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Jay R. Brooks on Beer

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Who Is The American Homebrewer?

November 13, 2013 By Jay Brooks

home-brew-graphic
Today’s infographic is was released yesterday by the American Homebrewers Association, and is entitled Who is the American Homebrewer? The data used to answer that question came from their “first-ever survey of homebrewers nationwide, which [broke] down the demographics, brewing habits and shopping behaviors of American homebrewers.”

aha-infographic_main

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Brewers Association, Homebrewing, Infographics

Beer In Ads #1018: Refreshingly Different!

November 12, 2013 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1948. The tagline reads, “Refreshingly Different!” And while it’s certainly different, I’m not quite sure how something can be refreshingly different. But if anything could, I suppose a bear waitress in a green polka-dot apron and ice skating to deliver a Schlitz with two glasses would definitely fit the bill.

Schlitz-1948-skating

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

What Is Yeast?

November 12, 2013 By Jay Brooks

yeast-buddy
Today’s infographic is a generic look at yeast, part of the “kitchen curious infographic series” by the Doodle Cook.

yeastinfographic_1
Click here to see the infographic full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: Infographics, Science of Brewing, Yeast

Beer In Ads #1017: The Ammunition Is Being Passed

November 11, 2013 By Jay Brooks


Monday’s ad is for Budweiser, from 1943. In honor of Veterans Day, it’s a World War 2 era Navy ad. The tagline, “The Ammunition is being passed,” is a reference to “Praise the Lord and Pass the Ammunition” an patriotic song written by Frank Loesser in 1942. It was a response to the attack on Pearl Harbor that marked American involvement in World War II.

Bud-1943-ammunition

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Craft Beer Vs. Crafty Beer Infographic

November 11, 2013 By Jay Brooks

vs
Today’s infographic tackles the recently controversial debate about Craft Beer versus Crafty Beer, beer created by the larger beer companies to resemble smaller brands. It was created by M. Saurer Creative for Northland Beer.

craft-vs-crafty
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Big Brewers, Business, Infographics

Beer & Your Body

November 10, 2013 By Jay Brooks

body
Today’s infographic is entitled “Beer and Your Body,” and was created by the Micro Beer Club. It details several of the well-established health benefits of moderate beer drinking.

Print
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Health & Beer, Infographics

The Belgian Kings

November 9, 2013 By Jay Brooks

belgium
Today’s infographic, De Belgische Koningen, is a chart of Belgium’s six kings, although a seventh was crowned earlier this year. I met King Philippe this past June, when he was still just the crown prince and was leading a trade delegation to San Francisco. Plus, today is last full day in Belgium, though so far we’ve had no sign of the king.

the-belgian-kings
Click here to see the chart full size.

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: Belgium, Infographics, Politics

Beer In Ads #1016: Sailing Dry

November 8, 2013 By Jay Brooks


Friday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. The ad shows Miss Rheingold on a sailboat, with the wind at her back. Given that Rheingold beer was sold as “the Dry beer,” doesn’t it seem off that they are using a nautical — a wet — theme?

Rheingold-1956-sailing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Craft Beer: Can It. Drink It. Enjoy It.

November 8, 2013 By Jay Brooks

beer-can-beer
Today’s infographic is about craft beer in cans, created by West Side Beer Distributing. The stats on the infographic were as of June of this year.

craft-beer-can-it
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Cans, Infographics

Beer In Ads #1015: Oysters and Lobsters

November 7, 2013 By Jay Brooks


Thursday’s ad is for Budweiser, from 1948. On a historical theme — and part of their “Great Contributions to Good Taste” series — the ad suggests that “Oysters and lobsters gave the trail its start,” and by trail, they mean the entire west coast. Apparently the Wells Fargo stagecoach first delivered food before diversifying into banking.

Bud-1948-trail

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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