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Beer In Film #31: Brewery Cantillon

January 31, 2014 By Jay Brooks

brookston-film
Today’s beer video is in honor of today being the feast day of St. Veronus, who’s the patron saint of Lembeek and Belgian brewers. It’s a tour of Brewery Cantillon, shot in 2009 by the staff of The Beer In Me. It’s a short, almost ten-minute walk around the brewery museum in Brussels.

Filed Under: Breweries, Just For Fun Tagged With: Belgium, Travel, Video

Why Some Drunks Fight

January 31, 2014 By Jay Brooks

cockfight
You’ve undoubtedly seen a belligerent drunk at some point in your life. Perhaps you’ve even been one. There are some people who seemingly turn angry when they drink. Some of them get into fights, maybe start one in a bar, the classic mythical bar fight where chairs start flying and everybody joins in because everyone who drinks is looking for a fight, right? Watch almost any western movie to see this in action. It’s so taken for granted, it’s a cliche. I’m sure bar fights occur, but honestly I’ve never seen a full on fight like you see in the movies. And I’ve been to more bars in my lifetime than the average person, I’d warrant. There are apparently people who become angry after a few too many drinks. And some of them probably do start a fight. There are certainly people like this, and I’ve always thought of them simply as “bad drunks.”

Thomas-after-the-poker-game

My stepfather was one. He turned mean on a bender, and he was violent and very, very scary, especially to a young sheltered suburban punk like me, ages 5 to 15 or so. But I quickly figured out all on my own that it wasn’t the alcohol that made him so belligerent. He was already that way, thanks to his own trials and tribulations growing up. Not to mention he was raised in a place/culture/family/time when/where not only weren’t men supposed to show their feelings, they weren’t supposed to actually have any. That’s not an excuse, just a fact. He walked around seething, all bottled up, and used alcohol to release his demons. It seemed to help him, of course, but it was devastating to anyone around him, especially me and my mother, who was too co-dependent to do anything about it. But the next morning, the relief he’d felt was all too brief, and the pressure would start building again to its next inevitable violent conclusion; a day, a week or even a month later.

You’d think after such unpleasant experiences that I might have sworn off alcohol entirely. But as I said, I knew it wasn’t the alcohol that made him that way. It was people and society who were convinced and believed that alcohol made him angry that allowed him to continue to be a nasty drunk, and not have to take any responsibility for his actions. It was just the alcohol, they’d say. Prohibitionists today continue this lie, and it’s one of things I so hate about them, by claiming it’s the alcohol that causes harm. But it’s not. And every time they spout that meme I wonder how many more kids are made to suffer by spouses and family and a community who listen to them, and do honestly believe that were it not for the drinking, Dad would be fine, a model citizen.

But look around you. Not everybody who drinks turns angry. In fact, most don’t. That’s how I know it’s not the alcohol. Because I can get rip-roaring drunk, and never become angry. Believe me I’ve tried, but it never happens. I get more talkative, if that’s possible, and more philosophical and sleepy. And most people I know react similarly, at least insofar as they don’t start a bar fight every time they take a drink. That’s also my biggest problem with AA and similar programs that preach that people are powerless, in effect not responsible. They often claim otherwise, but turning the superhero credo on its head; with great powerless comes a great ability to shirk responsibility for one’s actions. And so it’s the alcohol that ends up with the blame, not the person who abused it. Why society allows that is apparently complicated and is something I frankly don’t completely understand.

A German study published late last year in Deutsches Ärzteblatt International, entitled Alcohol-Related Aggression — Social and Neurobiological Factors sought to examine “Alcohol-related aggression and violence” and begins by noting that “nearly one in three violent acts in Germany was committed under the influence of alcohol (31.8%).” But that also means that over two-thirds of violent acts are committed by people who were not drinking or drunk. Maybe there are other factors we should be looking at as to why people are violent? And it also doesn’t answer the question of how many violent acts were prevented because someone had a drink after a tough day and that relaxed and calmed them.

Curiously, when reported on here in the U.S., the reference to this being a German statistic was removed, making it a much broader, universal statement. For example, the Robert Wood Johnson Foundation Center for Health Policy at the University of New Mexico, Science Daily and Medical News Today (MNT) all begin their coverage with the same sentence. “One-third of all acts of violence are perpetrated under the influence of alcohol.” So first of all, it was actually less than one-third and secondly, that statistic was confined to Germany. Not exactly an auspicious beginning for there to be two errors in the very first sentence. The MNT headline itself is misleading, stating that “Social and neurobiological factors linked to alcohol-related aggression,” while the study didn’t confirm a link so much as examine the “causes of alcohol-related aggression.” But by using that headline, it changes the tone of how you read the entire article.

