Brookston Beer Bulletin

Jay R. Brooks on Beer

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Extreme Kitchen Kegs

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My friend and fellow beer writer Lisa Morrison’s new kitchen remodel, along with its new built-in keg system was the subject of a piece in the local paper. There was no link to it, but luckily the Portland Beer Blog re-printed it under the title Liquid Assets. Her and husband Mark Campbell’s new kitchen will also be part of a feature article I did recently for an upcoming issue of Beer Advocate magazine.

Lisa with fellow Portland beer writer Fred Eckhardt.

Lisa and Mark’s built-in keg system. The kegs are housed in the basement.

Playboy Uncovers Beer

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The February edition of Playboy magazine includes an article called Brew Romance, in which a distinguished panel of fourteen chose their favorite bottled beers in several categories. The article then recounts the results. Here are their top ten choices:

  1. Sierra Nevada Pale Ale
  2. Victory Prima Pils
  3. Ommegang Abbey Ale
  4. Anderson Valley Boont Amber
  5. Sierra Nevada Porter
  6. Brooklyn Black Chocolate Stout
  7. Tröegs Tröegenator Double Bock
  8. Samuel Adams Utopias
  9. Alaskan Smoked Porter
  10. Deschutes Mirror Pond Pale Ale

And there were also a few honorable mentions:
 

  • Samuel Adams Double Bock
  • Rogue Shakespeare Stout
  • Anchor Porter
  • Anchor Steam
  • Victory HopDevil
  • Blue Point Toasted Lager

 

It’s a pretty good list, too. I can’t really quibble with any of the choices, they’re all great beers. Sure, I might have put some above others and there’s a few missing from the list I might have compiled — Russian River’s Pliny the Elder comes to mind. And it’s certainly great to see good beer in such a mainstream magazine as Playboy.

Proposed Man Law: Stick with Your Advertising

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In a move reminiscent with all of Miller’s recent ad campaigns, they’ve decided to pull the plug of Man Laws, which debuted last spring. Miller announced last week while I was in London that their latest campaign will be on hiatus, perhaps until football season resumes once more in the fall.

The official reason stated is “that Miller is shifting its strategy to focus more on the qualities that make Miller Lite different from other reduced-calorie beers,” which is, of course, businessspeak for sales of Miller Lite continue to fall and the blame has been put on the advertising.

As AdAge (subscription) put it, “Man Law No. 1: Advertising Must Boost Sales.” This seems to be the way these things go nowadays, in a world that’s increasingly faster paced, where new television shows are cancelled within weeks, movies have very short runs, and nothing is really allowed to find its audience over time. If it doesn’t work immediately, then discard it and try something new, and fast. Was our appetite for the next quick fix created by marketing machines or are they merely playing into our natural tendencies using more sophisticated techniques? It’s worth asking, because I can’t believe an entire society with ADD was inevitable … or desirable.

But this seems to be Miller’s biggest problem with their ad campaigns over the past decade, perhaps longer. They had great success with the “tastes great, less filling” campaign of the 1980s but have never really found anything close to duplicating that success. Every couple of months, a new campaign (by a new agency, in many cases) is trotted out to great fanfare only to die in a fiery ball of collective yawns from their target audience. Either they’re poorly thought out (catfights, “Dick”) or they’re not given much of a chance (like the man laws). So then it’s on to the next one, with the predictably same result.

Anhesuer-Busch, on the other hand, has been far more successful in creating a series of memorable ads. Sales of their Bud Light, along with Coors Light, have seen recent single-digit sales increases.

But even if the Man Law ads haven’t translated directly into sales growth, the concept has been wildly popular, inspiring literally hundreds of thousands of proposed new man laws to the Manlawpedia at the Men of the Square Table website. They’ve obviously managed to capture something that appeals to a great many people, so it seems like a bad idea to abandon it before it has a chance to build more fully.

According to AdAge, the “new spots differentiate Miller Lite from its competitors by noting its spelling (“Lite” vs. the less distinctive but not misspelled “Light” used by A-B and Coors). They are expected to air until new work from Crispin, Porter & Bogusky — a return to the more comparative style of advertising Miller employed during Lite’s 2003-2004 renaissance — replaces them in April.”

Of course, in the end, what they really should do is make a beer with more flavor. Because Man Law #1 honestly should be “No one, man or woman, should ever drink a light — or lite — beer … ever.”

