Historic Beer Birthday: John H. Stahl

November 14, 2024 By Jay Brooks Leave a Comment

Today is the birthday of John Henry Stahl (November 14, 1825-January 18, 1884). He was born in Holstein, Germany, but moved to San Francisco when he was 33, in 1858. He moved further north, and in 1870 bought the City Brewery in Walla Walla, Washington. Although he continued to operate the brewery by that name, the business was called John H. Stahl & Co. until 1905, when his son Frank Stahl took over and renamed it the Stahl Brewing and Malting Co.

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There’s not very much information I could find about him, not even a photograph. Gary Flynn at Brewery Gems has more about the brewery itself, in an article about Stahl’s Brewing Company ~ City Brewery and more broadly about the History of the Pioneer Brewing Company of Walla Walla, which includes the various business entities that operated the brewery over the years, from 1855 until it closed for good in 1952.

Here’s a short history of the brewery from 100 Years of Brewing:

And this short history is from “Washington Beer: A Heady History of Evergreen State Brewing,” by Michael F. Rizzo:

This is Walla Walla in 1876, about six years after John H. Stahl bought the brewery.

Historic Beer Birthday: Philip Kling

November 14, 2024 By Jay Brooks Leave a Comment

philip-kling
Today is the birthday of Philip Kling (November 14, 1818-March 15, 1910). He was born in Baden-Württemberg, Germany and was trained as a cooper. He came to the U.S. when he was 17, in 1836. Kling later founded the Peninsular Brewery with two partners in 1856 (at least according to “100 Years of Brewing” and at least one other source. Some sources claim it was not until 1863, but I think the date from the 1903 book is more likely correct.) Eventually, his partners either died or retired, and in 1871 he built a new brewery, which was called the Philip Kling & Co. Brewery (and later was known as Ph. Kling Brewing Co. It closed for good due to Prohibition in 1919, although in 1935 his sons bought another brewery, the Dailey Brewing Co., in Flint, Michigan, and operated it until 1947 when they must have sold it, because in that year it became the Pfeiffer Brewing Co., before closing for good in 1958.

When Kling retired in 1906, the Brewers Journal for that year published this little piece about him:

This account of Kling and his brewery is from Michigan State University Archeology Department.

Brewing began in the city of Detroit around 1830, where the industry was run by mostly British entrepreneurs making ale. Beginning around 1848, a large influx of Germans into the area brought with it a new era of brewing in the Detroit—one dominated by German lager brewers. Among these German brewers was Philip Kling, a cooper, who along with Michael Martz and Henry Weber, invested in the Peninsular Brewing Company in 1856, which was located on Jefferson Avenue, near the future site of the Belle Isle bridge. Kling gradually took greater control of the company, which was renamed Philip Kling and Company in 1868. Kling became the first president of the Detroit Brewer’s Association and by the end of the 1870s, PH Kling was one of the city’s most successful and prominent breweries. Their offerings included Pilsener, Gold Seal Export, Extra Pale Ale, and Porter.

After reverting to the name Peninsular Brewing from 1879 to 1890, the name Philip Kling Brewing Company was formally adopted. This year also marked the beginning of the great brewing dynasties, which in Detroit included the Strohs, Klings, Martzes, and Darmstaetters. However, Kling was but a middling competitor amongst the giants. The brewery was severely damaged in a fire in 1893, and a new 6-story brewhouse with increased barrel storage was constructed. After Philip’s death in 1910, his son Kurt took over operations, but business was interrupted by Prohibition in Michigan, which began in 1917. Like other breweries, the company replaced the word “brewing” in their corporate name, becoming Kling Products Company. In the attempt to keep the company running and generate income, Kurt Kling built Luna Park next to the brewery, and amusement park that included a roller coaster. However, the company was forced to close in 1921 and the building was torn down.

Following the end of Prohibition in 1933, Kling purchased Daily Brewery in Flint and resumed brewing by 1936. However, former bootleggers in Detroit still controlled distribution in Detroit, and Kling found it difficult to make his way back into the Detroit market. While the other major breweries were quick to make post-Prohibition recoveries, Kling’s Flint venture floundered and was out of business by 1942.