Emily-Smith-vertigo-bar-fight

But that just seems like prohibitionist interests bending it to their purposes, because the study itself is interesting, and worth a read. The whole article is online, and there’s also a pdf you can download. It’s not so much a scientific study but a survey, or review, of all of the previous studies and literature about alcohol-induced aggression. In the abstract, they describe their process as follows.

In this review, based on a selective search for pertinent literature in PubMed, we analyze and summarize information from original articles, reviews, and book chapters about alcohol and aggression and discuss the neurobiological basis of aggressive behavior.

What they found was that “[o]nly a minority of persons who drink alcohol become aggressive,” which is what we all know. There appears to be evidence that “neurobiological factors” can account for the aggression, but that possibly more importantly, so can “personal expectations of the effects of alcohol, on prior experience of violent conflicts, and on the environmental conditions of early childhood, especially social exclusion and discrimination.”

They cite the World Health Organization and several other studies, and meta-studies, that indicate how many crimes, many of them violent, are committed by drunk people. But for many, if not most, of these, they specifically cite “acute alcohol intoxication” which is not the same thing as having a few beers, drinking responsibly in moderation. In addition, it’s also worse for people with “chronic alcohol consumption and alcohol dependence” issues. So again, this is a subset of all drinkers. But most American prohibitionist groups lump everybody who drinks together into one group, insisting all drinking is bad and leads to all sorts of trouble and mischief, taking a simplistic approach that treats all drinkers the same. But the Germans found things aren’t so simple.

Both clinical observations and scientific data have shown that the manifestation of alcohol-related aggression is by no means uniform. Rather, it is becoming clear that individual differences play a key role. In addition, more recent models are moving away from single-factor causes and towards multifactorial sets of conditions.

So what are the various factors that contribute to someone drinking and turning violent? They identify four.

  • Executive functions such as the control and inhibition of ongoing behavior
  • Information processing
  • Attentional control
  • Individual differences in expectation of the effect of alcohol consumption (e.g. “Alcohol makes me aggressive.”)

They also add to that list, Social learning, described as “experiences with friends or relatives who exhibit aggressive behavior under the influence of alcohol, [and] play a key role in the onset of alcohol-related aggression.”

But looking through the entire survey, what seems clear is that it’s the “expectations of effect” that has the most influence. And that brings us back to everyday experience. People believe that they can act differently under the influence of alcohol, and so they do. Society also expects that people will act differently under the influence of alcohol and so they don’t impose social penalties or ostracize that behavior. In many cases, it’s not just tolerated and excused but forgiven, and therefore enabled. By letting drunks essentially get away with bad behavior, it leads to a society that creates incentives for acting badly. That’s why I hate bad drunks so much. They ruin it for the rest of us. Bad drunks are what prohibitionists believe we all become when we have a beer, any amount of beer, despite the massive evidence to the contrary.

Other “individual factors” they identified “with an increased probability of alcohol-induced aggression” include:

  • Sex (men have a higher risk of reacting aggressively following acute alcohol consumption)
  • Personality traits such as sensation-seeking
  • High underlying irritability
  • Lack of empathy

They add. “Maladaptive reasons for drinking, such as drinking as a coping mechanism, and the assumption that aggression is an acceptable form of social interaction, also play a major role.”

So essentially, they’re saying it’s personality-driven, which has been my experience, as well. If you have a propensity to act aggressively toward women, alcohol will give you the excuse to act that out. If you’re seeking sensational experiences, alcohol will give you the excuse to act that out. If you’re already irritable or angry, alcohol will give you the excuse to act more violently and aggressive. If you already lack empathy, alcohol will give you the excuse to care about other people even less than you normally do. And as long as that’s “an acceptable form of social interaction,” then people will continue to do so because they can use getting drunk as an excuse to be a douchebag.

bar_fight_by_thanostsilis

In the conclusion they sum this up. “Individuals who find it difficult to inhibit their behavior and delay gratification and who have problems enduring unpleasant feelings seem to become aggressive more frequently after consuming alcohol.” And this happens even more often to people who are “alcohol-dependent” but curiously is “not associated with alcohol dependence, including chronic alcohol dependence, per se.” I can’t help but think that’s because in such cases being drunk is used as the excuse to act badly, knowing that society — friends, family, etc. — will let them get away with it because they too have the expectation that the alcohol is causing them to behave badly, and that they shouldn’t, or can’t, be held responsible for their actions.

