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Jay R. Brooks on Beer

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Dutch Wonderland to Join the Modern World?

February 4, 2007 By Jay Brooks

Every state’s alcohol laws are arcane little systems of dysfunction and no two are exactly alike. I grew up with the laws in Pennsylvania, which have to be near the top, at least in terms of how seemingly bizarre and arbitrary they are. Until very recently, you couldn’t get a drink on Sundays, due to archaic “blue laws.” It’s also a case state, meaning you can only buy beer by the case, except in bars that can sell you a six-pack often at wildly inflated prices.

Pennsylvania is also know for it’s Amish, or Pennsylvania Dutch, population, and I grew up right near these communities. In fact, my ancestors who emigrated to the state in the early 1700s were Anabaptists from Bern, Switzerland. They settled in Bernville and for generations were Mennonite farmers. There’s also a cheesy theme park in the area, near Lancaster, called Dutch Wonderland. All of this has little to do with the story, except to explain why I’ve called the entire state “Dutch Wonderland” ever since I moved away from it over twenty years ago.

One of the odder features of the state, which ended when they introduced photo driver’s licenses, were PLCB cards. These were essentially “drinking cards” which served no other purpose than to legally allow you to enter a bar or other place where alcohol was served. A few weeks before turning twenty-one, you filled out a form and dropped it off at your local “State Store,” along with a pair of headshots from one of those old photo booths that dispensed a sheet of four photos for half a buck. Then on or after your birthday, you picked up your card back at the shop. After your driver’s license also included a photo, there was no need to keep making the drinking cards and they were discontinued. None of this has anything to do with the story, either, I just find it fascinating the lengths states will go to keep minors from obtaining alcohol. It was a pretty elaborate and complicated system. And at the time I was quite indignant because I was also in the armed forces and could never understand the logic that allowed me to die for my country but denied me the right to drink a beer. Plus it’s the weekend and my mind is pretty tangential, jumping from thought to thought without much regard to where it’s leading me.

Alright, back to the main story, and it’s a somewhat familiar one. Every few years it seems Pennsylvania flirts with the idea of changing their liquor laws in some fashion, but it never seems to go anywhere. Now it appears that finally the times, they are a-changing. On February 1, a convenience store in Altoona sold the first beer (sadly a 12-pack of Coors Light) in that type of store. There are still some pretty arcane rules at work such as having to keep the beer separate from other sales and using different cash registers — meaning you have to ring up your purchases twice at the same location at two different cash registers. But now that the Sheetz chain has opened the door, others are considering following suit, such as Wegmans and Weis.

Naturally, the current beer distributor system, through their lobbyist organization, the Malt Beverages Distributors Association of Pennsylvania, is opposing this change because it threatens their monopoly. I can’t say I blame them, but for most people the present system is a pain in the neck and makes it difficult for the brewers themselves, too. The writing may finally be on the wall on this one. I know if I still lived in Dutch Wonderland I’d be arguing hard for this change, especially having tasted the world outside Pennsylvania where alcohol is more freely available. In virtually every neighboring state, beer can be purchased in grocery and convenience stores. Most of the arguments against this change are the same old nonsense about protecting children.

As the Pocono Record editorializes:

Nonsense. Other states where private enterprise extends to alcohol sales have no higher rates of alcoholism, nor has there been a problem with cashiers’ age. These problems are surmountable if Pennsylvania, the do-anything-you-want state in so many other ways, could once get past the idea that government alone should decide when and where citizens can buy beer, wine and liquor.

The real motivation for the perpetuation of the PLCB is political power over an entrenched bureaucracy, not protection of citizens. Pennsylvania should leave the vending of alcoholic beverages to bar and restaurant owners, wine sellers and grocers and other merchants. These capitalists can decide, based on sensible rules and consumer demand, their hours and their prices. Competition would produce a much more consumer-friendly system than what we have now.