And this is from “Brewed in Detroit: Breweries and Beers Since 1830,” by Peter H. Blum:

Beer In Ads #4791: Banner Bock

November 13, 2024 By Jay Brooks Leave a Comment

After taking a few months off from my “Beer in Ads” series, having finished documenting the Miss Rheingold ad campaign that lasted from 1941 to 1964, I thought it was time to bring back the ads, and decided to concentrate on Bock ads for the foreseeable future. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Banner Bock, and was created in 1894. It’s unclear what brewery this was created for, and a search of “Banner Bock” provides no answers. The lithographer was Rode & Brand, which I believe was located n New York City.

Historic Beer Birthday: William IV, Duke of Bavaria

November 13, 2024 By Jay Brooks Leave a Comment

Today is the birthday of William IV, Duke of Bavaria (November 13, 1493-March 7, 1550). William IV “was Duke of Bavaria from 1508 to 1550, until 1545 together with his younger brother Louis X, Duke of Bavaria. He was born in Munich to Albert IV and Kunigunde of Austria, a daughter of Emperor Frederick III.”

Portrait by Barthel Beham.Here’s a short account of William IV’s life:

Though his father had determined the everlasting succession of the firstborn prince in 1506, his younger brother Louis refused a spiritual career with the argument that he was born before the edict became valid. With support of his mother and the States-General, Louis forced William to accept him as co-regent in 1516. Louis then ruled the districts of Landshut and Straubing, in general in concord with his brother.

William initially sympathized with the Reformation but changed his mind as it grew more popular in Bavaria. In 1522 William issued the first Bavarian religion mandate, banning the promulgation of Martin Luther’s works. After an agreement with Pope Clement VII in 1524 William became a political leader of the German Counter reformation, although he remained in opposition to the Habsburgs since his brother Louis X claimed the Bohemian crown. Both dukes also suppressed the peasant uprising in South Germany in an alliance with the archbishop of Salzburg in 1525.

The conflict with Habsburg ended in 1534 when both dukes reached an agreement with Ferdinand I in Linz. William then supported Charles V in his war against the Schmalkaldic League in 1546. William’s chancellor for 35 years was the forceful Leonhard von Eck.

William was a significant collector and commissioner of art. Among other works he commissioned an important suite of paintings from various artists, including the Battle of Issus by Albrecht Altdorfer. This, like most of William’s collection, is now housed in the Alte Pinakothek in Munich. With his order to expand the Neuveste with the so-called Rundstubenbau and to set up the first Court Garden began the history of the Munich Residence as a representative palace. To the history cycle of the garden pavilion belonged Albrecht Altdorfer’s painting. In 1546 he ordered to upgrade Dachau Palace from a Gothic ruin into a renaissance palace. In 1523 with the appointment of Ludwig Senfl began the rise of the Bavarian State Orchestra.

On 23 April 1516, before a committee consisting of gentry and knights in Ingolstadt, he issued his famous purity regulation for the brewing of Bavarian Beer, stating that only barley, hops, and water could be used. This regulation remained in force until it was abolished as a binding obligation in 1986 by Paneuropean regulations of the European Union.

William died in 1550 in Munich and was succeeded by his son Albert. He is buried in the Frauenkirche in Munich.

Duke Wilhelm IV of Bavaria by Hans Schwab von Wertinger.

William IV, Duke of Bavaria, wrote and signed the Reinheitsgebot, also known as the Bavarian Beer Purity Law, and later the German Beer Purity Law.

reinheitsgebot

In the Bavarian town of Ingolstadt on April 23, 1516, William IV, Duke of Bavaria wrote and signed the law, along with his younger brother Louis X, Duke of Bavaria. That 1516 law was itself a variation of earlier laws, at least as early as 1447 and another in independent Munich in 1487. When Bavaria reunited, the new Reinheitsgebot applied to the entirety of the Bavarian duchy. It didn’t apply to all of Germany until 1906, and it wasn’t referred to as the Reinheitsgebot until 1918, when it was coined by a member of the Bavarian parliament.

Another painting by Barthel Beham.

