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Jay R. Brooks on Beer

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Historic Beer Birthday: Edward John Birk

April 2, 2025 By Jay Brooks

birk-bros
Today is the birthday of Edward John Birk (April 2, 1867-April 22, 1940). Edward was the son of Jacob Birk, who co-founded Chicago’s Wacker & Birk Brewing Co. When Jacob retired, he bought the Corper & Nocklin Brewery for his sons, renaming it the Birk Bros. Brewing Co. Edward and his brother William ran the brewery through Prohibition, and it successfully reopened after repeal, and continued until closing on September 15, 1950.

Birk-and-Elliot-Ness

That’s definitely famed Prohibition agent Eliot Ness in this photo (at the far end of the table, on our left) and it’s possible that the man next to him was Edward J. Birk during his trial in 1922, during prohibition.

The New York Times reported on the case in 1922:

FIRST BREWERY TRIAL ENDS IN AN ACQUITTAL

E.T. Birk of Chicago is Freed by a Jury of Charge of Transgressing Voltead Act.

A precedent was established in the Federal Court here today when a jury before Judge Wilkerson acquitted Edward J. Birk, president of Birk Brothers’ Brewery, who was accused of aiding in the manufacture and sale of beer of illegal alcoholic content.

The acquittal came after a four-day trial. When the case started F.J. Birk, Vice President of the brewery; F.J. Wetzel, shipping clerk, and Leonard Dressler, brewmaster, also were on trial. The cases against these defendants were dismissed because the Government found that its witnesses had vanished. [my emphasis]

This was the first case tried here before a jury in which officials of a brewery were accused of violating the law….

The jury reached a verdict after three and a half hours’ deliberation. When the verdict was read Birk walked up to the jury box and announced in a loud voice: “Gentlemen of the jury, I want to thank you from the bottom of my heart.” He then turned to the Judge and said, “And I want to thank you, too, Judge Wilkerson.”

While a controversy was pending over taxes claimed by the Internal Revenue Department a squad of prohibition agents sent from Washington in the Spring of 1921 raided loop saloons and seized twenty-five barrels of Birk Brothers beer.

The brewery was closed by the Government and remained closed until April of this year, when at a hearing of forfeiture proceedings instituted by the Government, it was turned back by Judge Carpenter to its owners.
Can’t you just hear the theme song from The Untouchables in the background?”

birk-suberb-tray

Here’s some biographical info from “Historical Review of Chicago and Cook County and Selected Biography,” by A.N. Waterman:

Birk, his father having been born in Germany and being in early manhood a harnessmaker. He came to Chicago in 1854, prospered in trade and business, and for many years conducted a hotel on West Lake street. In 1881 he became associated with Fred Wacker & Son, then engaged in the malting business, and in the following year became associated with the firm in brewing operations under the firm name of the Wacker & Birk Brewing Company. In 1891 the business was sold to the English corporation, the Chicago Breweries, Limited, and Jacob Birk and his two sons, William A. and Edward J., incorporated the Birk Brothers’ Brewing Company. Since the founding of the company, at that time, William A. has been president and Edward J. Birk, secretary and treasurer. The basis of the complete and extensive plant was the Corper & Nockin brewery, purchased in 1891, and since remodeled and enlarged. The elder Birk retired from his connection with the business in 1895.

TrophySuperbTap-Beers-Coasters-Birk-Brothers-Brewing-Co--Post-Prohibition

And here’s another account, from the “History of Cook County, Illinois,” published in 1909:

jacob-birk-bio-1
jacob-birk-bio-2

birk-bros-wagon
Birk Brothers Brewing Company delivery wagon on Belmont Avenue, around 1895.

Birks-Beer-Labels-Birk-Bros-Brewing-Company

Trophy--Beer-Labels-Birk-Bros-Brewing-Company

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, History, Illinois

Great Divide Acquired By Wilding Brands

April 2, 2025 By Jay Brooks

I got a press release this morning announcing that Great Divide Brewing has been acquired by Wilding Brands, which is a local business group consisting of several Colorado business, including Denver Beer Co., Funkwerks, and others.

Though few details were released, here’s the gist of the press release:

Wilding Brands, (https://wildingbrands.com), an innovative, local, founder-owned family of craft beverage brands, and Great Divide Brewing Company (https://greatdivide.com), the renowned Colorado craft brewery founded in 1994 and known for its bold character beers, today announce that Great Divide is joining the Wilding family. The acquisition marks an exciting new chapter for Wilding Brands as it continues brewing world-class craft beverages while expanding opportunities for growth.

Great Divide has played a pivotal role in shaping Colorado’s craft beer industry, earning national recognition for its award-winning lineup including the legendary Yeti Imperial Stout, Titan IPA, and Colette Farmhouse Ale. Under Wilding Brands’ ownership, Great Divide will maintain its commitment to quality and innovation, ensuring that fans continue to enjoy the craft beverages they love.

Formed in 2024 in a true merger between Stem Ciders, Denver Beer Co. and Funkwerks, Wilding Brands is led by Colorado craft beverage innovators and founders Eric Foster, Brad Lincoln, and Charlie Berger, who started his career on the bottling line at Great Divide before founding Denver Beer Co. 

“We’re honored to welcome Great Divide into the family,” said Charlie Berger, Chief Development Officer, Wilding Brands. “At the end of the day, it’s all about the craft and quality of the product, and Great Divide has a rich history and a well-earned reputation for brewing some of the best beers in Colorado and arguably the country. Our goal is to honor that legacy while bringing new energy and resources to help the brand grow and continue to be a foundation of the Colorado craft beer story.”

“The dedication to evolving the business and a passion for Colorado make Wilding and Great Divide a perfect match. I couldn’t be happier knowing that Eric, Charlie, and Brad will be carrying the torch forward,” said Brian Dunn, Founder of Great Divide. “I’ve seen a lot of change in the craft beer industry over the years, and Wilding is building with a clear vision. This is exciting news for Colorado and the industry.”

