Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1933: Father’s Secret Recipe

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Sunday’s ad is entitled Father’s Secret Recipe, and the illustration was done in 1952 by Douglass Crockwell. It’s #64 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad stirs a dish heating on the table, presumably about to start serving it onto plates. Three of the guests watch with anticipation while one (maybe his son) looks over at Mom with a look that suggests that they’ve seen it all before. But at least there’s beer on the table.

064. Father's Secret Recipe by Douglass Crockwell, 1952

Patent No. 279019A: Beer Chip

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Today in 1883, US Patent 279019 A was issued, an invention of Bernard Rice, for his “Beer Chip.” There’s no Abstract, though it’s described this way in the application:

This invention relates to that class of beer chips in which groves or indentations are made upon the surface surfaces of the chips for the purposes of increasing their superficies. Prior to my invention such grooves have been impressed upon the surfaces of the chips, as by calendering-rolls; but such method of producing the grooves is objectionable,because when the chips are applied to repeated use the grooves are obliterated by the natural expansion of the wood when exposed to the beer, and hence it is necessary to re-indent the chips after each use in order to preserve the desired condition thereof.

My invention is designed to overcome such objection; and to this end it consists in a chip having portions of the wood removed in proper lines across the grain to produce the desired grooves or indentations, as hereinafter more fully described.

This is almost exactly the same as a previous application and patent grant from Rice a year earlier, with Patent No. 257977A.

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Beer In Ads #1932: Grandmother Hangs The Mistletoe

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Saturday’s ad is entitled Grandmother Hangs the Mistletoe, and the illustration was done in 1951 by Douglass Crockwell. It’s #63 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, the family stands around, beer in hand, and watches as grandmother stands precariously on a chair hanging the mistletoe. They’re all smiling, though grandad appears to be clapping, though I’m not sure if that’s because he’s amazed she was able successfully hang it, or if he’s just glad he doesn’t have to get up on that chair.

063. Grandmother Hangs the Mistletoe by Douglass Crockwell, 1951

Patent No. 856140A: Triple Pipe Beer Cooler

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Today in 1907, US Patent 856140 A was issued, an invention of Joseph Berkowitz and William Lapin, for their “Triple Pipe Beer Cooler.” There’s no Abstract, though it’s described this way in the application:

This invention relates to triple pipe beer coolers adapted to permit a continuous circulation in separate pipes, respectively, of beer, brine and ammonia, the various pipes being arranged and connected at their ends to form a continuous coil, having an inlet at one end and an outlet at the other.

The invention relates more particularly to an improvement in the construction of the heads or bends connecting in alternate relation the opposite ends of the pipes of the coil.

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Beer In Ads #1931: Thanksgiving Dinner

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Friday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1951 by Douglass Crockwell. It’s #62 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it’s another recycled Thanksgiving ad that they used before, but I guess they figured out that holiday was pretty easy to tie into beer, so they just kept hammering the same message each year.

062. Thanksgiving Dinner by Douglass Crockwell, 1951

Patent No. 2598751A: Art Of Cooling And Dispensing Beverages

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Today in 1952, US Patent 2598751 A was issued, an invention of Joseph Berkowitz and William Lapin, for their “Art of Cooling and Dispensing Beverages.” There’s no Abstract, though it’s described this way in the application:

The apparatus of the invention in its essential details consists of a hermetically sealed tank, a liquid line from a compressor-condensing unit connected to said tank, an expansion valve near the juncture of said liquid line and tank, a hermetically sealed conduit also connected to said tank, a suction or return line from said conduit to said compressor-condensing unit, a beverage line encased by said conduit and extending into said tank, the free end of said beverage line extending through a wail of said tank, and being provided with a dispensing tap. The tank is preferably encased in a dispensing unit or cabinet of desired construction and design, and the source of beverage, e. g. barrels or kegs, may advantageously be housed in a storage chamber of the walk-in type, which is preferably cooled as by means of a diffuser or other refrigerating device.

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Beer In Ads #1930: Out By The Golden Gate

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Thursday’s ad is entitled Out By The Golden Gate, and the illustration was done in 1951 by Douglass Crockwell. It’s #61 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, despite an amazing view of San Francisco and the Golden Gate Bridge, a group of people are ignoring it and instead are engrossed in one another or what’s on television, which appears to be an entertainer or singer — maybe Ed Sullivan? I have been to homes with similar views, and it’s hard to imagine getting jaded or apathetic with it.

061. Out by the Golden Gate by Douglass Crockwell, 1951

Patent No. 4670274A: Process For Controlling The Germination Of Malting Barley

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Today in 1987, US Patent 4670274 A was issued, an invention of Piroska Ress, Istvan Kiss, Geza Miltenyi, Antal Strahl, Imre Petro, Jozsef Farkas, Peter Biacs, Istvanne Kozma, and Istvan Debreczeny, assigned to Kobanyai Sorgyar, for their “Process For Controlling the Germination of Malting Barley.” Here’s the Abstract:

The present invention relates to controlling germination of barley in the malting process. More particularly, the invention relates to the treatment of malting barley by ionizing radiation prior to the malting process.

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Barley field in Colorado.

Beer In Ads #1929: Showing Off The New Aquarium

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Wednesday’s ad is entitled Showing Off the New Aquarium, and the illustration was done in 1951 by John Gannam. It’s #60 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple got a new aquarium, a fairly tiny one, but are still apparently proud enough of it that they’ve invited friends over to show it off. Having had a 50-gallon aquarium when my kids were little, which is many times larger than this one, it’s hard to see what all the fuss is about, but at least they got served some free beer.

060. Showing Off the New Aquarium by John Gannam, 1951

Patent No. 228292A: Vent For Beer-Barrels

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Today in 1880, US Patent 228292 A was issued, an invention of Otto Zwietusch, for his “Vent for Beer-Barrels.” There’s no Abstract, though it’s described this way in the application:

My invention relates to Vents for beer-barrels; and it consists in the device hereinafter described.

The drawing is a vertical section through the center of my device.

The bottle or bulb A may be of ordinary Construction, screw-threaded at its top to receive a rim, B, having an annular flange, the purpose of which is to clamp the cover O in place. A Washer is generally interposed between the bottle and cover, which latter is provided with an outlet-tube, D upon which l place the flexible pipe Gr, that leads into the beer-keg,and an outlet tube E, which extends down into bulb or bottle A, partly filled with water, and is provided with a flexible valve E,

which, while it will permit air to pass through from Without will be collapsed by greater pressure from within. So, therefore, when beer is being draw from the keg, the air rushes in from the outside to take its place; but as soon as the outflow from the keg ceases the valve E closes and prevents the exit of any of the gases which give life to the beer.

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