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Beer In Ads #4911: Acme Bock Is Back Tomorrow

March 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Acme Bock Beer and was published March 16, 1950. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the News Pilot of San Pedro, California, announcing the release of Acme bock beer the following day.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: John Land

March 16, 2025 By Jay Brooks

weber-land
Today is the birthday of John C. Land (March 16, 1853-January 15, 1943). He was born in Grand Island, New York, but somehow made his way to Wisconsin. There he apparently married Barbara Weber, the daughter of Stephen Weber, who owned the Weber Brewery in Waukesha, Wisconsin. On Thanksgiving Day in 1883, Stephen Weber gave his son William A. Weber and his son-in-law John Land ownership of the Weber Brewery. They renamed it the Weber & Land Brewery, and also traded under the name Bethseda Brewery. Land’s name was later removed it was more often known as the Weber Brewing Co., though the Bethseda named continued as well. It survived prohibition, and was known then as the Weber Waukesha Brewing Co. until closing for good in 1958.

weber-land-bottles

How long Land was involved in the business is unknown, and I could not find a specific biographical information beyond the tidbits I uncovered, and of course no photographs of him either. Most of what I did find was mentioned in the context of the Weber family and the brewery.

This account of the Weber brewery is from “Breweries of Wisconsin,” by Jerold W. Apps;

weber-waushaka-BoW

Weber-Waukesha-Beer-Labels-Weber-Waukesha-Brewing-Co--1934-1938-_8544-1

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Wisconsin

Historic Beer Birthday: Axel Heiberg

March 16, 2025 By Jay Brooks

ringnes
Today is the birthday of Axel Heiberg (March 16, 1848-September 4, 1932). He was born in Kristiania, Norway. Throughout his life, he “was a Norwegian diplomat, financier and patron.” And most importantly, he “financed the creation of the Ringnes brewery in 1876 together with the brothers Amund Ringnes (brewer) and Ellef Ringnes (administrator and salesman).” The Ringes remained family owned until 1978, and today is part of the Carlsberg Group, and remains the largest brewery in Norway.

AxelHeiberg
Here’s his biography from Wikipedia:

He was married to Ragnhild Meyer, daughter of Thorvald Meyer. They had one child, Ingeborg, who married N. O. Young Fearnley.

Heiberg studied abroad and, after a period as Norwegian consul in China, returned to Norway, where he financed the creation of the Ringnes brewery in 1876 together with the brothers Amund Ringnes (brewer) and Ellef Ringnes (administrator and salesman).

Together with the shipowner Thomas Fearnley, the brewery sponsored the polar expeditions of Fridtjof Nansen and Otto Sverdrup, and funded the construction of the exploration vessel Fram. This led to Heiberg’s name being given to Axel Heiberg Island in Canada, the Axel Heiberg Glacier in Antarctica, and the Geiberg Islands in Siberia.

In 1878 Heiberg was one of the founders of the rowing club Christiania RK. Later he founded the “Consul Axel Heiberg and Manufacturer Hans B. Fasmer Fund” (in 1915 transferred to the Fridtjof Nansen Fund). In 1898 he was one of the founders of the Norwegian Forestry Society, and was chairman until 1923. He also funded the statues of Henrik Ibsen and Bjørnstjerne Bjørnson outside the National Theater in Oslo.

Ringnes-Brewery

This longer biography is from the Norwegian Biographical Encyclopedia, translated into English using Google Translate:

Axel Heiberg was one of the great patrons and supported as well sportsliv as science and art. He is especially known for its support of Nansen, Sverdrup and Amundsen’s polar expeditions. He was also a pioneer in forest management.

Heiberg grew up in Christiania and took school graduation 1867. He immediately started his business career in the US cotton company Wm. M. Tunne & Co. in Savannah, Georgia. Experience The foundation was then extended by two years in the East, as the correspondent of Russell & Co. in Hong Kong and Norwegian-Swedish vice-consul and consular secretary in Shanghai from 1870 to 1872.

Back in Christiania autumn 1872 Heiberg co-owner of several industrial enterprises, including Ringnes brewery, which he founded in 1877 together with his brothers Amund and Ellef Ringnes. He gave Norwegian sports funding, and he himself was active as a rower, sailor, skier and hunter; he was chairman of Christiania Roklub 1882-84 and founded the first Norwegian Kennel Club (Christiania molars). He was also one of the initiators of Huseby gutters, the predecessor to Holmenkollen.

