Today’s infographic isn’t strictly about beer, but the politics of Belgium. But I thought it was relevant because I’m in Belgium this week, visiting breweries throughout the Northern part of the country.
Click here to see the infographic full size.
Beer In Ads #1014: No Wonder Dan Parker Needs Malt …
Wednesday’s ad is our second ad for Froedtert Malt, or FroMalt, a Milwaukee maltster. They used to have at least three facilities and at least one closed in 2003, but I don’t know how many are left. This ad is from 1957. I’m not sure who Dan Parker is, but he looks like a very busy guy, and he looks like he could use a beer.
Beer In Ads #1013: There’s One Great Beer That Costs You Less
Tuesday’s ad is for Reading Premium Beer, from 1972. Reading Premium was my hometown beer, but closed in 1976, when I was a junior in high school, more’s the pity. This ad was just four years before they closed their doors, and it must have been an ad of desperation, trying to compete on price against seven brands far more established then they ever were. But at last they were still using my hands down favorite slogan of all time: “the friendly beer for modern people.”
Understanding Alcohol Consumption In England
Today’s infographic, in honor of Guy Fawkes Night, is entitled Understanding Alcohol Consumption in England, and was created by Money Expert. Unfortunately, a lot of it is based on England’s recommended “Alcohol Units,” which were shown to have been created completely arbitrarily a few years ago, yet continue to be used by the government and related health organizations.
Click here to see the infographic full size.
Beer In Ads #1012: Ballantine’s Three-Ring Circus
Monday’s ad is for Ballantine Ale, from 1948. Using the Ballantine logo of three rings in a circus themed ad, this was a typical ad formula during this time period. One oddity: Either that’s a really tiny glass or it’s a nearly bottomless bottle of beer, because the glass is full, but the bottle is still more than two-thirds, possibly as much as three-quarters, full. That’s an impressive bottle. That seems more like a magic trick.
The Big Four’s Regional Breakdowns Compared
Today’s infographic is yet another pair of slides from a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. The first shows that worldwide, the beer industry is dominated by four global conglomerates, ABI, Heineken, SABMiller and Carlsberg.
The second slide shows the market share for each of the four companies in the major regions of the world.
Peek Analytics Interactive Beer Map
Today’s infographic is an interactive beer map of “the consumer followers of over 2500 beer and microbrewery Twitter accounts.” It was created by PeekAnalytics, who “is an enterprise-class social audience measurement platform that provides rich demographic insights to marketers allowing them to better identify and qualify social consumers. What Nielsen® does for television and radio audiences – PeekAnalytics does for social.”
The default map is the New York City area.
But you can “discover the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland” using their interactive map. Here, for example is California.
And here’s the greater Bay Area.
But check out your own city using PeekAnalytics Beer Map.
How Is Beer Made?
Today’s infographic is a simple illustration showing the basic steps for brewing beer. It was created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011.
Beer In Ads #1011: Jack-O-Lantern Scarecrow
Friday’s ad is for Rheingold Beer, from 1955, and features Miss Rheingold from that year, Nancy Woodruff. The ad shows Miss Rheingold with what must be one of the ugliest Halloween Jack-O-Lantern’s I’ve ever seen. It looks more like a scarecrow than a pumpkin.
Shelf Placement Strategies
Today’s infographic is titled “Marketing & Advertising,” but it’s really all about shelf placement and the fight for prime real estate on store shelves. It was also created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. In my experience, craft brewers do pay attention to this, especially the regional brewers, but the big boys have honed it down to a fine science, and use computer software to maximize their efforts.