The acquisition includes Great Divide’s wholesale business and any future brick-and-mortar locations. There will be no changes to the Great Divide Colorado outpost locations in Castle Rock, Lone Tree, Belmar, DEN Concourse C, or the Tap Room and Barrel Bar locations in Denver. Production brewing will move to Wilding’s Canworks facility in Denver’s Sunnyside neighborhood, and the acquisition retains and creates many employment opportunities in the Wilding Brands organization. Customers can continue to expect to see their favorite Great Divide beers on shelves and on tap, with exciting new offerings in the future.

Me and Great Divide founder Brian Dunn at GABF last year.

I’m certainly glad for Great Divide founder Brian Dunn, who’s been a friend for several decades. It’s been great to watch Great Divide grow over the years and I spent many a happy afternoon drinking at the brewery, especially his annual media brunches that were legendary for beer journalists of a certain age. Cheers to a 30+ years run.

Filed Under: Beers

Beer In Ads #4927: Spring Is Here

April 1, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Acme Bock Beer and was published April 1, 1935. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Sacramento Bee of Sacramento, California, and shows what appears to be.a midsummer dance with several women and goats frolicking with the tagline” “Spring is here, Acme Bock Beer thrills every beer lover!”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: William H. Gerst

April 1, 2025 By Jay Brooks

gerst
Today is the birthday of William H. Gerst (April 1, 1847-March 10, 1933). In 1890, along with Christian Moerlein as a partner, he bought the Nashville brewery that was founded in 1859. A few years later, he bought out Moerlein and his brewery became known as the Wm. or William Gerst Brewing Co. until it eventually closed down for good in 1954.

william-gerst-portrait

Here’s Gerst’s history from the Gerst Haus in Nashville, Tennessee, which Gerst’s grandson opened in 1955.

William H. Gerst was born in 1847, coming from a long line of brewers in the Bavarian region of Germany. A short time later the National Brewing Company was established in 1859 and changed hands several times. In 1890 Christian Moerlein and William Gerst went into partnership to open the Moerlin-Gerst Brewing Company, until Gerst bought out Moerlin and the brewery became William Gerst Brewing Company in 1893. The brewery was located on 6th Avenue South here in Nashville, Tennessee. William Gerst received a Master Brewers Certificate in 1888, and in 1889 was elected the second President of the United States Brewmaster’s Association. Gerst had a passion for horse racing. In 1910 his horse by the name of Donau won the Kentucky Derby in 2 minutes, 6.5 seconds, and is to this date the only horse owned by a Tennessean to win the derby. Gerst was a prominent business man and also a family man with 4 sons and 2 daughters. The sons all worked in the brewery and eventually would come to run the brewery. William Gerst retired from running the brewing business due to Prohibition. He died on March 10, 1933 and never got to see his brewery after the Prohibition law was repealed that same year. The brewery closed in 1954 and the original building was demolished in 1963.

gerstbrewing2

An excerpt from the book Nashville Beer includes this snippet about Gerst:

William H. Gerst was a pioneer in the brewing industry and was also known as the king of advertising. He promoted a variety of his beers at the Tennessee State Fair and Centennial Exposition, gained lots of attention for creating cone-top cans and labeled it as “Brewed in Dixie,” before Prohibition practically shut down the brewery. Gerst lost his desire to brew malt beverages, near beers and other non-alcoholic drinks (Cola-Pepsin, Imperial Ginger Ale, sodas) during Prohibition, paving the way for his four sons to take over the brewery.

william-gerst

Here’s more of Gerst’s story from the early days, from Nashville Brewing (Acadia Publishing, 2006), by Scott R. Mertie:

Gerst-bio-1
Gerst-bio-2
wm-gerst-cartoon

Gerst-bio-3

Gerst-exhibition
The Gerst Pavilion at the Centennial Exhibition, made from beer bottles and featured a 2,500-gallon cask of beer.
Gerst-Pilsner-Beer--Labels-The-William-Gerst-Brewing-Co

Gerst-brewery-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Tennessee

Historic Beer Birthday: Carl W. Conrad

April 1, 2025 By Jay Brooks

Budweiser-new
Today is the birthday of Carl W. Conrad (April 1, 1843- October 26, 1922) Conrad’s widely believed to be the person who created the name Budweiser, and was a friend of Adolphus Busch, whose brewery did a contract beer for Conrad, which was marketed as Budweiser, but which later became the property of Anheuser-Busch.

carl-conrad

Here’s a short biography from Find a Grave:

Conrad, a good friend of Adolphus Busch, is usually credited with helping to develop the recipe for Budweiser beer. The brand name was first registered in the U.S. by Conrad, an importer of wines, champagnes & liquors. The Anheuser brewery produced the brand for him under contract. C. Conrad & Company had offices in Germany & in St. Louis & Adolphus got the rights to Budweiser when Conrad’s company went bankrupt in 1882. To pay off Conrad’s debts to the Anheuser-Busch Brewing Association, the brewery assumed control of Conrad’s company & the brand name Budweiser. Conrad was given a lifetime job with Anheuser-Busch.

Anheuser-Busch’s own website spins the story differently than most accounts, with Busch taking credit for the Budweiser name:

In 1876, he and his friend, Carl Conrad, created an American-style lager beer that succeeded beyond anyone’s expectations. Adolphus coined the label “Budweiser”, a name that would appeal to German immigrants like himself, yet could be easily pronounced by Americans. Budweiser was a success and eventually, became the company’s flagship brand.

bud-1876
A Budweiser label in 1876.

Maureen Ogle, a friend, and the author of Ambitious Brew, wrote about Conrad and the creation of Budweiser in an article in a 2006 article for All About Beer magazine entitled Making Beer American: How Bohemian Lager Swept the Country:

But in 1874 or 1875 (the precise date is not known), Busch and Sproule developed a second rice beer, this one for Busch’s friend Carl Conrad, a St. Louis importer of wine and liquor. Conrad was no brewer but he knew a profitable market trend when he saw one and he contracted with Busch to create and brew a “very pale, fine beer” that Conrad would bottle and sell under his own label.

