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World Beer Cup Awards 2024

April 26, 2024 By Jay Brooks

The 2024 World Beer Cup Awards were announced a few days ago in Las Vegas, Nevada. This was the 11th time for the now-annual international competition, with a record 9,300 entries from 2,060 breweries in 50 countries, judged by 280 judges (including yours truly). This year, 329 awards were given in 110 separate categories (and 172 subcategories) to breweries in 19 countries. Congratulations to all the winners.

Photo © Brewers Association

The category that received the most entries was the same as it was last year, and for the past few years before that. You probably won’t be surprised to learn that “Juicy or Hazy IPA” had the most beer entries, with 326. But “West-Coast Style IPA” may finally be making a comeback, as it came in second, with 281 beers entered. And as craft lagers have been gaining momentum, “German-Style Pilsener” had the third-most entries, with 221. The top five was rounded out by “American-Style IPA,” with 213, and “Wood & Barrel-Aged Strong Stout,” with 198. Hops are still king, but lagers are definitely making a play to cut into their dominance.

American breweries did rather well overall, winning 262 total medals, or nearly eighty-percent of all the medals. The next closest country was Canada, with 17, followed by Germany, with a dozen. Some of the reasons for that, of course, is that there are so many U.S. breweries who enter the competition, but it’s an impressive showing nonetheless. Nineteen different countries won at least one medal.

Photo © Brewers Association

Within the United States, California won the Lion’s share of medals, bringing home 61, or almost one-quarter of all American medals, and almost twenty-percent of all medals, meaning nearly one in five medals went to a California brewery. You probably knew that California breweries are well known for hop forward beers like IPAs and Pale Ales, but that was confirmed rather dramatically by the results in two categories this year. In both “American-Style IPA” and “West-Coast Style IPA,” two of the most highly competitive categories, all six medals were won by California breweries.

World Beer Cup Winners 2024

Category 1: American Wheat Beer – 50 Entries
Gold: Miner’s Gold Hefeweizen, Lewis & Clark Brewing Co., Helena, MT
Silver: Lunar Fallout, Tilted Axis Brewing Co., Lapeer, MI
Bronze: Spring Valley Silk Ale, Spring Valley Brewery, Shibuya, Japan
Category 2: Fruit Beer – 101 Entries
Gold: Rose Brut, Cerveza 7 Vidas, Tacna, Peru
Silver: Big Island Citrus Blonde Ale, Excelsior Brewing Co., Excelsior, MN
Bronze: Blood Orange IPA, No.18 Brewing & Co., Wuhan, China
Category 3: Fruit Wheat Beer – 95 Entries
Gold: Yuzu Weiss, Yokohama Bay Brewing Co., Yokohama, Japan
Silver: Kabosu Saison, Beppu Brewery, Beppu, Japan
Bronze: Victory Brewing Company Malibu Dream Beer, Brewers at 4001 Yancey, Charlotte, NC
Category 4: Field Beer – 51 Entries
Gold: Templin Family Guava Coconut, Templin Family Brewing, Salt Lake City, UT
Silver: Lime Cucumber Gose, Urban South Brewery – New Orleans, New Orleans, LA
Bronze: Rhu Barbed, Karbach Brewing Co., Houston, TX
Category 5: Pumpkin Beer – 33 Entries
Gold: Pumpkin in Lager, Karbach Brewing Co., Houston, TX
Silver: Ryes of the Pumpkin King, Sound 2 Summit Brewery, Snohomish, WA
Bronze: Pumpkin Spice Bucket of Bolts, River North Brewery, Denver, CO
Category 6: Chili Beer – 67 Entries
Gold: Philly Chili, Iron Hill Brewery & Restaurant – Newtown, Newtown, PA
Silver: Jalapeño IPA, Masthead Brewing Co., Cleveland, OH
Bronze: Lil’ Salmon Fire, Sacred Waters Brewing Co., Kalispell, MT
Category 7: Herb and Spice Beer – 111 Entries
Gold: Ginzu, 10 Barrel Brewing Co. – Westside, Bend, OR
Silver: Sudoku, O.H.S.O Brewery – Gilbert, Gilbert, AZ
Bronze: Sweet Chai O’ Mine, HUDL Brewing Co., Las Vegas, NV
Category 8: Chocolate Beer – 52 Entries
Gold: Whistler Winter Dunkel, Whistler Brewing Co., Whistler, Canada
Silver: Chocolate Stout, Fort Myers Brewing Co., Fort Myers, FL
Bronze: Table Talk Brownie Lava Pie Stout, Wormtown Brewery, Worcester, MA
Category 9: Coffee Beer – 69 Entries
Gold: Calf Fiend, ISM Brewing, Long Beach, CA
Silver: Golden Stout, Karl Strauss Brewing Co., San Diego, CA
Bronze: Morning Drive, Trademark Brewing, Long Beach, CA

