Today’s beer video is part four of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Beer In Ads #1067: Old Heidelberg Inn
Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?
Winter Brews Festival In Concord January 25
The 5th annual Winter Brews Festival, produced by the Brewing Network, will be held this year on Saturday, January 25 from Noon to 4:00 p.m. It will be held again in Concord, at Todos Santos Plaza, just two blocks from the Concord BART station. This year’s festival looks to be their best ever, with over fifty breweries confirmed to attend, including a few that we don’t often see in the Bay Area, such as Societe Brewing from San Diego, Jester King, from Texas, and our own Faction Brewing showcasing their beer at one of the first fest’s they’ve attended. Come give Rodger Davis a hard time; you know you want to!
Tickets are currently on sale, and can be purchased online through Eventbrite. Here’s all the details from the press release:
The Brewing Network’s Winter Brews Festival returns to Todos Santos Plaza in Concord on Saturday January 25, 2014 from noon to 4pm to celebrate its fifth year as one of the best craft beer festivals in the Bay Area, and the only winter brews fest!
Nestled between the weekend of the NFL Playoffs and the Super Bowl, this event will showcase dozens of craft beer samples from more than 30 world class breweries; most of which call the Bay Area home. Attendees will enjoy unlimited tastings from breweries such as 21st Amendment, Faction, Firestone Walker, Jester King, Heretic, Ninkasi, Sierra Nevada, Societe, and Stone.
This year, the Winter Brews Fest will be bigger than ever—with more food, more music, and more beer! There will even be non-beer options such as world class mead from Moonlight Meadery out of New Hampshire. Sponsors of the event include the 21st Amendment and White Labs, and proceeds will benefit the local environmental non-profit, the Coral Reef Alliance.
Tickets are now on sale and are $35 pre-sale or $45 at the gate and include unlimited pours and a commemorative glass for the first 1,500 tickets sold. Designated Drivers get in free, however this is a 21 and over only event.
The event is conveniently located just two blocks away from the Concord BART station so mark your calendars for a craft beer infused day for a wonderful cause.
If you haven’t been to this festival before, it’s one of the better Bay Area beer festivals. Here’s some photos from last year’s event to give you a flavor for it.
Food will also be available for purchase.
Did I mention there will be music? This year Forrest Day and Lucas Ohio & the Shamblers will be performing.
See you there!
Beer Film #10: The American Brew Extras, Pt. 3
Today’s beer video is part three of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Beer In Ads #1066: The Norman Conquest
Thursday’s ad is for Cottage Brewing’s Norman’s Conquest Extra Strong Ale. It’s not really an ad, but how many times will I have #1066 to play around with? Exactly. I had this beer at the first CAMRA festival I attended, at Peterborough, in the mid-1990s.
The artwork resembles the tapestries so popular when William the Conquerer, a Norman, invaded England and conquered the Britons at the Battle of Hastings, one of the decisive battles in the Norman Conquest.
Embroidered Beer
Here’s a fun little project by the Society of Beer Advocates (SOBA), a beer appreciation organization in New Zealand — their motto” “Beer for all the right reasons.” They provide resources for consumers, breweries, bars and restaurants, just about anybody along the distribution pipeline, and define their mission with the following:
- To promote awareness of beer in all its flavour and diversity
- To protect and improve consumer rights with regards to beer and associated service
- To promote quality, choice and value for money
- To campaign for greater appreciation of traditional crafted beer
- To seek improvements in all licensed premises and throughout the brewing industry
- To act as an independent resource for both the consumer, the pub trade, and the brewing industry
Toward that end in 2012 they created a SOBA poster campaign , where they created a quartet of posters aimed at “championing finely crafted, flavourful beers and encouraging responsible enjoyment of craft beer.” A local graphics firm, Base Two, designed the four posters to look embroidered on calico fabric and they all carried the message “Champions of finely crafted flavourful beers.” How cool is that?
Hops Sweet Hops
Stop Drinking. Start Tasting.
Take Time to Smell the Hops
Slow down … Taste the Beer
Beer Film #9: The American Brew Extras, Pt. 2
Today’s beer video is part two of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Beer In Ads #1065: Pilsner Urquell Keeps You On Earth
Wednesday’s ad is for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. Showing a geeky-looking mathematician in front of a blackboard filled with a calculation. I wonder if it’s just gibberish or if it really does express something mathematically — gravity perhaps? But the idea is that if it weren’t for math we wouldn’t be here on planet beer to enjoy our Pilsner Urquell.
Beer Film #8: The American Brew Extras, Pt. 1
Today’s beer video is part one of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
Beer In Ads #1064: Brewed With Water From When The Earth Was Pure
Tuesday’s ad is for Heilman’s Old Style, though it looks old it could easily be newer but designed to look that way. I love the ginormous beer can towering over the hills in the foreground, with even taller mountains in the distance. A beautiful picture, it’s too bad the beer wasn’t better.