Latrobe Brewery Receives State Grants

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The Associated Press is reporting that Wisconsin’s City Brewery, the new owners of the Latrobe Brewery, has been awarded state assistance to the tune of over $4.5 million. The Pennsylvania has been closed since early last summer. The grants and loans were announced by Governor Ed Rendell, who also said he believes 250 brewery employees should be back to work by June 1 of this year.

The Old Ale Festival at the White Horse

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Our primary reason for the trip to London was to attend the 24th annual Old Ale Festival at the White Horse on Parson’s Green, which is located in southwest London. Landlord and cellerman Mark Dorber, who’s been at the pub for decades, is leaving this year and we wanted to visit him at the bar while we still could. He was, as always, a gracious host and we spent a fabulous full twelve hours there at the festival, from 11 a.m. until 11 p.m. Of the 47 beers listed for the festival, we tried all but eight, and that’s because those beers were not yet on tap while we were there.

The White Horse on Parson’s Green.

Pulling a pint behind the bar.

Our little corner of the world for the day.

Mark Dorber conducted a tour/tasting of the cellars.

Motor and Shaun O’Sullivan with a couple of Burgundian Babble Belt members at the festival.

Roger Protz and me toward the end of the evening.

For more photos of the day’s events, visit the photo gallery.

Brussels in January

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On Friday, we left England and took the Chunnel train under the English Channel to Brussels for a quick day trip.

The Eurostar train in Brussels.

Where you can get a Duvel to enjoy on board.

Downtown Brussels near the Midi train station.

Where even their beer trash is better.

That’s a discarded bottle of Westmalle Tripel.

First stop was a tour of Brasserie Cantillon, the last remaining brewery in Brussels.

For the full brewery tour, visit the photo gallery.

Cantillon owner Jean-Pierre Van Roy and me after our tour.

After our tour, we did some quick sightseeing. This, of course, is the famous Manneken-Pis.

Across the street from which was the Poechenellekelder, a bit touristy but with a decent beer selection.

The nearby Grand Place.

Including the Brewers Union building.

And, of course, the Delirium Cafe, also packed with tourists.

With a spiral staircase lined with Delirium Tremens bottles.

The Floris Absinthe bar across the alley was closed until eight, by the Delirium Cafe had one type of absinthe so I could try some with my beer.

Afterwards, we had a quick dinner at Bier Circus. Here Shaun shows off his steak and the ubiquitous plate of frittes.

And our beer selection with dinner.

Back at the train station to return to London there was an interesting selection of canned beer in the vending machines. All in all, the trip was too quick to do anything but scratch the surface of the city, but at least we had a chance to do that. I’m certainly looking forward to returning and spending a little more time there.

London Trip: Day 2, Fuller’s Brewery Tour

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On Thursday, our second day in London, we had a nice private tour of Fuller’s Griffin Brewery in the Chiswick area of London.

The Griffin Brewery in Chiswick, London

The “Old Copper,” part of the old brewery.

After the tour we isited the Hock Cellar, where we sampled beer made at the brewery. Here brewers Shaun O’Sullivan from 21st Amendment Brewery and Christian Kazakoff from Triple Rock Brewery pose behind the bar with our tour guide Derek Prentice.

For the full brewery tour, visit the photo gallery.

London Trip: Day 1

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Tuesday I left for a short trip to London along with brewers Shaun O’Sullivan (21st Amendment) and Christian Kazakoff (Triple Rock) and beer fans Motor and Thomas. Because of the time change, our flight was effectively a red eye and we arrived in the U.K. the following morning around seven in the morning. We had no specific plans for the day, apart from some drinking and trying to stay awake as long as possible in order to fight our jet lag.

London had received a rare bit of snow and our tube ride in from the airport was a winter wonderland.

The snow was so unexpected, there were still flowers in the parks.

Christian, Shaun, me and Motor in the lobby of our hotel in Russell Square.

We went for a walk down to the Borough Market and tried a brewpib there, the Brew Wharf Yard. They only had one house beer on, the Wharf Rebel, which was, I’m sorry to say, very dissapointing. But they did have all of the Meantime beers and a good selection of imported Belgian and American beers.

The Anchor pub next to the Thames was a bit of a tourist bar but in a great location and with a decent selection.

By far the best pub in the area was the Market Porter, which had great atmosphere and an even better beer selection.

Though ridicuously the Market Porter also carried Guinness Extra Cold, whatever that means. Actually, according to the Guinness website:

Using the same classic recipe as Guinness Draught, Guinness Draught Extra Cold passes through our Coldflow supercooler en route to the bar. The result is a GUINNESS® Draught that’s served 3°C cooler. With an initial malt and caramel flavour, cooler Guinness Draught Extra Cold finishes with less bitterness than classic Guinness Draught beer. Chilly, isn’t it?

