Brookston Beer Bulletin

Jay R. Brooks on Beer

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Nurses Know The Benefits Of Beer

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rn
I’m sure it’s because my mother was an RN, but I tend to take the advice of nurses over doctors, since they’re the ones in the trenches who deal with the patients all the time. So I was pleased to see that the National Nursing Review recognizes the Benefits of Beer. According to the nurses. “Consumed in moderation, beer is good for health. Lowers cholesterol, boosts the immune system, antioxidant and, contrary to what many people think, the beer is not fattening.” They conclude.

Many benefits for our body which are possible thanks to the vitamins of Group B, fiber, phosphorus, magnesium and minerals, containing this drink. Recall that the beer is made with natural ingredients such as water, barley and hops.

Natural ingredients, little alcohol and only 45 calories per 100 milliliters, make beer in a very beneficial for our health drink. Conclusions that have reached numerous experts, through different medical studies.

My mom would be proud.

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Beer In Ads #1075: Cactus Cowboys

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Saturday’s ad is for Schlitz, from 1948. It’s one Schlitz’s three-panel ads that all used the same text about being curious, tasting the beer, and then understanding. It’s the Schlitz version of Kübler-Ross stages, not of death, but of beer tasting. All the people in the ad are dressed like cowboys, but they don’t look real, to me at least. With the adobe house in the background, they look like they’re in Arizona or New Mexico, among the cactuses, but dressed up like cowboys.

Schlitz-1948-Cowboy

Schwarzenegger Bud Light Teaser Ads Released

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Arnie
ABI sent me a press release this morning that they’ve released teaser ads for what they’ll be airing during this year’s Super Bowl. I normally wouldn’t pay it much attention, but because of yesterday’s post Schwarzenegger To Appear In Super Bowl Ad For Bud Light I thought we should see what they’re planning for Arnie’s spot, though I think you’ll agree the two teasers don’t reveal very much, apart from the fact that time has not been kind. If you want to see the rest of what ABI has planned, the rest of the teasers are here on YouTube.

Beer Film #18: The World In A Glass

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brookston-film
Today’s beer video originally aired on the History Channel, and appears to be part of a series, although I confess I don’t remember it at all. This episode of World in a Glass tackles beer. I’m not sure when it was produced, but it was long enough ago that Don Barkley was still working for Mendocino Brewing. It’s in English, although it’s subtitled throughout in, what is that: Greek? Enjoy.

Welcome To My Nanobrewery

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McSweenys
I’m behind the curve on this one, which, although it made a splash last year, I just stumbled on this morning. It’s a pretty funny piece by Denver novelist Jenny Shank that appeared on Timothy McSweeney’s Internet Tendency back in April of last year. Welcome To My Nanobrewery is a hilarious look at an office where every cubicle has its own tiny brewery. Beer Advocate also did an interview with her after her piece was published, and her first novel, The Ringer, won the High Plains Book Award. So if you’re as behind as I am, give it a read. It’s pretty damn funny.

McSweeney-nanobrewery

Beer In Ads #1074: Pinch-Hitting For Norway

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Friday’s ad is for Budweiser, from 1942. The wartime ad is a curious one. It’s all about Vitamin D and other industries that Anheuser-Busch is involved with. As far as I can tell, the title of the ad, “Pinch-Hitting For Norway,” refers to A-B producing the vitamin from yeast, apparently important because it’s impossible to get the fish oil it’s usually made from due to World War 2. I also love the Viking imagery juxtaposed with the kids and their toy boat.

bud-life-11-30-1942

Schwarzenegger To Appear In Super Bowl Ad For Bud Light

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Arnie
This is almost funny. According to the New York Post, former California governor Arnold Schwarzenegger has signed a $3 million deal to appear in a Super Bowl ad for Bud Light. Schwarzenegger is a longtime beer drinker, having once quipped. “Milk is for babies. When you grow up you have to drink beer.” When he first became California governor, when many called him “The Governator,” Portland Brewing even created Governator Ale. Despite him being a public figure as governor, Arnie’s legion of lawyers sued, claiming that they had engaged in “unauthorized exploitation of what they considered the governor’s right of publicity” and production ceased after only 3,200 cases of the beer was produced. I still have a bottle in my office.

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According to the Post article. “The former California governor has agreed to a deal to star in the humorous beer ad, despite his personal focus on health and fitness.” It won’t be the first time he’s shilled for beer companies before, having done a couple in Japan years ago, a few of which can be found on YouTube, although the quality of most of them isn’t very good. Frankly, they look more like an energy drink than a beer, but apparently an unnamed source told the Post. “Arnold has shot a series of ads in Japan but pretty much hasn’t done anything in the US.” YouTube also has a compilation claiming to show Schwarzenegger’s complete Japanese ads.

Schwarzenegger Beer Ad #1

Schwarzenegger Beer Ad #2

Schwarzenegger Beer Ad #3

Beer Film #17: Shit Beer Geeks Say

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brookston-film
Today’s beer video was originally created last year for Good Beer Week in Melbourne, Australia, and I think I may even have posted it before. But given the positive response to yesterday’s humorous Hipsters Love Beer, I thought I had to post this one again. Shit Beer Geeks Say was a ” short film by Good Beer Week and Bridge Road Brewers about the beer geeks we all know and love who might sometimes take their craft beer a little too seriously!” Enjoy.

GBW – SHIT BEER GEEKS SAY from GOOD BEER WEEK on Vimeo.