Historic Beer Birthday: Hans Johann Claussen

November 13, 2024 By Jay Brooks Leave a Comment

clausen
Today is the birthday of Hans Johann Claussen (November 13, 1861-March 20, 1940). He was born in Germany, but moved to California to work at the Fredericksburg Brewery in San Jose. In 1888, he moved to Seattle, Washington to take a job as the brewmaster of the Rule & Sweeney Brewing Co., but the brewery was in danger of going out of business and late the same year, Claussen and Edward Francis Sweeney re-incorporated it as the Claussen-Sweeney Brewing Co. Just a few years later, in 1891, Claussen sold his interest in the brewery. In 1901 he opened a new brewery in Seattle, the Claussen Brewing Association. It was in business until closed by prohibition, and by the time it was repealed, Claussen decided he was old enough to stay retired.

Here’s a biography of Claussen is from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” published in 1903:

Mr. Claussen holds prestige as one of the essentially representative business men of Seattle, being prominently concerned in industrial enterprises of marked scope and importance and having shown that inflexible integrity and honorable business policy which invariably be- get objective confidence and esteem. Progressive, wide-awake and discriminating in his methods, he has achieved a notable success through normal channels of industry and today is president, treasurer and manager of the Claussen Brewing Association at Interbay, a suburban district of Seattle, and also vice-president of the Diamond Ice & Storage Company, whose business has likewise extensive ramifications.

Mr. Claussen is a native of the province of Holstein, Germany, where he was born on the 13th of November, 1861, being son of Caecilia M. and Peter Jacob Claussen, representative of staunch old German stock. Our subject prosecuted his studies in the schools of his native province until he had attained the age of ten years, when he accompanied his parents on their emigration to America, the family locating in the city of San Francisco, California, where he continued his educational work , as did he later in Dixon, that state, the family home having been on a farm for the greater portion of his youth. After completing the curriculum of the high school he entered a business college where be finished a thorough commercial course and thus amply fortified himself for taking up the active duties of life. In 1882 Mr. Claussen took a position as bookkeeper for the Fredericksburg Brewing Company in San Jose California. In 1884 he began learning the details of the brewing business, and later he passed about two years in the employ of the National Brewing Company of San Francisco, gaining a thorough experience in all branches of the industry and thus equipping himself in an admirable way for the management of the important enterprise in which he is now an interested principal. In 1888, in company with E. F. Sweeney, Mr. Claussen effected the organization of the Claussen, Sweeney Brewing Company in Seattle, and the business was conducted under that title until 1893, when the company disposed of the plant and business. In 1892 Mr. Claussen associated himself with Messrs. Charles E. Crane and George E. Sackett in the organization of the Diamond Ice & Storage Company, of which our subject became vice-president at the time of its inception and in that office he has since served, the enterprise having grown to be one of importance and extensive operations. In March, 1901, was formed a stock company which was incorporated under the title the Claussen Brewing Association, with a capital of fifty thousand dollars, which was later increased to two hundred and fifty thousand, and the company erected a fine brewing plant at Interbay and have here engaged in the manufacture of a very superior lager beer, the excellence of the product and the effective methods of introduction having gained to the concern high reputation and a most gratifying supporting patronage, which extends throughout Washington and contiguous states. The equipment of the plant is of the most modern and approved type and in every process and detail of manufacture the most scrupulous care is given, insuring absolute purity, requisite age and proper flavor, so that the popularity of the brands of beer manufactured is certain to increase. The annual capacity of the brewery is sixty thousand barrels, and the plant is one of the best in the northwest, the enterprise being a credit to the executive ability and progressive ideas of the gentlemen who inaugurated the same.