Karl Strauss Brewery / Photo © Brewers Association

Category 10: Coffee Stout or Porter – 90 Entries
Gold: Nightmare Fuel, River North Brewery, Denver, CO
Silver: Breakfast Oatmeal Stout, Cerveza 7 Vidas, Tacna, Peru
Bronze: Lil Zoomie, Brink Brewing Co., Cincinnati, OH
Category 11: Dessert Stout or Pastry Stout – 71 Entries
Gold: Kauai Pie, Bull & Bush Brewery, Denver, CO
Silver: Churro 10W-40 Imperial Stout, Hi-Wire Brewing Co., Asheville, NC
Bronze: Dark Layers Pastry Stout, Beervana Brewing Co., Yeongdeungpo-gu, Korea
Category 12: Rye Beer – 41 Entries
Gold: Roggenbier, Schulz Bräu Brewing, Knoxville, TN
Silver: The Hills Have Ryes, Spearfish Brewing Co., Spearfish, SD
Bronze: Simpatico, Formula Brewing, Issaquah, WA
Category 13: Honey Beer – 66 Entries
Gold: Hachimitsu Mai, Deschutes Brewery – Portland Pub, Bend, OR
Silver: Kostka-busser, Culture Brewing Co., Solana Beach, CA
Bronze: Sweet Wings, Hoptown Brewing Co., Mooresville, NC
Category 14: Non-Alcohol Beer – 140 Entries
Gold: Black Butte Non-Alcoholic, Deschutes Brewery, Bend, OR
Silver: Soul Sour, Athletic Brewing Co. – CT, Milford, CT
Bronze: Night Strike, Leader Brewing, Palm Bay, FL
Category 15: Session Beer or Belgian-Style Table Beer – 55 Entries
Gold: Swift Half, Station 26 Brewing Co., Denver, CO
Silver: Table Coupage, Sundial Brewing and Blending, Barrington, IL
Bronze: Grisette, DÚA Sparkling Beer, Oviedo, Spain
Category 16: Session India Pale Ale – 72 Entries
Gold: Micro Blaster, Shred Beer Co., Rocklin, CA
Silver: Foxglove, Grand Fir Brewing, Portland, OR
Bronze: Wild Gravity, Bend Brewing Co., Bend, OR
Category 17: Strong Porter – 73 Entries
Gold: Harry Porter, Noble Ale Works, Anaheim, CA
Silver: Cabin Season, Chapman Crafted Beer, Orange, CA
Bronze: The Hot Stove, Texas Leaguer Brewing Co., Missouri City, TX
Category 18: Other Strong Beer – 38 Entries
Gold: Peppercorn Imperial Wit, Monkless Belgian Ales, Bend, OR
Silver: East County Fine Malt Liquor, The Post Brewing Co., Lafayette, CO
Bronze: Goat Headed Trinity, Beer Flag, Oslo, Norway
Category 19: Experimental Beer – 126 Entries
Gold: Hill & Hollow: Cayuga, Cinderlands Beer Co. – Foederhouse, Pittsburgh, PA
Silver: NBeer Kanpai Saki-Inspired Ale, NBeer Craft Brewing Co., Chengdu, China
Bronze: Rice Rice Baby!, The Good Society Brewery & Public House, Seattle, WA
Category 20: Experimental India Pale Ale – 93 Entries
Gold: Kross IPA Pomelo, Southern Brewing Co., Santiago, Chile
Silver: Kumi Lizard Invasion, Broad Leaf Brewery & Spirits, Grand Rapids, MI
Bronze: Ride-On Tropical, Golden Road Brewing – Anaheim, Anaheim, CA
Category 21: Historical Beer – 44 Entries
Gold: Level Common, Hopkins Farm Brewery, Havre de Grace, MD
Silver: Hunting Lodge, Jackknife Brewing, Kelowna, Canada
Bronze: Good Familiars, Soundgrowler Brewing Co., Tinley Park, IL
Category 22: Gluten-Free Beer – 51 Entries
Gold: Session Ale, TWØBAYS Brewing Co., Dromana, Australia
Silver: Buckberry Sour, Revelation Craft Brewing Co., Georgetown, DE
Bronze: La Gosa Rita, Lakefront Brewery, Milwaukee, WI
Category 23: American-Belgo-Style Ale – 37 Entries
Gold: Sandy Dunes, River Bluff Brewing, Saint Joseph, MO
Silver: Farmhand, Remlinger Brewing, Carnation, WA
Bronze: Capitulation, Monkless Belgian Ales, Bend, OR
Category 24: American-Style Sour Ale – 142 Entries
Gold: Dinosour Stone Fruit, Phillips Brewing and Malting Co., Victoria, Canada
Silver: Howzit Punch, Alvarado Street Brewery, Salinas, CA
Bronze: Fancy Meeting You Beer, Alamo Beer Co., San Antonio, TX
Category 25: Brett Beer – 47 Entries
Gold: Neon Butterfly, Deschutes Brewery, Bend, OR
Silver: Abrikoos, pFriem Cascade Locks Barrel House, Hood River, OR
Bronze: Short King, Cambridge Brewing Co., Cambridge, MA
Category 26: Mixed-Culture Brett Beer – 49 Entries
Gold: Never Been Wrong, Thompson Island Brewing Co., Rehoboth Beach, DE
Silver: Abiogenesis #10, IMBIB Custom Brews, Reno, NV
Bronze: Idyll Forest – Soirée, Pryes Brewing Co., Minneapolis, MN
Category 27: Wood- and Barrel-Aged Beer – 47 Entries
Gold: 24th Annual Strong Ale Festival Blend, Pizza Port Carlsbad, Carlsbad, CA
Silver: Sensationator, Deschutes Brewery – Portland Pub, Bend, OR
Bronze: Smokin’ Barrel, Silver Reef Brewing Co., Saint George, UT
Category 28: Wood- and Barrel-Aged Strong Beer – 163 Entries
Gold: Perpetual Peace, No Label Brewing Co., Katy, TX
Silver: Balcones Edition 2023 – Barley Wine, Brouwerij de Molen, Bodegraven, Netherlands
Bronze: Prince George, Frogtown Brewery, Los Angeles, CA
Category 29: Wood- and Barrel-Aged Strong Stout – 198 Entries
Gold: Dripping Maple, Kane Brewing Co., Ocean, NJ
Silver: Nocino Imperial Stout, Combustion Brewery & Taproom, Pickerington, OH
Bronze: Tie XII, Monday Night Brewing – Garage, Atlanta, GA
Category 30: Wood- and Barrel-Aged Sour Beer – 31 Entries
Gold: Hops n’ Roses, Captain Lawrence Brewing Co., Elmsford, NY
Silver: Bière des Charentes, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Bronze: Staying Hoptimistic, Cascade Brewing, Dayton, OR
Category 31: Fruited Wood- and Barrel-Aged Sour Beer – 72 Entries
Gold: The Virtue of Patience, Bold Monk Brewing Co., Atlanta, GA
Silver: Red Giant, True Anomaly Brewing Co., Houston, TX
Bronze: I Don’t Want To Wait, 1840 Brewing Co., Milwaukee, WI
Category 32: Kellerbier or Zwickelbier – 81 Entries
Gold: Weiherer Kräusen Hell, Brauerei-Gasthof Kundmüller, VierethTrundstadt, Germany
Silver: Line in the Sand, Formula Brewing, Issaquah, WA
Bronze: Frischling, Fischer’s Brauhaus Mössingen, Mössingen, Germany
Category 33: Smoke Beer – 67 Entries
Gold: Mas Fuego, Silver Reef Brewing Co., Saint George, UT
Silver: Weiherer Rauch, Brauerei-Gasthof Kundmüller, Viereth-Trundstadt, Germany
Bronze: Smokey the Beer, Blind Tiger Brewery & Restaurant, Topeka, KS
Category 34: International Light Lager – 192 Entries
Gold: Prost Leichtbier, Prost Brewing Co., Denver, CO
Silver: Day Drinker Light Lager, Pedal Haus Brewery, Chandler, AZ
Bronze: Wander Litely, Wander Brewing, Bellingham, WA
Category 35: International Pilsener – 133 Entries
Gold: Venga, Cerveceria Colorado, Denver, CO
Silver: Chillzner, Craft Coast Beer & Tacos, Oceanside, CA
Bronze: Mexican Lager, Union Bear Brewing Co. – Denton, Denton, TX
Category 36: International Lager – 100 Entries
Gold: Nado, Coronado Brewing Co., Coronado, CA
Silver: Lager Japonaise, La Knowlton Co., Knowlton, Canada
Bronze: Tora!, Fall Brewing Co. – Production, San Diego, CA
Category 37: Hoppy Lager – 162 Entries
Gold: Ice-Fu!, North Park Beer Co., San Diego, CA
Silver: Branching Out, Everywhere, Orange, CA
Bronze: It Just Works, Green Cheek Beer Co., Orange, CA

