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Alexander Nowell & The Invention Of The Beer Bottle

July 13, 2017 By Jay Brooks

bottle-brown
July 13, 1568 is often given as the date that the Dean of St Paul, Alexander Nowell invented the beer bottle. It’s almost certain that’s not correct. If you were writing a work of history you’d ignore what you couldn’t confirm, but if you’re only commemorating the event it’s as good a day as any to do so. The event in question was another fishing trip. Apparently, the theologian was quite the avid fisherman and “a keen angler.” Nowell’s contemporary, Izaak Walton — the author of The Compleat Angler — remarked of him that “this good man was observed to spend a tenth part of his time in angling; and also (for I have conversed with those which have conversed with him) to bestow a tenth part of his revenue, and usually all his fish, amongst the poor that inhabited near to those rivers in which it was caught; saying often, ‘that charity gave life to religion.'”

Nowell-Churton-1809

As for inventing the beer bottle, credit was apparently not given until after his death, by English churchman and historian Thomas Fuller, who wrote. “Without offence it may be remembered, that leaving a bottle of ale, when fishing, in the grass, he found it some days after, no bottle, but a gun, such the sound at the opening thereof: and this is believed (casualty is mother of more inventions than industry) the original of bottled ale in England.”

The best account, as usual, undoubtedly comes from Martyn Cornell on his Zythophile blog, in his article, A Short History of Bottled Beer:

While Nowell was parish priest at Much Hadham in Hertfordshire, around 20 miles north of London, in the early years of Elizabeth I, it is said that he went on a fishing expedition to the nearby River Ash, taking with him for refreshment a bottle filled with home brewed ale. When Nowell went home he left the full bottle behind in the river-bank grass. According to Thomas Fuller’s History of the Worthies of Britain, published a hundred years later, when Nowell returned to the river-bank a few days later and came across the still-full bottle, “he found no bottle, but a gun, such was the sound at the opening thereof; and this is believed (causality is mother of more inventions than industry) the original of bottled ale in England.”

The ale, of course, had undergone a secondary fermentation in the bottle, building up carbon dioxide pressure so that it gave a loud pop when Nowell pulled the cork out. Such high-condition ale must have been a novelty to Elizabethan drinkers, who knew only the much flatter cask ales and beers. However, Fuller’s story is fun, but it seems unlikely Nowell really was the person who invented bottled beer: it seems more than probable that brewers were experimenting generally with storing beer in glass bottles in the latter half of the 16th century, though there is no apparent evidence of commercial bottling until the second half of the 17th century, only bottling by domestic brewers.

Part of the problem was that the hand-blown glass bottles of the time could not take the strain of the CO2 pressure. Gervaise Markham, writing in 1615, advised housewife brewers that when bottling ale “you should put it into round bottles with narrow mouths, and then, stopping them close with corks, set them in a cold cellar up to the waist in sand, and be sure that the corks be fast tied with strong pack thread, for fear of rising out and taking vent, which is the utter spoil of the ale.”

(There is, incidentally, a garbled version of the “bottle as gun” tale which seems to have materialised in the late 19th century, and which conflates the bottled ale story with another about Nowell fleeing England in a hurry in the reign of Queen Mary, after he received a warning that his enemy Bishop Bonner, known as “Bloody Bonner”, was out to arrest him for heresy. For some reason, in this version of the story Nowell is called “Newell”.)

LATROBE-Nowell-coaster

And this account is from Just Another Booze Blog:

It was a pleasant July day in 1568. Alexander Nowell, the Dean of St Paul’s Cathedral, in London, decided he wanted to do some fishing down by the river. He packed up all his fishing gear and tackle, the wife packed him a ham and cheese sandwich, and he grabbed his night crawlers and the new fishing lure he bought off of the Outdoor Channel. He was all set to go when he realized, what would go great with fishing? A beer! Because fishing without beer is like driving without beer. It’s just no fun. So he stopped by the corner pub on his way to the river and had them fill a glass bottle up with beer for him. He made sure they sealed it up good and tight with a cork so his horse wouldn’t get pulled over for an open container.

