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Beer In Ads #4797: Geo. Winter Brewing Co. Bock Beer

November 19, 2024 By Jay Brooks

After taking a few months off from my “Beer in Ads” series, having finished documenting the Miss Rheingold ad campaign that lasted from 1941 to 1964, I thought it was time to bring back the ads, and decided to concentrate on Bock ads for the foreseeable future. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for the Geo. Winter Brewing Co. of New York, New York, and was locatedat 55th St. between 2nd & 3rd Avenues. This poster for their Bock Beer was created in 1900 by New York lithographer Louis Kraemer.

There’s also a version of the poster that appears to be hand-colord, though I suspect that was done in more modern times rather than in 1900. But it’s still interesting to see how it changes the image.

Filed Under: Art & Beer, Breweries, Just For Fun Tagged With: Bock, History, New York

Historic Beer Birthday: Frank Brogniez

November 19, 2024 By Jay Brooks

grand-prize
Today is the birthday of Frantz Philip “Frank” Brogniez (November 19, 1898-February 20, 1968). He was the son of Frantz Brogniez, a Belgian brewery who founded several breweries in the United States, ending up in Houston, Texas working for Howard Hughes’ Gulf Brewing Company.

Frank-BrogniezFrank Brogniez in his office in 1941.

Frantz’s son Frank was also trained as a brewer and worked there with his father. He took over as brewmaster for Gulf Brewing when his father passed away in 1935.

Frantz-and-FrankFrantz and his son Frank examining the brewery.

Here’s some more about the Gulf Brewing Co., founded by Howard Hughes, also from Houston Past:

Howard Hughes’ connection with the Houston-based Hughes Tool Company is fairly well-known. It is less well-known that Hughes started a brewery in Houston, on the grounds of the Hughes Tool Company, called Gulf Brewing Company. Hughes opened the brewery at the end of Prohibition, and its profits helped the tool company survive the Depression.

Grand-Prize-Beer--Labels-Gulf-Brewing-Company
Gulf Brewing Company produced Grand Prize beer, which for a time was the best-selling beer in Texas. It has been reported that a beer called Grand Prize beer was also produced prior to Prohibition, by the Houston Ice and Brewing Company. While that may be accurate, any confusion is likely connected to the fact that Hughes’ Grand Prize brewery was operated by the man who served as brewmaster at Houston Ice and Brewing before Prohibition. In 1913, while he was brewmaster at the Houston Ice and Brewing Company, Belgian-Houstonian Frantz Brogniez was awarded Grand Prize at the last International Conference of Breweries for his Southern Select beer – beating out 4,096 competing brewers. Brogniez left Houston during Prohibition, but Hughes convinced him to return to serve as brewmaster for the Gulf Brewing Company. Brogniez’ son operated the brewery after his father’s death.

grandprize2
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grandprize1
Grand-Prize-Light-Dry-Beer-Labels-Gulf-Brewing-Company

Filed Under: Birthdays, Just For Fun Tagged With: History, Texas

Beer In Ads #4796: The Modern Crusader (Bock Beer)

November 18, 2024 By Jay Brooks

After taking a few months off from my “Beer in Ads” series, having finished documenting the Miss Rheingold ad campaign that lasted from 1941 to 1964, I thought it was time to bring back the ads, and decided to concentrate on Bock ads for the foreseeable future. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is called “The Modern Crusader” and is an ad for Bock beer for an unknown brewery in 1886, and unfortunately I don’t know who the artist was.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Bock, United States

Historic Beer Birthday: Henry F. Hagemeister

November 18, 2024 By Jay Brooks

hagemeister
Today is the birthday of Henry Frank Hagemeister (November 18, 1855-June 27, 1915). He “was a member of the Wisconsin State Assembly and the Wisconsin State Senate.” His father founded the Hagemeister Brewery in 1866, calling it the Union Brewery. Henry joined the brewery at the bottom, and worked his way up, and ran it with his father, and the changed the name to Hagemeister & Son. After his father passed away, Henry took over, and incorporated it as the Hagemeister Brewing Co. in 1890. Hagemeister stayed open through prohibition, and in 1934 changed its name to the Valley Brewing & Refrigerating Co. but closed for good the same year. Here’s his basics, from Wikipedia:

He was born in Green Bay, Wisconsin in 1855, [the son of German immigrants] and educated in the parochial and public schools of Green Bay. He would go on to work in brewing and banking, as the president of the Hagemeister Brewing Company, and president of Kellogg’s National Bank.