Green Cheek Brewing / Photo © Brewers Association

Category 38: Munich-Style Dunkel – 65 Entries
Gold: Munich Dunkles, Blind Tiger Brewery & Restaurant, Topeka, KS
Silver: G.G., Exile Brewing Co., Des Moines, IA
Bronze: Wilson Street Dunkel, Sturdy Shelter Brewing, Batavia, IL
Category 39: International Dark Lager – 129 Entries
Gold: The Dark, Third Window Brewing Co., Santa Barbara, CA
Silver: Secret Secret, Wayfinder Beer, Portland, OR
Bronze: Tmavé, Copper Furrow Brewing, Helena, MT
Category 40: German-Style Pilsener – 221 Entries
Gold: Pilsner, pFriem Family Brewers, Hood River, OR
Silver: Pilsner, Seapine Brewing Co., Seattle, WA
Bronze: DownShift, Transmission Brewing, Ventura, CA
Category 41: Bohemian-Style Pilsener – 152 Entries
Gold: Bublina, BarrieHaus Beer Co., Tampa, FL
Silver: Czechs Out, Bright Ideas Brewing, Westfield, MA
Bronze: Minoh Beer Pilsner, Minoh Beer, Minoh-shi, Japan
Category 42: Munich-Style Helles – 181 Entries
Gold: Clutch, Transmission Brewing, Ventura, CA
Silver: Chasing Planes, Formula Brewing, Issaquah, WA
Bronze: Hell Yes, The Austin Beer Garden Brewing Co., Austin, TX
Category 43: Dortmunder/Export or German-Style Oktoberfest – 76 Entries
Gold: Skol Crusher Dortmunder, Gemüt Biergarten, Columbus, OH
Silver: Dortmunder, Lupulin Brewing, Big Lake, MN
Bronze: Smooth Exportations, Denver Beer Co. – Olde Town Arvada, Arvada, CO
Category 44: Vienna-Style Lager – 102 Entries
Gold: Ludwig, Brother Chimp Brewing, North Aurora, IL
Silver: Vienna Lager, Grains of Wrath Brewing, Camas, WA
Bronze: Vienna Lager, Von Ebert Brewing – Glendoveer, Portland, OR
Category 45: German-Style Maerzen or Franconian-Style Rotbier – 54 Entries
Gold: Marchtoberfest, Galveston Island Brewing, Galveston, TX
Silver: Falltoberfest, Launch Pad Brewery, Aurora, CO
Bronze: Bamberger Hofbräu® Rotbier, Weyermann® Braumanufaktur, Bamberg, Germany

Weyermann Braumanufaktur / Photo © Brewers Association

Category 46: German-Style Schwarzbier – 95 Entries
Gold: Nachtkrapp, Ogopogo Brewing, San Gabriel, CA
Silver: Dark and Marvelous, Flix Brewhouse – Oklahoma City, Oklahoma City, OK
Bronze: Surrender Cobra, Big Beach Brewing Co., Gulf Shores, AL
Category 47: German-Style Bock or Maibock – 77 Entries
Gold: Ain’t Afraid of No Goats, Metazoa Brewing Co., Indianapolis, IN
Silver: Skoolhouse Bock, Moontown Brewing Co., Whitestown, IN
Bronze: Blind Tiger Bock, Blind Tiger Brewery & Restaurant, Topeka, KS
Category 48: German-Style Doppelbock or Eisbock – 87 Entries
Gold: Doppelbock, Northbound Smokehouse & Brewpub, Minneapolis, MN
Silver: Loose Handle, Loose Ends Brewing, Centerville, OH
Bronze: Doppel (doppel) Bock (bock), BeerClub Brewing, Mora, MN
Category 49: American-Style Lager – 108 Entries
Gold: Cole’s Light Lager, Wild Ride Brewing, Redmond, OR
Silver: Linebrook Lager, True North Ale Co., Ipswich, MA
Bronze: Orlando Lager, New York Beer Project – Orlando, Winter Garden, FL
Category 50: Contemporary American-Style Lager – 80 Entries
Gold: Zona, 12 West Brewing, Mesa, AZ
Silver: Golden Hour Light, Savage Craft Ale Works, West Columbia, SC
Bronze: Invert, COVA Brewing Co., Norfolk, VA
Category 51: American-Style Pilsener – 126 Entries
Gold: 401K, Freetail Brewing Co., San Antonio, TX
Silver: Capiche?, Paperback Brewing Co., Glendale, CA
Bronze: Pre-Prohibition Pilsner, Shaketown Brewing Co., North Vancouver, Canada
Category 52: American-Style Cream Ale – 110 Entries
Gold: Amendment Lager, 21st Amendment Brewery, San Leandro, CA
Silver: Classic Lager, Blue Mountain Brewery, Afton, VA
Bronze: Top Rope, The Post Brewing Co., Lafayette, CO

21st Amendment Brewery / Photo © Brewers Association

Category 53: American-Style Amber Lager – 92 Entries
Gold: Chismosa, Old Caz Beer, Rohnert Park, CA
Silver: Tack Shack, Grand Fir Brewing, Portland, OR
Bronze: Pacifica Common, South Horizon Brewing, Kochi, Japan
Category 54: Australian-Style Pale Ale – 43 Entries
Gold: Dragontail, Icicle Brewing Co., Leavenworth, WA
Silver: Mountain Standard, Odell Brewing, Fort Collins, CO
Bronze: XPA, Craft Coast Beer & Tacos, Oceanside, CA
Category 55: International Pale Ale – 97 Entries
Gold: Pale 586, Faction Brewing, Alameda, CA
Silver: Colorado Pale Ale, Westbound & Down Brewing Co. – Idaho Springs, Idaho Springs, CO
Bronze: Chief Peak, Topa Topa Brewing Co. – HQ, Ventura, CA

Faction Brewing / Photo © Brewers Association

Category 56: Extra Special Bitter – 62 Entries
Gold: ESB, Old 121 Brewhouse, Lakewood, CO
Silver: Ellieigh’s ESB, 1886 Brewing Co., Orange, CA
Bronze: Ruh Roh, Metazoa Brewing Co. – Production, Indianapolis, IN
Category 57: New Zealand-Style India Pale Ale – 65 Entries
Gold: Wannabe Wallaby, Riip Beer Co., Huntington Beach, CA
Silver: Wastelandia IPA, Grains of Wrath Brewing, Camas, WA
Bronze: Breakside Thriving Metropolis, Breakside Brewery, Portland, OR