Mr. Claussen has been a resident of Seattle since 1888, and from the start he has maintained a lively interest in all that concerns the progress and material prosperity of the city, being known as an alert and public spirited citizen and able business man, and holding unqualified confidence and esteem in the community. He has been an active factor in the councils of the Democratic party, but in local affairs maintains a somewhat independent attitude, rather then manifesting a pronounced partisan spirit. In 1901, he was the Democratic nominee for member of the lower house of the state legislature, but as the district in which he was thus placed in nomination is overwhelmingly Republican in its political complexion he met defeat, together with the other candidates on the ticket. Fraternally he is prominently identified with the Fraternal Order of Eagles, the Seattle Turnverein society and the German Benevolent society, in each of which he has held office. He was also one of the organizers of the Mutual Heat & Light Company in 1902, and is ever stood ready to lend his influence and definite co-operation in support of legitimate business undertakings and worthy projects for the general good. In 1892 he erected his fine residence on Boren Avenue, and this he still owns, though he now makes his home in at Interbay, in order that he may be more accessible to the brewery, over which he maintains a general supervision. He is a young man of forceful individuality and the success which has been his indicates most clearly his facility in the practical application of the talents and power which are his. In the city of Seattle, on October 10, 1891, Mr. Claussen was united in marriage to Miss Emma Meyer, who was born in Hamburg, Germany.

To learn more about Claussen’s first brewery, the Claussen-Sweeney Brewing Co., there’s a thorough history of is at Gary Flynn’s Brewery Gems.

Likewise, Brewery Gems has a longer history of the Claussen Brewing Association.

And Michael F. Rizzo mentions Claussen in several places in his 2016 book, “Washington Beer: A Heady History of Evergreen State Brewing” 2016:

TANNHAEUSER-CLAUSSEN-BREWING-beer-SEATTLE-1901

Historic Beer Birthday: Abram Nash

November 13, 2024 By Jay Brooks Leave a Comment

Today is the birthday of Abram (sometimes spelled Abraham) Nash (November 13, 1783-September 1871). He was born in Ridgefield, Connecticut, and in 1817 he started a successful ale brewery in Troy, New York. Beginning around 1846, Nash employed his son-in-law, Ebenezer Beadleston to establish a branch office in Manhattan, but in 1865 sold the Troy brewery to James Daley and John Stanton and concentrated on their booming New York business. After Abram Nash died in 1871, the brewery he founded in Troy (later known as the John Stanton Brewery) thrived for almost 80 more years, surviving Prohibition before finally closing in 1950.

In 1806, he married Sarah Sally Benedict of New Haven, Connecticut, and they had five children, two sons and three daughters. Both of his sons, Alfred (the oldest) and John (the youngest) and went into the business with their father, probably beginning in 1836 when the business name was changed to A. Nash & Son.

Beer Birthday: Don Russell

November 13, 2024 By Jay Brooks 2 Comments

joe-sixpack
Today is fellow beer writer Don Russell’s 69th birthday. Don wrote a beer column for the Philadelphia Daily News under the nom de plume Joe Sixpack. He also wrote a blog online, Beer Radar. His most recent book, What the Hell Am I Drinking?, was published a few years ago and can still be ordered directly from the author. Don also became the first executive director of the Garden State Craft Brewers Guild, the trade group for New Jersey breweries. He later accepted a position as the editor-in-chief of Broad Street Media, but more recently retired and moved to France. Don is also a fellow Pennsylvanian, a crack card player, and one of my very favorite people to share a beer and discuss the issues of the day with. Join me in wishing Don a very happy birthday.

Don (center) with me and Lisa Morrison at the Hofbrauhaus in Munich during a press junket to Bavaria several years ago.

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Don, with fellow Pennsylvanians Lew Bryson and Jack Curtin at GABF.

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Me and Don at the kick-off for the first Philly Beer Week in 2008.

Don Russell & Pete Slosberg
Don with Pete Slosberg, signing books at GABF a couple of years ago.

Beer In Ads #4790: George Ringler Bock Beer

November 12, 2024 By Jay Brooks Leave a Comment

Tuesday’s ad is for the George Ringler & Co. of New York, New York, and was created in 1886. The lithographer was H. Schile & Co. of 14-16 Division St. in New York City. Henry Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company.

Historic Beer Birthday: Michael Arthur Bass

November 12, 2024 By Jay Brooks Leave a Comment

bass
Today is the birthday of Michael Arthur Bass (November 12, 1837–February 1, 1909). He was the oldest “son of Michael Thomas Bass and the great-grandson of William Bass, the founder of the brewery firm of Bass & Co in Burton,” England.