But now it’s up to the state’s Commonwealth Court, who has before it a case filed by the Malt Beverages Distributors Association of Pennsylvania seeking to keep the status quo intact for 1,100 beer distributors and 300 wholesalers. So far, experts seem to be leaning toward the court ruling against the distributors. They point to the fact that last year the court would not issue an injunction stopping Sheetz with going ahead with their plan. While certainly not dispositive, it does seem to be a positive sign. It will likely be a few months before the court is expected to decide the case. Until then, Dutch Wonderland will join the modern world, whether briefly or permanently, by allowing beer to be sold in the wider world.

Filed Under: Editorial, News Tagged With: Business, Eastern States, Law

Beer Puzzle for Brain Training

February 3, 2007 By Jay Brooks

Want to improve your brain power or your IQ? All you need to do apparently is get this three-dimensional puzzle of a glass of beer. According to the company’s website, doing the puzzle will help both your “Right Brain (Spatial Reasoning and Mental Imagery) and Left Brain (combined with strong nonverbal logic).”

Filed Under: Just For Fun

Photos from Abroad

February 3, 2007 By Jay Brooks

In case you missed it, I went to London and Brussels last week with a couple of Bay Area brewers, Shaun O’Sullivam from 21st Amendment and Christian Kazakoff from Triple Rock. Photos from the trip were posted back to the date when we were there so, unless you were looking for them, you probably missed them. Here are the photo gallery links from the trip.

1.24 London Pub Tour
1.25 Fuller’s Griffin Brewery Tour
1.26 Brussels in January
1.26 Cantillon Brewery Tour
1.27 The Old Ale Festival at the White Horse
 

Filed Under: Events Tagged With: Belgium, Europe, Festivals, Great Britain, Photo Gallery

Yuengling Video Tour

February 3, 2007 By Jay Brooks

The National Association of Manufacturers has a really cool series of videos on their website showing “Cool Stuff Being Made,” with a new one every week. This week’s video features a 23-minute tour of the Yuengling Brewery in Pottsville, Pennsylvania. Our tour guide is assistant brewer Jeffrey Tito, who shows the ingredients (including corn grits!), the brewhouse, the mill, the bottling line and a detailed walk through the entire brewery. Yuengling was founded in 1829 and, as such, is the oldest American brewery still in operation. I’ve visited the brewery many times, having grown up not too far from there. It’s located in a small coal mining town in the eastern part of the state.

To watch the video, you do have to register, but it’s simple and free. In addition, there’s an archive or other really cool stuff being manufactured, like clarinets, motorcycles, candy and even parade balloons. The archive also inclues brewery tours of Anheuser-Busch and the Boston Beer Co. If you want to keep up with new videos, there’s an RSS feed for the films and also a feed for video podcasts, which appear to be created a few weeks after the original airing date.

Filed Under: Just For Fun Tagged With: Eastern States, History, Websites

The Chronicle’s Super Bowl Suggestions

February 2, 2007 By Jay Brooks

With two days until the Super Bowl, as big a television party event as there is, the San Francisco Chronicle makes a few suggestions on how to choose the right beer for your party foods. Though the author, Christina Kelly, can’t resist throwing wine into the mix, too, because, of course, she’s a wine writer. And that’s exactly who’d you want to write a piece about beer and food pairings, a wine columnist.

So as a result, wine is the very first word written in one of the few articles one might reasonably expect could be, for a change, all about the beer. She admits “tradition” gives the Super Bowl to beer, but still can’t help talking about how inexpensive wines “work surprisingly well” with “[m]ost game day foods.” Which is, I think, hogwash. Most of the spicy foods enjoyed at the average Super Bowl party distort wine’s flavors. As Garrett Oliver explains it, spicy flavors turn “white wines hot and red wines bitter.”

But the Chronicle’s “rule of thumb” for beer is “the hotter and spicier the food, the darker the beer.” Why would you pair spicy foods with roasted malt flavors like coffee and chocolate? A much better choice would be lighter and/or hoppier beers that can stand up to the spices and cut through them. But of course, she’s probably talking about darker more modestly, insofar as almost everything with flavor is darker than American-style light lager.

So here are the snack foods and their suggestions. I’ll ignore the wine suggestions, as, I think, they should be ignored.