Conrad wanted the beer to stand out in an increasingly crowded field of Pilseners, so he asked his friend to model the lager after the pilsener brewed in Budweis (Ceské Budejovice), an ancient Bohemian city where an “official” court brewery produced the “Beer of Kings,” a slogan Busch would later invert. Budweis brewers used Saaz hops and Moravian barley, but they employed a slightly different mashing method than did makers of Pilsener, and the resulting beer was a shade lighter in color and slightly more effervescent than its Pils counterpart. Neither Busch nor Conrad had been to Budweis, but they had visited Bohemia and tasted Budweis beer in other European cities. Conrad claimed that Budweis-style lager “was always the finest Beer [he] could get in Europe,” and that the “Budweiser process [made] the finest Beer.”

Conrads-Bud-Card-1879

As she notes, it was Conrad who came up with the name:

The final result, which Conrad named after its place of origin, was a masterpiece of brewing prowess. Budweiser is “fine and elegant,” Conrad boasted. It “sparkles” and “has a very pretty flavor.” It’s not clear what his original label looked like, but the man who designed Conrad’s second label claimed that it included the word “champagne.” That would not be surprising because effervescent Budweiser looked more like Champagne than it looked like other beers, a comparison that Conrad fostered by corking the lager in Champagne bottles.

Conrad and Busch launched the lager by hitting the road. The two friends traveled around Missouri and to Arkansas and Texas talking up the beer and hunting for reliable sales representatives. Conrad also invested three thousand dollars outfitting a “fine place” in San Francisco “where people could find [his] beer.” He sold most of it to California but also shipped it to Chicago, New Orleans, Milwaukee, and Louisville, and cities in Texas, Utah, Wyoming, Nevada, and Alabama.

From the moment of its first public appearance in March 1876, Budweiser was a hit. Herman Kramer, Conrad’s California agent, pronounced the lager “an easy thing to sell.” “I never found a business so easy as this Budweiser,” he raved, and that despite it being “sold at a higher price than any other Beer in the country,” two dollars more per barrel than conventional lager. Even other brewers conceded Budweiser’s special character. “[I]t is the best bottled beer in this market,” said one. “I have drank Anheusers [sic] Bottled Beer, & the Budweiser beer is much the best.” Conrad sold a quarter of a million bottles of Budweiser in twelve months, and by late 1878, had sold six thousand barrels of the beer.

Conrads-Bud-1882
An 1882 ad.

In a 2006 magazine article by Bill Lockhart, Pete Schulz, David Whitten, Bill Lindsey, and Carol Serr, entitled “Carl Conrad & Co. – The Original American Budweiser” they go further in depth about the story of the beer.

Although Carl Conrad was neither a brewer nor a bottler, he contracted with AnheuserBusch, then the brewers of St Louis Lager Beer, to brew and bottle his beer for him. Conrad advertised his beer as “the Original Budweiser,” and there seems to be no doubt that his was the first use of that name on the American market. Although he was only in business for about six years, his use of embossed monograms on export beer bottles assured him a place in the history of manufacturer’s marks.

1879 ca  Card  C Conrad & Co Budweiser 407 N 6th St  Louis MO

Carl Conrad & Co., St. Louis, Missouri (1876-1883)

Carl Conrad, a friend of Adolphus Busch, toured Europe in the mid-1870s, returning by 1876. According to Clint (1976:74), Conrad dined at a small monastery in Bohemia “where he was served a brew he declared to be ‘the best he ever tasted.’” Upon his return, Conrad began setting up Carl Conrad & Co. to market Budweiser Beer (named for the town of Budweis in Bavaria), although Conrad neither brewed beer nor manufactured bottles. Adolphus Busch actually made and bottled the beer, and a series of glass factories made the bottles. Conrad was initially successful, rapidly expanding his territory until his beer was sold nationwide. However, the business went downhill in the early 1880s, and Conrad declared bankruptcy on January 15, 1883. Baxter [another historian] hypothesized that Conrad was forced out of business because of the bottle shortage in the West. Beer and other bottled products were shipped long distances by wagon under difficult conditions. Because of this, the empty bottles became an important commodity.

Miles [still another historian] confirmed this shortage during an earlier period, when he noted that “teamsters could purchase a dozen bottles of liquor in Missouri for four dollars each, drink the contents along the way, and trade the empty bottles for six dollars worth of produce each in New Mexico.” Thus, virtually all bottles were reused. It is particularly true of the Southwest that a proliferation of bottles was directly tied to the arrival of the railroad. For breweries to profit from container sales, it was important that most bottles be returned. Unfortunately for the original bottler, the bottles were often not returned to the owner (the brewery) but continued to be refilled by competitors at the point of sale or elsewhere. The railroads alleviated the problem to some extent, but there were still many remote areas where bottles continued to be valuable well into the late 1880s or even later. Baxter’s argument that Conrad may have lost so much money on bottles that he was forced into bankruptcy thus is plausible. Baxter’s hypothesis, however, fails to explain why other brewers remained in business under the same circumstances.

The New York Times (1/17/1883), however, offered an alternative explanation, claiming that the very success of Conrad’s venture led to its demise. Conrad had grown so fast that he “erected new buildings on Sixth street, entered them, and established branch houses throughout the country.” Because “their branch houses were so scattered they found it impossible to get in collections as rapidly as they were needed” (New York Times 1/23/1883). Clint [yet another historian] provided examples of this expansion, noting that Conrad opened Colorado “outlets” at Denver and Leadville in 1881 and two more at Gunnison and Salida in 1882. Although “collections” probably referred to money, the beer bottle problem noted by Baxter may also have contributed to the overall problem. At the top of the list of Conrad’s principle creditors was Anheuser-Busch, although Adolphus Busch informed the paper that Conrad’s assets were expected to be sufficient to cover the debt. A meeting of the creditors on January 22, however, showed that Conrad’s assets would actually be about $140,000 short of paying all his bills (New York Times 1/23/1883).

When Conrad declared bankruptcy in January 1883, the Lindell Glass Co. was one of the largest creditors, being owed between $32,000 and $33,000 by Conrad. Although the loss hit Lindell hard, a local source stated that Lindell’s “continuance in the bottling business is almost an assured fact” (Crockery & Glass Journal 1883:30) – and that certainly proved true.