Breakside Brewing / Photo © Brewers Association

Category 58: Barley Wine-Style Ale – 61 Entries
Gold: Three Ryes Men, Reuben’s Brews – The Taproom, Seattle, WA
Silver: Grow Old With You, Verboten Brewing, Loveland, CO
Bronze: Baaah-ley Wine, Goat Patch Brewing Co., Colorado Springs, CO
Category 59: German-Style Koelsch – 151 Entries
Gold: Banquetera, Buqui Bichi Brewing, Hermosillo, Mexico
Silver: Kodiak Kolsch, Bear Chase Brewing Co., Bluemont, VA
Bronze: Ridge Hippy, MAP Brewing Co., Bozeman, MT
Category 60: German-Style Sour Ale – 38 Entries
Gold: German Sparkle Party, 10 Barrel Brewing Co. – Eastside, Bend, OR
Silver: Riviera, 10 Barrel Brewing Co. – Westside, Bend, OR
Bronze: Baywindow, 10 Barrel Brewing Co. – Westside, Bend, OR

10 Barrel Brewing / Photo © Brewers Association

Category 61: Specialty Berliner-Style Weisse – 36 Entries
Gold: Cactus Makes Perfect, Oregon City Brewing Co., Oregon City, OR
Silver: Mandacaru Atômico, Caatinga Rocks, Maceió, Brazil
Bronze: Kampot, 3 Brasseurs, Montreal, Canada
Category 62: Contemporary Gose – 59 Entries
Gold: Goiabinha, Suricato, Porto Alegre, Brazil
Silver: Wild Pear, Blue Mountain Brewery, Afton, VA
Bronze: Guava In Berlin, Green Cheek Beer Co. – Costa Mesa, Costa Mesa, CA
Category 63: South German-Style Hefeweizen – 138 Entries
Gold: Goggle Fogger, Fat Head’s Brewery, Middleburg Heights, OH
Silver: Bayreuther Hefe-Weissbier, Bayreuther Bierbrauerei, Bayreuth, Germany
Bronze: Prosperity Wheat Beer, Market Garden Craft Brewery, Cleveland, OH
Category 64: German-Style Leichtes or Kristal Weizen – 19 Entries
Gold: Ladenburger Kristallweizen, Brauerei Ladenburger, Neuler, Germany
Silver: Maisel’s Weisse Leicht, Brauerei Gebr. Maisel, Bayreuth, Germany
Bronze: Weihenstephaner Kristallweissbier, Bayerische Staatsbrauerei Weihenstephan, Freising, Germany
Category 65: South German-Style Bernsteinfarbenes Weizen – 14 Entries
Gold: Ayinger Urweisse, Brauerei Aying Franz Inselkammer, Aying, Germany
Silver: SUNMAI Formosa Wheat, Long Sun Brewing Co., New Taipei City, Taiwan
Bronze: Kurpfalzbräu Ur-Weizen, Weldebräu, Plankstadt, Germany
Category 66: South German-Style Dunkel Weizen – 21 Entries
Gold: Junk In Da Trunkel Dunkel, Pizza Port Ocean Beach, San Diego, CA
Silver: Dunkleosteus, Fat Head’s Brewery, Middleburg Heights, OH
Bronze: Doc’s Dunkelweizen, Gravely Brewing Co., Louisville, KY
Category 67: South German-Style Weizenbock – 38 Entries
Gold: Weizenbock, Sierra Nevada Brewing Co. – Mills River, Mills River, NC
Silver: Weiherer Weizenbock, Brauerei-Gasthof Kundmüller, VierethTrundstadt, Germany
Bronze: Weihenstephaner Vitus, Bayerische Staatsbrauerei Weihenstephan, Freising, Germany
Category 68: German-Style Altbier – 44 Entries
Gold: Little Düssel Do-Ya, Bent Paddle Brewing Co., Duluth, MN
Silver: Alt, Yokohama Beer, Yokohama, Japan
Bronze: Altbier, Double Clutch Brewing Co., Evanston, IL
Category 69: Belgian-Style Ale or French-Style Ale – 27 Entries
Gold: No Medal
Silver: Bindlestiff, Dock Street Brewery, Philadelphia, PA
Bronze: Towhead, The Lone Girl Brewing Co., Waunakee, WI
Category 70: Belgian-Style Witbier – 89 Entries
Gold: Optimal Wit, Port City Brewing Co., Alexandria, VA
Silver: Belgian Wheat, Devils Backbone Brewing Co., Roseland, VA
Bronze: Upland Wheat, Upland Brewing Co., Bloomington, IN
Category 71: Classic Saison – 55 Entries
Gold: Valor, Tooth and Nail Brewing Co., Ottawa, Canada
Silver: Farmhouse Saison, Cellar West Brewery, Lafayette, CO
Bronze: Plough & Harrow, ISM Brewing, Long Beach, CA
Category 72: Specialty Saison – 77 Entries
Gold: Provence Farmhouse, Goose Island – Seoul Brewhouse, Seoul, Korea
Silver: Saison du Rosier, Cellador Ales, Torrance, CA
Bronze: Piglette, Brewery Bhavana, Raleigh, NC
Category 73: Belgian-Style Flanders Oud Bruin or Oud Red Ale – 20 Entries
Gold: Flanders Redux, True Anomaly Brewing Co., Houston, TX
Silver: Oud Jeremiah, BJ’s Restaurant & Brewery – Brea, Brea, CA
Bronze: Sour Power, Juguetes Perdidos, Caseros, Argentina
Category 74: Belgian-Style Sour Ale – 38 Entries
Gold: Homage to the Old Ones, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Silver: Chance, Luck & Magic 2020, Garage Project, Wellington, New Zealand
Bronze: Spontaneous Manifesto, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Category 75: Belgian-Style Blonde Ale – 38 Entries
Gold: Betty the Gnome, Turtle Stack Brewery, La Crosse, WI
Silver: Trip d’automne, Siboire, Sherbrooke, Canada
Bronze: Sylvanus Blonde, Brasserie du Mont Blanc, La Motte-Servolex, France
Category 76: Belgian-Style Strong Blonde Ale – 51 Entries
Gold: Treachery, 12Degree Brewing, Louisville, CO
Silver: Kroon, Wallenpaupack Brewing Co., Hawley, PA
Bronze: Painted Devil, Bartlett Hall, San Francisco, CA
Category 77: Belgian-Style Dubbel – 31 Entries
Gold: La Trappe Dubbel, Bierbrouwerij de Koningshoeven, Berkel-Enschot, Netherlands
Silver: Dubbel Crit, Tonality Brewing Co., Mundelein, IL
Bronze: OB Bubble Dubbel, Kilowatt Brewing, San Diego, CA
Category 78: Belgian-Style Tripel – 66 Entries
Gold: La Fin du Monde, Unibroue, Guelph, Canada
Silver: Allagash Tripel, Allagash Brewing Co., Portland, ME
Bronze: Adrianne, Fieldwork Brewing Co., Berkeley, CA

