Friday’s ad is for Acme Beer, from 1947. The ad was illustrated by famous pin-up artist Alberto Vargas, one of several he did for Acme Breweries.
Did You Hear That? Only 2 Months Until SF Beer Week
Remember hearing the music of the ice cream truck, and running outside to meet it so you didn’t miss out on getting a popsicle, or whatever your favorite frozen treat was? Well, it’s about two months until the kickoff of SF Beer Week, and they’ve created a hilarious teaser video, reimagining the ice cream truck, or in this case beer truck, as the clarion call for beer week. Enjoy.
Craft Beer Soccer Sponsorship Fantasies
Given that many of the regional breweries continue to grow by leaps and bounds, it’s only a matter of time before they start considering some of the same types of sponsorships that in the past were usually reserved for the really big beer companies. But they certainly couldn’t afford baseball, football or even basketball prices. But what about soccer (football)? Backheel, a website and podcast devoted to American Soccer, wondered what MLS jerseys might look like if they were sponsored by local breweries. More than wondered really, as author Trevor Hayward worked with graphic designer Edward Gaug and Dan Wiersema, of the Free Beer Movement, and they created a mythical league where all the teams are sponsored by breweries, proudly displaying their logos on the jerseys. The entire project can be seen at Major League Soccer x Craft Beer Jerseys. Below are few of my favorites, but check out all of them either on Backheel or in a slideshow at Imgur.
The San Jose Earthquakes, sponsored by Lagunitas.
The Seattle Sounders FC, sponsored by Elysian.
The LA Galaxy, sponsored by the Bruery.
The Portland Timbers, sponsored by Hair of the Dog.
But that’s not quite the end of the story. SB Nation’s Center Line Soccer (part of a group of 307 sports blogs) took it one step father, wondering if Petaluma-based Lagunitas was the best choice for the Quakes, who after all are in San Jose, quite some distance from Sonoma County. While they’re both in the Bay Area, it’s roughly a one-and-a-half to two hour drive between the two, depending on the always unpredictable traffic. So they imagined a few other choices for the Earthquakes. Again, here’s a few of my faves, and you can see all of them at What craft brewery would you like to see on the San Jose Earthquakes jersey?
The San Jose Earthquakes, sponsored by Russian River Brewing.
The San Jose Earthquakes, sponsored by 21st Amendment Restaurant & Brewery.
The San Jose Earthquakes, sponsored by Drake’s Brewing.
The San Jose Earthquakes, sponsored by Bear Republic Brewing.
Beer In Ads #1394: Enjoy Good Old-Time Beer Flavor!
Thursday’s ad is for Pabst, from 1962. The ad is fairly simple, showing Pabst’s old-time character relaxes on a porch swing with a beer on his chest. I do love a good porch swing, though I don’t think I’ve ever laid on my back with a beer like that, it seems like it would be pretty to actually take a sip and not spill it all over the place.
Beer In Ads #1393: Anyway, You Didn’t Burn The Schlitz
Wednesday’s ad is for Schlitz, from 1952. The ad is certainly a bit sexist to modern eyes, showing what is a presumably new bride having burned dinner, while her husband tries to reassure her by pointing out that at least there was nothing wrong with the Schlitz. I wonder why they’re sitting on a plate?
Beer In Ads #1392: Budweiser Welcomes America Back
Tuesday’s ad is for Budweiser, from 1933. The ad is celebrating the end of prohibition, which is what they’re referring to when they say America is back, saying both “liberty” and “Budweiser” have returned. But I love the tagline toward the bottom where they refer to Budweiser as “Something More Than Beer.” More how, I wonder?
Beer In Ads #1391: Spring Ills
Monday’s ad is yet another one for Pabst, again from 1897. The ad shows the Boston Tea Party, with cartons of tea leaves being dumped into the harbor. Another patriotic moment, another reminder how healthful Pabst Malt Extract can be, especially how it can cure so many spring ills. There’s even a list of what it can cure: enervation, fatigue, thin blood, anaemia, exhaustion, lack of vitality, weakness, nervousness, sleeplessness and slow recovery from a winter’s sickness.
Beer In Ads #1390: The First Inauguration
Sunday’s ad is still another one for Pabst, also from 1897. The ad shows what is purported to be the “First Inauguration” — it looks like George Washington — yet I’m always amazed that we tend to simply ignore the ten presidents of Congress who preceded Washington under the Articles of Confederation, not to mention the fourteen people who served as president of the continental congress before that. In our collective image of American history, we seemingly just leap from 1776 to Washington’s inauguration thirteen years later, on April 30, 1789, as if that previous decade didn’t even exist. Climbing down off my soapbox, with Pabst Malt Extract, apparently, you won’t have to worry about dyspepsia or indigestion.
Beer In Ads #1389: Take Up The Slack!
Saturday’s ad is another one for Pabst, also from 1897. The ad shows Commodore Perry, the other one — the Hero of Lake Erie — standing in a small rowboat at the end of the battle, and I can only assume he said something like “take up the slack.” I’m not quite sure what “Perry’s Victory” has to do with Pabst Malt Extract, but it’s another in a series of patriotic ads using incidents throughout American history to sell Pabst.
Beer In Ads #1388: The Light Of Liberty
Friday’s ad is another one for Pabst, again from 1897. The ad shows the Old North Church, in Boston, Massachusetts, the one that had as many as two lamps hanging from its steeple, “one if by land, and two if by sea” depending on where the British were coming from, according to the story of Paul Revere. Apparently Pabst Malt Extract, “the best tonic,” will put anyone to sleep, even with those annoying lights streaming through the curtain windows.