As this article makes clear, while there are genetic and neurobiological factors that in some people can lead to abusing alcohol, the majority of the problem stems from social conventions. Because the neurobiological causes can be identified, dealt with and treated. The social structures that allow people to use getting drunk as an excuse for bad behavior is a lot harder to change, because it’s so well-rooted in how our society functions. And it doesn’t help that addiction organizations and medical groups that treat this problem also enable this behavior by accepting it as dogma. And it doesn’t help that prohibitionist groups believe it, too, insisting that it’s the alcohol that’s causing the harm, not the individuals using, or abusing, it. By targeting the product that some people are abusing, instead of those people, they’re essentially allowing and even making the conditions more attractive to anyone using alcohol to continue using that as their excuse. After all, they must think, “I can’t be responsible for acting like an asshole, I was drunk. The booze made me do it, I couldn’t help myself.” And that, I think, is why some drunks fight. Because we as a society let them.

We don’t need tougher laws, or more police, or roadside checkpoints, or more prohibitionist propaganda. If everybody with a friend or family member who’s a bad drunk stopped letting them get away with it, this problem would be substantially reduced, whittled down to the people physically unable to control themselves. And we could then get those people the help they need. I say don’t tolerate bad drunks, let them know you don’t accept alcohol as an excuse for their bad behavior. They’ll either stop, or they’ll figure out they really do have a health problem that needs addressing. Social pressure and the threat of ostracization are usually a much more effective method of changing behaviors.

Drinking should be about the enjoyment of life, and responsible, moderate consumption should enhance what’s good in our lives already. Whether it’s improving a meal, conversation with friends at a pub, or celebrating a holiday or personal achievement, beer can heighten and complement those experiences, from the ordinary to the very special. That’s the goal of beer with flavor, that people drink less, but better. Who could fight with that?

Filed Under: Beers, Editorial, Politics & Law Tagged With: Germany, Prohibitionists, Propaganda, Science, Statistics

Beer In Ads #1087: The Day We Got Out Of The Soda Pop Business

January 30, 2014 By Jay Brooks


Thursday’s ad is for Falstaff, from 1969. The curious ad tells the charming down home old-timey story of how Falstaff’s “Papa Joe” kept the family business alive during Prohibition by making soda pop. The tale is called “The day we got out of the soda pop business and back into the beer business.”

Falstaff-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #30: All Beer TV Visits Anderson Valley

January 30, 2014 By Jay Brooks

brookston-film
Today’s beer video is from All Beer TV, a production of SaboresTv in Argentina. As such, most of it’s in Spanish. The show features a visit to Anderson Valley Brewing in Boonville. But even though it’s in Spanish, don’t worry. Stick with it, at around the 1:30 mark, brewmaster Fal Allen starts speaking, in English, so you’ll be able to figure it out. You may get more out of it if you’re bilingual, but either way he’s the one talking for most of the 24-minute video.

ALL BEER TV 10 MP4 1024 PAL Download from Saborestv on Vimeo.

Filed Under: Breweries, Just For Fun Tagged With: California, Hops, Northern California, South America, Video

Contains No Bourbon

January 30, 2014 By Jay Brooks

HorizontalLogoWithSpade_TexBG
After much speculation, I got a press release this morning from MillerCoors clarifying what we all thought to be the case regarding their newest creation, Miller Fortune. Here’s what they had to say:

Earlier this week, Bloomberg News Service wrote a story (“MillerCoors Seeks Spirits Fans With Bourbon-Like Lager”) about a new beer from MillerCoors called Miller Fortune, that we are launching the week of February 10.

Since that story ran, there have been several follow-up stories that inaccurately portray Miller Fortune as being a bourbon-flavored beer. That is simply not true and we’d like to set the record straight for anyone interested in writing a story in the future.

WHAT IS MILLER FORTUNE?
Miller Fortune is an exciting new beer with a 6.9% ABV. It features a rich golden color, brewed with caramel malt and cascade hops to achieve layers of flavor and a distinctly smooth finish. Our beer was brewed to deliver the complexity and depth that appeals to spirit drinkers. Spirit inspired…yes. Spirit infused…no. As many of you know, the beer industry as a whole has lost seven share points to spirits (five) and wine (two) in the last 10 years. Miller Fortune was created to fight against these losses and take back legal-drinking age spirits drinkers/occasions. So, you can say it has been inspired by the success of spirits competition and it is a darker beer that may look more bourbon-like in a glass.

