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Jay R. Brooks on Beer

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Beer Film #2: The American Brew, Pt. 1

January 2, 2014 By Jay Brooks

brookston-film
Today’s beer video is part one of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

Beer In Ads #1058: A New Year’s Resolution That A Man Can Keep

January 1, 2014 By Jay Brooks


Wednesday’s New Year’s ad is for Guinness, from 1935. A glass of Guinness every day, that’s all they ask. I suppose there’s worse ways to spend a year.

Guinness-1935-time-mag-Dec-30-nye

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Prosit Neujahr

January 1, 2014 By Jay Brooks

newyears
Prosit Neujahr, or Happy New Year, from an old German postcard circa 1916. Wishing you and yours a very good 2014.

happy-new-year-1916

Filed Under: Art & Beer, Just For Fun, Related Pleasures Tagged With: Germany, History, Holidays

Beer Film #1: As We Like It

January 1, 2014 By Jay Brooks

brookston-film
This year I decided to feature a new video about beer each day. Today’s beer video is from 1952 and was sponsored by the United States Brewers Foundation. The ten-minute film, As We Like It, is a fun little overview of beer’s history and its positive aspects.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Brewers Association, Film, Propaganda, Video

Beer In Ads #1057: Party With Mathäser-Bräu

December 31, 2013 By Jay Brooks


Tuesday’s ad is for Mathäser-Bräu, from 1928, a Berlin brewery and the operator of the city’s largest beer hall in their heyday. They were bought by Löwenbräu in 1907. It looks like it must have one decadent New Year’s Eve party.

Mathaser-Brau-1928

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Beer, Ale Or Brewski?

December 31, 2013 By Jay Brooks

beer-word
Today’s, and indeed this year’s, final infographic is entitled Beer, Ale or Brewski? Created by Dragon Search Marketing, it shows the most common terms used to refer to beer by people using social media, and the popularity of each of them. I set out at the beginning of 2013 to see if I could post a new infographic every day, and it turned out to be easier than I anticipated. Certainly, they ranged in quality quite a bit. Some were truly epic while others were filled with errors, somewhat unattractive or even truly awful. Oh, well. It was fun. Happy 2013 everybody. See you next year, wehn I’m sure you’ll be able to find me drinking a beer, an ale or even a brewski.

beer-variation-infographic
Click here to see the poster full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: Infographics, Words

Good News From Monitoring The Future

December 31, 2013 By Jay Brooks

nih
Here’s one story you won’t likely see spread by Alcohol Justice or any of the other prohibitionist organizations. Since 1975, the National Institute on Drug Abuse (NIDA), a division of the National Institutes of Health (NIH), has done a survey of “drug, alcohol, and cigarette use and related attitudes among adolescent students nationwide.” This year, “45,449 students from 395 public and private schools participated” in the annual Monitoring the Future survey, which is conducted by the University of Michigan.

This year’s findings, at least in regards to alcohol, are encouraging, according to the survey’s authors, as detailed in their Monitoring the Future Survey, Monitoring the Future Survey, Overview of Findings 2013.

5-year trends continue to show significant decreases in alcohol use among all grades and across nearly all prevalence periods. For example, from 2008 to 2013, current use of alcohol declined from 15.9% to 10.2% among 8th graders, from 28.8% to 25.7% among 10th graders, and from 43.1% to 39.2% among 12th graders. From 2012 to 2013, decreases were observed in binge use of alcohol (defined as five or more drinks in a row in the last 2 weeks) among 10th graders, with a 5-year trend showing a significant decrease in all three grades.

That, in fact, has been the trend over the past few years.

monitoring-future-2013

They’re more concerned about the use of prescription drugs among our nation’s youth, along with pot and smoking tobacco in a hookah, all of which are on the rise. But I don’t hear the prohibitionists trying to remove prescription drugs from the marketplace on the off chance kids could get their hands on them. I haven’t heard them trying to restrict Viagra or other legal drug ads because kids might see them, or restrict the displays and shelves of drugs because the kiddies might walk by and see them, and in seeing them they would undoubtedly want them, not being able to help themselves. It sounds silly doesn’t it, but that’s the general argument the prohibitionists use to argue against beer ads and beer on store shelves where children might see them.

But while they’ve been incessantly claiming beer ads make kids start drinking and responsibility efforts by the alcohol companies don’t work and all of us in the beer world are the spawn of satan, kids have been drinking less and less, year after year. You’d think that it would be cause for celebration by the groups that are working tirelessly to punish the alcohol companies for their wickedness and claim to want to put a stop to underage drinking. But that might put a dent in their fundraising efforts, so that, I believe, is why you’ll never see a positive story from a prohibitionist organization.

Filed Under: Editorial, News, Politics & Law Tagged With: Prohibitionists, Science, Statistics

Beer And Food Pairing Chart

December 31, 2013 By Jay Brooks

food-and-beer
Today’s infographic is a chart showing beer and food pairings for a variety of basic beer types and 21 different dishes.

food-and-beer
Click here to see the chart full size.

Filed Under: Beers, Food & Beer, Just For Fun Tagged With: beer pairing, Food, Infographics, Pairing

Beer In Ads #1056: The Ballantine Snowman

December 30, 2013 By Jay Brooks


Monday’s ad is another one for Ballantine Ale, from 1947. This one also uses their standard layout from that time period, and features an awesome snowman holding a beer. I have an original of this ad framed in my office; it’s a favorite.

ballantine-1947-snowman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Who Is The Craft Beer Drinker?

December 30, 2013 By Jay Brooks

demographics
With only two days left in the year of the infographic, I have a few more left to fit in before the year ends. Today’s second one is entitled Who is the Craft Beer Drinker?. It was created by SteadyServ Technologies, makers of a “mobile, SaaS-based inventory and order management system for the beer industry.”

craft-beer-drinker
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Demographics, Infographics, Statistics

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