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Here’s a biography of Hagermeister from the “Commemorative Biographical Record of the West Shore of Green Bay, Wisconsin,” published in 1896.

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This is his obituary, from the Brewers Journal:

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henry-hagemeister-bio-2-bj
And here’s a longer biography from “Wisconsin: Its Story and Biography, 1848-1913, Volume VIII,” written by Ellis Baker Usher, and published in 1914:

hagermeister-henry-bio-1
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Ehren-Brau-Beer-Labels-Hagemeister-Brewing-Co

Filed Under: Birthdays, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: Eugene Hack

November 18, 2024 By Jay Brooks

hack-and-simon
Today is the birthday of Eugene Hack (November 18, 1840-June 12, 1916). He was born in Wurtenburg, Germany, but emigrated to Indiana and settled in Vincennes in 1868. In 1875, he and a partner, Anton Simon, bought a small brewery in Vincennes, Indiana from John Ebner, who had established in 1859. They continued to call it the Eagle Brewery, although it was also referred to as the Hack & Simon Eagle Brewery, though in 1918, its official name became the Hack & Simon Brewery, until closed by prohibition. The brewery briefly reopened after prohibition as the Old Vincennes Brewery Inc., but they appear to have never actually brewed any beer, before closing for good in 1934.

Eugene-Hack-photo
Here’s Hack’s obituary, from the Brewers Journal, Volume 47, published in 1916:

Eugene-Hack-obit-1
Eugene-Hack-obit-2
Eagle-brewery-postcard-color
And this account is from “Vincennes in Picture and Story: History of the Old Town, Appearance of the New,” written by J.P. Hodge, and originally published in 1902.

Eagle-history-1
eagle-brewery-indiana
Eagle-history-2

eagle-brewery-logo

In 1859 the Eagle Brewery was established by John Ebner on Indianapolis Avenue in Vincennes, Indiana. It operated under his management until 1875 when it was sold to Eugene Hack and Anton Simon. They kept the name and added an eagle logo identifying their flagship brand. Hack and Simon successfully operated the brewery for decades. They were producing 18,000 barrels of beer a year and maintained five wagons and twelve head of horses for their local trade. In time they established five refrigerated beer depots in towns in Indiana and Illinois. The brewery was shut down by Indiana prohibitionary laws in 1918 and apparently not reopened in 1934 after Repeal.

Eagle-Brewery-blotter
A brewery paperweight.
hack-and-simon-poster

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Indiana

Historic Beer Birthday: Florentinus De Boeck

November 18, 2024 By Jay Brooks

Today is the birthday of Florentinus De Boeck (November 18, 1826-1892). He was a well-known organist and orchestra conductor, and the father of famed Belgian composer August De Boeck. He was also a brewer who founded the Brouwerij Martinas in 1871. It was later known as the Brouwerij Ginder-Ale. In 1888, it was taken over by Corneel van Ginderachter, whose family managed the brewery into the 1970s, before a series of mergers and acquisitions left it in the hands of AB-InBev. Unfortunately, there’s not much information I could find about Florentinus, especially since he only ran the brewery for 17 years.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, History

Beer Birthday: Peter Hoey

November 18, 2024 By Jay Brooks

urban-roots
Today is the 45th birthday of Peter Hoey, who used to be the brewmaster at Sacramento Brewing, then left to launch a new brewery, Odonata Beer Co., with Rick Sellers, which sadly ran into some hurdles that had nothing to do with how good the beer was that Peter was making. He’s also brewed at Sierra Nevada and Bison Brewing, too. Then Peter was working at Brewers Supply Group, having taken over Mark Worona’s old job (since he’d been promoted). More recently, he left BSG to start his own brewery in downtown Sacramento, Urban Roots Brewing, where he’s making some absolutely stellar beers. Peter partnered in the venture with Rob Archie, who also owns the Pangaea Bier Cafe. Peter’s a great brewer and has become a good friend over the years. Join me in wishing Peter a very happy birthday.

hoey-and-me
Peter and me at Urban Roots during the California Beer Summit.