WHAT MILLER FORTUNE IS NOT?
Miller Fortune is not bourbon-like or a bourbon-flavored beer.

I almost feel sorry for MillerCoors. That they would have to send out this release says a lot about the state of mainstream journalism, because that’s who got the story so wrong. What I think this reveals is that the mainstream and business press is not capable of covering the beer industry any longer. For so many years, they talked about numbers, about market share, about marketing; almost everything to do with the business, except for the beer itself, its flavor. But now that beer with flavor is kind of a big deal, they no longer know what to do. The business press booted it all over the place on this one, though Time magazine’s assigning it to a health reporter was even worse.

If I may be so bold as to suggest, the mainstream press needs to hire people who know something about beer to cover it effectively and accurately. Not business writers, not wine writers, not health writers: beer writers. I know of at least 130 members of the North American Guild of Beer Writers who would be pleased to accept a paid assignment from Bloomberg, Business Insider, Time or any number of news outlets who for years have been, for the most part, not covering beer very well, assigning beer stories to reporters who did not, and apparently still do not, really understand it. With over 2,700 American breweries, and even more internationally, there’s plenty to keep us busy. Just call one of us next time. We know the difference between a bourbon beer and one inspired by it.

HorizontalLogoWithSpade_TexBG

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Mainstream Coverage, Miller Brewing, MillerCoors, Press Release

Beer In Ads #1086: Falling Leaves

January 29, 2014 By Jay Brooks


Wednesday’s ad is still another one for Rheingold Beer, this one from 1950, featuring Miss Rheingold from that year, Pat Burrage. Pat is standing in a grove of trees whose leaves have changed color and falling all around her. In an autumn brown coat, she’s almost invisible, except for the black hat and the winning smile.

Rheingold-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Your Father’s Beer

January 29, 2014 By Jay Brooks

bud-light
Denver Broncos quarterback Peyton Manning famously said a couple of weeks ago after his victory over the Chargers that all he could think of was how soon he could “get a Bud Light in [his] mouth.” It seemed like a slap in the face to pick Budweiser while being the QB in the land of Rocky Mountain spring water-made Coors. Not to mention that Colorado is one of the best beer states in America, so it’s no surprise that a number of smaller craft breweries also called him out for his choice of frosty beverage. But in subsequent interviews, Manning’s stuck to his guns, succinctly explaining the reason for his beer preference.

“My father taught me a number of things, one of which being that Bud Light is the preferred beer of the Manning household”

My only question is this. Peyton Manning is 37 years old. He’s also married with two children, and presumably no longer lives at home but has his own household. At what age did you stop doing everything your father told you? It may be true, but it seems like a bit of a cop out. I thought it was more common to eschew your father’s beer and make your own choices.

I remember a particularly enlightening conversation I eavesdropped on at GABF a number of years ago. I was walking the hall, in a hurry on my way to somewhere, when a group of at least half-a-dozen young men, presumably in their early twenties, blocked my path and forced me to slow up behind them. From just behind their slow-walking row, I could hear what they were saying as we ambled past the Sierra Nevada Brewing booth. One of the them elbowed his friend, and pointing his head toward Sierra Nevada’s booth, remarked. “Sierra Nevada; my Dad really likes that beer.” He put the emphasis on “Dad” when he said it, indicating that it wasn’t necessarily a good thing. I remembered that a while later when I was having dinner and some drinks with Ken and Brian Grossman, and mentioned what I’d overheard. They said they were fully aware of that as a growing problem, having been around long enough that they were becoming the new generation’s Dad’s beer. It’s part of the reason they began doing so many more collaborations, specialty releases and even beer camp. It’s an interesting facet of the craft beer industry as it grows and matures. How do you maintain your image while also remaining fresh to newer, younger customers? Because nobody wants to drink the same beer as their father. I know I didn’t, and don’t.

