Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men … with seven wives,” and is about some couples at the zoo and how seeing the animals is reminding them of Guinness.

Wednesday’s ad is for Guinness, from 1931. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men with seven tongues …,” and then goes on about how good Guinness is.

Tuesday’s ad is for Guinness, from 1933. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is page 16 of a booklet they produced about Alice and Guinness. This page is titled “A Head Without A Guinness,” and features Alice talking to the Cheshire Cat, comparing his ability to disappear to the froth on a glass of Guinness.

Monday’s ad is for Guinness, from 1933. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Catch As Catch Can’t,” and although it has Alice in the mix, it takes place in the Guinness Zoo, with the lion chasing the zookeeper around a tree (in a scene reminiscent of “The Story of Little Black Sambo”) trying to catch him to get the bottle and glass of Guinness he’s carrying.

Sunday’s ad is for Guinness, from 1931. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Sane Lunch Party,” and the Mad Hater exploring any means necessary to get a glass of Guinness.

Saturday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Guinness Carroll,” and features a rewritten poem by Lewis Carroll, “You Are Old, Father William” which is from “Alice’s Adventures in Wonderland,” published in 1865. “It is recited by Alice in Chapter 5, ‘Advice from a Caterpillar’ (Chapter 3 in the original manuscript, Alice’s Adventures Under Ground). Alice informs the Caterpillar that she has previously tried to repeat ‘How Doth the Little Busy Bee’ and has had it all come wrong as ‘How Doth the Little Crocodile.’ The Caterpillar asks her to repeat ‘You Are Old, Father William,’ and she recites.” Of course, they added Guinness into the mix.

Friday’s ad is for Guinness, from 1932. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Why Was The Mad Hatter Mad?,” and is about how Alice, the March Hare, and the Mad Hatter can’t get a glass of Guinness, and it’s making them mad.