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Jay R. Brooks on Beer

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Beer In Ads #1621: Put The Finest Label … On Your Snacking Table

July 19, 2015 By Jay Brooks


Sunday’s ad is for Miller High Life, from 1960. This is another in the “Put The Finest Label … On Your Table” series, with this one focusing on what looks like a generous amount of snacks, finger foods and appetizers, plus a fairly full entrée plate. As before, the woman seems to be doing all of the work, smiling even, as the man pours himself a beer. And there appears to be only one bottle and only one glass, so she’s too bust to stop to have a drink, one supposes. Of course, it’s possible he’s pouring the beer for her, and that’s why she’s smiling. In 1960? Nah, I’m going with my first scenario.

miller-1960-snacks

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

A Landscape View Of Beer For The Next Session

July 19, 2015 By Jay Brooks

session-the
For our 102nd Session, our host will be Allen Huerta, who writes Active Brewer. For his topic, he’s asking us to look at the big picture, the entire landscape of beer; yesterday, today, and/or tomorrow, or as he more fully explains what he has in mind for the August Session in his announcement, “The Landscape of Beer:”

SURPRISE, SURPRISE! The Landscape of Beer in America is changing. It has even begun influencing beer in countries all around the world. Everyone has their opinion on Local vs Global, Craft vs Macro, and Love vs Business. Those who were at the Beer Bloggers & Writers Conference in Asheville this past weekend had a brief talk about how “Small and Independent Matters”. Something that quite a few people say matters to them, but where is the upper limit? Does a purchase of another brewery still allow a brewery to fall into the Small and Independent camp?

Our topic this month is, “The Landscape of Beer“. How do you see that landscape now? What about in 5, 10, or even 20 years? A current goal in the American Craft Beer Industry is 20% market share by the year 2020. How can we get there? Can we get there?

Whether your view is realistic or whimsical, what do you see in our future? Is it something you want or something that is happening? Let us know and maybe we can help paint the future together.

tigercr_barley_landscape

So start painting your thoughts in broad strokes, and give us your take on the beer landscape. To participate in the July Session, leave a comment to the original announcement, on or before Friday, August 7.

beerlandscape-view

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Business, United States

Patent No. 3261635A: Beer Can Handle

July 19, 2015 By Jay Brooks

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Today in 1966, US Patent 3261635 A was issued, an invention of Michael F. Talay, for his “Beer Can Handle.” There’s no Abstract, although in the description it includes this summary:

This invention relates to an attachable and detachable handle for use with a conventional beer can.

The object of this invention is to provide a handle that is simple of construction and easy to manipulate for attachment and detachment to a beer can to facilitate the consumers holding and movement of the beer can in drinking the contents.

Untitled

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Patent

Patent No. 244695A: Process Of Purification Of Hops For Brewing Purposes

July 19, 2015 By Jay Brooks

patent-logo
Today in 1881, US Patent 244695 A was issued, an invention of James Walkek, for his “Process of Purification of Hops for Brewing Purposes.” There’s no Abstract, although in the description it includes this summary:

The mode or process of purifying hops for brewing purposes — to wit — by steeping the hops in water at or approximating a temperature of 100 Fahrenheit until the supernatant liquor ceases to be turbid, then drawing off the Water, and finally removing the thus purified hops direct to the brew-kettle, substantially as set forth.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Hops, Law, Patent

Beer In Ads #1620: Come And Watch The Races

July 18, 2015 By Jay Brooks


Saturday’s ad is for Schlitz, from 1960. It’s an interesting approach. The ad is trying to persuade people to leave their homes and drink beer in a bar or tavern, and using horse racing as the carrot. So either way Schlitz wins, since they’re the ones sponsoring the big three horse races.

schlitz-1960-horse-racing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Patent No. 1423105A: Bottle Cap

July 18, 2015 By Jay Brooks

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Today in 1922, US Patent 1423105 A was issued, an invention of Svend Hansen, for his “Bottle Cap.” There’s no Abstract, although in the description it includes this summary:

The object of this invention is to provide a disk with prongs, by .which it may be firmly secured to the cork, so as to withstand the liability to damage in handling.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Crowns, History, Law, Patent

Patent No. 48791A: Improved Cooler For Beer

July 18, 2015 By Jay Brooks

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Today in 1865, US Patent 48791 A was issued, an invention of Justus Chollae, for his “Improved Cooler For Beer and Other Liquids.” There’s no Abstract, although in the description it includes this summary:

Our invention consists in a peculiar construction and arrangement of portable cooler for beer, cider, and other liquids.