Fieldwork Brewing / Photo © Brewers Association

Category 79: Belgian-Style Quadrupel – 43 Entries
Gold: Namur the Merrier Belgian-style Quad, Caiseal Beer & Spirits Co., Hampton, VA
Silver: 10ème Avenue, Microbrasserie La Souche, Québec, Canada
Bronze: Dolphin of the Desert, Julian Beer Co., Julian, CA
Category 80: Belgian-Style Strong Specialty Ale – 51 Entries
Gold: French Lager Bière Ambrée, Banded Oak Brewing Co., Denver, CO
Silver: Eau Bénite, Unibroue, Guelph, Canada
Bronze: Engeltjes Pis, Garage Project, Wellington, New Zealand
Category 81: Belgian Fruit Beer – 53 Entries
Gold: Raspberry Parliament, Alesong Brewing & Blending, Eugene, OR
Silver: Cerise Rouge, ColdFire Brewing – Barrel House, Eugene, OR
Bronze: Field & Oak | Golden Raspberry, Kane Brewing Co., Ocean, NJ
Category 82: English Mild or Bitter – 81 Entries
Gold: Andalusite, Bighand Bros. Beer, Kyoto, Japan
Silver: English Ordinary Bitter, Flora Hall Brewing, Ottawa, Canada
Bronze: Mamoot, Logboat Brewing Co., Columbia, MO
Category 83: English Ale – 86 Entries
Gold: Red Stone, Mezzopasso, Popoli, Italy
Silver: Working An Angle, Three Leg Run Brewery, Chester, VA
Bronze: Gumballhead, Three Floyds Brewing, Munster, IN
Category 84: English-Style Brown Ale – 54 Entries
Gold: Shaven Yak, Wichita Brewing Co., Wichita, KS
Silver: Downtown Brown, Amsterdam Brewing Co., Toronto, Canada
Bronze: Honey Drip, Bill’s Brewing Co., Wilmington, NC
Category 85: Brown Porter – 51 Entries
Gold: Brown Claw, Kern River Brewing Co., Kernville, CA
Silver: Dark Matter, Logboat Brewing Co., Columbia, MO
Bronze: Frozen Over, Crystal Lake Brewing, Crystal Lake, IL
Category 86: Robust Porter – 63 Entries
Gold: Porter, Big Timber Brewing Co., Elkins, WV
Silver: Peaklet Porter, Mountain Rambler Brewery, Bishop, CA
Bronze: Blimp Hangar, Tustin Brewing Co., Tustin, CA
Category 87: Sweet Stout or Cream Stout – 35 Entries
Gold: 30 E. Stout Street, Iron Hill Brewery & Restaurant – Huntingdon Valley, Huntingdon Valley, PA
Silver: Art Sweet Porter, Artmonster Brewery, Gunpo, Korea
Bronze: Irish Prenup, Barley Naked Brewing Co., Stafford, VA
Category 88: Oatmeal Stout – 68 Entries
Gold: Black Igneous, DevilCraft, Shinagawa-ku, Japan
Silver: Mountain Moonlight, Wild Fields Brewhouse, Atascadero, CA
Bronze: Oats M’gotes, Goldwater Brewing Co., Scottsdale, AZ
Category 89: British-Style Imperial Stout – 51 Entries
Gold: Touched by Chaos, Formula Brewing, Issaquah, WA
Silver: St. Patrick’s Imperial Stout, Brew Center Cervejar Especiais, Ipeúna, Brazil
Bronze: Totality, FiftyFifty Brewing Co., Truckee, CA
Category 90: Old Ale or Strong Ale – 35 Entries
Gold: St. Patrick’s Old Ale, Brew Center Cervejar Especiais, Ipeúna, Brazil
Silver: Beam Me Up (Higher), Scotty, Nexus Brewery, Albuquerque, NM
Bronze: Old Man Krautstrunk, Hutton & Smith Brewing Co., Chattanooga, TN
Category 91: Irish-Style Red Ale – 98 Entries
Gold: Rock Hill Irish Red, Barley Naked Brewing Co., Stafford, VA
Silver: Irish Goodbye, Peticolas Brewing Co., Dallas, TX
Bronze: The Librarian, Decipher Brewing, Charlottesville, VA
Category 92: Classic Irish-Style Dry Stout – 64 Entries
Gold: Dry Irish Stout, Bent Barley Brewing Co., Aurora, CO
Silver: Diatomaceous Dry Stout, Hutton & Smith Brewing Co., Chattanooga, TN
Bronze: Irish Hello, Saint Arnold Brewing Co., Houston, TX
Category 93: Export Stout – 45 Entries
Gold: Pueblito, Compañía Cervecera Hércules, Santiago de Querétaro, Mexico
Silver: Stout Cuello Negro, Cervecera Cuello Negro, Valdivia, Chile
Bronze: Zonker Stout, Snake River Brewing, Jackson, WY
Category 94: Scottish-Style Ale – 47 Entries
Gold: Shannon Drive, Forgotten Road Ales, Graham, NC
Silver: Uncle, Rhinegeist Innovation Brewery, Cincinnati, OH
Bronze: Seven Gables, Mountain Rambler Brewery, Bishop, CA
Category 95: Scotch Ale – 53 Entries
Gold: Wee Heavy Wilson, MudHen Brewing Co., Wildwood, NJ
Silver: Kill or be KILT, Quarter Celtic Brewpub, Albuquerque, NM
Bronze: Wobbly Traveler, Silver Harbor Brewing Co., Saint Joseph, MI
Category 96: Golden or Blonde Ale – 118 Entries
Gold: Mermaid Blonde Ale, Ship Bottom Brewery, Beach Haven, NJ
Silver: Amsterdam Blonde, Amsterdam Brewing Co., Toronto, Canada
Bronze: Pacific Blonde, Golden Road Brewing – Los Angeles, Los Angeles, CA
Category 97: American-Style Pale Ale – 137 Entries
Gold: Double Nickels, Docent Brewing, San Juan Capistrano, CA
Silver: Vaquita Marina, Cervecería Wendlandt, Ensenada, Mexico
Bronze: Mosaic Mega Pint, Bend Brewing Co. – High Desert, Bend, OR
Category 98: Juicy or Hazy Pale Ale – 99 Entries
Gold: City of Dreams Pale Ale, Fort George Brewery, Astoria, OR
Silver: Small Wonder Dust, Barebottle Brewing Co., San Francisco, CA
Bronze: Green Flash: Hazy West Coast IPA, SweetWater Brewing Co. – Fort Collins, Fort Collins, CO