Guacamole

Okay, to be fair she didn’t do too badly here, suggesting a pale ale. I agree with that one though would add that an IPA would work well, too. I don’t know why she mentions an Australian beer, when one from Goose Island or the Pale Ale from Alcatrazz Brewing in Indianapolis would make more sense. Also, she suggests you “try a Pilsner beer like Beck’s,” which I wouldn’t wish on a mortal enemy. If you want a pilsner, get a real one, though I think a richer amber lager would work better anyway. The Super Bowl is a peculiarly American event, what’s with all the imported beer suggestions?

Chili

This is priceless. “A no-brainer here — select a frosty Corona or a Negra Modelo and a wedge of lime. It’s refreshing and the lime works great with chili, no matter how spicy.” I think the brain might be useful here after all, especially to help you avoid a beer with a lime in it and particularly Corona, one of the worst beer choices anyone can make. If I read her sentence again, it sounds like she’s also saying you could put a lime wedge in the Nega Modelo, too. I can’t imagine that’s what she means, but it does read that way.

Better still would be a nice brown ale, like BridgePort’s new Beer Town Brown, or an Irish stout. Even a pale ale or IPA would work better than an insipid Corona. You want something rich enough to stand up to the strong flavors in most chili.

Potato Chips

I know I promised to stay away from the wine suggestions, but I simply can’t imagine pairing cheese Doritos with “a medium and fruity Zinfandel.” I do, however, believe she’s correct when she writes “[p]lain chips work with nearly every beer.” Of course, I love potato chips almost as much as my children, so I’m not exactly rational about this one.

Nachos

If spice and jalapenos dwell on your nachos, go for a malty beer — Anchor Liberty Ale has a firm malt background that will cool the tongue. You can’t go wrong with Anchor Porter either.

Hmm. I’m not sure I think of Anchor Liberty Ale as a big “malty” beer. It’s hops are certainly restrained compared to, say, Sierra Nevada Pale Ale, but it’s still a pale ale. If you think malty is the way to go, a marzen or Oktoberfest beer would probably work better. But floral, citrusy hops that’s found in most pale ales and IPAs would also work quite nicely.

Buffalo Wings

With the kind of spicing in buffalo wings, I’m not convinced that a hoppy beer — as she suggests — is the answer. She also states that “spicier needs the darker bitter to take on the hot sauce,” which to me seems to suggest the author believe that dark equals hoppy. Perhaps I’m mis-reading that, but what else could she mean by “darker bitter?”

Actually, I think a maltier beer such as a brown ale, a porter or even an amber ale would pair up much better. The author also mentions that “a hefeweizen brought those wings to their knees” when it was slathered in a red hot sauce, but I can’t see how wheat beer would stand up to it, much less bring them to their knees. But that, at least, I’d be willing to test.

Pizza

Finally we agree. Anderson Valley Brewing’s Boont Amber is an excellent pizza beer, as are most good pale and amber ales, along with marzens and amber lagers, too. Depending on the toppings, I can see an IPA performing well but generally a more well-balanced beer should do the trick.

Overall, Christina Kelly’s article and suggestions aren’t terrible though I do disagree strongly with some of her choices. More importantly, I still don’t quite understand why the media insists on handing out beer assignments to wine writers. That’s quite frustrating both on a personal and professional level. How much more fun would this article have been if the Chronicle had instead asked a wine writer to choose the wine pairings and also hired a beer writer to choose the beers? Let them go head to head. That would have been a much better way to go, in my opinion. In that way, they could have let the reader decide for themselves knowing an expert in each field had made the choices.

Filed Under: Editorial, Food & Beer, Just For Fun Tagged With: Mainstream Coverage

Half Moon Bay’s Restaurant Reviewed

February 2, 2007 By Jay Brooks

Inside Bay Area today has a nice review of the restaurant at Half Moon Bay Brewing by the coast in Princeton-by-the-Sea. The food gets an okay review which is improved overall by the location, atmosphere and the view. The reviewer does like the beer at least, as she writes.

