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Jay R. Brooks on Beer

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Beer In Ads #1176: Victor McLaglen For Blatz

April 29, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features English boxer and actor Victor McLaglen. The ad initially says that he “lived in Milwaukee,” but it later only claims that he’s “traveled all over the world,” before again stating that he’s “lived there.” His basic bio makes no mention of his time in Wisconsin.

Blatz-1949-victor-mclaglen

Filed Under: Art & Beer, Beers

Beer In Ads #1175: Johnny Revolta For Blatz

April 28, 2014 By Jay Brooks


Monday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional golfer Johnny Revolta, and although he was born in St. Louis, his family moved to Oshkosh, Wisconsin, when he was twelve. He also the resident pro at a country club in Milwaukee in the mid-1930s, during his most successful years on the pro tour.

Blatz-1950-golfer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1174: George Sanders For Blatz

April 27, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features English actor George Sanders, and was best known for roles in Rebecca, All About Eve and as the voice Shere Khan in Disney’s The Jungle Book. He was also the first to play Simon Templar in a series of Saint movies. As far as I can tell, the closest he came to Milwaukee was visiting it “many times.”

Blatz-1951-george-saunders

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1173: Hank Marino For Blatz

April 26, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features professional bowler Hank Marino, who moved to Milwaukee in 1930 to open his own bowling alley.

Blatz-1949-bowler

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1172: Liberace For Blatz

April 25, 2014 By Jay Brooks


Friday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features flamboyant performer Liberace, whose full name was Władziu Valentino Liberace. He was born in West Allis, Wisconsin, a suburb of Milwaukee.

Blatz-1951-liberace-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

CCBA SoCal General Meeting Announced

April 25, 2014 By Jay Brooks

ccba
The California Craft Brewers Association will be holding a general members meeting in Southern California on May 19-20. The two-day event is open to all California Breweries, Breweries in Planning, Allied Trade Members and Distributor Members.

On Monday, May 19, Workshops and a Beer Garden BBQ will be held at Stone Brewing Company in Escondido, with the workshops taking place from 3-5 PM, followed by a BBQ from 5-7 PM.

On Tuesday, May 20, the CCBA General Meeting will be held from 9:00 AM to 6:30 PM at the Center for the Arts in Escondido, and will include a beer social.

Registration is required to attend, and can be done online through Eventbrite. CCBA Members will receive a discounted price for the general meeting of $30.00 (use promotional code: CCBAmember and enter promotional code under registration ticket type “CCBA Members – Gen’l Meeting) when you register.

More details about the meeting are available at the CCBA website.

ccba-lg

Filed Under: Breweries, Politics & Law Tagged With: Announcements, California, CCBA, Southern California

Beer In Ads #1171: Fred MacMurray For Blatz

April 24, 2014 By Jay Brooks


Thursday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Fred MacMurray, who though born in Illinois, moved to Madison, Wisconsin when he was two, later settling in Beaver Dam, Wisconsin.

Blatz-1951-fred-macmurray

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Beer In Ads #1170: Gene Raymond For Blatz

April 23, 2014 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Gene Raymond, who apparently lived in Milwaukee at some point in his life.

Blatz-1949-tennis

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

Anchor’s “Tale of the Pale Ale”

April 23, 2014 By Jay Brooks

anchor-new
Anchor Brewery has an interesting story about the history of pale ale, and specifically their Liberty Ale (one of my favorite beers) entitled The Tale of Pale Ale . Be sure to read Bob Brewer’s answer to whether Liberty Ale is a pale ale or an IPA.

bass-middle-brewery-1887
Bass & Co.’s Middle Brewery, c. 1887.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Anchor Brewery, Beer Styles, History

Beer In Ads #1169: Pamela Britton For Blatz

April 22, 2014 By Jay Brooks


Tuesday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actress Pamela Britton, who was born and raised in Milwaukee.

blatz-1951-pam-britton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History

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