Barebottle Brewing / Photo © Brewers Association

Category 99: American-Style Strong Pale Ale – 114 Entries
Gold: Green Battles, Pinthouse Brewing, Austin, TX
Silver: Something Dank This Way Comes, Sunriver Brewing Co., Sunriver, OR
Bronze: Mai Tai P.A., Alvarado Street Brewery & Grill, Monterey, CA
Category 100: Juicy or Hazy Strong Pale Ale – 132 Entries
Gold: Templin Family Squirrel!!, Templin Family Brewing, Salt Lake City, UT
Silver: Silver Spaceship, ODD Muse Brewing Co., Farmer’s Branch, TX
Bronze: Aspen Hazy IPA, Aspen Brewing Co., Aspen, CO
Category 101: Imperial India Pale Ale – 138 Entries
Gold: Chance Favors The Prepared Mind, Green Cheek Beer Co., Orange, CA
Silver: Rabbit Habit, Docent Brewing, San Juan Capistrano, CA
Bronze: Nose Goblin, Ghost Town Brewing, Oakland, CA
Category 102: Juicy or Hazy Imperial India Pale Ale – 145 Entries
Gold: Jimmy Buffet Ruined My Life, Swells’a Brewing, Kill Devil Hills, NC
Silver: Space Cowboi, Crooked Can Brewing Co., Winter Garden, FL
Bronze: Unfettered Soul, Strangebird, Rochester, NY
Category 103: American-Style Amber/Red Ale – 123 Entries
Gold: INFRARED, Far Field Beer Co., Lawndale, CA
Silver: Summon Ifrit, BattleMage Brewing Co., Vista, CA
Bronze: The Buzz, Hop Nation Brewing Co., Footscray, Australia
Category 104: Strong Red Ale – 48 Entries
Gold: Bone Head, Fat Head’s Brewery, Middleburg Heights, OH
Silver: Redside, Grand Fir Brewing, Portland, OR
Bronze: Cinder Beast, Sunriver Brewing Co., Sunriver, OR
Category 105: American-Style Brown Ale – 67 Entries
Gold: Lone Squirrel, Bonesaw Brewing Co., Glassboro, NJ
Silver: Lahontan Brown, Shoe Tree Brewing Co., Carson City, NV
Bronze: Bartow Brown, Drowned Valley Brewing Co., Cartersville, GA
Category 106: American-Style Black Ale or American-Style Stout – 78 Entries
Gold: Falling Up, Grains of Wrath Brewing, Camas, WA
Silver: Foca Parlante, Cervecería Wendlandt, Ensenada, Mexico
Bronze: Black Cliffs, Boise Brewing, Boise, ID
Category 107: American-Style Imperial Stout – 59 Entries
Gold: Furious Fox, Golden Fox Brewing, Decatur, IL
Silver: Night Howler Imperial Stout, Baerlic Brewing Co., Portland, OR
Bronze: The Shroud, Bravery Brewing Co., Lancaster, CA
Category 108: American-Style India Pale Ale – 213 Entries
Gold: High 6, Highland Park Brewery – Chinatown, Los Angeles, CA
Silver: Hop-Fu!, North Park Beer Co., San Diego, CA
Bronze: Single Cone, Alvarado Street Brewery, Salinas, CA
Category 109: Juicy or Hazy India Pale Ale – 326 Entries
Gold: Beezer, Old Irving Brewing Co., Chicago, IL
Silver: Art Isn’t Real, MadeWest Brewing Co., Ventura, CA
Bronze: King Lupu’s Happy Juice, Project 9 Brewing Co., Seattle, WA
Category 110: West-Coast Style India Pale Ale – 281 Entries
Gold: Western Standard Time, ISM Brewing, Long Beach, CA
Silver: False Memories, Green Cheek Beer Co., Orange, CA
Bronze: Eddie’s Redux, Abnormal Beer Co., San Diego, CA

21st Amendment Brewery team / Photo © Brewers Association

Filed Under: Beers Tagged With: Awards, Brewers Association, International

Beer In Ads #4771: Miss Rheingold 1965 Says “Buy Better, Wear It Longer”

April 25, 2024 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. This newspaper adverorial, from June, shows Miss Rheingold 1965, Sharon Vaughan, at a construction site in Maine along with a story entitled “Miss Rheingold’s Wardrobe Secrets … Buy Better, Wear It Longer, Says Sharon.” The story’s byline is from a Lyn Liljeholm, who is the Women’s Editor of the Portland Evening Express. She obviously interviewed Vaughan for the article, but it was definitely a way for the brewery to get free or cheaper advertising.

This is the full layout of the advertorial.
Sharon Vaughan at the construction site for the Gannett Publications tunnel in Portland, Maine.
And this is fashion advice, supposedly doled out by Miss Rheingold.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4770: First Miss Rheingold Is Back In New York

April 24, 2024 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. After Rheingold’s new owners appeared to dragging their feet on announcing Miss Rheingold 1965, curiously a story came out that same month, April, that the very first Miss Rheingold, Jinx Falkenburg (who was also chosen and not elected) was back in New York and the Evening World-Herald decided to write about, perhaps because of the dearth of information about the new Miss Rheingold.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4769: Miss Rheingold 1965 Likes Buds

April 23, 2024 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. After Rheingold finally started showing thir new Miss Rheingold in print last month, in April apparently the floodgates opened and there were a few stories introducing Sharon Vaughan as Miss Rheingold 1965. Here’s two of them.

In the short article blow it becomes clear that she’ll concentrate on live appearances rather than advertising, which explains why the records is so bereft of Miss Rheingold ads in 1965.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4768: Miss Rheingold 1965 Finally Revealed

April 22, 2024 By Jay Brooks

Monday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. Rheingold finally started showing her in print in March of 1965, which is incredibly late in the year. Gone was the pomp and circumstance of prior years, and the first photo of her in the news I could find was this short blurb, from March 1, 1965.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #4767: Miss Rheingold 1965 Missing

April 21, 2024 By Jay Brooks

Sunday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Despite having let slip the name of Miss Rheingold 1965 last April — Sharon Vaughan — by January there were still no articles about Sharon Vaughan or, more curiously, no ads featuring her. This was the only ad I could find from January 1965, which was from a Maine newspaper. I also found a number of editorials chattering about this, with the typical mention being “Will Sharon Vaughan be the new Miss Rheingold?”

Filed Under: Art & Beer, Beers

Beer In Ads #4766: Miss Rheingold 1965 Plans Revealed

April 19, 2024 By Jay Brooks

Friday’s ad is for “Rheingold Beer,” from 1964. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this ad, from December, Miss Rheingold 1964, Celeste Yarnall, is out in the snow-covered woods, pushing a sled with an evergreen tree on it. The tagline reads: “Happy Holidays from the brewers of Rheingold Extra Dry Beer.” And the small print below states that ad is by “Rheingold Breweries, Inc., New York, N.Y.” That’s significant because earlier in the year the company was known as Liebmann Breweries, but was rebranded after Pepsi bought the brewery in in February.

This article was from November 14, 1964.