Most people looking to fill their bellies are here for the beer. The brewery employs Alec Moss, a brewer with deep roots concocting beers for breweries in San Francisco and San Mateo. All of the beers, which are brewed on site, are good, but my favorites are the robust amber and the citrus-y Princeton-by-the-Sea IPA.

Alec in the brewhouse at Half Moon Bay Brewing taken about a year ago when several Bay Area brewers got together there to sample one another’s Poor Richard’s Ales brewed for Benjamin Franklin’s 300th birthday anniversary.

And just to annoy the people who believe children and beer don’t mix, here are some photos of my daughter Alice during the same brewery visit, when she was about eighteen months old.

Eager to help out in the brewery.

Proving she’s Daddy’s little girl by trying to steal a taste (no, I didn’t let her).

Filed Under: Food & Beer, News Tagged With: Bay Area, California

Q&A with Lagunitas’ Tony Magee

February 2, 2007 By Jay Brooks

The Santa Rosa Press Democrat had a nice interview with Lagunitas Brewing owner Tony Magee a couple of days ago. The piece was called “the art of the brew.” I’ve known Tony for a lot of years and he’s a terrific person who makes some fine beers.

Tony Magee and me at last year’s Bistro IPA Festival.

Filed Under: Uncategorized Tagged With: Bay Area, Business, California, Interview

The Long Tail of Beer Revisited

February 2, 2007 By Jay Brooks

Chris Anderson is the author of the Long Tail theory and the companion book The Long Tail: Why the Future of Business Is Selling Less of More (and editor of Wired). He did a post last year about Anheuser-Busch’s foray into spirits, a division named Long Tail Libations, which got me thinking about his theory as it applied to craft beer.

Anderson has another post this morning further exploring this connection as it applies to the number of niche products the company has added over the last ten years. This leads him to the most niche (is nicheiest a word?) market going today, gluten-free beers. Check out his blog.

Filed Under: Uncategorized Tagged With: Business, History, National, Websites

CSBA Expands Board

February 1, 2007 By Jay Brooks

The California Small Brewers Association recently added two new board members, increasing the number from five to seven.

The CSBA Press Release:

The California Small Brewers Association has elected a new and expanded board of Directors. The new Board was elected in December and took their seats on January 1st.

The CSBA Board was expanded from five to seven members.

“The Board was expanded to allow greater representation of the membership,” said Tom McCormick, Executive Director of the association. “It will also allow for more Board involvement as we embark on a new and expanded mission for the future.”

With a new Board at the helm, the association plans to expand and broaden the realm of services for small brewers in 2007.

“For the first time, the CSBA will be conducting work shops to address critical business issues.” McCormick said. “We will also be implementing a new marketing campaign to promote California craft beer in addition to conducting numerous events and meetings to help foster communication and education among our family of brewers.”

The CSBA is a non-profit trade association that as founded in 1989 to protect the political and legislative rights of the small brewers of California.

The new Board of Directors of the CSBA are:

  1. President: Steve Harrison (Sierra Nevada Brewing)
  2. 1st VP: John Martin (Triple Rock Brewery)
  3. 2nd VP: Steve Wagner (Stone Brewing)
  4. Treasurer: John Dannerbeck (Anchor Brewing)
  5. Secretary: Glynn Phillips (Rubicon Brewing)
  6. Board Member: Geno Acevedo (El Toro Brewing)
  7. Board Member: Lee Doxtader (San Diego Brewing)

Filed Under: Uncategorized Tagged With: Business, California, Press Release

Bistro Named Best Bay Area Blues Club

February 1, 2007 By Jay Brooks

The Bay Area Blues Society has named Hayward’s Bistro as “Blues Nightclub of the Year.” The Contra Costa Times has a nice article about the awards and the upcoming 2007 West Coast Blues Hall of Fame and Awards Show, which will be held Saturday March 10, at Kimballs Carnival in Jack London Square (522 2nd Street, Oakland, California).

Congratulations to Vic and Cynthia and the whole gang down at the Bistro. Be sure to stop by on February 10 for their 7th annual Double IPA Festival.

Filed Under: News Tagged With: Awards

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