No photo description available.

Me and Peter at 21st Amendment.

No photo description available.

John Martin, me, and Peter at one of the SF Beer Week opening galas.

Rick Sellers & Peter Hoey of California's Newest Brewery, Odonata Brewing
Former Odonata partner Rick Sellers with Peter at GABF in 2010.

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Peter at the GABF Brewers Reception in 2007, along with Rich Norgrove from Bear Republic and Arne Johnson of Marin Brewing.

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Peter, looking about twelve, and Steve Altimari, from High Water Brewing, at the first Raley Field Beer Festival in 2007.

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With a group of people a couple of years ago at Pangaea Bier Cafe during judging for the California State Fair.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California, Sacramento

Historic Beer Birthday: Charles Buxton

November 18, 2024 By Jay Brooks

trumans-old
Today is the birthday of Charles Buxton (November 18, 1823-August 10, 1871). He “was an English brewer, philanthropist, writer and member of Parliament. Buxton was born in Cobham, Surrey, the third son of Sir Thomas Buxton, 1st Baronet, a notable brewer, MP and social reformer, and followed in his father’s footsteps, becoming a partner in the brewery of Truman, Hanbury, Buxton, & Co in Brick Lane, Spitalfields, London, and then an MP. He served as Liberal MP for Newport, Isle of Wight (1857–1859), Maidstone (1859–1865) and East Surrey (1865–1871). His son Sydney Buxton was also an MP and governor of South Africa.”

charles-buxton
This is the image that comes up for Charles Buxton when you do a Google search, but I can’t confirm that it’s the same person.

Buxton’s father, Sir Thomas Fowell Buxton, 1st Baronet, usually known as just Fowell Buxton, was a partner in Truman’s Brewery, which had been around since 1666 as the Black Eagle Brewery.

brick-lane-bwy-1842
The brewery on Brick Lane in London.

The original brewery was probably established by the Bucknall family, who leased the site in the seventeenth century. The site’s first associations with brewing can be traced back to 1666 when a Joseph Truman is recorded as joining William Bucknall’s Brewhouse in Brick Lane. Part of the site was located on Black Eagle Street, hence the brewery’s name. Truman appears to have acquired the lease of the brewery in 1679, upon the death of William Bucknell. Through the Truman family’s efforts – not least those of Sir Benjamin Truman (who joined the firm in 1722) – the business expanded rapidly over the following 200 years. By 1748 the Black Eagle Brewery was the third largest brewery in London, and likely the world, with 40,000 barrels produced annually.

In the mid-18th century Huguenot immigrants introduced a new beverage flavoured with hops, which proved very popular. Initially, Truman’s imported hops from Belgium, but Kent farmers were soon encouraged to grow hops to help the brewery meet growing demand.

Sir Benjamin died in March 1780 and, without a son to take on the business, it passed to his grandsons. In 1789, the brewery was taken over by Sampson Hanbury (Hanbury had been a partner since 1780; the Truman family became ‘sleeping partners’). Hanbury’s nephew, Thomas Fowell Buxton, joined the company in 1808, improved the brewing process, converted the works to steam power and, with the rapid expansion and improvement of Britain’s road and rail transport networks, the Black Eagle label soon became famous across Britain (by 1835, when Buxton took over the business upon Hanbury’s death, the brewery was producing some 200,000 barrels (32,000 m3) of porter a year).