But by April, two months after buying Rheingold, they’d already decided they were doing away with the public contest aspect of Miss Rheingold, and instead chose someone on their own. There was a certain lack of pageantry in the decision, and none of the drama attendant to the contest for the past twenty-five years. I imagine it was something of a let down for many people who undoubtedly looked forward to the contest each year. But without the contest, they were able to choose someone nine months ahead of time. So they unceremoniously announced in April that Sharon Vaughan had been chosen by the company to be Miss Rheingold 1965.

Filed Under: Art & Beer, Beers, News Tagged With: Advertising, Business, History, Rheingold

Beer In Ads #4765: Happy Holidays From Miss Rheingold 1964

April 18, 2024 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1964. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1964 was Celeste Yarnall. She was born July 26, 1944 in Long Beach, California, and began acting when she was discovered by Ozzie Nelson and his son Ricky, first appearing on the Adventures of Ozzie & Harriet in 1962, while working as a model and auditioning for commercials. Her first film was Jerry Lewis’ “The Nutty Professor” in 1963. Other films included Elvis Presley’s “Live a Little, Love a Little” (notable because fellow Miss Rheingold winner Emily Banks also appeared in the film), and “Eve.” But she did a lot of television, appearing on such shows as The Wild Wild West, Bewitched, Gidget, The Man from U.N.C.L.E., Captain Nice, Bonanza, Hogan’s Heroes, Love American Style, Mannix, Knots Landing, and Melrose Place. Though perhaps her best known role was on the Star Trek episode “The Apple,” in which she played “Yeoman Martha Landon.” She later became a successful commercial real estate broker, opening her own firm, got a PhD in nutrition, teaching it at Pacific Western University, and was a breeder of Tonkinese cats. She was also married three times, and had one daughter with her first husband, producer Sheldon Silverstein. She died in 2018 in Westlake Village, California, at age 74. In this ad, from December, Miss Rheingold 1964, Celeste Yarnall, is out in the snow-covered woods, pushing a sled with an evergreen tree on it. The tagline reads: “Happy Holidays from the brewers of Rheingold Extra Dry Beer.” And the small print below states that ad is by “Rheingold Breweries, Inc., New York, N.Y.” That’s significant because earlier in the year the compoany was known as Liebmann Breweries, but was rebranded after Pepsi bought the brewery in in February.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rheingold

Beer In Ads #4764: Miss Rheingold 1964 Welcomes Yogi!

April 17, 2024 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1964. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1964 was Celeste Yarnall. She was born July 26, 1944 in Long Beach, California, and began acting when she was discovered by Ozzie Nelson and his son Ricky, first appearing on the Adventures of Ozzie & Harriet in 1962, while working as a model and auditioning for commercials. Her first film was Jerry Lewis’ “The Nutty Professor” in 1963. Other films included Elvis Presley’s “Live a Little, Love a Little” (notable because fellow Miss Rheingold winner Emily Banks also appeared in the film), and “Eve.” But she did a lot of television, appearing on such shows as The Wild Wild West, Bewitched, Gidget, The Man from U.N.C.L.E., Captain Nice, Bonanza, Hogan’s Heroes, Love American Style, Mannix, Knots Landing, and Melrose Place. Though perhaps her best known role was on the Star Trek episode “The Apple,” in which she played “Yeoman Martha Landon.” She later became a successful commercial real estate broker, opening her own firm, got a PhD in nutrition, teaching it at Pacific Western University, and was a breeder of Tonkinese cats. She was also married three times, and had one daughter with her first husband, producer Sheldon Silverstein. She died in 2018 in Westlake Village, California, at age 74. In this ad, from November, Miss Rheingold 1964, Celeste Yarnall, is entirely absent, but instead the ad, entitled “Our mug runneth over,” is welcoming baseball superstar Yogi Berra to the Mets, who Rheingold continues to be a major sponsor of, as he’ll become a coach (and briefly a player) with them for the next decade.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Rheingold

Top 50 Breweries For 2023

April 17, 2024 By Jay Brooks

The Brewers Association yesterday announced the top 50 breweries and craft breweries in the U.S. based on sales, by volume, for 2023, which is listed below here. I should also mention that this represents “craft breweries” according to the BA’s membership definition, and not necessarily how most of us would define them, as there’s no universally agreed upon way to differentiate the two. For a number of years now, they’ve also released a list of the top 50 breweries, which includes all breweries. In the past I’ve posted the two lists separately, but last year decided going forward to present them together since the two are increasingly intermingled.

I confess I used to look more forward to this list every year as it represented greater and wider acceptance of craft in the marketplace, but it doesn’t seem to hold the same thrill for me anymore, perhaps I’m getting jaded. Part of my malaise I think comes from the fact that consolidation has become such a part of the current landscape that it’s in a sense how things were before the rise of craft beer. There’s nothing inherently wrong this, it’s a natural part in the evolution of any industry. But as an old-timer in this nascent craft industry, it was the independent spirit of the early brewery pioneers that built the foundation of today’s beer scene. And seeing it contract into mini-conglomerates and empires, however natural, is not very pleasant to watch. Of the top ten, six of them are groups of two or more breweries, and number one is Yuengling, which is an old guard brewery that’s small and independent in name only, not in spirit (that’s not a knock on Yuengling, at least it’s not meant to be). It’s understandable, but no less disheartening, and will undoubtedly continue for the foreseeable future. Anyway, here is this year’s craft brewery list:

Top 50 Craft Brewing Companies

RankCompanyCityState
1D. G. Yuengling and Son IncPottsvillePA
2Boston Beer CoBoston, MiltonMA, DE
3Sierra Nevada Brewing CoChicoCA
4Duvel Moortgat USAPaso Robles, Kansas City, CooperstownCA, MO, NY
5GambrinusShiner, BerkeleyTX, CA
6Tilray Beer BrandsAtlanta, Montauk, San Diego, Bend, Seattle, Portland, Breckenridge, PatchogueGA, NY, CA, OR, WA, OR, CO, NY
7Artisanal Brewing VenturesDowningtown, Lakewood, BrooklynPA, NY, NY
8Brooklyn BreweryBrooklynNY
9Monster BrewingLongmont, Tampa, Salt Lake City, Comstock, DallasCO, FL, UT, MI, TX
10Athletic Brewing CompanyMilfordCT
11New Glarus Brewing CoNew GlarusWI
12Deschutes BreweryBendOR
13Matt Brewing CoUticaNY
14Gordon Biersch Brewing CoSan JoseCA
15Allagash Brewing CompanyPortlandME
16Georgetown Brewing CoSeattleWA
17Great Lakes Brewing CompanyClevelandOH
18Harpoon BreweryBostonMA
19Stevens Point BreweryStevens PointWI
20Three Floyds BrewingMunsterIN
21Pittsburgh Brewing CoPittsburghPA
22Rhinegeist BreweryCincinnatiOH
23Narragansett Brewing CoPawtucketRI
24August Schell Brewing CompanyNew UlmMN
25Odell Brewing CoFort CollinsCO
26Craft ‘Ohana (Maui/Modern Times)Kihei, San DiegoHI, CA
27Troegs Brewing CoHersheyPA
28Fiddlehead BrewingShelburneVT
29Minhas Craft BreweryMonroeWI
30Kings & Convicts BrewingSan DiegoCA
31Alaskan Brewing Co.JuneauAK
32Kona Brewing HawaiiKailua-KonaHI
33Abita Brewing CoCovingtonLA
34Creature Comforts Brewing Co.AthensGA
35Great Frontier HoldingsEugene, PortlandOR, OR
36BrewDog Brewing CoCanal WinchesterOH
37Summit Brewing CoSt. PaulMN
38Jack’s Abby Brewing, LLCFraminghamMA
39Revolution BrewingChicagoIL
40Montucky Cold SnacksBozemanMT
41Saint Arnold Brewing CoHoustonTX
42Lost Coast BreweryEurekaCA
43Surly Brewing CompanyMinneapolisMN
44Rogue Ales BreweryNewportOR
45United States Beverage LLCSalt Lake City, ElmsfordUT, NY
46Shipyard Brewing CoPortlandME
47Pizza PortCarlsbadCA
48Coronado Brewing CoCoronadoCA
49Drake’s Brewing CoSan LeandroCA
50IndieBrewAtlanta, NashvilleGA, TN

The data was also accompanied by the following press release:

Boulder, Colo. — The Brewers Association (BA)—the trade association representing small and independent American craft brewers—today released annual production figures for the U.S. craft brewing industry.

The number of operating craft breweries continued to climb in 2023, reaching an all-time high of 9,683, including 2,071 microbreweries, 3,467 brewpubs, 3,900 taproom breweries, and 245 regional craft breweries. The total U.S. operating brewery count was 9,812, up from 9,730 in 2022. Throughout the year, there were 495 new brewery openings and 418 closings. Openings decreased for a second consecutive year, with the trend reflecting a more mature market. The closing rate increased in 2023 but continued to remain relatively low, at approximately 4%.

Driven by the growing number of breweries and a continued shift to hospitality-focused business models, craft brewers directly employed 191,421 people in 2023, a 1.1% increase from 2022.

“2023 was another competitive and challenging year for small and independent brewers,” said Bart Watson, vice president of strategy and chief economist of the Brewers Association. “Nevertheless, even as growth has downshifted, small brewers have proved quite resilient, as seen in the increase in number of breweries, relatively low closing rates, and gains in onsite sales and jobs.”

Collectively, small and independent brewers produced 23.4 million barrels of beer in 2023, a decline of 1.0% from 20223, though craft’s overall beer market share by volume grew to 13.3%, up from 13.1% in 2022 as craft’s declines were smaller than overall beer volume losses.

The overall beer market shrank 5.1% by volume in 2023. Retail dollar value was estimated at $28.6 billion, representing a 24.5% market share and 3% growth over a comparable value in 2022. Sales growth was stronger than volume primarily due to pricing but also due to slightly stronger onsite sales growth versus distribution.

“As always, the beverage alcohol market and consumer demand continue to evolve,” added Watson. ”Many brewers are accordingly updating their operations to match those changes, focusing on their business models, go-to-market strategies, and brand strategies to help their businesses match those shifts.”

And here’s the second list, which is the Top 50 Brewing Companies Overall, which means all companies, not just the ones eligible for membership in the Brewers Association, which excludes from membership breweries that are too large or with large ownership structures, among other specific qualifications.

In this list, the top ten are either a group of brewery businesses or quite larger and/or old enough to predate the 1980s. Number 11, Sierra Nevada, is the first actual craft brewery on the list. But overall the list is so filled with complicated business arrangements that there are 26 footnotes for 50 entries.

Top 50 Overall Brewing Companies 

RankCompanyCityState
1Anheuser-Busch IncSt. LouisMO
2MolsonCoorsChicagoIL
3ConstellationChicagoIL
4Heineken USAWhite PlainsNY
5Pabst Brewing CoLos AngelesCA
6DiageoNorwalkCT
7D. G. Yuengling and Son IncPottsvillePA
8FIFCO USARochesterNY
9Kirin-LionFort Collins, ComstockCO, MI
10Boston Beer CoBoston, MiltonMA, DE
11Sierra Nevada Brewing CoChicoCA
12Sapporo-Stone BrewingEscondidoCA
13Duvel Moortgat USAPaso Robles, Kansas City, CooperstownCA, MO, NY
14GambrinusShiner, BerkeleyTX, CA
15Mahou San MiguelGrand Rapids, BoulderMI, CO
16Tilray Beer BrandsAtlanta, Montauk, San Diego, Bend, Seattle, Portland, Breckenridge, PatchogueGA, NY, CA, OR, WA, OR, CO, NY
17Artisanal Brewing VenturesDowningtown, Lakewood, BrooklynPA, NY, NY
18Brooklyn BreweryBrooklynNY
19Monster BrewingLongmont, Tampa, Salt Lake City, Comstock, DallasCO, FL, UT, MI, TX
20Athletic Brewing CompanyMilfordCT
21New Glarus Brewing CoNew GlarusWI
22Deschutes BreweryBendOR
23Matt Brewing CoUticaNY
24Gordon Biersch Brewing CoSan JoseCA
25Allagash Brewing CompanyPortlandME
26Georgetown Brewing CoSeattleWA
27Great Lakes Brewing CompanyClevelandOH
28Harpoon BreweryBostonMA
29Stevens Point BreweryStevens PointWI
30Three Floyds BrewingMunsterIN
31Pittsburgh Brewing CoPittsburghPA
32Rhinegeist BreweryCincinnatiOH
33Narragansett Brewing CoPawtucketRI
34August Schell Brewing CompanyNew UlmMN
35Odell Brewing CoFort CollinsCO
36Craft ‘Ohana (Maui/Modern Times)Kihei, San DiegoHI, CA
37Troegs Brewing CoHersheyPA
38Fiddlehead BrewingShelburneVT
39Minhas Craft BreweryMonroeWI
40Kings & Convicts BrewingSan DiegoCA
41Alaskan Brewing Co.JuneauAK
42Kona Brewing HawaiiKailua-KonaHI
43Abita Brewing CoCovingtonLA
44Creature Comforts Brewing Co.AthensGA
45Great Frontier HoldingsEugene, PortlandOR, OR
46BrewDog Brewing CoCanal WinchesterOH
47Summit Brewing CoSt. PaulMN
48Jack’s Abby Brewing, LLCFraminghamMA
49Revolution BrewingChicagoIL
50Montucky Cold SnacksBozemanMT

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Northern California Breweries

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