According to the Anheuser-Busch sources, the company “acquired rights to bottle and sell Budweiser” in 1883, the year Conrad declared bankruptcy. The transfer almost certainly occurred because Anheuser-Busch was the largest creditor (much larger than Lindell) at $94,000. Busch apparently accepted the Budweiser trademark as payment of the debt. Carroll noted that Conrad “eventually became an employee of Anheuser-Busch Brewing Association,” although he was unclear about the time period. Conrad did not actually assign the trademark to Anheuser-Busch until 1891, and the “CCCo (sic) insignia and the name C. Conrad & Co. remained on the [paper] label until around 1920.”

Conrads-Bud-1886

By 1886, Conrad’s Budweiser label was looking a lot like the Anheuser-Busch label it would become. See the Evolution of America’s Most Famous Beer Label for a look at the label’s progression from 1876 to 2000.

Filed Under: Birthdays, Just For Fun Tagged With: Anheuser-Busch, Budweiser, History

Historic Beer Birthday: Thomas Fowell Buxton

April 1, 2025 By Jay Brooks

trumans-old
Today is the birthday of Thomas Fowell Buxton (April 1, 1786–February 19, 1845). He was “an English Member of Parliament, brewer, abolitionist and social reformer.” While he’s best remembered today for his role in abolishing slavery in England, he was also involved in the brewing business. “In 1808, Buxton’s Hanbury family connections led to an appointment to work at the brewery of Truman, Hanbury & Company, in Brick Lane, Spitalfields, London. In 1811 he was made a partner in the business, renamed Truman, Hanbury, Buxton & Co. Later he became sole owner.”

Fowell-Buxton

Naturally, Martyn Cornell has written about Buxton and his brewery in a post entitled When Brick Lane was home to the biggest brewery in the world. Here’s the part that mentions Fowell Buxton:

In 1808 [Sampson] Hanbury’s nephew, Thomas Fowell Buxton, son of Thomas Fowell Buxton of Earl’s Colne, Essex, and Anna Hanbury, joined the brewery, aged 21 or 22. Buxton (who was not a Quaker, though his wife was) became a partner in 1811, at the age of 25, with a 1/12th share, bringing the last element to what would eventually, by 1827, be called Truman, Hanbury, Buxton and Company. By now the Black Eagle brewery was making 142,179 barrels of beer a year, some 20,000 barrels more than Whitbread, but a long way behind the number two London brewer, Meux Reid in Liquorpond Street, near Clerkenwell, on 220,000 barrels, and trailing Barclay Perkins in Southwark, on 264,405 barrels a year, by a large margin.

Buxton’s wife was one of the Gurneys of the Norwich bank, and a cousin of Sampson’s wife Agatha. A few years after he became a partner, in 1815, the shares in the brewery were redivided into 41 slices, and Buxton, evidently after bringing in some extra capital to the firm, increased his share to 8/41ths. His greatest gift to the brewery was sorting out the management of a concern that, by 1815, owned 200 pubs outright and financed another 300 landlords. But he also successfully intervened to prevent a disaster that might have destroyed the business.

fowell-buxton-photo

And here’s the account from the Wikipedia page on the Black Eagle Brewery:

Sir Benjamin died in March 1780 and, without a son to take on the business, it passed to his grandsons. In 1789, the brewery was taken over by Sampson Hanbury (Hanbury had been a partner since 1780; the Truman family became ‘sleeping partners’). Hanbury’s nephew, Thomas Fowell Buxton, joined the company in 1808, improved the brewing process, converted the works to steam power and, with the rapid expansion and improvement of Britain’s road and rail transport networks, the Black Eagle label soon became famous across Britain (by 1835, when Buxton took over the business upon Hanbury’s death, the brewery was producing some 200,000 barrels (32,000 m3) of porter a year).

The Brick Lane brewery – now known as Truman, Hanbury, Buxton & Co – took on new partners in 1816, the Pryor brothers (the company’s owners were renowned for their good treatment of their workers – providing free schooling – and for their support of abolitionism). By 1853 the brewery was the largest in the world, producing 400,000 barrels of beer each year, with a site covering six acres.

However, the company also faced competition from breweries based outside London – notably in Burton upon Trent, where the water was particularly suitable for brewing – and in 1873 the company acquired a brewery (Phillips) in Burton and began to build a major new brewery, named the Black Eagle after the original London site.

In 1888, Truman, Hanbury, Buxton & Co became a public company with shareholders, but the balance of production was now shifting to Burton.

The Brick Lane brewery site covered six acres by 1898.

The Brick Lane facility remained active through a take-over by the Grand Metropolitan Group in 1971 and a merger with Watney Mann in 1972, but it was in terminal decline. It eventually closed in 1989.

Truman_Colour_Ad

Glenn Payne wrote the Truman, Hanbury, Buxton & Co. entry for the Oxford Companion to Beer:

Truman, Hanbury, Buxton & Co. was a venerable British brewery that operated for more than 3 centuries before it closed its doors in 1988. The original brewery was built on Lolsworth Field, Spitalhope, London, by Thomas Bucknall in 1669. He was soon joined by Joseph Truman, who became brewery manager in 1694. Joseph Truman brought Joseph Truman Jr into the company in 1716 and his executor, Sir Benjamin Truman, who took ownership of the business in 1722. Two years later a new brewery, The Black Eagle, was built on nearby Brick Lane, which grew to become Britain’s second largest brewery, employing some 1,000 people. Sir Benjamin died in 1780 without a direct male heir and left the brewery to his grandsons. In the same year, Sampson Hanbury became a partner and took over control in 1789. His nephew, Thomas Fowler Buxton, joined in 1808. He improved the brewing process by adopting innovations in brewing technology brought about by the Industrial Revolution. Outside his activities in the brewery, Buxton was a renowned philanthropist, and he was elected a member of Parliament in 1818. He was associated with William Wilberforce, a leader in the fight to end the British slave trade. By the time of his death in 1845, the brewery produced about 305,000 hl of porter annually. The brewery is even mentioned in Charles Dickens’ David Copperfield (1850). Seizing upon the growing influence of Burton as a brewing center in the 19th century, the company acquired the Phillips brewery there in 1887 and 2 years later became a public company. But its fortunes declined with the shift in popular taste away from porter toward pale ale near the end of the 19th century. In 1971, the brewery was acquired by the Grand Metropolitan Group, which, in turn, was merged into Watney Mann 1 year later. Thomas, Hanbury, and Buxton ceased production in 1988 but its brewery still stands on its site in Brick Lane, London, where it has been redeveloped into a complex of residential housing, offices, restaurants, galleries, and shops.