In the construction of our improved cooler a common Water-bucket or other suitable vessel A may be used to receive the cooler proper, B,which consists of an annular chamber nearly fitting the bucket. This annular chamber B is made of galvanized iron or other suitable material. It has a large central space, C, into which the ice is placed for cooling the beer or other liquid. This chamber B is closed at top and bottom, so that the beer is not exposed to the atmosphere, and may be kept under pressure, if desirable.

The beer or other liquid is admitted to the cooler through a tube, D, which is most conveniently made of india-rubber. The stop-cock E is to be inserted into a barrel or other vessel from which the beer or other liquid is to be drawn. A tube, F, extends from the top to near the bottom of the cooler B, and is provided with a stop-cock, G, for the discharge of the beer or other liquid drectly from the bottom of the cooler. The lower end of this tube is perforated with small holes, or otherwise provided with a suitable strainer

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 2354093A: Brewing Apparatus

July 18, 2015 By Jay Brooks

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Today in 1944, US Patent 2354093 A was issued, an invention of Berthold Stein, for his “Brewing Apparatus.” There’s no Abstract, although in the description it includes this summary:

The present invention relates to brewing apparatus, more especially adapted for the achievement of certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not. like to drink the present malt liquor of such general class particularly because of the unpalatable taste or odor.

Untitled

Also, today in the same year, US Patent 2354092 A was issued, another invention of Berthold Stein, for his “Art of brewing beer, ale, or near-beer.” There’s no Abstract, although in the description it includes this summary:

The present invention relates to certain improvements in the art of brewing beer, ale, near beer, or the like, with the principal object of making a more palatable and stable malt liquor, because a decided need exists for such improvement, inasmuch as a great many people do not like to drink the present malt liquor of such general class particularly because of the taste unpalatable or odor.

The drawing file with this patent looks virtually identical to the other one, too.
Untitled

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Beer In Ads #1619: Put The Finest Label … By The Fireplace

July 17, 2015 By Jay Brooks


Friday’s ad is yet another one for Miller High Life, also from 1960. It’s also part of the “Put The Finest Label … On Your Table” series, this one in either a homey restaurant or a cold, sterile home with a stove and a plate of cheese in the background.

miller-1960-fireplace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 7244458B1: Method Of Cooling A Draught Alcoholic Beverage In A Vessel

July 17, 2015 By Jay Brooks

patent-logo
Today in 2007, US Patent 7244458 B1 was issued, an invention of Simon Daniel Scullion, Peter Thomas Foster, and Stephen Paul Smith, assigned to Coors European Properties Gmbh, for their “Method of Cooling a Draught Alcoholic Beverage in a Vessel.” Here’s the Abstract:

A draught beverage which may be alcoholic or non-alcoholic, for example a lager or cider in an open-topped drinking vessel or glass. The beverage comprises a water content and dissolved gas content. The draught beverage is dispensed from a font at a cooled temperature below the freezing point of water at ambient atmospheric pressure. The dispense temperature may be in the range of −1° C. to −12° C. The beverage in the glass may or may not be subjected to external excitement energy, for example ultra-sound, to encourage formation of nucleation sites in the beverage. Either way dissolved gas bubbles out of the beverage causing occurrence of nucleation sites at which ice from the water content forms. At least in part the ice has a slushy character. A head also forms on the dispensed draught beverage and below the head the ice locates and develops downwards into the beverage.

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Filed Under: Beers

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