When done fishing, he accidentally left the still half full bottle on the river bank. Several days later (July 13th) he returned to do some more fishing, because he needed an excuse to get away from the wife for a while. He saw his old beer on the ground and thought “man, I could really go for some for that right now.” When he went to drink it, the cork opened with a loud bang (the beer had fermented further over the past few days). He found it to be extra fizzy and quite delicious.

Alexander Nowell, DD, Benefactor, Principal (1595), Dean of St Paul's
A 1595 portrait of Nowell at Brasenose College, at the University of Oxford.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Bottles, England, History, UK

Per Capita Alcohol Consumption By Country

July 13, 2017 By Jay Brooks

world-map-3
The website VoucherCloud published an interactive map showing the The World’s Booziest Countries. The source they used for the data is from the recently released World Health Statistics 2017.

booziest-map-2017
booziest-map-2017-key

The original story only lists the top fifteen countries, and identifies the United States at No. 27. Happily, they made the full list available in a Google sheet. The first number is their rank, of course, followed by the name of the country and the final number after their name is “Alcohol consumed per capita (litres).”

The Worlds Booziest Countries: Full Data

1 Lithuania 18.2
2 Belarus 16.4
3 Moldova 15.9
4 Russia 13.9
5 Czech Republic 13.7
6 Romania 13.7
7 Croatia 13.6
8 Bulgaria 13.6
9 Belgium 13.2
10 Ukraine 12.8
11 Estonia 12.8
12 Slovakia 12.3
13 Hungary 12.3
14 Latvia 12.3
15 United Kingdom 12.3
16 Poland 12.3
17 South Korea 11.9
18 Serbia 11.8
19 Namibia 11.8
20 Uganda 11.8
21 France 11.7
22 Equatorial Guinea 11.6
23 Rwanda 11.5
24 Germany 11.4
25 Slovenia 11.3
26 Australia 11.2
27 South Africa 11.2
28 Luxembourg 11.1
29 Finland 10.9
30 Ireland 10.9
31 Gabon 10.8
32 Angola 10.8
33 Seychelles 10.8
34 Portugal 10.6
35 Austria 10.6
36 Andorra 10.5
37 New Zealand 10.1
38 Denmark 10.1
39 Switzerland 10
40 Canada 10
25 Cameroon 9.9
26 Montenegro 9.6
27 Cyprus 9.3
27 United States 9.3
28 Spain 9.2
29 Nigeria 9.1
29 Argentina 9.1
30 Chile 9
31 Brazil 8.9
31 Peru 8.9
32 Sweden 8.8
32 São Tomé and Príncipe 8.8
33 Kazakhstan 8.7
33 Netherlands 8.7