Truman_1877

And here’s an account of his entire life, from the Encyclopedia Britannica:

Sir Thomas Fowell Buxton, 1st Baronet, (born April 1, 1786, Castle Hedingham, Essex, England—died February 19, 1845, near Cromer, Norfolk), British philanthropist and politician who, in 1822, succeeded William Wilberforce as leader of the campaign in the House of Commons for the abolition of slavery in the British colonies and thus was partly responsible for the Abolition Act of August 28, 1833.

A brother-in-law of the prison reformer Elizabeth Fry, Buxton, in 1818, published his own Inquiry into Prison Discipline, based on his inspection of Newgate Prison, London. In 1823 he joined Wilberforce and others in founding the British and Foreign Anti-Slavery Society. The ideas he expressed in The African Slave Trade and Its Remedy (1839) inspired the British government to send an expedition to the Niger River Delta in 1841. Intended to make anti-slave-trade treaties with the peoples of the area, to engage in other kinds of trade, and to establish a missionary headquarters, the expedition suffered many deaths from fever and was soon recalled. Although Buxton did not accompany the group, his own health was permanently affected by the shock of the failure of the project. He was made a baronet in 1840.

thomas_foxwell_buxton_bo3dvd

And this is from the Abolition Project:

Sir Thomas Fowell Buxton was born in Essex in 1786. He was privately educated and went to Trinty College, Dublin. He became a close friend of Joseph Gurney after his mother (a Quaker) introduced him to the Norfolk based family.

He started to attend Quaker meetings with the Gurney family and married Joseph’s sister, Hannah, in 1807. He became a partner in a brewing company and became involved in several campaigns for social reform. Another of Joseph’s sisters was Elizabeth Fry and Buxton became involved in her campaign for prison reform.

In 1818, Buxton was elected MP for Weymouth, a position he held until 1837. He was a strong advocate for the abolition of slavery in the British Colonies. In 1823, he formed the Society for the Extinction of the Slave Trade, the committee that co-ordinated the campaign for total abolition. In 1824, he succeeded William Wilberforce as head of the anti-slavery party in Parliament, continuing the struggle until the Slavery Abolition Act, in 1833, freed all enslaved people in the British Empire.

In 1838, Buxton published The African Slave Trade and Its Remedy. In this book, he told the British government to make treaties with rulers in Africa. An expedition was sent in 1841 to put the plan into action but it failed, mainly because of the large number of deaths among the expedition members from yellow fever and malaria.

You can read an account of this expedition in White Dreams, Black Africa: Antislavery Expedition to the Niger, 1841-42 by Howard Temperley, 1991.

Thomas Fowell Buxton was made a Baron in 1840 and is famous for

saying. “With Ordinary talent and extraordinary perseverance, all things are attainable.”

sir-thomas-fowell-buxton

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #4926: If You Like Your Beer Hearty …

March 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for FrankenMuth Bock Beer and was published March 31, 1965 in the Grand Rapids Press, of Grand Rapids, Michigan. The ad was for the International Breweries Inc., of Findlay, Ohio, and had this delightful headline: ‘If you like beer hearty … you’re in for the heartiest treat of your life … FrankenMuth Bock Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan, Ohio

Beer Birthday: Dave Buhler

March 31, 2025 By Jay Brooks

elysian
Today is Dave Buhler’s 66th birthday. Interestingly, like Dick Cantwell, whose birthday was yesterday, Dave was also a co-founder of Elysian Brewing in Seattle, Washington. Join me in wishing Dave a very happy birthday.

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Fal Allen and Dave Buhler at OBF.

d-buhler-2
Dave and Celebrator publisher Tom Dalldorf (at right). Neither Tom or I could identify the fellow in the middle, sorry about that. Can anybody help me out and tell me who that is?

bestowest09-25
At the Celebrator’s best of the West Beer Festival in 2009.

gabf06-thu-10
Dave with his former business partner and Elyisian co-founder Dick Cantwell at GABF in 2006.

Filed Under: Birthdays, Events Tagged With: Seattle, Washington

Historic Beer Birthday: Frank Hahne

March 31, 2025 By Jay Brooks

dubois
Today is the birthday of Frank J. Hahne (March 31, 1856-1932). He was born in Neiderfeleris, Germany, an orphan, but made his way to the U.S. when he was 19, in 1875, and found a job in a Milwaukee brewery. He moved around to different brewery jobs across the country, eventually coming to Pennsylvania, and fews later settling in DuBois. Arriving in 1896, he founded the DuBois Brewing Co. either that year or 1897, sources seem mixed. The brewery survived prohibition, with his son, Frank Jr. taking over, and the brewery stayed in business until 1973, but the business had been sold to Pittsburgh Brewing in 1967.

Frank Hahne Sr.

Here’s a biography of Hahne from the “Twentieth Century History of Clearfield County, Pennsylvania, and Representative Citizens,” by Roland D. Swoope, Jr., published in 1911:

FRANK HAHNE, who is identified with many of the leading enterprises of DuBois, Pa., has been a resident of this borough since 1896. He was born in Germany, March 31, 1856, and being left an orphan when quite young, has mainly made his own way in the world and stands today as a telling example of what an honest, right-minded, hard working boy can become.