The Brick Lane brewery – now known as Truman, Hanbury, Buxton & Co – took on new partners in 1816, the Pryor brothers (the company’s owners were renowned for their good treatment of their workers – providing free schooling – and for their support of abolitionism). By 1853 the brewery was the largest in the world, producing 400,000 barrels of beer each year, with a site covering six acres.

However, the company also faced competition from breweries based outside London – notably in Burton upon Trent, where the water was particularly suitable for brewing – and in 1873 the company acquired a brewery (Phillips) in Burton and began to build a major new brewery, named the Black Eagle after the original London site.

In 1888, Truman, Hanbury, Buxton & Co became a public company with shareholders, but the balance of production was now shifting to Burton. The Brick Lane facility remained active through a take-over by the Grand Metropolitan Group in 1971 and a merger with Watney Mann in 1972, but it was in terminal decline. It eventually closed in 1989.

Truman_Colour_Ad

Glenn Payne wrote the Truman, Hanbury, Buxton & Co. entry for the Oxford Companion to Beer:

Truman, Hanbury, Buxton & Co. was a venerable British brewery that operated for more than 3 centuries before it closed its doors in 1988. The original brewery was built on Lolsworth Field, Spitalhope, London, by Thomas Bucknall in 1669. He was soon joined by Joseph Truman, who became brewery manager in 1694. Joseph Truman brought Joseph Truman Jr into the company in 1716 and his executor, Sir Benjamin Truman, who took ownership of the business in 1722. Two years later a new brewery, The Black Eagle, was built on nearby Brick Lane, which grew to become Britain’s second largest brewery, employing some 1,000 people. Sir Benjamin died in 1780 without a direct male heir and left the brewery to his grandsons. In the same year, Sampson Hanbury became a partner and took over control in 1789. His nephew, Thomas Fowler Buxton, joined in 1808. He improved the brewing process by adopting innovations in brewing technology brought about by the Industrial Revolution. Outside his activities in the brewery, Buxton was a renowned philanthropist, and he was elected a member of Parliament in 1818. He was associated with William Wilberforce, a leader in the fight to end the British slave trade. By the time of his death in 1845, the brewery produced about 305,000 hl of porter annually. The brewery is even mentioned in Charles Dickens’ David Copperfield (1850). Seizing upon the growing influence of Burton as a brewing center in the 19th century, the company acquired the Phillips brewery there in 1887 and 2 years later became a public company. But its fortunes declined with the shift in popular taste away from porter toward pale ale near the end of the 19th century. In 1971, the brewery was acquired by the Grand Metropolitan Group, which, in turn, was merged into Watney Mann 1 year later. Thomas, Hanbury, and Buxton ceased production in 1988 but its brewery still stands on its site in Brick Lane, London, where it has been redeveloped into a complex of residential housing, offices, restaurants, galleries, and shops.

Truman_ad_1908
They also later built a Black Eagle Brewery in Burton. As you’d expect, Martyn Cornell has an amazingly thorough account of Trumans, which he refers to as When Brick Lane was home to the biggest brewery in the world.

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black-eagle-brewery-1888

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History

Beer In Ads #4795: Yuengling Bock

November 17, 2024 By Jay Brooks

After taking a few months off from my “Beer in Ads” series, having finished documenting the Miss Rheingold ad campaign that lasted from 1941 to 1964, I thought it was time to bring back the ads, and decided to concentrate on Bock ads for the foreseeable future. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad was created for the D.G. Yuengling Brewing Co. of Pottsville, Pennsylvania and was created in 1890 by Louis Deutz.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #4794: The Bock Beer Maid

November 16, 2024 By Jay Brooks

After taking a few months off from my “Beer in Ads” series, having finished documenting the Miss Rheingold ad campaign that lasted from 1941 to 1964, I thought it was time to bring back the ads, and decided to concentrate on Bock ads for the foreseeable future. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is called “The Bock Beer Maid,” and was created in 1886 for the Phillip Best Brewing Co. of Milwaukee, Wisconsin, which would later be known as Pabst Brewing Co.

Filed Under: Art & Beer, Just For Fun Tagged With: Advertising, Bock, History

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