He was “known as Sir Michael Bass, 1st Baronet, from 1882 to 1886, was a British brewer, Liberal politician and philanthropist. He sat in the House of Commons from 1865 to 1888 when he was raised to the peerage as Baron Burton. He was a Director of the family firm of Bass, Ratcliff, Gretton and Co. from 1863, and Chairman of the Directors upon his father’s death in 1884. He also sat as a Member of Parliament for Stafford from 1865 to 1868, for East Staffordshire from 1868 to 1885 and for Burton from 1885 to 1886. As a brewer, it was uncomfortable to be a Liberal MP as there was a strong temperance element to the Liberal party at the time.”

This account of his life is from the 1912 Supplement to the Dictionary of National Biography, by Charles Welch:

BASS, Sir MICHAEL ARTHUR, first Baron Burton (1837–1909), brewer and benefactor, born in Burton-on-Trent on 12 Nov. 1837, was elder son of Michael Thomas Bass, brewer [q. v.], by his wife Eliza Jane, daughter of Major Samuel Arden of Longcroft Hall, Staffordshire. Educated at Harrow and Trinity College, Cambridge, he graduated B.A. in 1859, M.A. in 1863. Bass on leaving the university at once entered his father’s brewing business, and was soon well versed in all branches of the industry. By his energy he did much to extend its operations, became head of the firm on the death of his father in 1884, and to the end of his life never relaxed his interest in the active management. The firm, which was reconstructed in 1888 under the style of Bass, Ratcliff & Gretton, Ltd., has buildings covering over 160 acres of land, employs over 3000 men, pays over 300,000l. a year in duty, and has a revenue of over 5,000,000l. per annum.

Bass entered parliament in 1865 as liberal member for Stafford, represented East Staffordshire 1868-85, and the Burton division of Staffordshire 1885-6. He proved a popular member of the house, and was a personal friend of Gladstone. His father having refused both a baronetcy and a peerage, Bass was made a baronet in vita patris in 1882, with remainder to his brother, Hamar Alfred Bass, and his heirs male; Hamar Bass died in 1898, leaving his son, William Arthur Hamar Bass, heir to the baronetcy. Bass was opposed to Gladstone’s home rule policy in 1886, but on other great questions he remained for the time a consistent liberal, and presided on 9 March 1887 when Francis Schnadhorst, the liberal party organiser, was presented with a testimonial of 10,000 guineas. He was raised to the peerage on Gladstone’s recommendation on 13 Aug. 1886 as Baron Burton of Rangemore and Burton-on-Trent, both in co. Stafford.

The growing hostility of the liberal party to the brewing interest as shown in their licensing policy and the widening of the breach on the Irish question led Burton to a final secession from the liberals, and he became a liberal unionist under Lord Hartington and Mr. Chamberlain. After 1903 he warmly supported the latter’s policy of tariff reform, and he led the opposition to Mr. Asquith’s licensing bill in 1908, which was rejected by the House of Lords.

Always genial, outspoken, and good-humoured, Burton was a personal friend of King Edward VII, both before and after his accession. The king frequently visited him at his London house, Chesterfield House, Mayfair, at his Scottish seat, Glen Quoich, and at Rangemore, his stately home on the borders of Needwood Forest, near Burton. The king conferred upon him the decoration of K.C.V.O. when he visited Balmoral in 1904.

He was a deputy-lieutenant and a J.P. for Staffordshire, and a director of the South Eastern Railway Company. An excellent shot, he was long in command of the 2nd volunteer battalion of the North Staffordshire regiment, retiring in August 1881 with the rank of hon. colonel. He built and presented to the regiment the spacious drill-hall at Burton, and gave for competition at Bisley the Bass charity vase and a cup for ambulance work. Burton’s gifts and benefactions to the town of Burton were, like those of his father, munificent; together they presented the town hall, which cost over 65,000l. He gave club buildings to both the liberal and the conservative parties in succession; he constructed, at a cost of about 20,000l., the ferry bridge which spans the valley at the south end of Burton, and afterwards freed the bridge from toll at a cost of 12,950l. and added an approach to it over the marshy ground known as the Fleet Green Viaduct in 1890. As an acknowledgment he accepted a piece of silver plate, but he declined the proposed erection of a public statue. As a loyal churchman he generously contributed towards all diocesan funds, but will chiefly be remembered as a builder of churches. St. Paul’s Church at Burton, built by him and his father, is a miniature cathedral; its cost in first outlay was 120,000l., a sum of 40,000l. was provided for its endowment, and large sums in addition for improvements and embellishments. Another fine church, St. Margaret’s, Burton, was also built by father and son, and they erected St. Paul’s Church Institute at a cost of over 30,000l.