The Fridtjof Nansen’s expedition across Greenland from 1888 to 1889 started Heiberg’s great interest in the polar regions. Along with Thomas Fearnley and Ellef Ringnes he formed the “corresponding line” that enabled Nansen first Fram 1893-96, and he supported the expedition with large amounts. In connection with the Nansen and Fram’s return to Norway in August 1896, he was with the founding of Fridtjof Nansen Foundation for Science Fund Promoting with a contribution of 50,000 crowns. From 1899 he was parliamentary elected member of the board of the Fund. Together with Amund and Ellef Ringnes he bore all the expenses of Otto Sverdrup’s second Fram 1898-1902 to the islands north of Canada, and he also gave financial support to Roald Amundsen’s expeditions with Gjøa in the Northwest from 1903 to 1906 and to the South Pole from 1910 to 1912. Axel Heiberg islands off Siberia, Axel Heiberg Island in Canada and Axel Heiberg Glacier in Antarctica was named after him by the grateful polar farers.

Also Norwegian art and intellectual life benefited consul Heiberg give generous support. He bought many works of art, and in 1899 he poured National statues of Ibsen and Bjornson, which currently stands in front of the entrance. 1906-1910 he was a member of the board of the Museum of Applied Arts.

It can today be discussed on Axel Heiberg is best known for its polar interest or for his great commitment to the Norwegian forests. The latter did enough biggest impression at the time, when he made forest case to a folkesak. He bought the farm Strand in Lyngdal in Numedal to hunting farm and ran it until a model with ia trenching and reforestation from 1888. Norwegian Forestry Society was founded in 1898 on his initiative, and he was the company’s chairman for 25 years. Under mindset “a forest-rich Norway is a mægtig Norway” organized Skogselskapet in his formannstid county forestry companies, courses, nurseries, etc., and put in place measures for children and young people to encourage interest in silviculture. A basic principle was that no generation should reap without also saw and planting. He rendered great financial contribution also to this case. He was a member of Videnskabps-Society in Christiania (now Norwegian Academy of Science and Letters) from 1897 and was an honorary member of both this and the Forestry Company.

Axel Heiberg was appointed a Knight of the Order of St. Olav in 1896, Commander 1900 and was awarded the Grand Cross 1908. 1923 he received Norway’s highest civilian honor, Borgerdådsmedaljen in gold. Christian Gierløff described him as “a Gloger, bold and generous figure, saa Norwegian as some of Snorre”. He was buried in the Grove of Honor at Our Savior’s cemetery in Oslo.

axel-heiberg

And here’s a short history of the brewery, from the tourism site, Go Norway:

Ringnes is Norway´s largest brewery company with approximately 1,200 employees. The company is owned by “Carlsberg Group”, the world´s fourth largest brewery group. We deliver beer, soda and water to the entire Norwegian beverage market and we are proud of our many strong brands!

Ringnes brewery was established in 1876 by brothers Amund Ringnes and Ellef, who came from Ringnes Gard. Amund was brewer, Ellef administrator and salesman, and Axel Heiberg was the financier behind now. 28 November 1877 could Amund Ringnes put the first brewed, thus starting what has now been 130 years of brewing history. Ringnes-brothers stood centrally among those who did Fridtjof Nansen and Otto Sverdrup “Fram” – Finished possible. A lasting memory of this is the three islands in the northernmost Canada (west of Greenland), as Sverdrup named after the brewery´s founders, Axel Heiberg Island, Amund Ringnes Island and Ellef Ringnes Island.

rignes-brewery-photo

Filed Under: Birthdays, Just For Fun Tagged With: Business, History, Norway

Beer Birthday: Paul Segura

March 16, 2025 By Jay Brooks

Today is the 59th birthday of Paul Segura, who is the brewmaster at Karl Strauss Brewing Co., a position he’s held for the past twenty-five years. Before that he brewed at Hops! Bistro & Brewery and Hang Ten Brewing. In addition to brewing, Paul is also a co-host on The 91X Beer for Breakfast Show and was an instructor for the UCSD Professional Certificate in Brewing. Plus he’s a great ambassador for beer in San Diego. Join me in wishing Paul a very happy birthday.

