, they spot an ant and imagine a millipede, as has been the case with their long ago worn out “Real men of genius” radio campaign.

I realize that a good beer advertising idea is a rare and precious thing, seldom seen in these parts, but isn’t that all the more reason to nurture and protect it and respect its boundaries, rather than exploiting, devaluing and demeaning it until any memory of its original brilliance is eclipsed by the slagheap of its strained successors?

With the Super Bowl around the corner (Go Packers!), and the writer’s strike still going, advertisers are ponying up record amounts for 30-second spots during the big game. Prices this year are 15% more expensive than last year, as compared to being only 4% higher last year over the previous Super Bowl. A-B has reportedly bought 10 spots for its various brands. Let’s see how many of those are different from the usual fare.

 

Filed Under: Beers, Editorial Tagged With: Business, National

The Yeast of Immortality

January 14, 2008 By Jay Brooks

Though it appears the focus of this new discovery, at least as reported in Live Science, is mostly about the vain hope of immortality, it does involve beer yeast. Research scientists from USC “have extended the lifespan of yeast, microbes responsible for creating bread and beer, by 10-fold. That’s twice the previous record for life extension in an organism.” Or as USC News put it, “[b]iologists have created [brewer’s] yeast capable of living to 800 in yeast years without apparent side effects.” Normal yeast lives not more than a week, usually. The USC study managed to keep the yeast alive for ten weeks.

The full results of the study will be published today in the Journal of Cell Biology. I can’t say this will have any impact on the brewing industry, but it seems like it can’t hurt to have yeast that is effectively ten-times tougher and longer-lasting.

 

Filed Under: News Tagged With: Ingredients, Science of Brewing, Yeast

St. James Gate For Sale?

January 13, 2008 By Jay Brooks

Back in October of last year, I got slapped around quite a bit when I suggested that Guinness had closed St. James Gate already, as I heard the rumor quite some time before that it was in the works and had sort of figured that the deed had been done. Turns out I was wrong, but not as wrong as some of my critics supposed. I was just ahead of my time. A friend returned recently from Dublin (thanks Chris) and sent me this article from the Irish Independent entitled Last Orders for Brewery as Sale Looms.

The article begins:

The closure of the iconic Guinness brewery at St James’s Gate in Dublin could be one step closer after drinks giant Diageo appointed three sets of consultants to oversee the sale of the prestigious Dublin site. The move away from the city centre could net Diageo a windfall of up to €3bn for the 56-acre plot.

In an effort to keep this from happening, city councilors passed a motion trying to make sure that by law there must be a brewery at the current location. It is believed that “this could restrict future development at the site, thereby reducing its market value.” So it appears that even the City of Dublin is trying to keep Diageo from closing down the nearly 250-year old Guinness brewery at St. James Gate. But if I had to guess, as an international conglomerate, I imagine Diageo will figure out a way around such a small obstacle as that if they really want to unload it.

 

 

Filed Under: Uncategorized Tagged With: Business, Europe, History, International

Full Sail Re-Boots LTD Series

January 13, 2008 By Jay Brooks

Full Sail Brewing in Hood River, Oregon will be re-launching their seasonal LTD series that they debuted in 2007. Though curiously, they’re starting over again with Recipe 01, so perhaps re-booting might be more accurate.

From the press release:

Full Sail proudly announces the return of its lager seasonal program — the LTD series. Our first offering is a wonderfully balanced medium, copper colored lager with subtle hop accents, and a caramel aroma, that goes down smooth – perfect for the winter season. Since its release last year LTD has been embraced by both the critics and consumers alike winning a gold medal in the World Beer Championship and becoming one of the fastest growing new beers in the U.S. (I.R.I 12/02/07) “We are excited to be able to branch out and brew some interesting lager beers as they are such a huge part of brewing tradition. It is one of the best parts about being an independent, employee owned company – we get to celebrate our creativity as well as the rich heritage of beer styles,” said Brewmaster Jamie Emmerson. “It is such a pleasure to brew these beers and have them develop such a fervent following — it is why I love my job!”