Burton had a cultivated taste as an art collector, and Chesterfield House, his residence in Mayfair, which he bought of Mr. Magniac, was furnished in the style of the eighteenth century and contained a choice collection of pictures by English artists of that period, which became widely known owing to his generosity in lending them to public exhibitions; Gainsborough, Reynolds, and Romney were represented both numerously and by masterpieces. His more modern pictures were at Rangemore, and included some of the best works of Stanfield, Creswick, and their contemporaries.

Burton died after an operation on 1 Feb. 1909, and was buried at Rangemore church. He married on 28 Oct. 1869 Harriet Georgiana, daughter of Edward Thornewill of Dove Cliff, Staffordshire, by whom he had issue an only child, Nellie Lisa, born on 27 Dec. 1873, who married in 1894 James Evan Bruce Baillie, formerly M.P. for Inverness-shire. In default of male issue, the peerage, by a second patent of 29 Nov. 1897, descended to his daughter.

By his will he strictly entailed the bulk of his property to his wife for life, then to his daughter, then to her descendants. The gross value exceeded 1,000,000l. He requested that every person and the husband of every person in the entail should assume the surname and arms of Bass, and reside at Rangemore for at least four months in every year.

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From Vanity Fair, November 1908.

Here’s his obituary:

ma-bass-coa

Historic Beer Birthday: Samuel Liebmann

November 12, 2024 By Jay Brooks 2 Comments

Today is the birthday of Samuel Bär (or Baer) Liebmann (November 12, 1799-November 21, 1872). He family owned a brewery in Germany but because of the German revolution, Samuel sent some of his sons to America in 1850, and he and the rest of the family soon followed. They settled in Brooklyn and initially ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Samuel died in 1872, his sons took over the family brewery. After prohibition ended, the brothers’ six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

Schmiedelfeld-Castle
Schmiedelfeld Castle

This biography of Liebmann is translated from his German Wikipedia page:

Samuel Liebmann was born in 1799 in Aufhausen, Württemberg, a district of the municipality Bopfingen [in Germany]. His parents were the merchant and religion teacher Joseph Liebmann and Berta Liebmann (nee Fröhlich). He had three brothers (Heinrich, David and Leopold) and two sisters (Johanna, Sarah) and attended elementary school in Aufhausen.

In June 1828 Liebmann married Sara Selz. When his father Joseph Liebmann died in 1832, Samuel Liebmann and his brother Heinrich left their hometown Aufhausen and bought the estate Schloss Schmiedelfeld. This they operated with economic success.

Liebmann moved to Ludwigsburg in 1840. There he acquired the inn “Zum Stern” with attached brewery, which he also successfully led. In the course of the German revolution he showed himself to be a supporter of the revolutionary movement. This meant that the royal soldiers, who belonged to this time to the regular clientele, the stop at Liebmann’s inn was prohibited by order. This ban and the failure of the German Revolution led to his decision to emigrate to America.

In 1850, he sent his son Joseph to America to build a new home there. Four years later, Samuel Liebmann followed with the rest of the family.

There, the family signed a lease for the Maasche Brewery on Meserole Street Williamsburg, which was renamed with the arrival of the family the S. Liebmann Brewery. After the lease expired, Samuel Liebmann set up a new brewery under the same name on the corner of Forest and Bremen Street in Bushwick.

Liebmann’s wife died in 1865. Three years later he retired from the brewery’s active business. Under his leadership, the company has grown steadily.

Samuel Liebmann died in 1872 at his home in Williamsburg. He is buried on the Cypress Hills Cemetery in Brooklyn. His sons took over the management of the brewery.

Liebmanna_Lager_Beer

This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

The Liebmann family.
Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

And this is from his Find-a-Grave page:

This German-Jewish family had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

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