Mr. Hahne attended the excellent German schools and at the age of seventeen years started to learn the brewer’s trade. In 1875 he came to America in search of better industrial conditions, landing in Milwaukee, Wis., where he found employment in a brewery. One year later he went to Iowa, where he worked at his trade for three years, when, having accumulated some capital, he took up Government claims in South Dakota, where he engaged in farming for two years. In 1881 he became a resident of Chicago, Ill., and there again went into the brewing business and remained until 1887, at which time he went to Allegheny. He was there until 1896, and then came to DuBois, where his business interests have been extensively developed.

When Mr. Hahne decided that this Pennsylvania town offered excellent business opportunities, he organized first the DuBois Brewing Company and was made its president. The plant at the beginning was not more than one-half the size of the present one but the growth of the enterprise has been continuous, under Mr. Hahne’s judicious management and the time will come when the present commodious quarters on South Main Street, on the B. R. & P. Railroad, will have to be enlarged and still better facilities provided. It is a growing business. The buildings are of brick construction and an average of eighty men are employed. The main office is at DuBois, Pa., with branch offices at Buffalo, N. Y., and Newark, N. J. In connection with the brewery proper, the company has a complete ice plant and by contract, the Hygienic Ice Company takes all their over-production of ice. In addition to supplying the local trade from the brewery, shipments are made to many points, including Hamilton, Canada. The main brands of beer manufactured are: DuBois Budweiser, DuBois Wurzburger, Hahne’s Export and Hahne’s Porter. The officers of the DuBois Brewing Company are well known capitalists. Frank Hahne is president; J. Weil, is vice president; Frank I. Schwem is treasurer, and M. I. McCreight is secretary. Mr. Hahne is also president of the DuBois Storage and Carting Company; is a director of the DuBois Electric and Traction Company; a director of the United Traction Company, and formerly was president of the J. Mahler Glass Company which sold out to the American-French Belgium Glass Company, in 1909.

Mr. Hahne has also prospered as a farmer and stock raiser. He manages a farm of 180 acres of valuable land belonging to the Brewing Company and situated near Luthersburg, in Clearfield County, where he has a large orchard selected by the state as a model demonstrating orchard. He is much interested in the breeding of thoroughbred horses and cattle, making a specialty of Percherons and Holsteins. His 1800-pound Percheron stallion, DuBois, has taken many blue ribbons when exhibited. Improvements of every kind have been made on this farm and Mr. Hahne has been heard to express the wish that he may spend his last years in the midst of these beautiful surroundings.

On May 30, 1883, Mr. Hahne was married first to Miss Carrie A. Trom, of Chicago, Ill., who died in 1896. Four children were born to that union, namely: Emelia T., Maria A., Frank John and Carolla A. In 1900, Mr. Hahne was married secondly to Mrs. Maria Strey, whose death occurred May 16, 1910. Mr. Hahne and children are members of the Roman Catholic church. He is identified fraternally with the Elks, at DuBois, and socially with the Acorn Club of DuBois and the German Club, of Pittsburg. He belongs also to the Pennsylvania Brewer’s Association. In 1903 Mr. Hahne erected his substantial and comfortable dwelling on South Main Street, DuBois, which has been the family home ever since.

DuBois-Brewing-postcard

As I mentioned, there was some confusion about the brewery’s founding date, which is addressed on the Wikipedia page for the town of DuBois, Pennsylvania:

There seems to be some debate as to exactly when Frank Hahne came to DuBois and broke ground on his own facility. One source claims 1898, another 1897. It seems most likely that this occurred between April and the end of 1896. It was on April 16, 1896, that the DuBois Weekly Courier reported: “Some new developments in connection with the brewery may be looked for in the near future.”

There were a number of reasons Hahne chose the DuBois site for his facility, but the most frequently cited was the excellence of the water supply. He purchased 2,300 acres (9.3 km2) surrounding the local reservoir to protect the watershed from pollution.

By 1906, the brewery had four products on the market: DuBois Wurzburger, Hahne’s Export Pilsener, DuBois Porter, and DuBois Budweiser. The Budweiser name would be at the center of controversy for 60 years between DuBois Brewing and Anheuser-Busch.

The DuBois brands soon traveled far and wide for a brewery of its size, ranging up to 150 miles (240 km) away and selling well in Buffalo, Erie and Pittsburgh. The brewery’s 300-barrel kettle was kept busy churning out brands, while the left-over grain materials were pressed and sold for cattle feed and grist mills in the rural areas surrounding DuBois.

As with many other American breweries, DuBois Brewing moved right along until 1918 and the advent of Prohibition. The brewery shifted production to “near beer” and soft drinks and opened the H&G Ice Company. According to the April 7, 1933, DuBois Courier, the brewery won the honor of being one of only two breweries in the entire nation that had never violated or been suspected of violating the Prohibition laws since the 18th Amendment went into effect. As a result, DuBois Brewing Company was issued license number G-2, allowing them to resume brewing immediately upon the enaction of the 21st Amendment.

Frank Hahne died in 1932, and the brewery was passed to his only son, Frank Hahne Jr., whose own only son died in infancy, leaving the family without an heir. Hahne Jr. sold the brewery to Pittsburgh Brewing in 1967.

The brewery was torn down in late 2003.

dubois-brewery-1940s
This biography is from Hahne’s German Wikipedia page:

Frank Hahne had been an orphan at a young age and at the age of 17 he learned the craft of brewing. In 1875 he emigrated to the USA and settled down in Milwaukee , where he found employment in a brewery. A year later he moved to the state of Iowa and worked as a brewer for three more years. With his hitherto saved money he was able to settle in South Dakota and worked for two years in agriculture. He was a beer brewer in Chicago (1881-1887) and Pittsburgh (1887-1896), where he worked as a Braumeister for Eberhardt & Oberbrewery.

frank-hahne-newspaper

In 1896 he moved to DuBois, where he wanted to start his own brewery because of the high water quality. At first, it was not certain whether Hahn’s plans would be accepted by the City Council, but the initial resistance was agreed, and Hahne founded the Du Bois Brewing Company on South Main Street. His business partners were Mike Winter and Jack Weil. Hahne held 51% of the shares in the brewery.

In order to protect the water used in his brewery from pollution, Hahne rose almost nine square kilometers of the area surrounding the local water reservoir.