Paul giving a tour during CBC in 2008.
Picking up an award at GABF in 2015.
Paul and Bruce Joseph from Anchor Brewing.
Last two photos purloined from Facebook.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, San Diego, Southern California

Märzen Madness 2025

March 16, 2025 By Jay Brooks

I may not be biggest fan of academia’s version of indentured servitude, otherwise known as college basketball, but I do still enjoy the games of March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the fourteenth straight year, I’ve set up a fantasy game, similar to fantasy football or baseball. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks beginning right now, with the first games taking place on March 18, which only gives you roughly two days to complete your bracket. So don’t delay, sign up right away and fill out your bracket.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow the link below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation and play Märzen Madness this year, just follow this invitation link.

Good Luck Everybody!

Filed Under: Just For Fun, Related Pleasures Tagged With: Basketball, Fantasy, Games, Sports

Beer Birthday: Steve Hindy

March 16, 2025 By Jay Brooks

brooklyn

Today is the 76th birthday of Steve Hindy, one of the co-founders of Brooklyn Brewery, and until recently the man responsible for running things day-to-day. Hindy was a journalist for many years before opening the brewery, reporting from numerous war-torn spots around the globe, and as a result has a different perspective on the world that makes him a fascinating person to share a beer with. If you haven’t already, check out his book Beer School, written with Brooklyn Brewery business partner Tom Potter, and also his more recent book The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World’s Favorite Drink. He’s also very active with the Brewers Association and in his local community, too, making it easier for small brewers that follow him. Join me in wishing Steve a very happy birthday.

Steve in the brewery when I visited him a few summers ago.
Me and Steve during GABF in 2006.
Just before taking the stage during GABF 2007, from left, Glenn Payne (of Meantime Brewing), Charlie Papazian (of the Brewers Association), Mark Dorber (formerly of the White Horse on Parson’s Green but now at the Anchor Pub), Garrett Oliver, and Steve Hindy (both from Brooklyn Brewing), Dave Alexander (from the Brickskeller), and Tom Dalldorf (from the Celebrator Beer News).
Steve, Kim Jordan (New Belgium), Dave Keene (The Toronado in SF), Eddie Friedland (former owner of Philadelphia’s Friedland Distributing) and Vinnie Cilurzo (Russian River) in Austin, Texas for the 2007 Craft Brewers Conference.
Steve Hindy
This is from Steve’s acceptance speech after receiving the F.X. Matt Defense of the Industry Award from Brewers Association in 2010.

Filed Under: Birthdays, Just For Fun Tagged With: Brooklyn, New York

Historic Beer Birthday: William Peter Sr.

March 16, 2025 By Jay Brooks

william-peter
Today is the birthday of William Peter Sr. (March 16, 1832-June 10, 1918) who was born Wilhelm Jacob Peter in Baden-Württemberg, Germany, but anglicized his first name after coming to America in 1850. He worked at other breweries in both New York and Cincinnati before opening his own brewery in 1859, in what was then Union Hill, New Jersey, but today is Union City.

william-peter-sr
Here’s his obituary from the Western Brewer from January 1918:

william-peter-obit
wpeter-sr
And here’s another obituary from Find-a-Grave:

William Peter, founder of the great beer brewing plant of The William Peter Brewing Company Incorporated, of Union Hill now Union City, New Jersey, fled from Achern, Baden, Germany, where he was born, March 16, 1832, to escape the persecution he would have been subjected to as the son of one of the leaders of the Revolution of 1848-1849, against Prussian domination. He fled from Germany while serving his apprenticeship in the brewing trade. He then set sail to America with his mother Maria Antonia (Hof)Peter, four sisters and brother-in-law Max Frech, on the sailing vessel Gallia and arrived in New York on September 14, 1850. He then started a brewery in 1859 in West New York, New Jersey then moved to Union Hill, New Jersey. He developed his business rapidly and became the “best by test” beer in the country. He also had talent for painting, hundreds of landscapes and pictures in still life adorned his studio and the picture gallery of his home. The artist Max Eglau was his master, he had seen sketches and urged Mr. Peter to take up the brush in place of the pencil. William Peter died in 1918 and at that time had the largest funeral in New Jersey history, every famous brewer attended. William Peter married three times, his third wife having been Mrs. Sophia (Vogel) Bertram. Her daughter by her first husband married August Peter his son, his second wife was Mrs. Caroline (Appeli) Ohlenschlager and his first wife was Magdalena (Jaeger).

wm-peter-lager-biew
The brewery workers with William Peter in the center of the first row, with possible his son to the right (his left).

wmpeter-beerlabels
And here are some labels from the brewery.
Outside the library in Weehawken, New Jersey there’s a historical marker for William Peter that was put up in 2010.