LTD Recipe 01 will be available in six-packs and in draught and will begin shipping from the brewery again in January 2008. The bottle labels describe LTD Recipe 01, as an easy drinking, nonetheless way tasty limited edition lager. Featured on the six-pack is a “Malt-O-Meter” that will tell you at a glance that LTD is a medium body, perfectly balanced malty beer with a lovely hop aroma and caramel notes. For the beer aficionados, or the aspiring ones, the bottom of the six-pack features an easy to read chart of “Today’s Recipe”, including hop (Czech Saaz, Hallertauer) and malt varieties (caramel, chocolate and wheat), Plato (16 degrees), I.B.U. (26), alcohol by volume (6.4) and even secret sauce! Full Sail will follow up with a limited edition bottling of LTD Recipe 02, this spring.

Filed Under: Uncategorized Tagged With: Oregon, Press Release, Seasonal Release

Alphabet Soup: A-B Enters the Fray Between S&N and CG for BBH

January 13, 2008 By Jay Brooks

This is a story that’s really been going on for some time now, at least a year, probably more. In a nutshell, the BBH (or Baltic Beverages Holding) was created in 1991 by a 50/50 joint venture between Oy Hartwall (a Finnish brewing group) and Procordia Beverages, best known for Pripps (then a Swedish company). The plan was to acquire breweries in the lucrative areas of Russia and the Baltic. And little by little, they did just that. But in 1995, another Swedish company, Orkla, bought Pripps an created a new company, Pripp-Ringnes, only to then merge with Carlsberg in 2000. As a result, the Carlsberg Group became a 50% owner of BBH. Two years later, Scottish & Newcastle bought Hartwell and that’s how we got to today, with BBH being a 50/50 joint venture between Carlsberg and S&N. In the meantime, BBH became the owner of 19 breweries in Russia, Kazakhstan, the Ukraine, Uzbekistan and the Baltics (Estonia, Latvia and Lithuania) which gives them a commanding share of the market, nearly 40% of the fifth largest — and possibly fastest growing — beer economy in the world. Not surprisingly, the predatory nature of corporations generally means that other companies have developed in interest in BBH.

Lately things have heated up with potential take-over bids. The main players have been primarily the Carlsberg Group and Heineken, both of whom have attempted hostile takeover bids to wrest control of BBH from S&N. The negotiations have been very public and quite contentious with accusations of bad faith and underhanded dealings flying around so fast and furious it’s like a blizzard. I’ve been following it somewhat casually but haven’t written about it before now. What’s changed? Today the London Telegraph is reporting that Anheuser-Busch is considering “a potential £4.6bn bid for full control of BBH.”

From the Telegraph article:

S&N already owns 50 per cent of BBH alongside Carlsberg. But the Edinburgh-based brewer is preparing a bid for full control of BBH as part of its defence against Carlsberg, which is plotting its own £10bn takeover bid for S&N as part of a consortium with Heineken.

S&N’s plan would be to finance a bid for BBH by offering a 25 per cent stake to a minority partner.

Anheuser-Busch has long coveted a place in the rapidly expanding Russian beer market and replacing Carlsberg in a new joint venture with S&N would offer it part ownership of the country’s leading brewer.

I was pretty sure A-B had a long-standing relationship with Carlsberg. They definitely used to distribute Carlsberg and their Elephant Malt here in the U.S. It’s interesting to see how quickly any loyalty they might otherwise have felt to Carlsberg over their years of business together goes out the window when the dollar signs twinkle in their eyes. This whole scenario reminds me of your average Godzilla movie where the giant lumbering monsters of business do battle with each other while at the same time stomping on and smashing to bits the very world in which they, too, live. Whatever happens to those flattened buildings (and people) destroyed in their wake are somebody else’s problem, they’re simply externalities. We’re merely the frightened tiny ants of people who can do nothing except watch as they destroy our city.