In 1911 Hahne bought a farm near Luthersburg, Pennsylvania. There he raised Percheron and Holsteiner horses. His orchard was selected by the state as a model factory (English state model orchard).

The Du Bois Brewing Company was at the height of its success when the Prohibition Laws were passed. In the following years, she was only able to produce alcohol-reduced beer and soft drinks.

In addition to the Du Bois Brewing Company, Hahne was also President of DuBois Storage and Carting Company, as well as Director of DuBois Electric and Traction Company and United Traction Company. He also temporarily held the office of J. Mahler Glass Company. In addition, Hahne was a member of the Catholic Church, the DuBois Elks, the Acorn Club of DuBois and the Pennsylvania Brewer’s Association.

Frank Hahne died in 1932, one year before the end of prohibition. His son Frank Jr. took over the management of the company, his daughter Maria became Vice-President.

The Du Bois Brewing Company stayed in business until 1972 when it was closed by their new owner, the Pittsburgh Brewing Company.

du-bois-brewery

And this account is from the DuBois Area Historical Society:

The DuBois Brewing Company started by Frank Hahne Sr., who was born in Neiderfeleris-on-Rhine, Germany, on March 31, 1856. His father was a tenant famer for one of the great German nobles.

Hahne came to the United States at age 19. He went to the Iowa farming region having heard of the need for help in that section. He worked there for a year before moving to Milwaukee, Wisconsin, where he got a job in a brewery. Later he went back to farming in Iowa and then to Chicago, Ill,. and Pittsburgh as an employee of various breweries learning all the intricicies of that trade. He was brewmaster for Eberhardt and Ober (E & O) in Pittsburgh’s Troy Hill area.

He married Caroline Trum in Chicago in 1895 and they had four children, Caroline, Amelia, Marie, and Frank Jr.

Hahne came to DuBois in 1895 or 1896 to see if the area would be a suitable place to open his own brewery. He requested a public meeting to determine whether or not the business would be welcome.

There was some resistance to a brewery being established. Hahne decided to take his brewery elsewhere, but was convinced to come back for a second meeting where the details were worked out. A newspaper report on March 8, 1932, the year of Hahne’s death, told the story in this fashion:

“The Board of Trade called such a meeting where he with several of his associates from Pittsburgh outlined their project and offered to join with DuBois citizens in establishing a large brewery . . . To show their good faith large sums were forthwith subscribed and paid to the Board of Trade officials with the privilege to DuBois citizens to subscribe such amounts as they might desire. The public meeting was so enthusiastic at the fine spirit shown by Mr. Hahne and his associates that nearly all the business men of the city subscribed to the venture and a charter was applied for.”

Hahne’s partners in his business were Mike Winter and Jack Weil. Hahne owned 51% of the stock in the company and the rest was sold to interested buyers. The brewery opened in 1896 or 1897. The brewery was built by A. D. Orner and included the brew house, outbuildings, ice house, hospitality room, smoke stack, and the Hahne home on Main Street, still a private residence.

By 1906, at least four products – DuBois Wurzburger, Hahne’s Export Pilsener, DuBois Porter and DuBois Budweiser – were being produced. Hahne’s use of the Budweiser name would create legal battles with the giant Anheuser-Busch Brewery leading to several court cases.

Hahne also owned a farm off of what is now Route 322 east in Luthersburg (above), which he purchased from the R. W. Moore estate in 1911. The orchard was selected by the state as a model demonstrating orchard and his 1,800-pound Percheron stallion, DuBois, took many blue ribbons when he exhibited him. He also breed Holstein cattle.

John H. Hayes managed the farm from 1912-25 and Bill Fairman Sr. and Jr. farmed the grounds from 1936-53. DuBois Brewing sold the farm to Milton Sr., Milton Jr., and Gordon Hartzfeld in 1946. Hartzfeld sold his portion of the farm to Crescent Brick Company, who sold it to present owner Larry Baumgardner. Today the farm is a memory, the buildings are gone and the land strip-mined for coal. There is new growth grasses and small trees and the old farm has become home for wildlife.

Ultimately, the DuBois Brewery grew to a point where branches were established in Buffalo, N.Y., and Newark, N. J. The grain that was left over from the beer was dried and sold to farmers to be used as feed for their cattle. Early on, horse and wagon were used for local deliveries, but anything further could only be delivered by the railroad, using boxcars kept cold by blocks of ice.

The Buffalo, Rochester, & Pittsburgh (BR&P) Railway Company served the brewery. Two spur tracks from the mainline crossed over Pentz Run to the complex. The railroad provided there special designated cars for the brewery, white with trademark lettering, that cost the brewery $50 in 1899.

Over 100 employees were on the payroll and the business was at its peak when the 18th Ammendment to the U.S. Constitution, the Prohibition ammendment, was passed in 1918. Throughout Prohibition the brewery stayed open by converting to selling soda pop and near beer; and opening a division called H & G Ice Company. The DuBois Brewery was one of the few in the country not to be cited during Prohibition and one of the first to reopen when Congress passed the 21st Ammendment. The sale of beer became legal again on April 7, 1933.

Unfortunately, Frank Hahne Sr., who died in March 1932, never got to see his brewery reopen. The reopening meant that the skeleton crew of 20 employees, who kept the plant open during Prohibition, increased to 108 with $200,000 a year in payrolls. Carl Waldbisser resumed his duties as brewmaster, the position he held for two decades prior to Prohibition, and Hahne Porter and Hahne Expoert were new products. The company had orders for 3,000,000 bottles of beer when it reopened.

With the death of his father, management of DuBois Brewery passed to Frank Hahne Jr. with his sister, Marie, as vice president.

The DuBois Brewery had many successes and some setbacks defending its right to use the Budwiser name for over 60 years that it brewed a Budweiser beer. Starting in 1905 when the brewery began the use of the name for one of its many beer brands, Hahne Sr. and later Frank Jr. maintained that their major label beer’s name was derived from the original Budvar Brewery of Budweis, Germany, in the present Czech Republic. This was the Royal Brewery of the Holy Roman Emperor dating back to the early Middle Ages. Effective October 31, 1970, however, Frank Hahne Jr. was prohibited from the using the Budweiser name by a Federal Court order.

