Thursday’s ad is entitled Amateur Magician, and the illustration was done in 1950 by John Gannam. It’s #47 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is performing magic for his presumably long-suffering wife and their friends. I can only assume it’s his house, because that’s the only way his friends would sit still for a magic show. That, and lots of beer, of course.

Wednesday’s ad is entitled New Member Of The Family, and the illustration was done in 1950 by Douglass Crockwell. It’s #46 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Grandma serves beer to the family as Grandpa shows off the new foal. This will undoubtedly be my daughter’s favorite new ad, since she wants a horse in the worst way. The girl in this ad is far more reserved, keeping a safe distance. My daughter would be right there with the horse.

Tuesday’s ad is entitled The Prize Catch, and the illustration was done in 1950 by Douglass Crockwell. It’s #45 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a man is showing off his prize catch to the gaping mouth reaction of his companions. Notice that he has smaller fish in his other hand, but he’s not talking about those. Also, this is the first of these ads to feature canned beer, as opposed to bottles.

Monday’s ad is entitled Cooling Off in the Country, and the illustration was done in 1950 by Douglass Crockwell. It’s #44 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, three couples are in an incredibly beautiful spot, with the cabin or summer cabin right next to a rushing river. Doesn’t that look like fun. I sure wish I had a place like that, or could afford it, when I was their age.

Sunday’s ad is entitled Showing Off the Engagement Ring, and the illustration was done in 1950 by John Gannam. It’s #43 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are celebrating an engagement. The bride-to-be sits, as if on her throne, and is receiving peasants to view the ring, while the men stand father back, drinking their beer. Dad appears to be pouring himself a second one, though I can’t tell if that’s because he’s so happy he’s losing a dependent or because he got a good deal for her. Either way, it looks nothing like my own engagement.