I know none of this matters and everyone is free to drink whatever the hell they want. Still, I find it fascinating to watch how certain statements play out in the media. Had Manning picked a Coors product, he would have pleased the hometown fans. Had he picked a craft beer, especially a local one, he would have made the hometown fans, and many good beer lovers, overjoyed. Instead he picked Bud Light, coincidentally the “official beer of the NFL,” so most likely the group he pleased the most was the league.

pfm-shirt

Last fall, Manning apparently bought twenty-one Papa John’s Pizza franchises, all in Colorado. I wonder what beers they serve?

manning-papa-johns

Filed Under: Beers, Editorial, Just For Fun Tagged With: Budweiser, Celebrities, Colorado, Denver, Football, Marketing

Beer In Film #29: A Visit To A German Beer Factory

January 29, 2014 By Jay Brooks

brookston-film
Today’s beer video is an old one, and although it claims to be from 1930, according to one source it may be from a decade earlier, possibly the 1920s. Either way, it’s a peek inside a working German brewery in the first half of the last century. Entitled VISIT A GERMAN BEER FACTORY 1930, it’s a silent movie with rousing classical music and a mix of live action and simple animation. It helps to know some German, but if you already know the basics of brewing you can probably work it out.

Filed Under: Breweries, Just For Fun

Beer In Ads #1085: You’ve Elected Margie McNally

January 28, 2014 By Jay Brooks


Tuesday’s ad is yet another one for Rheingold Beer, this one from 1956, although it features Miss Rheingold from the next year, Margie McNally. The ad is introducing Margie as Miss Rheingold 1957. She looks like quite the beauty queen and in fact the ad copy claims that choosing Miss Rheingold is “America’s second-largest election.”

Rheingold-1956-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Miller Fortune: Bourbon & Cascades

January 28, 2014 By Jay Brooks

miller
Okay, this is my third post today about Miller Fortune, the new “bourbon-like lager” from MillerCoors meant to address their loss of market share to distilled spirits. I’ll reserve judgment on the beer itself until my sample arrives and also until after it’s had a chance in the marketplace. Besides, it’s already been well-covered by Beverage Daily, Bloomberg, Business Insider and Time Magazine.

miller-fortune

But there’s certainly some oddities in the way they’re presenting it, whether by the mainstream press or by MillerCoors. As usual, it seems like they’re focusing a lot on the packaging — ooh, it’s black — and other marketing and not as much on the beer itself. One account describes the packaging as “jet-black, angular bottles meant to ‘evoke a guy in a tapered, athletic-cut suit.'” Uh-huh, that’s just what I was thinking of when I looked at it. The beer is 6.9% a.b.v., closer to an IPA than the usual light lager, though humorously Business Insider claims Coors Light is 5.9% instead of its actual 4.2%.

Then there’s trying to get bars and restaurants to serve it in a whiskey glass. Apparently, “[t]he rocks glass is intended to set Miller Fortune apart the same way the orange slice has made Blue Moon one of the company’s fastest-growing brews and its answer to the craft-beer juggernaut.” The idea is, of course, to make it seem more spirits-like, but it just seems gimmicky to me. It’s one thing to design a special glass to enhance the flavors but quite another to just pick a glass meant for something else in the hopes that people will make the association between the two.

miller-fortune-label

I don’t quite get the bourbon association, either. It wasn’t aged in a bourbon barrel, like many beers being brewed these days by smaller breweries, yet it’s referred to as a “bourbon-like lager.” The Bloomberg article says it has a “complex flavor hinting at bourbon” while Business Insider calls it a “bourbon-flavored beer.” The beer labels says it’s a “Spirited Golden Lager” while RateBeer categorizes it as an Amber/Vienna Lager while Beer Advocate has it listed as an American Amber/Red Lager. But apart from MillerCoors trying to draw an association to bourbon and spirits drinkers, and claiming bourbon makers as their inspiration, I don’t know where any bourbon flavors would be coming from.

Bloomberg brings up that they used some Cascade hops, saying it’s “a golden lager brewed in part with Cascade hops to give it a citrusy bite and caramel malt to impart an amber hue” and that “the flavor is moderately bitter with hints of sweetness, resting somewhere between a craft beer and a light lager.” So nothing about bourbon or being bourbon-flavored or bourbon-like, as far as I can tell. And the few people who’ve reviewed it on Beer Advocate and RateBeer likewise make no mention of any bourbon character. But perhaps the most hilarious statement was made by Time magazine, who states that “Miller Fortune is brewed with Cascade hops to give it its bourbon-like flavor.” That must be why Anchor Liberty and Sierra Nevada Pale Ale have all that spirited bourbon character. I can’t wait to see how this one plays out.

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Filed Under: Beers, Editorial, News Tagged With: Mainstream Coverage, Miller Brewing, MillerCoors, Press Release

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