33 Guyana 8.7
34 Vietnam 8.6
35 Greece 8.5
35 Zimbabwe 8.5
36 Belize 8.2
36 Botswana 8.2
36 Cape Verde 8.2
37 Grenada 8.1
37 Georgia 8.1
38 Suriname 8
39 Panama 7.9
39 Palau 7.9
39 Trinidad and Tobago 7.9
39 Republic of the Congo 7.9
40 Japan 7.8
40 Norway 7.8
40 Mongolia 7.8
40 Barbados 7.8
40 China 7.8
41 Saint Lucia 7.6
41 Burkina Faso 7.6
41 Saint Vincent and the Grenadines 7.6
41 Italy 7.6
42 Malta 7.5
42 Iceland 7.5
43 Laos 7.3
44 Thailand 7.2
45 Venezuela 7.1
45 Niue 7.1
45 Mexico 7.1
46 Burundi 6.9
46 Saint Kitts and Nevis 6.9
47 Uruguay 6.8
48 Dominican Republic 6.6
49 Paraguay 6.3
49 Tanzania 6.3
49 Haiti 6.3
50 Swaziland 6
51 Bosnia and Herzegovina 5.9
51 Bolivia 5.9
52 Sierra Leone 5.7
52 Albania 5.7
52 Lesotho 5.7
53 Philippines 5.6
54 Jamaica 5.5
54 Kyrgyzstan 5.5
54 Turkmenistan 5.5
55 Puerto Rico 5.4
55 Netherlands Antilles 5.4
55 Armenia 5.4
55 Cuba 5.4
55 Liberia 5.4
55 Bahamas 5.4
55 Guinea-Bissau 5.4
56 Cambodia 5.3
57 Colombia 5.2
57 Ivory Coast 5.2
57 Chad 5.2
58 Ecuador 5.1
58 Cook Islands 5.1
58 Nicaragua 5.1
58 Uzbekistan 5.1
59 Dominica 5
59 India 5
59 Gambia 5
60 Ethiopia 4.6
61 Ghana 4.4
61 Kenya 4.4
62 Costa Rica 4.1
62 Sri Lanka 4.1
63 Mauritius 4
63 Azerbaijan 4
64 Zambia 3.9
64 North Korea 3.9
65 Honduras 3.8
65 Central African Republic 3.8
66 Nauru 3.6
67 El Salvador 3.4
68 Fiji 3.3
68 Sudan 3.3
69 Guatemala 3.1
70 United Arab Emirates 3
70 Democratic Republic of the Congo 3
70 Israel 3
71 Tajikistan 2.9
72 Macedonia 2.8
72 Samoa 2.8
73 Kiribati 2.7
74 Togo 2.6
74 Benin 2.6
75 Nepal 2.5
76 Federated States of Micronesia 2.4
76 Papua New Guinea 2.4
76 Malawi 2.4
77 Mozambique 2.3
78 Myanmar 2.2
79 Singapore 1.9
79 Turkey 1.9
79 Tuvalu 1.9
80 Madagascar 1.8
81 Maldives 1.7
82 Lebanon 1.6
82 Tunisia 1.6
83 Malaysia 1.5
84 Solomon Islands 1.4
84 Tonga 1.4
85 Vanuatu 1.3
85 Brunei 1.3
86 Mali 1.2
86 Eritrea 1.2
87 Qatar 1
87 Algeria 1
87 Iran 1
87 Timor-Leste 1
88 Bahrain 0.9
89 Syria 0.8
89 Morocco 0.8
89 Guinea 0.8
90 Indonesia 0.6
91 Oman 0.5
91 Jordan 0.5
91 Bhutan 0.5
91 Afghanistan 0.5
91 Senegal 0.5
91 Somalia 0.5
91 Niger 0.5
92 Djibouti 0.4
92 Iraq 0.4
92 Egypt 0.4
93 Yemen 0.2
93 Comoros 0.2
93 Saudi Arabia 0.2
93 Bangladesh 0.2
93 Kuwait 0.2
93 Pakistan 0.2
94 Libya 0.1
94 Mauritania 0.1

And here are the notes for each of the Top 15:

  1. Lithuania is the booziest country in the world. Lithuanians consume 18.2 litres of pure alcohol per capita or the equivalent to 186 bottles of wine.
  2. Belarus comes in second behind Lithuania. The country drinks 168 bottles of wine or 16.4 litres per capita.
  3. Moldovans consume 15.9 litres of pure alcohol per capita or 163 bottles of wine.
  4. Russia takes fourth place in the booziest country stakes. Russians consume the equivalent of 1390 vodka shots per capita.
  5. The Czech Republic drink a huge 482 pints of beer per capita! That’s 13.7 litres of pure alcohol.
  6. Tie for 6th:
    • In Romania people consume 13.7 litres of pure alcohol per capita.
    • Croatia follows closely behind Romania, consuming 13.6 per capita.
    • Bulgarians drink 13.6 litres of pure alcohol or 479 pints of lager per capita.
  7. Belgians drink 478 pints of beer per capita! That’s 13.2 litres of pure alcohol.
  8. Tie for 8th:
    • Ukranians consume 12.8 litres of pure alcohol per capita or 131 bottles of wine.
    • Estonia is joint eighth with people drinking 12.8 litres of pure alcohol per capita.
  9. Tie for 9th:
    • Solvakia is joint ninth place with people consuming 12.3 litres of pure alcohol per capita.
    • Hugarians consume 12.3 litres of pure alcohol per capita and take join tninth place.
    • Latvians drink 12.3 litres of pure alcohol per capita which is equal to 433 pints!
    • The UK is in the top 10 booziest countries. We each consume 12.3 litres of pure alcohol a year – the equivalent of around 126 bottles of wine.
    • Poland is also in joint ninth place with the UK, Slovakia, Hungary and Latvia.
  10. South Koreans drink 11.9 litres of pure alcohol per person and take the tenth place in the booziest countries place!

And here’s the note for the U.S.

  1. The US lags behind us on 9.3 litres per person – that’s the same as 564 330ml bottles of Budweiser.

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: International, Statistics

Beer In Ads #2335: Morale, Sure Could Go For One Of Mom’s Bean Suppers

July 12, 2017 By Jay Brooks


Wednesday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Navy sailor is writing a letter home to his sister and telling how much he’s missing their mother’s bean suppers. And beer, of course. “Cool, sparkling, friendly beer is a sigh of satisfaction … a forehead wrinkle erased … a firm-set mouth relaxing into a friendly smile.”

USBF-1944-bean-suppers

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Enemies Of Alcohol

July 12, 2017 By Jay Brooks

alcohol-justice-new
My good friend Dave Suurballe sent me this page from Modern Drunkard magazine, knowing my disdain for Alcohol Justice. It’s pretty funny, and true, too.

Alcohol Justice

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: California, Prohibitionists

Beer In Ads #2334: Morale, Mrs. Howard’s Recipe For The “Grumps”…

July 11, 2017 By Jay Brooks


Tuesday’s ad is by the Brewing Industry Foundation, from 1943, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, Mr. Howard is gloomy but his wife, Mrs. Howard, has a simple cure. She turns on his favorite radio show and his grumps are cured. It’s one of those “little things” that can “build morale,” like “their right to enjoy a refreshing glass of beer.”

USBIF-1943-grumps

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #2333: Morale, Tell Uncle Bert I Can Still Lick Him Pitching Horseshoes

July 10, 2017 By Jay Brooks


Monday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Navy sailor is writing home and missing lots of little things, like beating his uncle at horseshoes and enjoying “a refreshing glass of beer or ale.”

USBIF-Morale-1944-fence-painting

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Sports

Beer In Ads #2332: Morale, There’s Mary In Her New Fall Hat

July 9, 2017 By Jay Brooks


Sunday’s ad is by the Brewing Industry Foundation, from 1942, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, Joe (presumably her fella) was smart enough to compliment Mary about her new hat, which was one of the little things that made a big difference to her, and improved her morale, just like how “millions of Americans attach a special value to their right to enjoy a refreshing glass of beer or ale.”

1942-WW2-era-AD-BEER-Brewing-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #2331: Morale, Did You Cut Out A Pumpkin?

July 8, 2017 By Jay Brooks


Saturday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Coast Guard soldier is writing home about all the little things he misses, about carving pumpkins for Halloween or that a “cool, sparkling, friendly glass of beer is a sigh of satisfaction.”

USBF-Halloween- 1944

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, Halloween, History, Holidays

The Drunkard And His Wife

July 8, 2017 By Jay Brooks

fairy-tale
Today is the birthday of Jean de La Fontaine, who “was a famous French fabulist and one of the most widely read French poets of the 17th century. He is known above all for his Fables, which provided a model for subsequent fabulists across Europe and numerous alternative versions in France, and in French regional languages.” One of his fables is called “The Drunkard and His Wife.” It’s an odd little story about a wife who came up with a novel cure for her husband’s drinking. Why it hasn’t caught on is anybody’s guess.