William_Peter_historical_marker-Hudson_Ave_&_Peter_Street-Union_City

will-peter-and-family
This is presumably Peter with his son, William Peter Jr., though I don’t which of his three wives this might be. It was taken in 1910.
And this clipping is from a book on New Jersey from around the turn of the last century.

peter-clipping
And lastly, William Peter was also apparently a prolific fine artist who painted numerous oil paintings. This one he did in 1898 of his brewery.

william-peter-painting

Filed Under: Birthdays, Just For Fun Tagged With: History, New Jersey

Beer In Ads #4910: Acme Bock Beer

March 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer and was published March 15, 1934. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Oregonian of Portland, Oregon, for the first release of bock beer since Prohibition was repealed the previous year.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: George Ehret Ruppert

March 15, 2025 By Jay Brooks

Jacob-Ruppert
Today is the birthday of George Ehret Ruppert (March 15, 1875-November 5, 1948). He was the grandson of Jacob Ruppert Sr. and the brother of Jacob Ruppert Jr.. They both ran the family brewery, although his brother was the one in the spotlight and devoted more of his time to their ownership of the New York Yankees. George was more focused on the brewery business, and even when his brother died, appointed the GM to run the Yankees and continued to manage the Ruppert brewery.

George-Ehret-Ruppert
This is his obituary from Find-a-Grave:

George Ehret Ruppert, 3rd generation American brewer, was the son of Jacob & Anna Gillig-Ruppert and the grandson of Franz & Wilhelmina Zindel-Ruppert. His Bavarian-born grandparents established New York’s Turtle Bay Brewery and his father founded the Jacob Ruppert Brewing Co. His famous brother, Congressman Col. Jacob Ruppert Jr., was founder, president & owner of the NY Yankees. George graduated Columbia Law School in 1899 whereupon he quickly joined his father and brother at the brewery. While working in the family business he attended the Wallerstein Brewing Academy. He became brewery secretary in 1910, VP in 1915 and executive secretary & director in 1921. In 1939 he succeeded his brother as president and in 1945 became CEO. George was active in many Catholic charities and once had an audience with Pope Pius XI in 1936. The paradox of George Ruppert’s life was that the more important he became the further he slipped into the media background. As his elder brother, Jacob Jr., devoted more of his time to his NY Yankee baseball team, the burden of directing the Ruppert Brewery became more George’s personal responsibility. Yet George seemed to prefer to labor in obscurity. At his brother’s death in 1939, George could have obtained for himself the headlines that often carried the name of his brother. Yet, he declined the post in favor of Gen. Mgr. Ed Barrow, explaining that he was doing so in the best interests of the Yankees and the brewery. George married twice: Emma Josephine Schwartz (1877-1919) and Pearl B. Jackson (1889-1957).

George-ruppert

And here’s his obituary, from The Sporting News:

geo-e-ruppert-obit

U206217ACME
The Jacob Ruppert Brewery around 1932.

Special-Knickerbocker-Export-Brew-Labels-Jacob-Ruppert--pre-Prohibition-

Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Robert Meinrad Juerze

March 15, 2025 By Jay Brooks

gerke
Today is the birthday of Robert Meinrad Juerze (March 15, 1847-?). In 1889, he was named president of the Gerke Brewing Co., in Cincinnati, Ohio. Unfortunately, that’s it for the information I could find about Juerze. No bio, no photos, just a line in an old trade magazine that included his birthdate.

The Eagle Brewery in Cincinnati, Ohio, which was known by various names names, such as the Schaller & Schiff Brewery and later the Schaller-Gerke Brewery and finally the Gerke Brewing Co. Here’s a timeline from the Queen City Chapter’s page, entitled Cincinnati Brewing History-Preprohibition 1811-1919.

Gerke-bc

The first brewery on this corner was the Eagle Brewery from 1854 to 1866, owned by Joseph Schaller and Johann Schiff. In 1866, Schiff left the company and John Gerke joined in. The name was changed to Schaller & Gerke, Eagle Brewery and they continued together until 1882. The Schallers left the business then to purchase the Main Street Brewery and after the death of his father John, George Gerke continued the business at Canal and Plum Streets.

gerkebrewery_1

Founded in 1854 as the Eagle Brewery closer to the Ohio River, Joseph Schaller and John Gerke built a new brewery at the bend of the Miami and Erie Canal in 1866. Beer was brewed there until 1910.

gerkebrewery_4

The brewery equipment was sold at auction October 15, 1913.

Gerke-Brewing

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio

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