Guinness Draught Extra Cold is best served at around 3.5°C (38.3°F) — that’s 2.5°C (4.5°F) or so colder than Guinness Draught.

We did our own taste test of Guinness vs. Guinness Extra Cold — GEC is in the foreground. Not surprisingly, there was absolutely no difference. As suspected, it was merely a marketing gimmick.

Next, it was off to the Tate Modern, which was only a short walk away.

The highlight was probably the The Unilever Series by Carsten Höller. It was a series of amazing slides that you take from the second, third and even the fifth floor.

The slides wind around a central pole.

There’s solid on the bottom half but glass on the upper half so you can see where you’re going.

You sit on and put your feet into a canvas towel to ride down the tube. Here Shaun O’Sullivan enters the fifth floor slide.

Shaun crosses his arms and lets go.

Here Christian Kazakoff somes out at the bottom after his five-story ride.

A better look at the canvas towel as Christian dismounts the slide.

Afterwards, we went to the Blackfriar, an absolutely beautiful pub steeped in ornate details and history.

An old sign out front.

Unfortunately, inside — though also quite ornate and stunningly beautiful — it smelled of sulfur and sewage, as if the pipes had recently backed up. The people inside either didn’t seem to notice or had grown used to it. But none of us could stay inside for very long and so we kept moving.

We had a late lunch at the Lamb, near our hotel. The beer was decent, but the food could have been better. Overall, it was a little disappointing to see that most pubs looked great outside and in, but carried a somewhat narrow range of beers that differed only according to what pub company owned them. There were very few true free houses. And while I might argue that their beers, and especially the popular ones, were still real ales and much better overall then the beers that dominate our bars, there was still a lack of diversity found in many average Bay Area bars.

For the rest of the evening, we walked from pub to pub in an effort to stay up as long as possible. We had a pint at the Lamb & Flag and Ye Grapes before ending up at the White Horse for the rest of the evening.

Off to the White Horse

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The Bulletin will be on vacation for the next week, returning on Tuesday January 30. I’ll be jumping the pond this morning to attend the Old Ale Festival at London’s White Horse on Parson’s Green. This is supposedly cellerman Mark Dorber’s last year at the pub, so I’m glad I’ll have a chance to see him there. It should be a great time. I’m pretty sure they’ll be photos and stories here next week.

The White Horse in London.

Here’s the beer list for the two-day festival:

British Beers:

Adnams Tally Ho 7.0%
Ballard’s Wassail 6.0%
Bass Museum No 1 10.5%
Bass Museum P2 Imperial Stout 8.0%
Bass Museum Worthington White Shield 5.6%
Broughtons Old Jock 6.7%
Caledonian Santa’s Little Helper 3.7%
Cottage Norman’s Conquest 7.0%
Dark Star Dark Star Original 5.0%
Dark Star Imperial Stout 10.5%
Exmoor’s Beast 6.6%
Fuller’s Old Winter Ale 5.3%
Fuller’s London Porter 5.4%
Gale’s Winter Brew 4.2%
Harvey’s Old Ale 3.6%
Hogs Back A Over T 9.0%
Lee’s Harvest ale 11.5%
Lee’s Moonraker 7.5%
Mauldon’s Black Adder 5.3%
O’Hanlons Port Stout 4.8%
Oakham’s Oblivion 5.7%
Orkney’s Skull Splitter 8.5%
RCH’s Old Slug Porter 4.5%
Reepham Velvet Sweet Stout 4.5%
Robinson’s Old Tom 8.5%
Roosters Body Warmer 5.0%
Roosters Jaks 3.9%
Theakston’s Old Peculier 5.7%
Thornbridge Jaipur 5.9%
Titanic Stout 4.5%
Uley’s Old Spot 5.0%
Woodforde’s Head Cracker 7.0%
Young’s Winter Warmer 5.0%

Belgian Beers:

Abbaye des rocs Speciale Noel 9.0%
Binchoise Special Noel 9.0%
Brigand Christmas 9.0%
Bush Noel 12.0%
Cantillon Lambiek 5.0%
Corsendonck Christmas 8.5%
Geants Saison Voisin 6.0%
Gouden Carolus Christmas 10.5%
Peter Lieven Bruin 6.5%
St Bernardus Tripple 6.7%
St Bernardus Prior 7.6%
St Bernardus Abt 12 10.5%
St Feuillien Noel 9.0%
Troubador Obscura 9.0%