Rhetoric aside, it will certainly be interesting now to see how this plays out. I know Heineken desperately wants a bigger piece of the Russia beer pie. That’s specifically the reason they bought Krusovice from the Radeburger Group last year. As for A-B’s interest, with slowing sales of domestic beer, I can only imagine they’d love a quick fix like this.

 

Filed Under: Editorial, News Tagged With: Business, Europe, History, International

A Night In Heaven

January 12, 2008 By Jay Brooks

On January 11th, 21st Amendment Brewery broke out the good stuff for a very special beer dinner. It was a five-course dinner, plus amuse bouche (which are essentially smaller sized hors d’œuvre, the name comes from nouvelle cuisine). For beer, owners Shaun O’Sullivan and Nico Freccia dipped deep into their beer cellar, pulling out their own beers from years past, beers picked up during their travels as well as beer given to them by visiting brewers. Only twenty guests were permitted to purchase tickets to the dinner, primarily because many of the beers were in small supply. The brewer’s loft, situated on the mezzanine level in the back overlooking the general seating area below, was the setting for the event. One large rectangular table with a white tablecloth with 24 place settings was the only table in the room. As a result, the dinner had the feel of a large cocktail party in a friend’s home. Throughout the evening, bottles of beer from the library were selected on the spot to pair which each course with no fewer than a half-dozen different beers that could be sampled with each new dish. The price per person was $120, which given the quality of the food and the sheer variety, diversity and uniqueness of the beers was a bargain. When you consider that one of the beers of the evening was Wesvleteren 8, it was a steal. The food was terrific, the company engaging and lively, and the beer heavenly.

 

Shaun O’Sullivan holds a bottle of 2000 Cantillon Gueuze that he hand-carried home from Brussels, after a trip he and I took to Cantillon last year.
 

For more photos from the 21st Amendment Brewer’s Library Dinner, visit the photo gallery.
 

Filed Under: Events, Food & Beer Tagged With: California, San Francisco

Anderson Valley Gets Real

January 11, 2008 By Jay Brooks

I’m not entirely convinced of their claim of combating global warming, but Anderson Valley Brewing announced that they have begun brewing real ales and have added a beer engine to their tasting room, and that’s certainly good enough news for me.

From the press release:

Anderson Valley Brewing Company (AVBC) proudly added to their award-winning line of handcrafted beers, “Real ale”—a natural ale created in a traditional and environmentally-friendly style. Real ale is a beer that highlights Anderson Valley Brewing Company’s continuing efforts to make high quality beers in an environmentally responsible manner. Real ale is:

  • * A truly “organic” ale with only four natural ingredients: malted barely, hops, water and yeast and absolutely no additives.
  • * Served at 10-13 C degrees via a human-powered “hand pull” it’s naturally cool, resulting in far less energy being used for cooling.
  • * Naturally carbonated through the yeast’s effervescence — no additional carbon dioxide is added.
  • * Reducing packaging by using casks which can be reused for up to 20 years.
  • * Created using solar power which provides 40% of Anderson Valley Brewing Company’s annual energy needs.

Though Real ale is environmentally responsible, the traditional method of brewcrafting also results in a more robust, stimulating, and fresh taste that can’t be found in traditional brands. Real ale’s unique flavors and aromas are partly due to the process of fermentation.

While a great many breweries remove yeast before the beer reaches the glass, Real ale differentiates itself by retaining the yeast in the container from which the beer is served. Though the yeast settles at the bottom of the cask and isn’t poured into the glass, the yeast is still active in the cask where the process of fermentation continues until ready to serve. Real ale is currently available in Anderson Valley Brewing Company’s visitor’s center.

 
In other Anderson Valley news, they will be having a special event on February 2 to celebrate their 20th Anniversary. And the 12th annual Boonville Beer Festival will take place in 2008 on May 10.

 

 

Filed Under: Uncategorized Tagged With: Announcements, Brewing Equipment, California, Northern California, Other Event, Press Release

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