Chauveau_-_Fables_de_La_Fontaine_-_03-07

This is a modern translation, done by Craig Hill for “The Complete Fables of La Fontaine: A New Translation in Verse.”

drunkard-and-his-wife-1
drunkard-and-his-wife-2

SH142-1

Just for fun, here’s an earlier version from 1886, translated by Walter Thornbury, and with an illustration by Gustave Doré:

FABLE LIII.

THE DRUNKARD AND HIS WIFE.

Each one’s his faults, to which he still holds fast,
And neither shame nor fear can cure the man;
‘Tis apropos of this (my usual plan),
I give a story, for example, from the past.
A follower of Bacchus hurt his purse,
His health, his mind, and still grew each day worse;
Such people, ere they’ve run one-half their course,
Drain all their fortune for their mad expenses.
One day this fellow, by the wine o’erthrown,
Had in a bottle left his senses;
[Pg 168]His shrewd wife shut him all alone
In a dark tomb, till the dull fume
Might from his brains evaporate.
He woke and found the place all gloom,
A shroud upon him cold and damp,
Upon the pall a funeral lamp.
“What’s this?” said he; “my wife’s a widow, then!”
On that the wife, dressed like a Fury, came,
Mask’d, and with voice disguised, into the den,
And brought the wretched sot, in hopes to tame,
Some boiling gruel fit for Lucifer.
The sot no longer doubted he was dead—
A citizen of Pluto’s—could he err?
“And who are you?” unto the ghost he said.
“I’m Satan’s steward,” said the wife, “and serve the food
For those within this black and dismal place.”
The sot replied, with comical grimace,
Not taking any time to think,
“And don’t you also bring the drink?”

laf_head_054

And here’s one more translation of the fable:

Each has his fault, to which he clings
In spite of shame or fear.
This apophthegm a story brings,
To make its truth more clear.
A sot had lost health, mind, and purse;
And, truly, for that matter,
Sots mostly lose the latter
Ere running half their course.
When wine, one day, of wit had fill’d the room,
His wife inclosed him in a spacious tomb.
There did the fumes evaporate
At leisure from his drowsy pate.
When he awoke, he found
His body wrapp’d around
With grave-clothes, chill and damp,
Beneath a dim sepulchral lamp.
‘How’s this? My wife a widow sad?’
He cried, ‘and I a ghost? Dead? dead?’
Thereat his spouse, with snaky hair,
And robes like those the Furies wear,
With voice to fit the realms below,
Brought boiling caudle to his bier –
For Lucifer the proper cheer;
By which her husband came to know –
For he had heard of those three ladies –
Himself a citizen of Hades.
‘What may your office be?’
The phantom question’d he.
‘I’m server up of Pluto’s meat,
And bring his guests the same to eat.’
‘Well,’ says the sot, not taking time to think,
‘And don’t you bring us anything to drink?’

m078402_0002056_p

SH142-2

Filed Under: Just For Fun, Related Pleasures Tagged With: France, History, Literature, Poetry

Beer In Ads #2330: Morale, Just A Letter From The Folks

July 7, 2017 By Jay Brooks


Friday’s ad is by the Brewing Industry Foundation, from 1942, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, “there’s Bill reading that letter again.” In most of these ads, they talk about writing letters, which must seem odd to a generation who never writes letter at all; texts, e-mail, etc. but the thrill of getting and reading a handwritten letter in the mailbox is lost today. I can’t remember the last time I wrote a personal letter, either, so it’s me as well. But I do miss them a bit. Sometimes I think not all progress has been for the better. And I imagine a letter from your folks while hundreds of miles away, fighting in a war, which be a pretty meaningful letter, with or without a “cool, refreshing glass of beer.”

morale-time-11-02-1942-014-M5

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

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