In 1967, because of no heirs and the fact that he was losing interest, Frank Jr. had sold the brewery to the Pittsburgh Brewing Company for $1 million, as the Budweiser name case was preceding through the appeals process. A temporary production output problem for Iron City and the DuBois competition was eliminated at the same time. Five years later, 1972, the DuBois Brewery was closed forever. The Pittsburgh company had been bound by the terms of sale to keep the DuBois plant operating for those five years. While under the ownership of Iron City, the Budweiser name case was settled with Anheuser-Busch for a reported million-dollar profit for Pittsburgh Brewing, which had won the U. S. Supreme Court decision. So in effect, Iron City Beer got the DuBois Brewery for next to nothing, however over 100 jobs were lost.

The brewery building complex, which had been used by various businesses over the decades since closing as a brewery, was demolished in 2003. Clearfield County took over the largely condemned and abandoned area and tore down the derelict structures that summer. First to go was the H & G Ice Company followed by the stock house, offices, and, finally, the huge main brewery building and smoke stacks. During the demolition, the whole rear side collapsed unexpectedly with a loud crash and a billow of dust. Luckily, the workmen were on a break and no one was hurt. Rubble was piled to make a ramp that enabled the cranes to reach and safely remove the tall smokestacks. The powerhouse and the smaller outbuilding shops were the last to go. A DuBois landmark was gone.

Du-Bois-Budweiser-Beer--Labels-Dubois-Brewing-Company
Curiously, the DuBois brewery started marketing a beer under the name DuBois Budweiser in 1905. Not surprisingly, Anheuser-Busch brought suit in 1908, but dismissed it and the two brands were marketed simultaneously until DuBois finally stopped making its Budweiser in 1972, after it was owned by Pittsburgh Brewing. Here’s the interesting story of the two Budweisers, from a Metropolitan News-Enterprise article on Thursday, August 4, 2005

Anheuser-Busch long tolerated the operations of DuBois Brewery, maker of “DuBois Budweiser.” It did sue the small Pennsylvania brewery for infringement in 1908, but dismissed the action without prejudice the following year, supposedly because company president Adolphus Busch was in ill-health and conserving his energies. It wasn’t until 1940 that it filed a new action, 35 years after the introduction of “Dubois Budweiser.”

DuBois-Bud-ad
The Associated Press reported on March 11, 1947:

The DuBois Brewing Co. of DuBois, Pa., contended in Federal District Court Monday that the name “Budweiser Beer” is a geographic and descriptive name and is not the exclusive name of the Anheuser-Busch Brewing Corp. of St. Louis. Judge R. M. Gibson heard arguments in a suit entered by Anheuser-Busch to bar the Pennsylvania company using the name Budweiser for its products. “We have a great mass of testimony to show that where Anheuser-Busch Budweiser and DuBois Budweiser are sold together, there is no confusion,” Elder W. Marshall, former Allegheny county judge and counsel for the DuBois company, declared. “The bartender knows his customers and knows which Budweiser they want,” he continued. “Where a stranger asks for Budweiser, the bartender asks him, ‘Anheuser-Busch or DuBois?’” Marshall said Anheuser-Busch had no exclusive right to the name when DuBois first used it in 1905 and that nothing has occurred since to justify issuance of an injunction against DuBois using the name.

Gibson held on Sept. 9, 1947, that “Budweiser” was not a geographic term as applied to the product of either litigant. The beer of neither brewer came from Budweis. And the word was not a mere description because there was no such thing as a Budweiser process for making beer. It was, plainly and simply, a trade name, he found.

Declaring DuBois to be an infringer in using that trade name, the jurist said:

“In the instant case the Court has had little difficulty in determining that in 1905, when defendant adopted its trade name, the name ‘Budweiser’ identified beer so marked to the general public as the product of Anheuser-Busch.”

As to laches, Gibson wrote:

“While the delay in bringing the action has been great, it must not be forgotten that defendant faced the fact that suit might again be brought when it consented to the withdrawal of the 1909 action, and that since the withdrawal it had notice that plaintiff was not consenting to its use of the trade name.”

The majority of a three-judge panel of the Third U.S. Circuit Court of Appeals saw it differently. Judge John J. O’Connell remarked in his May 12, 1949 opinion:

“Certainly we have found no case in which injunctive relief was granted after an inexcusable delay for a comparable period of time….In our view, this is not merely a matter of laches; Anheuser has been grossly remiss.”

O’Connell said of the dismissal in 1908:

“The conclusion is irresistible that the Association feared the outcome of its 1908 suit, and that the long delay prior to the filing of the instant complaint amounted to at least an acquiescence in use of the word by DuBois, which Anheuser should be estopped to deny at this late hour, if it was not an actual abandonment of the exclusive right as far as DuBois was concerned.”

The DuBois brewery was purchased in 1967 by Pittsburgh Brewing Company which continued to produce DuBois Budweiser. It ceased production in 1972 following an adverse decision in the U.S. District Court for the Western District of Pennsylvania.

The Associated Press reported on Oct. 1, 1970:

A 65-year court battle over the use of the name “Budweiser” by two brewing companies apparently came to a head Wednesday when a federal judge shut off the tap on “DuBois Budweiser.”

Judge Louis Rosenberg ruled in U.S. District Court that the name “Budweiser” is now the exclusive trademark of Anheuser-Busch, Inc., of St. Louis….

The two companies in the past reached several court agreements limiting the area in which the DuBois product could be sold, but each agreement was marred by charges of violation.

Du-Bois-Budweiser-Beer-Labels-DuBois-Brewing-Co--Pre-Prohibition

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania

Beer In Ads #4925: Now In Season — Coors Genuine Bock Beer

March 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Coors Genuine Bock Beer and was published March 30, 1934 in the Waco Times Herald, of Waco, Texas. The ad was for the Coors Brewing, of Golden, Colorado, and it’s apparently their first release of Bock post-prohibition.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Colorado, Coors, History

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